At PITS 2026, Hino highlights practical commercial vehicle applications for Filipino entrepreneurs.
Hino Motors Philippines Corp. (HMP) highlighted the business versatility of its Hino 200 Series at the 1st Philippine International Truck Show (PITS) 2026, featuring chef and content creator Ninong Ry, who shared how he uses the vehicle for his mobile kitchen concept.
The showcase demonstrated how Hino’s commercial vehicles can be adapted to different business needs, reinforcing the brand’s commitment to providing practical transport solutions for Filipino entrepreneurs and enterprises.
Held from October 22 to 24 at the SMX Convention Center Manila, PITS 2026 brought together truck manufacturers, body builders, and industry stakeholders to showcase vehicles and solutions for the country’s evolving transport and logistics sector.
During its Day 2 booth program on October 23, Hino featured the Hino 200 Series Utility Van, demonstrating its potential for businesses that require practical cargo transport solutions. The exhibit also featured other commercial vehicle offerings, including the Hino 500 Series Tractor Head, Hino PUV Class II Wide, and a Customized Rescue Truck, highlighting the brand’s range of solutions for different transport and operational requirements.
Adding a personal and engaging dimension to the program was content creator and chef Ninong Ry, who joined Hino for a special booth appearance featuring an interview and a brief mobile kitchen review. ‘Sa negosyo, importante na maaasahan mo ang gamit mo araw-araw. With my Hino 200 Series, nagagawa kong i-customize ang space para sa mobile kitchen ko at mas maihatid ang concept ko sa mga tao. Malaking bagay na may sasakyan kang puwedeng iangkop sa pangangailangan ng negosyo mo,’ said Ninong Ry.
Drawing from his own experience using a Hino 200 Series for his mobile kitchen, Ninong Ry demonstrated how a commercial vehicle can be customized to support a specialized business application. His participation highlighted the versatility of commercial vehicles and how the right vehicle configuration can help entrepreneurs bring their business ideas to life. With a small 4.7-meter turning radius, the Hino 200 Series is built for agile maneuvering, making it an ideal transport partner for businesses navigating tight streets. At the heart of the Hino 200 Series is the Toyota 1GD-FTV Euro 4 diesel engine, delivering 144 PS of power and 300 N.m of torque across a wide 1,200-3,200 rpm range for reliable performance. With a gross vehicle weight of 3,490 kg. and 3,800 kg., the Hino 200 Series 315 model falls under the N1 category, making it suitable for drivers with a non-professional license.
The activity also provided an opportunity for visitors to learn more about Hino’s commercial vehicle offerings and their potential applications across different industries.
Reinforcing Hino’s Total Support Commitment
Beyond its vehicle showcase, Hino emphasized its Total Support philosophy, which underscores the company’s commitment to supporting customers throughout their vehicle ownership journey through dependable products, aftersales service, and parts support.
‘For Hino, Total Support means building a long-term partnership with our customers. We understand that reliable transportation is essential to keeping businesses moving and operations running efficiently,’ said Maki Yamazaki, President of Hino Motors Philippines Corp.
‘Our commitment goes beyond providing vehicles. We aim to deliver practical transport solutions backed by aftersales service and parts support, helping our customers maximize vehicle uptime and focus on growing their businesses,’ Yamazaki added.
Through its participation in PITS 2026, Hino reinforced its position as a business partner committed to addressing the diverse transportation needs of Filipino enterprises. By showcasing its commercial vehicle lineup and highlighting its Total Support philosophy, the company continues to demonstrate its commitment to helping businesses move forward with practical, customer-focused solutions.
About Hino Motors Philippines Corporation
Hino Motors Philippines Corporation (HMP) is primarily engaged in the exclusive assembly and distribution of quality Hino trucks and buses, the distribution of genuine Hino spare parts, and the manufacturing and distribution of other automotive-related products and services in the Philippines.
Originally incorporated in March 1975 under the name Pilipinas Hino, Inc. (PHI) before it changed its name to HMP in 2015, the company was a joint venture among Filipino investors, Hino Motors, Ltd., and the Marubeni Corporation of Japan.