In the Philippines, celebrations often find their soundtrack quickly. A family meal turns into a reunion, and before long someone reaches for the microphone. Karaoke has long been part of how Filipinos gather.
That familiar ritual shaped Platinum Karaoke’s Sing It Loud event at Ayala Malls Market! Market!, where the brand introduced Sheryn Regis as its newest ambassador, launched a jingle, and showcased products.
Modern karaoke and party speakers That story of music bringing people together found a natural voice in Filipino singer Sheryn Regis. Known as the Crystal Voice of Asia, Regis has spent more than two decades building a career defined not only by vocal power, but by artistry, consistency, resilience and a genuine connection with audiences.
From her standout run on Star in a Million to her signature rendition of ‘Come In Out of the Rain,’ along with songs such as ‘Kailan Kaya,’ ‘Follow Your Dream,’ ‘Tulad ng Dati’ and ‘Gusto Ko Nang Bumitaw,’ Regis has become part of the soundtrack of generations of Filipinos.
Her partnership with Platinum Karaoke makes sense for the same reason karaoke remains part of Filipino celebrations: both are rooted in the joy of singing and the emotion behind it. Platinum has spent 25 years putting the microphone in Filipino hands; Regis has spent more than two decades showing what can happen when a remarkable singer takes one.
At Sing It Loud, she delivered eight songs straight in an uninterrupted set, then shared the mic with one audience member through Alpha 2’s Sing With Me feature. She later joined Nicole Hyala, Jasper Tiongson, Lukas and HYPE for the new Platinum Karaoke jingle, built around ‘Sing it loud, feel the vibe,’ ‘Dito lahat, bida ka na,’ and ‘Real Karaoke. Real Joy. Deserve mo ang saya.’