inDrive, a global mobility and delivery services platform, has taken its fare negotiation model into the gaming space through a partnership with Lagos Life, a browser-based game inspired by everyday experiences of living in Lagos.
The partnership brings inDrive’s distinctive fare-negotiation model into the game, allowing players to interact with the platform’s flexible pricing approach.
The in-game cab service now features a ‘Book inDrive’ option, alongside a fare-negotiation button that lets players see how passengers and drivers can propose and agree on fares rather than rely on fixed prices. Timothy Oladimeji, country manager of inDrive Nigeria, said the collaboration reflects the company’s commitment to exploring innovative ways to connect with audiences and make its approach to mobility more relatable.