BTN’s platform connects SMEs with customers

BrandTell Business Network (BTN), a thriving coalition of over 400 brand owners across various industries in Nigeria, is set to revolutionise the way small business operators connect with potential customers through its BTN Sales Season 4.0

The event, themed ‘The Ultimate Shutdown,’ promises to deliver an electrifying three-day shopping and networking experience from November 21st to 23rd at the Ikorodu Ferry Terminal in Ebute, Ikorodu, Lagos.

Adenike Fagbemi, executive director of BrandTell Nigeria – the umbrella media and public relations of BTN, emphasised the unique opportunities that BTN Sales Yakata Season IV offers brands and SMEs looking to reach a broader audience, increase visibility, and drive sales.

‘We are thrilled to organise this event, providing a valuable platform for brands and SMEs to thrive. Our goal is to empower businesses with the tools and resources they need to succeed in today’s competitive market,’ she stated.

This year’s edition of the legendary sales event will not only serve as a platform for networking and establishing brand loyalty but also as an opportunity for exhibitors to develop innovative marketing strategies for their products.

‘Whether you’re coming for the incredible bargains, to showcase your brand, or to connect with industry leaders, BTN Sales Yakata 4.0 is your golden ticket,’ Adenike added.

In addition to fostering connections and promoting brand growth, BTN Sales Yakata Season IV reflects BrandTell Nigeria’s unwavering commitment to supporting business owners in advancing their entrepreneurial ventures and connecting more effectively with potential clients.

Attendees will have the opportunity to engage with products firsthand and provide immediate feedback on the diverse range of items on display.

BTN Sales Yakata Season IV promises to be an unforgettable celebration of Nigerian entrepreneurship and innovation.

For more information on participation, sponsorship opportunities, or media inquiries, please contact BrandTell Nigeria via their Instagram and Facebook channels.

Amani Health inspires 150 Lagos children to dream big, build futures

Over 150 children and teenagers in Lagos took bold steps toward shaping their futures at the fourth edition of Dream Big and Reach for the Stars, a youth workshop designed to help them set goals and visualise their future.

The one-day programme, organised by Amani Health Inc., a digital health organisation that bridges the gap in emotional and mental health care support for children, teenagers, and adults, was held at the Lagos Chamber of Commerce and Industry (LCCI) Conference and Exhibition Centre, Lagos.

It also drew families who joined virtually from outside the state. Participants, aged 7 to 17, took part in a Dream Board exercise where they created visual plans for their ambitions. The organisers said the activity was intended to build clarity, confidence and a sense of purpose. By the end of the day, children left with colourful boards and a shared conviction that ‘my dreams are valid.’

For parents, the impact was immediate and profound. ‘After last year’s edition, my son turned his wardrobe into a vision wall. This time, he already told me he’s putting his academics right at the top. This programme doesn’t just inspire, it changes lives,’ one mother recalled.

Another parent testified that her once-shy daughter now demonstrates stronger self-esteem and keeps a daily reminder of her aspirations.

Ayodele Fasuyi, the convener, said the initiative was born out of a desire to restore the habit of dreaming among Nigerian children, many of whom struggle with peer pressure, social media comparisons, and anxiety about the future. ‘Our goal is to show them that, no matter the noise around them, their dreams remain valid and their future is bright,’ she said.

A highlight of the workshop was a storytelling session centred on Tunde Onokoya, founder of Chess in Slums Africa, whose journey from modest beginnings to international acclaim underscored the power of resilience and focus.

Fasuyi noted that Amani Health had previously partnered with his initiative in 2023, reinforcing the theme of collaboration in youth empowerment.

Corporate sponsors, including Indomie, SunTrust Bank, Rosabon Finance, Pasta n Grills, VDL Technologies, Markov Games AI, AYITI, and Cake Allure, provided refreshments, gifts, and resources. Organisers said this support was crucial to creating a memorable, family-friendly atmosphere.

Now in its fourth year, Dream Big and Reach for the Stars has become a trusted platform for families seeking to nurture children’s growth beyond academics. Parents described it as both inspiring and practical, giving their children clarity about the future while teaching confidence and resilience.

Building on the momentum, Amani Health announced the second cohort of Excel Beyond the Classroom, a four-month skill-acquisition and mentorship programme designed to help children turn their vision boards into reality. The curriculum includes emotional intelligence, digital literacy, entrepreneurship, public speaking, and project-based learning. By the end of the programme, each child will produce a tangible product, project, or portfolio that moves them closer to their dream.

For many families, the message resonated deeply in that, in an age of distractions and uncertainty, the ability to dream big and take practical steps forward may be one of the most powerful gifts children can receive.

‘We want children to move from hope to action. It is not just about dreaming but about equipping them with the tools to make those dreams achievable,’ Fasuyi explained.

LifeCard, Azizi partner to offer offshore investments for Nigeria

For Nigerians seeking a safe haven for their wealth, Dubai is emerging as a prime destination, offering dollar-denominated returns, zero taxes, and long-term residency opportunities through its Golden Visa scheme.

This was the focus at a cocktail reception in Lagos, where LifeCard Group and Azizi Developments are partnering to offer dollar-denominated offshore investments opportunities for Nigerians looking to diversify their investment portfolios by exploring Dubai’s property market.

‘Dubai has shown consistent economic strength, with its currency remaining stable for over 38 years. It’s an environment where investors can enjoy capital appreciation of over 10 percent, without the burden of tax, while securing long-term value for themselves and their families,’ Grace Ofure Ibhakhomu, CEO, LifeCard Group stated.

Ibhakhomu, who is also an African consultant on global real estate and a Harvard-trained investment strategist, urged wealthy Nigerians to diversify their assets and stressed that beyond strong financial returns, Dubai guarantees safety and investor protection.

‘Dubai is a safe haven for investors. The laws are clear, over 516 nationalities coexist peacefully, and the government ensures that investors are protected. Even countries in conflict still have their citizens living together in Dubai. That stability is why global names like Donald Trump are developing luxury towers there,’ Ibhakhomu stated.

She also revealed that with Azizi’s offerings, Nigerians could access properties at lower service charges, enjoy transparency in documentation, and qualify for the 10-year Golden Visa once their investment threshold hits $550,000.

Explaining the partnership choice, Ibhakhomu stated that Azizi Developments was selected for its credibility and investor-focused structure. ‘Azizi is an investor-driven company. They don’t just build and hand over properties; they manage rentals, resales, and ensure investors get their returns. That kind of structure builds trust.’

Audrey Joe-Ezigbo, co-founder and deputy managing director, Falcon Corporation, in a keynote address stated that real estate has the tool for building generational wealth.

‘When we look at our society, we see families destroyed by disputes over inherited properties. Many fall back into poverty. Globalization gives us a safer route, investing not just in naira, but in dollars, as a safeguard for the future,’ she said.

Saad Khaled, regional director, Azizi Developments, stated that the firm has delivered over 40 projects in Dubai since 2008, and it is keen to tap into Nigeria’s huge market.

‘Partnering with LifeCard helps us bring Nigerians into Dubai’s property market with confidence. Investing here secures their future, as they earn in dollars rather than in currencies that fluctuate.’

Stanbic IBTC Holdings appoints Chukwuma Nwokocha as substantive group chief executive

Chukwuma (Chuma) Nwokocha has been appointed the substantive Group Chief Executive of Stanbic IBTC Holdings Plc with effect from October 2. The Board of Directors of the holding company said that Nwokocha’s appointment follows the receipt of all required regulatory approvals.

Nwokocha’s appointment follows the completion of Adekunle Adedeji’s tenure as acting Chief Executive, during which time the Board undertook a formal appointment process in accordance with regulatory requirements. Adedeji will continue in his role as Executive Director/Chief Finance and Value Management Officer of the Company.

Nwokocha is a seasoned banking executive and chartered accountant with over three decades of leadership experience across Africa.

He has held several Chief Executive and Board-level roles in leading financial institutions, including Chief Executive, Standard Bank, SA; (the Mozambican subsidiary of the Standard Bank Group), driving strategic growth, governance, and operational excellence. His expertise spans retail and corporate banking, as well as mergers and acquisitions.

Sola David-Borha, chairman, Stanbic IBTC Holdings Plc, while commenting on the developmen,t expressed the Board’s delight at Nwokocha’s appointment, highlighting his strong track record in board governance, financial oversight, strategic transformation, as well as regulatory engagement.

The Board is confident that Nwokocha’s leadership would be instrumental in driving the growth strategy of Stanbic IBTC Group into the future.

David-Borha also extended the Board’s deep appreciation to Adedeji for his exemplary leadership and dedication, and for steering the affairs of the Company and Group during the transition period.

‘It is worthy of mention that under Dr Adedeji’s leadership, the Group recorded its best financial performance since inception. The Group also successfully completed its Rights Issue Programme which ensured that its banking subsidiary met the Central Bank of Nigeria’s recapitalisation requirements ahead of the 31 March 2026 deadline,’ she said.

Dangote: The travails of the only rich man in a village (2)

I should not have bothered recounting all his Nigeria-centric engagements because Alhaji Aliko Dangote (AAD) has severally said so himself, but I do not want to be accused of plagiarism. Check out his speeches at the Guardian 2015 Man of the Year award, the Nigerian Economic Summit, the Katsina Economic and Investment Summit, the Nigerian-Kenyan business summit, when the VP visited his refinery and at the Corporate Council for Africa event. In all these, he declared his commitment to turning around and diversifying the economy, working hard to take the economy to the next level, building a refinery that is higher than the combined capacity of all refineries, a fertilizer capacity that is ten times more than what is available in Nigeria today, generate 12000MW, more than thrice what Nigeria currently generates and export refined oil rather than importing and creating Jobs elsewhere, list his refinery et al on the NSE and help NSE to outgrow Johannesburg Stock Exchange and how the rate of youth unemployment in Nigeria gives him sleepless Nights(a statement even our PMB has not made), assuring that Nigeria( and Africa) would soon become the world’s food basket. AAD has said and continues to say the right and heartwarming things. Unfortunately, however, these are the kinds of statements that should emanate from Kemi Adeosun, Godwin Emefiele, Udo Udoma, whoever is the chairman of the EMT, and, in sane climes, from the president himself.

‘Furthermore, given the strategic importance of AAD to the fate and fortunes of Nigeria, shouldn’t the government purchase a key-man insurance cover on the man?’

So, like the only rich man in the village, AAD has taken on all the responsibilities. Already other villagers are grumbling: The Ogun State governor complains that Dangote trucks destroy the roads; Ndigbo say the only Dangote investments in Ala-Igbo are deaths and traffic jams caused by his reckless drivers and his trucks; the FCT in 2016 rejected his Salah gifts; some people complain that he cornered an unfair share of our forex, enjoys great tax waivers, is becoming monopolistic and is muscling out other players, citing his spat with Otedola, Ibeto and BUA. Our only luck so far is that Dangote does not overtly throw his weight about.

If he were to behave as some of his drivers..

The Federal Government, on the other hand, is lying low and idling around as AAD undertakes his numerous responsibilities, being his greatest cheerleader and praying that AAD lives long to solve all our socio-economic problems (as PMB did on his 60th BD). Shamefully, rather than do SOMETHING about our pitiable petroleum situation, Ibe Kachikwu publicly begged AAD to finish his refinery ahead of schedule because the government’s promise to end fuel importation in 2019 was based on the refinery! Just imagine that: the government makes a promise to Nigerians and depends on AAD to fulfil the promise! Even Oxfam recently urged AAD and 4 others to use their wealth to end poverty in Nigeria.

The government, representing the Nigerian village, enjoys the positive externalities from the big man without thinking, ‘What if!’ What if AAD wobbles or goes to bed and does not wake up early enough? What if a strategic shift occurs in the organisation or if future Dangotarians are not as cool-headed and Nigeria-centric as AAD? The other day, AAD closed his $20m tomato factory and his Tanzanian $500m cement factory, which cost $4m to power monthly. The health of the Nigerian stock market depends on whether the prices of AAD stocks are rising or falling. What has the government done to create other AADs? Where are the other big men in Nigeria, including those whose kids party across the globe regularly? Why can’t they stand up and be counted? What is the Economic Management Team doing if AAD addresses the challenges of unemployment, diversification, food security, forex conservation, power generation and road construction? Should we not outsource economic governance to him while the presidency manages politics and revenue sharing and makes excuses for the foreign herdsmen? Or more charitably, why not send Osinbajo and the EMT on sabbatical to AAD?. Furthermore, given the strategic importance of AAD to the fate and fortunes of Nigeria, shouldn’t the government purchase a key-man insurance cover on the man?

Meanwhile, I urgently need a Dangote sticker for my rickety car. Travelling from Lagos to the East has suddenly become herculean, and I strongly believe that a Dangote sticker will clear the way for the son of man. As I was concluding this piece, I received the news that a townsman, Law Onyemelukwe of Lafenax Ltd, was named the overall best customer of Dangote Cement for 2017! So, I am vicariously among those enjoying the AAD Effect; at least I can brag: my townsman is AAD’s best customer! That may even get me through the police, customs, FRSC, civil defence and other unclassified checkpoints when next I travel along the Lagos-Onitsha route. But I will also petition the Federal Character Commission to investigate the 2017 AAD awards: the names of the top prize winners (Onyemelukwe, Okika and Ezenyili) did not reflect federal character!

Hojlund double fires Napoli to first Champions League win against Sporting

Napoli earned their first points in this season’s Champions League with a hard-fought 2-1 victory over Sporting Lisbon in Naples, thanks to a brace from Rasmus Hojlund and two assists from Kevin De Bruyne.

The Denmark striker struck in each half to give the Serie A champions a vital win in front of a relieved Stadio Diego Armando Maradona crowd.

Both goals came from De Bruyne’s precision passes, denying Sporting, who had drawn level in the 62nd minute through a Luis Suarez penalty.

‘It was a tough start to this campaign in the Champions League. we showed our character today and played really well against the Portuguese champions,’ said Hojlund after the match.

‘Kevin is a legend of football. He has so much quality that every time he has the ball all I have to do is find space, and I know he’ll find me.’

De Bruyne’s performance was especially encouraging for Napoli fans after recent tension with coach Antonio Conte.

The Belgian midfielder had reacted angrily to being substituted during Sunday’s 2-1 defeat at AC Milan, but he dismissed any rift with Conte.

‘There was never any problem. I’m a winner, and I want to play and make a difference. Everything has been said,’ De Bruyne told Sky. ‘There isn’t any problem, neither with the team nor the boss. I want to play football and enjoy it and move on.’

Napoli’s opener came in the 36th minute when De Bruyne slipped a perfect ball to Hojlund, who finished coolly past Rui Silva.

Sporting equalised when Suarez converted from the spot, but De Bruyne again made the difference 11 minutes from time, curling in a teasing cross that Hojlund nodded home for the winner.

15 senators adopt resolution advocating PRRD’s interim release on ‘humanitarian grounds’

Voting 15 affirmative with 3 negative and 2 abstentions, the Senate on Wednesday adopted a resolution asking the International Criminal Court (ICC) to consider allowing former President Rodrigo Roa Duterte to be placed on house arrest for humanitarian reasons.

Senate Resolution 144, initiated by Minority Leader Alan Peter Cayetano – Duterte’s vice presidential running mate in the 2016 elections – came days after Duterte’s daughter Sara claimed that he was ‘found unconscious’ in his detention cell in The Hague.

All nine minority senators voted in the affirmative for SR 144.

The negative votes were cast by Senators Risa Hontiveros, Bam Aquino and Kiko Pangilinan.

Senate President Vicente Sotto III and Sen. Raffy Tulfo abstained.

Explaining his vote, Sotto said, ‘I am faced with two difficult’ choices that both align with his principles: affording the former president a comfortable surroundings, while taking into consideration the plight of families seeking justice for crimes against humanity – the charge in the ICC against Duterte, for his dirty war on drugs that reportedly killed thousands without due process.

While he described himself as ‘supportive’ of any efforts to afford the former president – whom his family and lawyer claims suffers a host of medical issues, Sotto worried that ‘my choice’ in the vote on SR 144 might even further divide the nation. Hence, his abstention.

Explaining her negative vote, Hontiveros said that while the senators push for an interim release has been couched in humanitarian terms, its flipside is that it further signals the selective justice system in the country, where other suspects who have not been adjudged guilty are detained for years, despite health issues.

Hontiveros added that the resolution was premature because it was not based on facts, as there is no showing that the ICC has been remiss in caring for Duterte in detention.

Despite Vice President Sara Duterte’s claims about the ‘found unconscious’ and related circumstances, other video reports had other family members who visited the former President as saying ‘he is well, even jolly,’ at kaya pa ngang makipag-usap tungkol sa maraming topic kasama ang politika, flood control at love life [and can even discuss many topics including politics, flood control and love life],’ Hontiveros added..

Besides Alan Cayetano, those who voted for the resolution are Senators Ronald ‘Bato’ dela Rosa, Christopher Lawrence Go, Jinggoy Estrada, JV Ejercito, Sherwin Gatchalian, Imee Marcos, Robin Padilla, Rodante Marcoleta, Erwin Tulfo, Joel Villanueva, Loren Legarda, Mark Villar, Panfilo Lacson and Majority Leader Juan Miguel Zubiri.

Easing to go on despite faster inflation

THE Bangko Sentral ng Pilipinas (BSP) may see faster inflation in September, but local economists believe this is not enough reason to exit its easing cycle when the Monetary Board meets next week.

On Wednesday, the BSP said it projects that September 2025 inflation will settle within the range of 1.5 to 2.3 percent. If the high end of the outlook is reached, this will be the second fastest inflation on record this year.

The Philippine Statistics Authority (PSA) will release the latest inflation print on October 7, ahead of the October 9 policy meeting at the BSP.

‘Upward price pressures for the month are likely to arise from higher prices of rice and fish. Elevated domestic fuel costs likewise contribute to upside price pressures for the month,’ the BSP said.

‘These pressures could be partially offset by the decline in vegetables and meat prices along with lower electricity rates,’ it added.

Ateneo de Manila University economist Luis F. Dumlao told BusinessMirror on Wednesday that the inflation projection was still within the 2 to 4 percent inflation target of the BSP.

This means, Dumlao said, the BSP has ‘space to be dovish.’ He said any reduction in policy rates will help support the country’s GDP growth.

Dumlao said the country’s GDP growth is growing slower than its natural growth of around 6.2 percent. Reducing policy rates can help boost the country’s economic performance this year.

‘The only way they will raise interest is if they see inflationary pressure over 4 percent the next 6 months,’ Dumlao told this newspaper.

Should the BSP decide to reduce rates next week, Jonathan Ravelas, senior adviser at professional services firm Reyes Tacandong and Co., said the impact on the economy could last for a year.

Ravelas said the Monetary Board is expected to maintain policy rates in December, unless there is another reduction in United States Federal Reserve rate cuts.

He also does not see any off cycles and increases in policy rates any time soon. However, former Socioeconomic Planning Secretary Dante B. Canlas said that if there is a surge in inflation in September due to the recent typhoons, there is a chance for an off cycle.

‘The MB [Monetary Board] may still stick to its announced plan to cut interest rates. The GDP growth is at risk; ADB [Asian Development Bank], for example, downsized already its GDP growth forecast for the Philippines,’ Canlas said.

Meanwhile, HSBC Asean economist Aris Dacanay likened the BSP’s careful calibration of monetary policy to how a driver parks his or her car.

In Filipino parlance, this is atras-abante which literally means backward-forward, actions needed to move a car to fit parking spaces with exact dimensions.

‘As the BSP nears the end of its easing cycle, finding the right monetary stance has become an exercise of making small adjustments. Like parking one’s car, calibrations to monetary policy will likely be made in increments based on marginal movements of the data on hand,’ Dacanay said. ‘We think the BSP’s monetary policy decision on the 9th of October will be a tough call between a hawkish cut or a dovish hold.’

Given this, Dacanay said he is penciling in a rate hold next week, which means BSP will keep its policy rate at 5 percent. At this point, he said, this data is limited on whether the economy is slowing.

He noted that consumer vehicle purchases are falling and government capital spending is tightening while goods exports are holding. Dacanay said domestic demand has also been firm with the imports of capital and consumer goods both steady.

Further, Dacanay said inflation risks should be considered, given that core inflation increased 2.7 percent and headline inflation at 1.5 percent. He said inflationary pressures are expected to persist due to typhoons Nando and Bualoi.

DepEd to rely on modular learning to ensure education will continue in quake-ravaged Cebu

With over 19,000 learners affected by the 6.9-magnitude earthquake that struck northern Cebu, Education Secretary Juan Edgardo ‘Sonny’ Angara assured parents and teachers that education will continue as immediate emergency measures are being addressed.

Angara stressed that the Department of Education (DepEd) will rely primarily on modular learning, the most practical mode for communities with damaged classrooms or limited connectivity.

Policies on lesson packets and the Dynamic Learning Program are also set to be finalized next week, with emergency funds for learning materials to be released right after, the DepEd said.

The DepEd Learning Systems Strand (LSS) is also coordinating with Schools Division Superintendents for context-specific interventions once immediate emergency measures are addressed.

To minimize lost school days, estimated at about one month in the hardest-hit areas, DepEd will also establish Temporary Learning Spaces (TLS) in Bogo and nearby Cebu towns to prioritize early grade learners and resume limited face-to-face classes sooner.

‘Bayanihan ang susi. Dapat mabilis ang aksyon ng lahat para mas mabilis din makakabalik ang ating mga guro at mag-aaral sa normal na klase,’ Angara said.

On Thursday, President Ferdinand R. Marcos Jr., Angara, and other national government officials on visited Bogo, Cebu to provide immediate assistance and assess the impact of the earthquake that damaged thousands of classrooms and communities.

Marcos led the situation briefing together with Angara and other Cabinet Secretaries, including Social Welfare Secretary Rex Gatchalian, , Public Works Vince Dizon, Tourism Secretary Christina Frasco, and Health Secretary Teodoro Herbosa. They also assessed the City of Bogo Science and Arts Academy, one of the hardest-hit campuses, where at least three buildings were not declared safe for occupancy.

Damaged classrooms

As of 11 p.m. on October 1, the DepEd reported 5,587 classrooms sustained minor damage, 803 major damage, and 1,187 were totally destroyed in Cebu schools. There were 950 teaching and non-teaching personnel affected.

‘Sa gitna ng trahedya, kailangan mas maagap tayong tumulong para hind rin maputol ang pag-aaral ng ating mga mag-aaral. Habang inaayos ang mga paaralan, agad tayong maghahatid ng alternatibong paraan upang may gabay, pag-asa, at direksyon silang mahahawakan,’ Angara said.

Subject to further validation by field offices, a vetted list will then be endorsed for joint DepEd-Depatment of Public Works and Highways validation to determine costs.

The department noted that reconstruction funds will be downloaded immediately.

Recovery kit

The DepEd chief also distributed nearly 90 EduKahon teaching and learning recovery kit.

DepEd also said that those in affected areas declared under a state of calamity may avail of Special Emergency Leave under CSC rules.

The DepEd added that unaffected regions are mobilizing resources to extend support, including financial aid, to affected teachers.

Unwrap the season in style with Vision Express

With the onset of the season of festivities, Vision Express, the leading premium optical retailer in the Philippines, officially launches its Fall/Winter 2025 campaign Unwrap the Holidays.

This year, the brand invites Filipinos to celebrate in style by elevating their holiday looks, finding the perfect gifts through exclusive eyewear deals, and enjoying high-end eye care services.

Unwrapping the most-awaited season

With the holidays right around the corner, our social calendars start to fill up. This means every gathering is a perfect excuse to play with different looks and showcase one’s personal style. Vision Express offers a wide selection of designer eyewear that brings any look to life. Global fashion powerhouses like Gucci, TOM FORD, Prada, Miu Miu, and Loewe launched collections that blend fashion-forward design with nostalgic charm, bringing back classic favorites while catering to every fashion sensibility.

‘Eyewear is one of the most effortless yet impactful accessories. The festive season is the perfect time to explore styles and silhouettes that reflect your personality. At Vision Express, we take pride in our thoughtfully curated selection of designer eyewear, ensuring there’s a perfect pair for every taste and occasion,’ said Vision Express President Neelam Gopwani.

Unwrapping services just for you

Before the holidays kick in, this is a reminder to have your eyes checked first. Vision Express puts premium eye care at the core of its promise. Its seven-step comprehensive eye exam, called Vision7, is tailored to every patient’s visual needs. To make one’s journey more precise, Vision Express launches its newest machine called the Spark 4 by Shamir. This device is designed to be accurate, fast, and comfortable. The machine is programmed to provide exact pupillary distance (PD) measurements in seconds, great for those in need of progressive lenses.

To keep up with the technological advances in the medical field, Vision Express also prides itself on VisionPlus. This is an AI-powered health screening that can detect potential health issues such as hypertension, glaucoma, and diabetes in just three minutes. Results are instantly sent via email, making the process seamless and patient-friendly. Click here to book your appointment: https://visionexpressph.short.gy/Visionplus

For fashion-driven customers, Vision Express’ AI Styling Studio makes finding the perfect pair effortless. Through virtual try-on and personalized recommendations, this AI-powered stylist suggests frames that complement facial features and personal style based on a quick analysis of face shape, hair color, and skin tone. If you are unsure of which frames or sunglasses suit you, the AI Styling Studio is your answer.

Unwrapping festive exclusives

The holidays also mean exciting reasons to go on a long-awaited shopping spree. From October 1 to December 31, shoppers can enjoy a Buy One, Get One (BOGO) promotion on premium eyewear. With this offer, customers can select two stylish pairs for the price of one, making it the perfect opportunity to refresh their look or find thoughtful gifts for loved ones.

The BOGO offer also extends to light-adaptive lenses, ideal for those seeking the convenience of prescription eyeglasses and sunglasses in one. These lenses automatically adjust to changing light conditions, transitioning to darker tints outdoors and remaining clear indoors. Whether heading to the beach or attending outdoor celebrations, customers can enjoy uncompromised style and comfort throughout the season.

Unwrapping the man of the season

At the heart of Vision Express’ Unwrap the Holidays campaign is Jericho Rosales, one of Philippines’ most respected actors and style icons. Known for his versatility on screen and effortless charm off it, Rosales perfectly embodies the dynamic, modern Filipino – someone who values both substance and style.

For Rosales, the holiday season is a time to slow down and reconnect with what truly matters. ‘The real gift for Christmas is good food, deep conversations, and being in the company of family and friends,’ he shared. Yet, he also embraces the season’s flair for fashion, adding, ‘Eyewear is the easiest yet most underrated accessory that can transform an outfit. Every moment is a gift, wrapped in Vision Express’ signature style.’