11,000 Farmers Trained On Smart Agric, Market Access Strategies

The NNPC Foundation Ltd/Gte, the Social Investment arm of NNPC Ltd., has trained over 11,000 farmers across five geopolitical zones to ensure national food security and rural development.

The Managing Director of NNPCL Foundation, Mrs Emmanuel Arukwe, stated this at the flag-off of the training of 900 farmers who come from Yobe, Bauchi and Borno states on modern agricultural techniques and market access strategies held in Potiskum, Yobe State.

The project was part of the company’s shared commitment to securing Nigeria’s food future and uplifting rural communities.

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She said the programme aims to equip vulnerable farmers, especially women and youths, with practical skills and market knowledge that would move households from subsistence to sustainable income and greater resilience. Represented by the Executive Director Programme Development, NNPCL Foundation, Dr Bala David, she explained that recently, empowerment and training programmes have been conducted in other geopolitical zones of the country for 11,000 farmers.

According to her, the modules covered included climate-smart agriculture, soil management, post-harvest handling, financial literacy, cooperative formation, and the use of digital tools for market access.

’I’d have become a doctor, but my father made me fall in love with literature, storytelling’

Kalu Ikeagwu is a celebrated British-Nigerian actor and writer, with standout performances in many Nollywood films. A graduate of the University of Nigeria, where he earned a degree in English Literature, Kalu has also made his mark on television with appearances in award-winning series including ‘Domino’, ‘Tinsel’, ‘Super Story’, and ‘Doctor’s Quarters’. In this interview on Nollywood on Radio, he shares insights into his journey and experience in Nollywood, among other topics. ROTIMI IGE monitored the interview and presents excerpts.

You schooled in England and Zambia, and then you also graduated from the University of Nigeria, where you studied English Literature. Did your living in England and Zambia affect the man you have become today as an actor?

Immensely, because sometimes I feel like when someone says he is the son of a soldier or a policeman, I understand what they mean. You get posted everywhere, as a soldier or policeman. The children never really gather moss wherever they are; they’re always in different places. I think that’s how I feel sometimes. But kudos to my father, he made sure by that by age four, I could read and write Igbo. My father banned English from the house, you go outside and speak your English. He made sure Igbo was spoken in the house, where I learned everything I knew about my culture. So, I’m kind of a split personality, I’m a very down-to-earth village man and at the same time, I have everything mixed in me so I can play or do anything that comes to mind because my dad made sure I was rooted, all of us were rooted in our culture right from birth.

You get a lot of scripts and offers, how do you decide which of them to take?

Before anything else, I read the script. From what I learned in school, whatever movie you do is supposed to inform, educate, and entertain at the same time. I didn’t really take it that seriously until one day, I think, when my mother came to visit me. When I was seeing her off at the airport, she saw some people who were like, ‘Ah, can I take a picture? Can I sign an autograph?’ I never really told them what I was doing. So she was like, ‘Ah, this acting you went to do, it’s as if something is coming out of it. When next you’re coming to visit, bring one of your movies so we can watch.’

When I returned to visit them, my brothers were present. During the movie, it got to a point where I had a scene with Ini Edo and we had to kiss. I completely forgot that scene was there because I had looked for the safest movie I could find. As the scene was about to start, I was like, ‘Oh, this scene is coming! Sweat was running down from my armpits, and I just started retreating. My brothers already knew what was coming, so they said, ‘Ah, Mummy, where is this your son going? What is he doing?’ I disappeared from that place, and I looked at myself and thought, ‘I’m not a small boy anymore; why am I so nervous around my mother?’

It dawned on me that the training your parents give you never leaves you. Though it wasn’t a bad movie, it just made me realise I would never take part in a film my mother can’t watch. My father is late, so that one is different. I think that’s the main thing that really inspires me to make sure I read the scripts of movies I appear in. I don’t care how much you’re paying me or how big the budget is; the message is always the most important.

Are you ever going to step out of your calm persona of doing family-friendly films, perhaps an action role or a character very different from the calm persona we often see on screen?

I had a shot at that in ‘Cheta’M’. In it, people hated my guts. It was an English/Igbo series. I played three different characters all in the same body, so my body was inhabited by different spirits and stuff like that, and one was really evil. I enjoyed that one because it was outside my scope and in fact, I had to learn a different dialect of Igbo. I think that was the most challenging role I’ve ever had, and I like playing bad guys; it’s really good fun. Something outside you and I had to be very energetic outside my normal, calm self and stuff, so it was fun.

If you did not make it as an actor, what other career path would you have chosen?

Teaching, definitely or I’d have been a writer. I do a bit of storytelling too. But it would have been teaching. My father was a teacher, and he rose through the ranks. He was a primary school teacher, then went into teacher training school, then went into secondary school teaching before he was sent on scholarship to go to overseas to study, and then came back and became a lecturer. So I went through the whole gamut; I had to learn how to read and write Igbo. Originally, I was supposed to become a doctor, read medicine, but because my father made sure I read a lot of literature, I fell in love with storytelling, and that’s why I insisted I was going to read English literature in the university.

Nollywood has become such an enigma that a lot of people are watching, and we are now getting the attention of the world. What do you think informed us that made us that way? What do you think helped the industry grow into that, and where do you think is the next step for the industry in terms of growth?

It’s simple, self-confidence. My best movies are from 2000 and earlier, dating back to the early ’90s because they told stories about us, by us, for us. These films were so original and heartfelt, which is what attracted the whole world, even if they didn’t understand our culture. It was so impactful that, whenever I travel to the US, I meet people like Jamaicans giving their children Nigerian names. Everyone knows what Omugwo is, and it really helped us because, surprisingly, abroad they actually think we swing from trees like monkeys. Imagine their shock when they see beautiful houses and people with a rich culture. Especially with Nigeria, Africa as a whole, or even the black diaspora-when you see a parent disciplining a child in a movie, everyone understands what it means: that broom or slipper will follow you and hit you right on the butt. Black people understand that, and it really resonates because many times they feel alienated, like strangers.

But when they see models like Nigeria-so confident-they immediately feel they haven’t lost their culture. They feel connected, and that really endeared them to us. We went through that phase with great storytelling but lacked proper equipment; it wasn’t very strong. Most was analog, and as more sophisticated equipment came in, it became about picture quality and what you could produce. The storytelling scene was somewhat pushed aside, and often stories from Bollywood or Western tales were adapted into ours, which alienated viewers-they couldn’t connect. I believe there’s a resurgence of African stories, helped by music. Our music, unapologetically Nigerian, has gained global popularity. I think the film industry has also contributed-like the one I did with Tosin Igho, Uzor Arukwe, and others, which was an amazing story. It was a detective story, but using African methods to find the culprit-but with jazz and local traditions. Omowunmi Dada and RMD starred in it. That really resonated with us, sparking a renewal of stories by Africans, for ourselves, and exporting them to the world.

Have you ever produced a movie? There’s a new trend now that, as a producer, after you’ve done your work, you have to go the extra mile again and make sure to market it. And one of the ways to market it in Nigeria successfully is to dance. You have this sort of sage aura around you; will you dance to promote a film?

Yes, I’ve danced to promote. Dancing is not something I like to mention because I’m still very angry with Mary Lazarus. I had to dance, and I’m a terrible dancer. I hate dancing because I cannot dance to save my life. The only worse dancer than me is my younger brother. So please, don’t ask me to dance unless you pay me good, I have to rehearse very well before.

What if it’s your film?

I’ll dance. Have you seen white people dance? That’s how I dance, but a white person when they’re dancing, they dance so terribly, but they believe so much in themselves that they actually enjoy what they’re doing, making fools of themselves, that is how I’ll dance to promote my film.

Do you think it creates a dangerous trend in the industry?

You see, one thing you have to understand is why Nigerians are respected all over the world. They’re like the Agama lizard. If no one praises them, they’ll praise themselves and that is why what we are known for anything that works. That is why this country has not crumbled with all the stress it’s going through, they must find something to laugh at or smile so if it’s dancing that will do the job, so be it.

NDLEA Arrests 54 Suspected Traffickers With 1,506.57kg Narcotics

The National Drug Law Enforcement Agency (NDLEA) has destroyed six cannabis plantations weighing 66,078.57 kilograms (kg) in Edo State.

The NDLEA State Commander Mitchell Ofoyeju, disclosed this during a chat with journalists in Benin City.

‘In a concerted effort to combat drug trafficking and abuse, the command has destroyed 66,078.57kg of skunk (cannabis),’ he stated.

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This, he said, is a proactive measure to curb cannabis cultivation in the state.

He noted that the six illicit plantations, spanning over 26.43 hectares, were destroyed at Ugbogui Forest, Ataroro Forest, and Ogu Forest across the Iguiben, Ovia South, and Owan West Local Government Areas of the state.

Ofoyeju added that the command’s efforts are yielding results and restated the agency’s commitment to dismantling drug trafficking networks operating within the state.

He, however, noted that the command faces challenges, particularly with the difficult terrain of cannabis cultivation, which requires stronger operational vehicles to effectively navigate the forests.

TMC urges Islamic scholars to guide politicians toward national progress

THE Muslim Congress (TMC), Oyo State chapter, has called on Islamic scholars across the country to continually counsel political officeholders on policies and actions that will advance the welfare of citizens and promote national development.

The call was made during the organisation’s 2025 ‘Annual State Lecture’, held on Sunday at the International Conference Centre, University of Ibadan.

In his address, the Aare Balogun Baamofin of Ibadaland, Justice Moshood Abass (rtd), appealed to the Federal Government and religious leaders to work hand in hand in building a nation that guarantees peace, unity and prosperity for all.

Speaking on the theme, ‘The Nigerian State and Lessons from Contemporary History’, Justice Abass stressed the need for sustained national focus on pressing issues such as insecurity and economic instability.

He urged Nigerians to ask probing questions and remain steadfast in seeking solutions to the country’s challenges.

‘The Muslim Congress has again provided a platform for deep reflection on the destiny of our nation. The theme before us is timely and urgent. Nigeria stands today at a turning point. We are blessed with brilliant minds, fertile land, abundant resources and youthful energy. Yet, we remain confronted by insecurity, disunity, corruption and economic hardship,’ he said.

‘Nigeria can rise, but only if we face the truth. Shallow thinking will not rescue this nation; only peace, sincerity and courageous action will. I challenge our distinguished lecturers and speakers not merely to diagnose the problems of our state but to offer us the cure,’ he added.

Also speaking at the event, the Grand Imam of Ogbomosoland, Dr Teliat Yunus Ayilara II, called on Muslims globally to deepen their faith and urged the Federal Government to consider implementing Sharia law, which he said could foster peace and national development.

Addressing the recent banditry incidents in Kwara State, Sheikh Ayilara demanded that those responsible for the heinous crimes be brought to justice without delay.

Earlier in his welcome address, the waali (state coordinator) of The Muslim Congress, Oyo State, Alhaji Daud Oladosu, said this year’s lecture’s theme went beyond a mere title, describing it as a clarion call for Nigerians to reflect deeply on the nation’s trajectory and collective responsibility towards a more prosperous future.

‘Today, we gather under the weight of a theme that is as urgent as it is profound. It calls for sober reflection and introspection. We must learn from the triumphs and trials of our history to navigate our present challenges wisely and build a more peaceful and prosperous Nigeria,’ he said.

In a brief interaction with journalists, the chairman of Oluyole Local Government and Baba Isale Adinni of Oluyole, Mr Hakeem Olatunji, urged all tiers of government to uphold integrity and always act in the best interest of the people.

Highlights of the event included the presentation of awards to 15 outstanding participants, nine from the annual Qur’an competition and six from the spelling bee contest, as well as goodwill messages from guests.

Other dignitaries present at the occasion included the Minister of Power, Mr Adebayo Adelabu; Managing Director/Chief Executive Officer of Hajj Mabrur Ventures Ltd, Alhaji Abdul Ahmid Solate; and the Iyalaje Adinni of Oyo State, Alhaja Rahmat Romoke Ayinde.

NLC, Industrial Court Presidents, Others Advocate Enhanced Labour Justice

The President of the National Industrial Court of Nigeria (NICN), Justice Benedict Kanyip, the President of the Nigeria Labour Congress (NLC), Joe Ajaero, and others have called for a collective effort of all stakeholders to deepen the promotion of labour justice in the country.

Speaking at the 2025 annual lecture of the National Industrial Court of Nigeria with the theme: ‘Labour Justice and Labour Law Education’ on Thursday in Abuja, Justice Kanyip called for deeper skills in labour laws because of its significance to the economy.

The president of the court advocated for labour law education in the curriculum, which he said is not compulsory in the universities, while tax law education is optional.

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‘Labour law education equips workers to understand their rights and responsibilities, which empowers them to challenge violations, access justice mechanisms, and participate effectively in trade unions,’ he said. In his speech, the President of NLC, Joe Ajaero, bemoaned the struggle of workers to obtain speedy justice while the employers and the government easily obtain restraining injunctions to stop workers from exercising their rights under the law.

Ajaero also called on the executive arm to immediately transmit to the National Assembly the Reviewed Labour Administration Laws for passage into law.

In his keynote address, a professor of law at the Obafemi Awolowo University, Ile-Ife, Professor Ademola Popoola, called for social justice for the working people and as paramount to the survival of any society through economic, political and social issues.

‘As we pursue the concept of labour justice, we should do so in the context of human security. The concept of human security is now actually in the forefront of the Constitution,’ Prof Popoola said.

Employability: Don, stakeholders seek integration of industrial needs into undergraduate training

Stakeholders in Nigeria’s education sector have emphasized the urgent need to integrate modern industrial demands into undergraduate training to enhance graduates’ employability and practical competence.

They made this call at the launch of a technology hub and a book titled ‘Tower of Hope, Halls of Despair: A Journey through Nigeria’s University System’, written by Dr. Adam Muritala, an Associate Professor of Mechanical Engineering at Obafemi Awolowo University (OAU), Ile-Ife.

Speaking at the event held on Wednesday at the African Centre of Excellence, OAU, Dr. Muritala described the book as a profound reflection on Nigeria’s higher education system-its strengths, struggles, and opportunities for reform.

Muritala, who is also the Head of the Department of Mechanical Engineering at OAU and founder of the African Pro-Humanity Technology Hub (APHTH), said the book serves as both a mirror and a roadmap for transforming university education in Nigeria.

According to him, the work examines the challenges confronting Nigerian universities, traces their origins, and proposes practical solutions for long-term improvement.

‘For many years, universities have been plagued by strikes, and we have observed that graduates-especially engineering graduates-are expected to be job creators. Unfortunately, most are now job seekers,’ Muritala said.

‘The book explores what went wrong. The vision of the founders of our universities was to produce graduates who would drive national development. But what we are witnessing today is far from that original dream-what we see instead is despair.’

He added that the book traces the evolution of Nigeria’s university system from the pre-colonial to the post-colonial era, examining the impact of military and civilian administrations, and offering policy recommendations for reform.

Muritala also unveiled the African Pro-Humanity Technology Hub (APHTH), which he said would serve as a platform for African-invented technologies and AI-driven education aimed at bridging the gap between research, innovation, and real-world applications.

The don, who hails from Okeho in the Oke-Ogun area of Oyo State, explained that the hub is dedicated to advancing indigenous innovation and empowering African talents through technology.

‘In Nigerian academia, we have not been able to align university training with industrial needs. This disconnect has widened the gap between classroom knowledge and industry practice,’ he observed.

The twin event attracted eminent scholars, policymakers, vice chancellors, traditional rulers, innovators, and education reform advocates.

During the occasion, the Executive Secretary of the National Board for Technical Education (NBTE) was honoured with the Friend of Humanity Award for promoting Technical and Vocational Education and Training (TVET) in Nigeria. Similar awards were also presented to Barrister Ahmed Raji, Chief Saheed Oladele, and Chief Zakariyah for their humanitarian contributions to education and community development.

Police Arrest 26 Suspected Kidnappers In Kaduna

The Kaduna State Police Command has arrested 26 suspected kidnappers and recovered four fabricated firearms, dangerous weapons, and ?546,000 believed to be part of ransom proceeds.

The arrests were made during a series of coordinated operations carried out between 3rd and 5th October 2025, across various locations in the state.

The operations involved officers from the Anchau Division, the Kaduna State Vigilance Service (KADVIS), and the Anti-Kidnapping Unit of the command.

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Details of the operations were contained in a statement issued by the Command’s Public Relations Officer, DSP Mansir Hassan, on 9th October 2025. In one of the operations conducted in the early hours of October 5, six suspects, including one Jibrin Abubakar, a.k.a. ‘Oga,’ were arrested following credible intelligence.

The suspects had kidnapped a 60-year-old man, Idris Adamu, on 22nd September, holding him for several days and releasing him after collecting a ransom of N5 million.

Two more suspects were arrested after a gun duel with police, while two others are currently on the run.

During the raid, police recovered two locally fabricated pump-action guns, five empty cartridges, amulets, and ?546,000 in cash, believed to be part of the ransom.

In another operation on 3rd October, a suspect identified as Habibu Alhaji Ahmadu, a.k.a. ‘Munyaye’, from Ikara LGA, was arrested with two fabricated revolver rifles.

He confessed to a previous attack on a resident and was linked to a gang of bandits operating in the area. His accomplices, Buhari and Shede, are still at large.

Further raids were carried out on 4th October in Gazara Village, Makarfi LGA, where 14 suspects were arrested, including a previously charged kidnapper, Bello Umar.

Additional arrests were made at a nearby toll gate, with the recovery of cutlasses and other dangerous weapons.

All suspects are currently in custody as the investigation continues. The Command is working to track down remaining gang members and recover more arms.

Still on the Kwara attacks

THE pervasive insecurity in Kwara State seems to have caught the attention of the world. Traditionally known and hailed as one of the country’s most peaceful states, Kwara is sadly now plagued by wanton bloodshed. In recent months, three local government areas of the state have been literally thrown into chaos, with tears, sorrow, wailing and gnashing of teeth everywhere. Kwara South is under siege. And in the state’s borders with Niger and parts of Benin Republic, hosting communities like Baruten and Kaiama, bandits have taken total control, perpetrating killings, kidnappings and raids on farmlands. Despondency is in the air as the people lament the inability of the state government to curtail the insecurity, and as the security agencies fail to stop the menace.

In recent weeks, the state has been under the chokehold of criminals. Suspected bandits have invaded communities, killing, maiming and looting . Only recently, the Oke-Ode community in Ifelodun Local Government Area of the state was thrown into palpable mourning when bandits killed vigilantes and hunters numbering 15. The bandits also reportedly kidnapped an unspecified number of residents during the attack which left the community in mourning. A video of the incident showing bodies of the slain vigilantes went viral. Following the killings, residents alleged governmental indifference to their plight following the failure to act on prior intelligence. According to one of the residents, it was public knowledge that the attackers would strike. Another said: ‘We have been hearing that the bandits were around the community since Saturday night, and we sent out messages to security operatives to be prepared. To our surprise, this morning, the attackers started the attack from the duty post, targeting the vigilantes.’ The residents identified those killed by the bandits as Oji, Saheed Metubi, Baale Ógba Ayo, and others. The corpses of the victims were taken to a police station in the area while other victims who sustained varying degrees of injuries were taken to the General Hospital in Share.

Naturally, the killings have generated outrage. For instance, during a recent state congress of the Peoples Democratic Party (PDP) in Ilorin, the state capital, a former governor of the state and ex-Senate President, Bukola Saraki, berated the state government for failing to address the rising wave of insecurity across the state. He said: ‘Over 70 people have been killed, 52 sustained injuries and 40 people kidnapped in Kwara in the last six months. During the tenure of my predecessors, Governor Adamu Attah, Governor Shaaba Lafiagi and Governor Mohammed Lawal, as well as my own tenure, and even that of my immediate successor, AbdulFatai Ahmed, Kwara did not experience this ugly insecurity. Unfortunately, the present government has failed to toe the right path in protecting the lives and property of Kwarans. We will not keep quiet because the present government in Kwara State has failed to provide security for our people due to their incompetence.’

Also, recently, the Alaafin of Oyo, Oba Abimbola Akeem Owoade, joined the chorus for the restoration of sanity in the state. Bothered by the slaughter of Yoruba natives by suspected Fulani herdsmen in the Oke Ode area of the state, the foremost monarch urged Nigerians to unite against the perpetrators of bloodshed. He aptly labeled the attackers as ‘blood guzzlers and enemies of state, nature and sound reasoning’ and asked those in charge of the country’s security not to allow them to go unpunished. Oba Owoade expressed concern over the recurring violence by herders. On his part, the state governor, AbdulRahman AbdulRazaq, visited Babanla and other communities in Ifelodun Local Government Area. During the visit, he assured residents of the government’s commitment to strengthening public safety. Again, reacting to the escalating wave of killings and kidnappings in Kwara South, particularly in Ifelodun Local Government Area, following a motion sponsored by the Deputy Leader of the Senate, Senator Oyelola Yisa Ashiru, Nigeria’s Red Chamber, the Senate, called for the setting up of a military base in Kwara State. It lamented that 142 persons had been kidnapped, 70 killed, and 25 communities deserted in one year.

As we noted in an earlier editorial, the attacks are indeed disturbing. While we canvass the need for state police, the point must be noted that even if there was one in place today, an incapable and ineffective government would still demonstrate laxity in the face of the daunting attacks. We call on the Federal Government, which controls the repressive apparatus of the Nigerian State, to come to the aid of the people of Kwara State.

It’s beggars’ belief that the killers and perpetrators of the heinous acts are able to escape after raiding these communities in a country where a huge percentage of the national budget is devoted to curtailing insecurity. It is time to stop the wanton bloodshed and wipe away the tears on the faces of the beleaguered people of Kwara State.

Vodi: A Lesson In Conviction

I admire people who put their noses to the grindstone and climb their way up the ladder of success. And when I write about them, it is never to seek their attention; it is because their stories genuinely inspire me, and they deserve to be told to younger generations, especially in an era where the get-rich-quick syndrome pervades.

One of such Nigerians whose success story has truly inspired me is Seyi Adekunle, popularly known as Seyi Vodi, the man who has given tailoring a new meaning and elevated it to an enviable art form.

I have written a series of articles about Seyi Vodi, but what inspired this particular piece was a conversation he had with one of his university mates. In a video he posted on his Instagram page, I listened as the friend recounted his surprise when he visited Vodi in Gwagwalada and found him in a tiny corner shop, with his measuring tape proudly hanging around his neck. He said he was disappointed in him at the time and wondered why a university graduate would choose to become a tailor when banking was the most prestigious career then.

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He went on to say that he tried to persuade Vodi to take up a banking job and abandon tailoring because he felt the profession was beneath him. He even wondered aloud how he could tell his girlfriend that his brilliant friend from the university was ‘just a tailor.’ At that time, nobody foresaw how lucrative tailoring would become. But Vodi stood his ground, saying it would be over his dead body to abandon tailoring. Not even an offer from the Central Bank of Nigeria could sway him.

Now, that is what we call conviction.

This particular conversation reminded me of one of the interviews my late boss, Dr. Solomon Arase, granted journalists when he became the Inspector General of Police. He recounted that after he left the university, his mother wanted him to pursue a master’s degree in International Relations so he could become a diplomat. But he told her he wanted to be a police officer. Shocked, she asked, ‘Police? What will I tell my friends, that my only son is a police officer?’ Her reaction was similar to that of Vodi’s friend, who could not comprehend why someone would choose a path that society did not consider glamorous.

Continuing their conversation, Vodi’s friend said he later left the country to seek greener pastures. Years later, when he returned, he needed to sew some kaftans, and one of their mutual friends suggested he go to Vodi. Curious, he asked who Vodi was, and their friend Abdulrahman directed him to Vodi’s shop in Wuse II. What he saw there surprised him. It was a total transformation. The Seyi he once met in a dingy corner shop in Gwagwalada had become a thriving brand-an employer of labour.

He was even more surprised when Vodi took him to his office. It was there he reminded Vodi of the conversation they had years earlier, and he took back his words. He even thanked God that Vodi didn’t listen to him, because if he had, the Vodi brand would have remained a dream that never materialised. Truly, a man who knows where he is going does not get distracted by the crowd.

There are lessons to learn from Vodi’s conversation with his friend. Prominent among them is conviction. Society does not naturally support dreams, especially if those dreams do not fit the conventional path of ‘go to school, get a white-collar job, and climb the corporate ladder.’ If you dare to deviate from that norm, you will be laughed at, discouraged, and sometimes even ridiculed. In this kind of society, you need to have what we jokingly call a ‘coconut head’ and refuse to bow to what screenwriter and playwright Joy Isi Bewaji aptly described as society’s dogma if you want to achieve your goals.

Another lesson to learn from their conversation is japa and its bandwagon effect. Vodi’s friend said he travelled out of the country at some point. Imagine how he and some of his friends may have looked at Vodi as unserious and less ambitious. Japa is the order of the day in Nigeria, and even those who are doing well here often leave everything behind to move abroad and start from scratch. Some say the decision is worth it for the sake of their children, and that’s valid. But there is a certain perception people who have travelled out hold towards those who choose to stay back and build something in Nigeria, that they are not serious with their lives.

Even abroad, not everyone will be destined to ‘make it,’ just as not everyone will make it here. But imagine if Vodi had not only heeded his friend’s advice to abandon tailoring for a corporate job, but had also travelled abroad like him. How different his story would have been. He may have made money, but trust me, he wouldn’t have been fulfilled doing something other than what he loved.

It’s like a fish trying to live on land; it might survive for a while, but it will never thrive. There’s a special kind of joy that comes with doing what you love and earning a living from it.

And the truth is, Nigeria, despite its challenges, is still a land of opportunities for those who are bold, creative, and determined. Many people look elsewhere for greener pastures, but some of the biggest success stories have been written right here at home. From fashion to technology, entertainment to agriculture, countless Nigerians have proven that with vision, grit, and persistence, you can build something remarkable in this country. Vodi is a shining example of that.

But of course, in our society, success rarely comes without suspicion. There is a widespread, erroneous belief that nobody can become wealthy in Nigeria through genuine entrepreneurship, that every big brand must be backed by ‘government money’ or some form of money laundering. When Vodi opened his gigantic office, some people quickly concluded that he must be laundering money for politicians. They couldn’t imagine that tailoring, a craft they once looked down on, could grow into a multimillion-naira enterprise through sheer hard work, creativity, and strategic vision. This mindset reveals a deeper problem: our collective inability to believe in honest success stories.

Rather than question or malign such achievements, we should celebrate and study them, because they offer valuable lessons. People like Vodi should be reference points in our tertiary institutions, living examples to inspire students to think beyond certificates and white-collar jobs. Universities should not only churn out job seekers but also nurture job creators. If young people hear and see stories like Vodi’s, they will realise that conviction, consistency, and craftsmanship can build empires.

Chinua Achebe once said, ‘No one knows where the rain began to beat him better than the one who was beaten.’ Vodi’s story is a reminder that dreams do not need validation to thrive; they need belief, consistency, and courage. He believed in his craft when society dismissed it. Today, that same craft has made him a household name and an inspiration to many.

Zayd Ibn Isah can be reached at lawcadet1@gmail.com

Five lessons I learned building a comedy brand from a character named ‘Tegwolo’

When I first started animating the character Tegwolo, my goal was to make people laugh and capture the hilarious, everyday struggles of Nigerian life through cartoons. I never imagined that this simple idea would be the foundation for a full-fledged media brand, House of Ajebo, a YouTube channel with millions of subscribers. Our newest venture, Jeni and Keni, a fun learning channel for kids with Afrobeat music, shows how we’ve expanded beyond that first character.

The journey from a single funny idea to a sustainable media business is a marathon, not a sprint. Many people see the subscriber counts and the viral skits, but they don’t see the years of strategy, failure, and learning that happen behind the scenes. For any aspiring creator out there wondering how to turn their passion into a profession, here are five lessons I’ve learned along the way.

Your first fan must be you.

Before you can convince millions to watch your content, you have to be completely sold on it yourself. You will be your own writer, editor, marketer, and motivator for a very long time. If you don’t genuinely love what you are creating, you will burn out. In the early days, there were times when the views were low and the progress felt slow. What kept me going? I genuinely thought Tegwolo was hilarious. I was my own biggest fan. That passion is your fuel. If you’re not excited to watch your own video for the tenth time during the edit, why would anyone else be excited to watch it once?

Consistency is more important than virality.

Everyone wants a viral video. But virality is unpredictable; it’s like lightning in a bottle. A sustainable channel, however, is built on consistency. It’s about building a relationship with your audience, and relationships are built on trust and reliability. Our audience knows to expect new content from us regularly. This consistency turns casual viewers into a loyal community. They don’t just show up for one hit video; they subscribe for the ongoing story. Focus on creating a realistic production schedule you can stick to. A thousand dedicated fans who show up every week are more valuable than a million viewers who show up once and never return.

Learn the language of business, not just comedy.

I am a comedian and a storyteller. But to run House of Ajebo and manage channels like Jeni and Keni, I also had to become a businessman. This is the part of the job that nobody talks about, but it’s the most critical for long-term success. You need to understand your analytics. Who is watching your content? Where are they from? What keeps them engaged? This data is gold. It helps you make smarter creative decisions. You also need to understand monetisation, budgeting, and team management. You are the CEO of your brand. Don’t be afraid to learn about spreadsheets, contracts, and negotiation. Your creativity deserves a solid business foundation to support it.

Your character is your brand; protect it.

Whether your character is an animated personality like Tegwolo, a teaching brand like Jeni and Keni, or simply your authentic self on camera, that is your brand. Every piece of content you release, every comment you reply to, and every brand you partner with defines what that brand stands for. We’ve had offers for collaborations that would have paid well but didn’t align with the family-friendly, relatable humor of House of Ajebo. We turned them down. Protecting the integrity of your brand is a long-term investment in the trust of your audience. If your audience trusts you, they will support you in everything you do, including your brand partnerships.

Collaboration is a superpower.

You cannot do it all alone. At some point, to grow, you need to build a team. For me, that meant hiring other animators, writers, and voice actors who could help expand the world of House of Ajebo and create new intellectual properties like Jeni and Keni. But collaboration also means working with other creators. The creator community in Nigeria is incredibly supportive. Working with other creators introduces you to new audiences and pushes you to be more creative. It’s about community over competition. The same goes for brands. The right partnership isn’t just an advert; it’s a collaboration that provides value to your audience and gives you the resources to make better content. Approach it as a creative partnership, not just a transaction.

Building a multi-brand media company on YouTube is challenging and immensely rewarding. It requires you to be an artiste, a scientist, and an entrepreneur all at once. But if you stay true to your unique voice and approach your enterprise like a business from day one, you can build something truly special.