Kantar Nigeria reintroduces business and expanded solutions in Lagos

Kantar Nigeria, a subsidiary of Kantar-the world’s foremost marketing data and analytics company has unveiled its enhanced suite of business solutions and AI capabilities to both new and prospective clients in Lagos.

Opening the event, Eddington Danda, Country Head , according to a statement traced the company’s journey across Nigeria and Anglophone West Africa, emphasizing Kantar’s ongoing evolution and integration.

‘The Kantar Nigeria story is one of continuous evolution, integration, and upscaling our solutions-from research to analytics, sustainability, consulting, and AI-powered insights that bring the best of our global expertise to the Nigerian and West African markets,’ Danda remarked, reflecting on the strategic positioning that enables brands to thrive both locally and regionally.

The event also featured a presentation of Kantar’s acclaimed Africa Life report (The Plate, The Pocket and The Platform) by Stacy Saggars, Commercial Growth Director for Africa, Kantar and Kene Esiobu, Customer Experience Lead, Kantar Nigeria. The study, according to the statement sheds light on consumer behaviours and values across Africa, revealing a strong alignment around creation, creativity, community, curiosity, and culture. Organisations can harness these core values through five actionable pathways outlined in the report to achieve success throughout the continent.

A panel discussion on creativity, innovation, and resilience in Nigeria’s ever-changing market concluded the session. Moderated by Fred Ubanemhen, Domain Lead, Qualitative at Kantar Nigeria, the panel featured insights from industry leaders (Bukola Akinpelumi, Experienced Consumer and Marketing Insights Lead (Ex-Unilever); Tomijogun Ogunlesi, Divisional Head – Brands, Communications, Content and CSR, Interswitch Group; and Ivan Moroke, CEO, Kantar South Africa).

The statement said Ivan Moroke captured the spirit of the conversation with a powerful statement on the essential role of creativity and innovation for brands aspiring to lead across Africa – ‘Creativity and innovation is the silver bullet of meaningful difference, which then drives brand growth and, in return, business growth.’

Madagascar military takes control of govt

A Colonel in an elite military unit in Madagascar said yesterday that the armed forces are taking power in the Indian Ocean nation in what appeared to confirm that President Andry Rajoelina had been removed in a coup.

Col. Michael Randrianirina’s announcement in front of a ceremonial presidential palace in the capital, Antananarivo, came almost immediately after parliament voted to impeach Rajoelina, who has fled the country because of the rebellion by soldiers.

‘We are taking power,’ the colonel said.

Randrianirina said in front of reporters that the military would form a council composed of officers from the military and the gendarmerie law enforcement force. A prime minister would be appointed to ‘quickly’ form a civilian government, he said.

He also said the constitution and the powers of the High Constitutional Court had been suspended. He said a referendum would be held in two years, although the details of that were not immediately clear.

Rajoelina had faced calls to resign through weeks of anti-government demonstrations that rocked the country and were led by young Gen Z protesters.

The turning point in the protests came on Saturday when Randrianirina and troops from his elite CAPSAT military unit joined the protests and turned against Rajoelina. That prompted Rajoelina to say there was an attempt to seize power and go into hiding.

Earlier yesterday, Rajoelina issued a decree from his secret location that dissolved the lower house of parliament, apparently to avoid being impeached. It was ignored by lawmakers and they voted overwhelmingly to impeach the 51-year-old leader.

Rajoelina’s whereabouts are unknown. He had said in a speech broadcast on social media on Monday night that he left the country for a ‘safe place’ in fear for his life after the rebellion by soldiers over the weekend.

Madagascar, a former French colony, has a history of military-backed coups since independence in 1960, including in 2009, when Rajoelina himself first came to power as the leader of a transitional government following a military-backed coup.

The youth-led protests against Rajoelina’s government first erupted last month over electricity and water outages but have snowballed into larger dissatisfaction with the government and the leadership of Rajoelina. Protesters have brought up a range of issues, including poverty and the cost of living, access to tertiary education, and alleged corruption by government officials and their families and associates.

The protesters have said they were inspired by other Gen Z-led movements of frustrated youth that toppled leaders in Nepal and Sri Lanka.

Thousands of young protesters continued their anti-government demonstrations in Madagascar earlier yesterday, packing into a main square in the capital, Antananarivo, and repeating their calls for Rajoelina to resign. They also cheered the soldiers.

Madagascar has deep problems with poverty, which affects around 75% of the population of 31 million people, according to the World Bank.

‘We do not get a constant supply of electricity and water from the government,’ said one protester, Soavololona Faraniaina. ‘If Madagascan children are studying in darkness where will the future of this nation be? Where is the wealthy Madagascar that many countries envied?’

CAPSAT is the same powerful military unit that turned against the government in 2009, leading to Rajoelina first coming to power. The unit had said this weekend it was taking charge of all of Madagascar’s armed forces, and new heads of the military and the gendarmerie security forces have been appointed.

CAPSAT commanders had previously denied that they carried out a coup and had said Madagascar’s people should decide what happens next, but the unit appeared to be in a position of authority in some areas of government decision-making since Saturday and Rajoelina called their rebellion against the government ‘an attempt to seize power illegally and by force.’

There was no major violence on the streets – and soldiers riding around on armored cars have celebrated with ordinary Madagascans in the past few days.

Flooding: Rivers Assembly targets stronger environmental laws as raging waters claim two

The Rivers State House of Assembly will take urgent legislative steps, as well as engage the state executive arm, in the bid to address the recurring issue of flooding.

This was as floods in parts of the Port Harcourt metropolis on October 11, 2025, following days of heavy downpour, wreaked havoc on residents, sweeping two teenagers to their death.

Martin Amaewhule, Speaker of the state House of Assembly, on October 13, 2025, during a visit to the family of Oyechi Peter, whose 16-year-old son and 17-year-old brother drowned during Friday’s heavy downpour in Eligbolo community, Obio/Akpor Local Government Area, assured of the Assembly’s commitment to improving environmental laws in the state. He said, ‘We will do the needful from the legislature, and we will convey them to the executive, and we will follow up.’

Amaewhule pointed out that the problem of flooding ‘is not peculiar to Eligolo. It’s a general problem. The issue of flood water is a general problem across the state.

‘Within Port Harcourt metropolis, it’s quite challenging. Drains are blocked. The canals need to be cleared, and there needs to be proper desilting of canals and other channels, so that water can cross to the rivers around us, up to the Atlantic Ocean.

‘So there needs to be a conscious effort, a deliberate effort to address this matter frontally, and I think that is the best way to go. ‘And we will do what is necessary to draw the attention of the Rivers State government to this challenge, not only to Eligbolo Town, but the entire state,’ he said. Amaewhule not that there is urgent need to embark on clearing of canals to allow for free flow of stormwater.

‘There’s need for the Rivers State government to look into the issue of clearing our canals, making them properly able to contain the flood water around the state.

‘I have seen for myself this situation. I want to assure you that I will do the needful,’ he said, while urging residents to avoid living in flood-prone areas.

Mbe Daniel Mbe, director of the Center for Disaster Risk Management and Development Studies at the University of Port Harcourt, has called for strident efforts to reduce the impact of flooding and other disasters.

Mbe, who was speaking at an event to mark the 2025 International Day for Disaster Risk Reduction, said getting young people involved in disaster response and mitigation will help build a safer and more sustainable future.

He pointed out that ‘when disasters strike, there is physical and human capital loss. There is also displacement of families and loss of human lives.’

Fed Govt unveils N1tr investment in solid minerals sector

In a bid to diversify the economy and reduce over-dependence on oil, President Bola Tinubu has announced N1 trillion investment in the solid minerals sector.

The president disclosed this while delivering the keynote at the 10th Edition of Nigeria Mining Week 2025, in Abuja.

Represented by the Secretary to the Government of the Federation, Senator George Akume, the president noted that the N1 trillion commitment, which is the largest government-led mining initiative in the nation’s history, was drawn from the N4.5 trillion increase in the 2025 federal budget.

The president said the landmark investment, which was in alignment with his administration’s Renewed Hope Agenda, will fund geo-scientific exploration, geological surveys, and critical infrastructure needed to unlock mineral-rich regions.

‘This is the most significant single investment in Nigeria’s mining industry by any administration. We are turning the wealth beneath our feet into prosperity in our hands,’ Tinubu said.

Commending the sectoral progress made, Tinubu noted that the revenue generation of the sector grew by six-fold from N6 billion in 2023 to N38 billion in 2024.

He however attributed the performance of the sector to new policies, tighter regulations, and the establishment of the Nigeria Solid Minerals Company, a special purpose vehicle (SPV) designed to attract capital, form joint ventures, and boost local mineral processing.

Tinubu then re-emphasised his administration’s zero tolerance for unsafe or environmentally harmful mining practices, stressing that ‘natural resources must enhance lives today and for future generations. Mining should heal and build, not hurt or divide.’

Reaffirming the National Assembly’s support for the sector, Chairman Senate Committee on Solid Minerals, Sen Ekong Sampson expressed readiness of the legislative arm to provide legislative backing for the President’s mining reforms.

He assured that the Senate would continue to enact progressive laws and provide oversight to sustain investor confidence and transparency.

He said: ‘Our focus is to unlock the full potential of this sector through enabling policies and strategic partnerships.’

He expressed optimism that ongoing reforms under the Ministry of Solid Minerals Development would position Nigeria for global competitiveness.

He, however, identified collaboration among government, industry players, and communities as the only way to achieve inclusive growth.

He said: ‘What we need for every sector is collaboration, not conflict. We have no excuse not to make the best of our country’s natural endowments’.

In his address, Minister of Solid Minerals Development, Dr. Dele Alake described the sector’s rapid growth now contributing about 4.6 per cent to Gross Domestic Product (GDP) as proof of the effectiveness of President Tinubu’s reform-driven agenda.

‘From all available evidence, our policies are working. But we couldn’t have achieved this without the cooperation of stakeholders,’ he said.

Alake then disclosed that the Federal Government is addressing two major financial gaps limiting local participation, particularly through the African Joint Committee (AJC) framework, to empower indigenous investors to compete with international players.

On his part, the Minister of Steel Development, Prince Shuaibu Abubakar Audu, reaffirmed the Federal Government’s determination to revive Nigeria’s steel industry as a backbone of industrialisation and infrastructure expansion.

He revealed that a Memorandum of Understanding has been signed with a Chinese firm for the rehabilitation of the Ajaokuta Steel Plant, targeting the production of 10 million metric tonnes of steel by 2030. ‘With the right partnerships and renewed investor confidence, Nigeria’s steel industry will soon take its rightful place as the bedrock of national development,’ he said.

The Permanent Secretary, Ministry of Solid Minerals Development, Engr. Faruk Yabo emphasized the Ministry’s commitment to building a transparent, technology-driven, and investor-friendly mining environment.

Yabo noted that the various reforms introduced under Alake’s leadership are repositioning the sector to meaningfully contribute to national GDP while promoting responsible mining.

‘Our goal is to ensure Nigeria no longer exports raw minerals but value-added products that create jobs, foster innovation, and strengthen prosperity,’ Yabo stated.

Dr. Orji Ogbonnaya Orji, Executive Secretary of the Nigeria Extractive Industries Transparency Initiative (NEITI), stressed the importance of transparency and accountability in building investor confidence.

He stated that NEITI’s latest report shows the mining sector still underperforms due to poor data management and weak inter-agency coordination.

‘Transparency is not an option; it is the foundation upon which trust and investment confidence are built,’ Dr. Orji said, pledging NEITI’s continued support for reforms that guarantee fairness and shared prosperity.

Earlier, the National President of the Miners Association of Nigeria, Mr. Dele Ayanleke expressed the association’s unwavering commitment to the promotion of a collaborative, transparent, and sustainable partnership with government and other stakeholders in the sector.

He noted that the progress recorded in the sector was made possible by the exemplary leadership of the Minister of Solid Minerals Development, Dr. Alake and his team.

He said the mining week has remained a catalyst for sectoral dialogue, innovation, and reforms – bridging the gap between policy and practice, operators and investors, and ideas and implementation.

Ayanleke noted that the sector in the last decade witnessed the introduction of cutting-edge technologies, policy reforms, strategic partnerships, and capacity-building initiatives that continue to redefine the mining landscape in Nigeria.

Northbrix Sponsors Moonshot 2025, Set to Launch Revolutionary AI Marketing Platform

Lagos, Nigeria – [October 14, 2025] – Northbrix, the parent company of CyBrixTeam.ai, the world’s first Agentic Integrated Marketing Environment (IME), is proud to announce its role as Silver Sponsor of Moonshot by Techcabal 2025, taking place from Wednesday, October 15 to Thursday, October 16 at the Eko Convention Centre, Victoria Island, Lagos.

CyBrixTeam.ai, powered by Northbrix, with technology provided by MarketTeam.ai and developed in partnership with NVIDIA, will be officially launched on the opening day of the conference, marking a major milestone for the African technology and marketing landscape. Attendees will be the first to experience the platform’s capabilities in real time, as CybrixTeam.ai unveils how it is set to transform the future of marketing.

This year’s Moonshot edition, themed ‘Building Momentum’ underscores a defining moment for Africa’s technology ecosystem. As innovation across the continent accelerates, the conversation is shifting from early-stage progress to scalable, sustainable growth. Moonshot 2025 aims to spotlight the visionaries, products, and platforms driving this next phase of development.

The theme directly aligns with CyBrixTeam.ai’s mission to accelerate growth by empowering businesses through an all-in-one agentic marketing environment that delivers strategy, intelligence, creativity, and full campaign execution at AI speed.

Specifically, CyBrixTeam.ai delivers an autonomous, AI-managed platform that empowers businesses to unify every facet of their marketing from strategy and market intelligence to content creation, SEO, performance marketing, social and influencer engagement, creative execution, and analytics.

Powered by coordinated AI agents operating seamlessly at AI speed, CyBrix consolidates these once-fragmented functions into a single agentic environment, enabling businesses to simplify operations, accelerate execution, and lead their markets with precision.

Speaking on the launch of CyBrixTeam.ai and sponsorship of the event, Branka Mracajac, Founder and CEO of Northbrix, the parent company of CyBrixTeam.ai, said: ‘Launching CyBrix at Moonshot is a deliberate move because this event represents the future of African innovation. As we unveil the world’s first agentic marketing environment, there is no better stage to demonstrate how AI can shape the future of marketing, power a new era of speed, intelligence, and creativity for African brands. Our sponsorship reflects a deep commitment to supporting the ecosystem’s next chapter of growth and impact’.

Northbrix’s sponsorship of Moonshot 2025 underscores its mission to transform the business landscape in Africa by empowering organizations to move beyond fragmented systems toward a more robust platform that drives growth and profitability.

About CyBrixTeam.ai

CyBrixTeam.ai is the world’s first Agentic Integrated Marketing Environment (IME) – a one-in-all platform where data, strategy, creativity, and execution move as one. More than a platform, it’s an operating system for the future of marketing: helping organizations simplify complexity, accelerate execution, and dominate their markets.

Powered by NorthBrix | Technology by Marketeam.ai | Developed with NVIDIA.

Nigeria’s AI moment: From national strategy to real impact

Sir: Every few years, technology delivers a new wave. Right now, it’s Artificial Intelligence. And unlike some past eras, this one may give Nigeria more than just catch-up: we have real chances to lead. We’ve got land, population, a young, adaptable workforce, and growing digital density.

Combine that with recent investments in skilling and policy momentum and you have conditions where AI could power not only tech firms, but entire sectors. Look at energy, logistics, agriculture, telecoms: all filled with opportunity areas that AI can help fix. But what will really determine where Nigeria lands is how we turn potential into action by fixing gaps, building trust, and investing in real infrastructure.

The government’s National AI Strategy signals that AI is no longer a pipe dream but a national priority to drive economic growth, social development, and technological leadership. That vision is now backed by real research and investment. Microsoft, in partnership with PwC and Lagos Business School, recently released a report outlining how Nigeria can accelerate AI adoption. Among its findings: the nation already shows early success across fintech, agriculture, and health tech. The report highlights the Three Million Technical Talent (3MTT) program and Microsoft’s AI Skills Navigator, both designed to close Nigeria’s digital skills gap. The roadmap emphasizes governance, infrastructure, and ethical frameworks as critical enablers for sustained AI progress.

Few countries can match Nigeria’s combination of population, ambition, and raw data. With over 200 million citizens, growing smartphone penetration, and a vibrant start-up ecosystem, the data backbone for AI already exists.

The country’s chronic infrastructure issues, from unstable electricity to poor broadband, should no longer be treated solely as barriers. They are invitations for innovation and investment. The same instability that frustrates entrepreneurs could encourage smarter distributed energy networks (micro-grids) and more resilient edge computing systems to bring data processing closer to where it’s generated.

But technology without governance is fragile. Meta’s recent $220 million fine by Nigeria’s data protection authority and competition commission for mishandling user data shows the cost of lagging in oversight. A second settlement worth $32.8 million this year reinforced the point. These cases underline the urgency of data sovereignty, ensuring Nigerian data fuels Nigerian growth, not foreign algorithms.

Nigeria’s AI strategy and Microsoft’s roadmap offer a joint playbook: build capacity, enforce trust, and enable collaboration between public and private sectors. The government’s task now is execution, ensuring incentives for start-ups, reliable energy, and active monitoring of AI deployments.

Through years of working on data and technology programs across different contexts, one insight has become clear: innovation thrives where infrastructure and ethics meet. For Nigeria, that intersection could define not only our digital future but our global influence.

U.S falls out of world’s most powerful passport top 10 for the first time

The United States (US) has dropped out of the world’s top ten most powerful passports for the first time, according to the latest Henley Passport Index.

The ranking which assesses global travel mobility, places the US in 12th position, tied with Malaysia.

The Henley Passport Index, compiled by Henley and Partners utilised data from the International Air Transport Association (IATA), groups countries with the same access score together. As a result, 36 nations now outrank the US. Asian nations lead global mobility

At the top of the 2025 list are three Asian countries.

Singapore retains first place, offering visa-free access to 193 destinations worldwide.

South Korea follows with access to 190, while Japan ranks third with 189.

By contrast, American passport holders can travel visa-free to 180 out of 227 destinations, a figure matched by Malaysia.

From global leader to declining influence

Just over a decade ago, in 2014, the United States topped the index.

Even as recently as July 2025, it still managed to cling to the top ten. Its further decline has been attributed to a series of policy shifts by other countries.

In April, Brazil withdrew visa-free privileges for citizens of the US, Canada, and Australia, citing a lack of reciprocity. Meanwhile, China expanded its visa exemptions to include several European countries, such as France and Germany, but notably excluded the US.

Adjustments by Papua New Guinea and Myanmar have also reduced American mobility, while Somalia’s new e-visa system and Vietnam’s updated exemption list added further pressure.

‘The declining strength of the US passport over the past decade is more than just a reshuffle in rankings, it signals a fundamental shift in global mobility and soft power dynamics,’ said Christian H. Kaelin, chair of Henley and Partners.

‘Nations embracing openness and cooperation are surging ahead, while those resting on past privilege are being left behind.’ China’s rising influence and the UK’s decline

The UK passport, once a global leader, has also fallen to its lowest-ever ranking, sliding from sixth to eighth place since July.

China, on the other hand, has been steadily climbing. Over the past decade, it has risen from 94th in 2015 to 64th in 2025, gaining visa-free access to 37 additional destinations.

The report highlights Beijing’s active pursuit of diplomatic agreements, including new travel arrangements with Russia, Gulf states, South America, and several European countries, as part of its growing openness strategy. Similarly, the United Arab Emirates has been one of the index’s biggest success stories, leaping 34 places over the past decade from 42nd to joint eighth.

The global mobility divide

At the bottom of the list, Afghanistan remains the least powerful passport in the world, granting visa-free access to just 24 destinations.

Syria follows with 26, and Iraq with 29. This represents a vast mobility gap of 169 destinations between the highest- and lowest-ranked passports.

Here are the top passports for 2024 according to Henley index: Top passports for 2025 (Henley index)

Singapore – 193 destinations

South Korea – 190

Japan – 189

Germany, Italy, Luxembourg, Spain, Switzerland – 188

Austria, Belgium, Denmark, Finland, France, Ireland, Netherlands – 187

Greece, Hungary, New Zealand, Norway, Portugal, Sweden – 186

Australia, Czech Republic, Malta, Poland – 185

Croatia, Estonia, Slovakia, Slovenia, UAE, United Kingdom – 184

Canada – 183

Latvia, Liechtenstein – 182

Iceland, Lithuania – 181

United States, Malaysia – 180

Olubadan goes tough on land grabbers

The Olubadan of Ibadanland, Oba Rashidi Ladoja on Tuesday inaugurated legal luminary, Chief Niyi Akintola (SAN), Musibau Adetunbi (SAN), Yinka Okunade, Rahman Abiodun AbdulRaheem and Tunji Thomas to tackle the menace of land grabbing in the ancient city

Noting that hard times await land grabbers who are giving Ibadan a bad reputation at the Olubadan Palace, Oke Aremo, Ibadan where the inauguration held, the monarch said the five-member committee of legal practitioners is charged with the task of tackling the problem of land grabbing from the legal perspective.

He urged the Committee to co-opt anybody from any profession, including town planning, survey, security agencies, the bar and bench who could assist in giving them sufficient greenlight to fight the scourge.

Barrister Musibau Adetunbi SAN was however absent during the inauguration.

Flanked by members of Olubadan-in-council, Oba Ladoja said the Oyo State Government, the Olubadan-in-council were on the same page in ridding Ibadan of the menace of land grabbing.

According to him, land grabbing is like an interlocking web of complex connections involving diverse interests that need to be unravelled.

The Olubadan said: ‘I know each of you very well. While we entertain no illusion as to the gravity of your responsibility, I have no doubt in my mind that you have the capacity to carry out the responsibility’

He told the Committee to hit the ground running, giving them 21 days within which to make their recommendations.

The Olubadan, however, clarified that the inauguration of the legal advisory committee was meant to strengthen the existing committee on land matters headed by Mogaji Asimiyu Ariori.

Balogun of Ibadanland, Oba Tajudeen Ajibola, corroborated Olubadan’s position, saying it had become desirable for Ibadan to take stringent action against the menace of land grabbing because it has constantly put the people in harm’s way.

He said, if it were possible, there should be the establishment of anti-land grabbing tribunals in all the eleven local governments councils in Ibadanland.

Responding on behalf of the committee, Chief Akintola expressed the members’ gratitude to Olubadan and Olubadan-in-council for giving them the privilege to serve their fatherland.

Saying their inauguration is a call to serve their fatherland, the committee sought the co-operation and support of state government and Ibadan people in checkmating the menace of land grabbing.

He noted that the government was not favourably disposed to land grabbing either, and as such, the anti-land grabbing advisory committee would strengthen the state government’s resolve to tackle the same menace.

Deploy AI to boost productivity, not exploit workers – Labour urges employers

Leaders of the organised labour have urged employers to embrace artificial intelligence (AI) to boost productivity and not as a tool to exploit workers.

They spoke at a one-day annual workshop themed ‘Future of work in the era of artificial intelligence: A wake-up call for stakeholders’, organised by Labour Writers Association of Nigeria (LAWAN), in Ibadan, Oyo State, on Friday, October 10, 2025.

Joe Ajaero, president of the Nigeria Labour Congress (NLC), in his message, noted that AI, under capitalist control, poses a threat to workers’ rights and collective power.

According to Ajaero, ‘the future of work in the era of AI is a pivotal battlefield in the ongoing struggle between workers and those who want to exploit them.’ He cautioned that AI, though presented as technological progress, could deepen inequality by enabling job casualisation, de-skilling, and digital surveillance, while eroding workers’ bargaining power. ‘AI in the hands of big capital is primarily a tool for intensifying exploitation, reshaping labour relations towards greater precarity, and eroding the very foundation of workplace rights.’ The labour leader called on unions and workers to take proactive steps to shape the future of work in a way that ensures technology serves humanity, promotes decent work, and protects workers’ rights.

Speaking also at the workshop, Peters Adeyemi, the general secretary of the Non-Academic Staff Union of Educational and Associated Institutions (NASU), described AI as a double-edged innovation that, if wisely embraced, could enhance productivity and efficiency rather than eliminate jobs.

‘I do not share the belief that AI has come to displace workers or destroy jobs. On the contrary, I believe AI is here to enhance productivity, save time, and empower workers who are willing to embrace it,’ Adeyemi said.

He warned, however, against complacency among workers, stressing that responsibility for productivity ultimately rests with humans, not machines. ‘AI cannot think for us, nor can it take responsibility for our work,’ he noted, adding that workers must remain vigilant about the quality and accuracy of AI-generated outputs.

Adeyemi also criticised what he termed the ‘policy of corruption’ in governance, lamenting that corruption has become institutionalised in Nigeria, eroding the welfare and dignity of workers.

‘The future of work is not to be feared, but to be shaped. Artificial Intelligence, if embraced wisely, can be a tool for liberation rather than oppression,’ he added.

Emirates selects APO Group as public relations agency for Africa

APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.

Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is designed to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives. By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners. The appointment reflects Emirates’ continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group’s mission of pioneering the future of communication and being the channel for Africa’s voices.