Lagos Governor, Mr Babajide Sanwo-Olu, government officials, traditional rulers, including the Akran of Badagry, Oba De-Wheno Aholu (Aholu Wheno Toyi 1), and more than 30 royal fathers, will grace the 2025 Olokun World Festival organized by the Olokun Festival Foundation (OFF), and holding in Badagry, while no fewer than 100,000 participants are expected from across the globe.
The Aare Ona Kakanfo of Yorubaland, Iba Gani Adams, who is also the Chief Promoter of Olokun Festival Foundation (OFF), made this known on Monday at a Press Conference, which held at Oodua House, Ikeja, while unveiling programmes lined up for this year’s edition, a cultural fiesta that holds every year in Badagry for the past 23 years.
Iba Adams, who was represented by Barrister Yinka Oguntimehin, noted that the Olokun, the deity of the deep sea, symbolizes wealth, creativity, and the mysteries of life, saying that ‘the festival offers a unique opportunity to reconnect with these values, to celebrate the arts, crafts, music, and traditions that define our identity.’
In attendance at the press conference were Chief (Mrs) Esther Oyebola, member, 2025 Olokun World Festival Planning Committee; Dr. Adebiyi Phillips, Chairman, Planning Committee; Amb. Olugbenga Onasanya, member; Chief Oyin Awe, member; Chief Durola Oke, member; and Chief (Mrs) Toluwani Ajibade, also a member.
According to the Yoruba generalissimo, the annual festival, which this year’s edition kick- started with the Press Conference, to be followed by Prayer To Almighty God, holding on Tuesday, October 21, and featuring Muslims, Christians and the Traditional believers, followed by Fashion Show on Wednesday, October 22, and a Visit To Motherless Babies’ Home on Thursday, October 23, to be followed by Beauty Pageant, coming up on Saturday, October 25, 2025, is a call to remember and preserve the cultural legacies that have been passed down through generations, adding that its grand finale ‘particularly showcases the beauty of nature and reflects the spiritual meaning of Olokun in the annual festival.’
Besides, he disclosed that one other essence of this festival was to draw tourists to witness Yoruba diverse and unique culture, noting that over the years, the event had progressively drawn over 10,000 tourists across the world, especially from neighbouring countries, including Benin Republic, Togo, and Ghana, and also from countries outside Africa, such as Brazil and Cuba.
‘Aside from the direct benefits that come with tourists visiting the festival site, its environs and adjoining towns, the spiritual and economic gains of organising the festival are many.
‘While the spiritual gains that accompany the Olokun Festival are of great importance to all participants, the economic gains are also significant.
‘Every year, hundreds of millions of Naira are committed to organising this world festival. This is aside from the gains that accrue to the host state and community from the economic activities of buying and selling at the event venue,’ he stated.
Iba Adams, therefore, commended OPC members who had remained committed over the years to the ideals of the Olokun World Festival and to promoting the cultural identity of the Yoruba race.
Speaking further, Adams said that based on the decision taken after last year’s edition of the event, the Olokun Festival was upgraded to Olokun World Festival, adding: ‘As a result, the Olokun Festival Foundation (OFF) decided to acquire some land so that we could have our own beach.’
According to him, the newly acquired land/beach has been named Kakanfo Falola Beach, saying that the beach would be turned into a world-class tourism destination, having recreation facilities, a hotel, a mini cinema house, conference hall, gym centres, an Olympic-size swimming pool, a mini festival stadium, among others.
On the grand finale, Iba Adams said guests expected at the event are the Logos State Governor, Mr. Sanwo-Olu; the State Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka; other government officials, and traditional rulers, led by the Akran of Badagry, Oba De-Wheno Aholu (Aholu Wheno Toyi 1).
According to him, the royal father of the day is Oba Joseph Ikudaisi, the Alagbegise of Agbegise Kingdom, Ogun State, assuring that adequate arrangements for the security of all the guests and participants had been put in place for the event.
Speaking further, the Yoruba generalissimo called on governments at all levels to promote activities that would engage the youth, in order for them to refrain from social vices in the society.
This was just as he further urged the Federal Government to give 5 per cent waiver on tax to corporate organisations to sponsor activities like cultural promotion, sports, education and charity, saying that doing so would relieve government of their burden to the citizens.
He, however, commended all traditional rulers in Yorubaland who were promoting one or two cultural festivals yearly in their domain, assuring that ‘history will never forget them for fulfilling one of their cardinal roles as custodians of our culture and tradition, sustaining our identity, language and other norms binding the Yoruba people.’
‘I use this occasion to appeal to other traditional rulers who are yet to join the train to also choose one or two festivals known with their heritage and start celebrating them.
‘This should be done irrespective of their background on religion. Religious affiliation should not affect the celebration of culture. There is a sharp difference between culture, tradition and religion.
‘Some of the benefits of promoting culture and festivals is that it would boost commerce and popularise their domains as tourism destinations. There would also be spiritual gains from their ancestors.
‘The festival celebrations would also draw sons and daughters of such places to start visiting home regularly. Good examples are the Ojude-Oba festival in Ijebu-Ode, Osun-Osogbo festival in Osun State, Olojo festival in Ile-Ife, Osun State; Okota festival in Arigidi, Ondo State; Udi-Iroko festival in Ado, Ekiti State; Lisabi Olumo festival in Abeokuta; Ogun festival in Ondo, Ijakadi festival in Offa, Kwara State; and Oya festival in Ira, Kwara State, to mention just a few,’ Iba Adams stated.