When Mercy Akoth moved to Canada nearly three years ago, she quickly discovered that setting up a home away from Kenya came with unexpected costs, particularly when it came to decorating her living space.
Mercy, who works as a caregiver while pursuing her master’s degree in nursing at McGill University, has had to move houses several times to accommodate her work and studies. Although her residences have not been far from her school, each move has meant finding ways to make her space comfortable and homely.
One of the first things she noticed was the difference in curtain options between Kenya and Canada. In Nairobi, curtains were readily available in countless designs, colours, and fabrics. Abroad, she found the variety limited and the prices steep. Outfitting a one-bedroom apartment could cost her about USD37 (Sh4,800) per metre for curtains, prompting her to look back home for solutions.
‘I realised Kenya has a variety of curtains with different designs compared to what I was finding here. When I came back for the holidays last December, I decided to buy from here instead,’ she says. ‘I travelled with them in my suitcase, but the charges were high.’
The curtains cost her about Sh9,800 in airline fees for a 7-kilogram package.
Her experience reflects a growing trend among Kenyans in the diaspora who are turning to local retailers for home décor products. Curtain sellers in Nairobi say overseas clients from Canada, the United States, Australia, and the United Kingdom are becoming a steady part of their business.
Retailers attribute the appeal to variety, affordability, and the ability for customers to choose fabrics and designs before the curtains are stitched and shipped. Kenya has also become a destination for buyers from other African countries, including Ghana and South Africa.
Most curtain fabrics are imported, primarily from China, then customised locally to suit customer preferences.
At Dream Curtains on Tom Mboya Street, head of sales Dan Khaemba says diaspora clients have been a key market since he joined in 2023.
‘The clients we have delivered to come from different countries. We recently delivered curtains for a Kenyan living in Australia, but we also have many clients from the United States,’ he says. The shop serves about three to five diaspora clients each month.
Social media has been central to this growth. Online platforms allow customers to browse designs, select materials, and communicate directly with sellers before making payments. Still, building trust takes time.
‘Not everyone believes in online business. Some people send someone to confirm if it is real. Once they confirm, they become serious buyers,’ Khaemba explains.
Curtain demand also follows seasons, with sales peaking between October and January. For diaspora clients, purchases often rise during winter, when people focus on making their homes warmer and more inviting.
Unlike local buyers who often bargain, diaspora clients tend to prioritise quality and transparency. Payments are made through bank transfers or mobile numbers, with prices ranging between Sh350 and Sh1,800 per metre depending on material. Blackout curtains are increasingly popular.
Shipping, however, remains the biggest hurdle. Costs can significantly inflate the final price, sometimes catching clients off guard.
At Najibu Curtains, sales representative Mugoya Shakur says most of their overseas customers come from the United States and Canada.
‘The price here is very affordable compared to those diaspora countries,’ he notes. Curtains range between Sh350 and Sh2,000 per metre, serving both homes and businesses. Yet shipping can nearly double the expense. A client may buy curtains worth Sh300,000, but transport costs can add Sh200,000.
Despite this, referrals continue to drive growth. ‘Most of the clients who purchase from us are referrals from other citizens in the diaspora. If you do a good job, people will trust you,’ Shakur says.
Some clients combine curtain purchases with other Kenyan products such as home décor items and African clothing, including vitenges, to maximise shipping.
At Suli Home Curtains, manager Lugendo Swaib says orders come from the UK, US, Canada, and African countries like South Africa, Nigeria, and Ghana.
‘They prefer curtains from here because we offer variety in colours and designs as well as good quality curtains,’ he says.
Unlike local buyers who shop seasonally, diaspora clients purchase year-round, often driven by new homes, construction projects, or business ventures. Swaib says the shop rarely misses at least ten diaspora clients a month.
‘As long as you advertise well, you will never miss a client purchasing curtains,’ he adds.
Some buyers even purchase in bulk to resell abroad, with prices typically between Sh700 and Sh900 per metre.
Kenyan retailers say their edge lies in customisation. Customers choose the material, which is then stitched, packaged, and shipped. Depending on whether the order goes by air or sea, delivery takes between seven and 21 days.
For many in the diaspora, curtains are more than functional items. They are cultural touchstones, reminders of home, and symbols of identity. The colours, textures, and designs often carry memories of Kenyan households, where curtains are central to interior décor.
Mercy recalls how curtains in her childhood home were carefully chosen to match the furniture and wall colours. ‘In Kenya, curtains are part of the personality of the house. They make the home feel complete,’ she says. Abroad, she found that curtains were often plain, functional, and expensive, lacking the vibrancy she associated with home.
Retailers are keenly aware of this emotional connection. By offering diaspora clients the chance to select fabrics that resonate with their tastes, they are not just selling curtains but exporting pieces of Kenyan culture.
The business opportunity is significant. With more Kenyans moving abroad for work and study, the demand for affordable, customised home décor is expected to grow. Retailers are already exploring partnerships with shipping companies to reduce costs and streamline delivery.
For now, the challenge remains balancing affordability with logistics. Shipping costs can sometimes outweigh the savings of buying curtains in Kenya. Yet many diaspora clients are willing to pay the extra price for quality and familiarity.
As Mercy puts it, ‘It is not just about the curtains. It is about feeling at home, even when you are far away.’