Suppliers focusing on international markets to capitalise on high demand have again denied Kenyans an opportunity to gift their loved ones with lilies this Valentine’s season.
For the second year in a row, flower sellers are reporting a shortage of lilies, leaving buyers to choose from alternatives such as alstroemeria, chrysanthemums, and roses.
Purity Muigai, owner of Floral Haven in Nairobi, says as of yesterday, she only had 20 stems of lilies in stock this Valentine’s season, far below what she would normally expect.
‘This is unusually low,’ she says. ‘Even during other busy periods, I wouldn’t be this low on stock.’
The supply constraints have created pricing pressure. She typically buys lilies in bunches of 10 stems at around Sh1,400, but the same bunch is now going for as much as Sh2,000, a 43 percent increase, forcing her to pass on the cost to her buyers.
‘I try to keep my prices reasonable, but when suppliers charge that much, there’s not much I can do.’
The shortage, she says, affects customer relationships. ‘Lilies have a market,’ she says. ‘When customers want them, and I have to tell them there’s none, it affects trust.’
Sonia Muthoni, who owns Flower Fairy Kenya, also in Nairobi, has similar challenges, and the shortage became noticeable just days before Valentine’s Day.
‘Just when demand was beginning to rise, that’s when availability started dropping,” she says.
‘Under normal circumstances, a bunch of 20 stems would cost around Sh2,000,” Sonia explains. ‘But now, 10 stems are going for as much as Sh3,000.
At wholesale, she is buying from producers at about Sh1,400 per bunch, but prices keep fluctuating during peak periods. Susan Wambugu of Shee Gifts and Flowers Shop in Thika reports suppliers consistently tell florists: ‘Wait and see. But they prioritise international markets and what isn’t sold is what we’re given. This isn’t a unique situation for this year,’ she says.
‘Every Valentine’s and Mother’s Day, we see shortages of premium flowers.” The pricing impact has been significant. “During peak periods, prices can rise sharply, sometimes increasing by as much as 500 percent,” Susan says.
Red roses
Quality red roses are also not in plenty for the local market. Phineas Jospah, another florist, says crisis extends beyond lilies to red roses. Farm supplies have increased from Sh300 to Sh400 per stem to Sh800 to Sh1,000, a price increase of up to 150 percent.
‘The supply crisis isn’t just lilies; it’s red roses too,’ says Phineas.
He attributes this partly to structural changes in the industry, with farms that have closed or been sold off reducing production capacity.
The appeal of lilies, for those seeking to buy a unique or tropical-style bouquet, extends beyond aesthetics. Sonia explains: ‘People love lilies because their leaves take longer to open and when you put them in a vase at home, they can stay for days before fully opening, and they have a strong, memorable scent that people associate with romance.
With limited stocks, florists have had to adopt a first-come, first-served basis for limited lily stock. Others, like Purity, are changing their floral arrangements to maximise the impact of limited lily stock, pairing the few lily stems with gypsophila and other mixed tropical blooms.
‘In many flower arrangements, just two or three lily stems are enough to elevate the bouquet,’ she says, adding that she also has redirected demand toward chrysanthemums and carnations.
‘They still create beautiful, romantic arrangements at a more affordable price,” she says. ‘Many customers are willing to substitute once you tell them we’re facing a lilies shortage.’
‘We’re having to use lilies more sparingly and combine them with other flowers to maintain full, elegant arrangements,” Sonia adds.
Why export markets get priority
George Maruko, a flower export consolidator based at Jomo Kenyatta International Airport, confirms that local florists are struggling to access lilies largely because export markets are taking priority.
‘Lily production in Kenya is limited to only a few farms because the flower is expensive to grow and maintain,’ says Maruko.
Over time, some farms have been acquired by larger international-focused groups, including the Black Tulip Group, which primarily grows for overseas clients.
Through export arms such as Fresh Exchange, these farms operate on pre-financed contracts, where international buyers, especially from the Middle East, including Dubai, pay in advance for specific volumes.
Because of these advance payments, exporters are obligated to meet overseas orders first. ‘Sometimes we can’t even fully satisfy the customers who have already paid in advance,’ Marukoi explains. During high-demand like Valentine’s Day, most available lilies are exported.
This system is not unique to lilies. The same pattern happens with red roses. International buyers often make payments as early as November or December to secure the February supply.
“If someone has already paid in advance, you can’t divert those flowers elsewhere,” he says.
Maruko adds that pricing reflects this pressure, with Valentine’s prices sometimes tripling. He explains this is due to ‘flushing,’ where farms reduce blooms in November to ensure flowers mature in time for February
‘Because farms don’t sell much during December and January, they recover those lost months by charging significantly higher prices in February,’ he says.
Shortages begin showing from Christmas through January. By February, flowers are available, but priority goes to buyers who made prepayments, then regular clients. Spot buyers, including many local traders, come last.
Maruko notes that lilies are particularly affected because few farms grow them due to high production costs and risks. Supply is tight year-round but becomes more pronounced in January and February when global demand peaks.
Additionally, local market pricing expectations present another challenge. Many Kenyan buyers are reluctant to pay premium prices, making exporters more inclined to sell to international clients who purchase in large volumes. For Maruko, a single export order can run into 10,000 stems or more.