Raila Odinga: The perennial challenger who shaped Kenya’s politics

Raila Amolo Odinga spent a lifetime in the arena, challenging presidents, shaking up governments, rallying crowds and shaping the soul of Kenya’s modern democracy. His death at 80, on Wednesday while receiving medical treatment at a hospital in India, has left a void in a nation whose political identity he helped forge.

Uhuru Kenyatta, former Kenyan president, captured the mood when he said Odinga’s passing had ‘left a silence that echoes across our nation.’ That silence is being filled by the sound of thousands pouring onto the streets of western Kenya and Nairobi, waving flags, lighting candles and singing songs of a man they simply called ‘Baba.’ Narendra Modi ,Indian prime minister described him as a ‘towering statesman and a cherished friend of India,’ while President William Ruto led the nation’s condolences, visiting Odinga’s widow Ida at their Nairobi home.

A career defined by defiance

For decades, Odinga stood as a symbol of opposition, not merely against individual presidents, but against the very idea of unquestioned power. A political mobiliser of unmatched skill, he ran for president five times but never claimed the top job. Yet each loss only seemed to amplify his influence.

Odinga famously rejected almost every electoral result he contested, insisting he had been denied victory. In 2017, Kenya’s Supreme Court validated his claims of electoral irregularities, annulling Uhuru Kenyatta’s win and ordering fresh polls, a first in Africa. Odinga boycotted the rerun, demanding reforms, but his moral victory was already etched in the country’s democratic record. His biggest test came earlier, the disputed 2007 election. As Odinga’s supporters took to the streets after he claimed he was cheated of victory by Mwai Kibaki, violence engulfed Kenya. More than 1,200 people were killed, and over 600,000 displaced in the country’s worst post-independence crisis. It ended only after international mediation led by former UN secretary-general Kofi Annan, which resulted in a power-sharing deal that made Odinga prime minister.

A statesman who knew when to fight and when to reconcile

Odinga’s political story was as much about conflict as it was about unexpected reconciliations. In 2018, a simple handshake between him and Kenyatta stunned the nation, calming tensions after months of protests and signalling a new political realignment.

And after losing the 2022 election to William Ruto, he eventually agreed to work with his rival, joining what the government called a ‘broad-based administration.’ Some criticised it as a betrayal of his opposition role. He defended it as an act of national interest, a step toward unity in the wake of deadly protests that had shaken the country. Earlier this year, Ruto’s government even backed Odinga’s bid to head the African Union Commission. He lost to Djibouti’s Mahmoud Ali Youssouf, but the campaign underlined his enduring continental stature. The making of ‘Baba’

Odinga’s political instincts were shaped long before he stepped onto the national stage. Born on January 7, 1945 in Kisumu, he was the son of Jaramogi Oginga Odinga, Kenya’s first vice-president and a fierce critic of Jomo Kenyatta’s rule. Raila studied engineering in East Germany and returned home in the 1970s to teach at the University of Nairobi and run businesses.

His real fight began under President Daniel arap Moi’s one-party regime. Accused of involvement in a failed 1982 coup, Odinga spent nearly a decade in detention, often in harsh conditions. He became Kenya’s longest-serving political detainee.

His imprisonment, and his refusal to be silenced, turned him into a symbol of resistance. To many Kenyans, he embodied the struggle for multiparty democracy and human rights.

A populist who mastered the street

Odinga was not just a politician, he was a force of movement. His rallies, often electrifying, could pull in tens of thousands. His language was populist but sharp, weaving ordinary frustrations into political fire.

His supporters gave him nicknames that reflected his mythic status: ‘Baba’ (Father), ‘Agwambo’ (Act of God), and ‘Tinga’ (Tractor), drawn from his 1997 party symbol. He connected not through scripted speeches, but through a raw, street-level authenticity that cut across generations.

Even his critics acknowledged his unrivalled ability to set the national agenda. Whether protesting on the streets or sitting at negotiation tables, Odinga had a knack for making himself central to Kenya’s political story.

A legacy beyond the presidency

Despite never holding the presidency, Odinga’s shadow loomed over every administration since the 1990s. He shaped constitutional reforms, steered power-sharing deals and gave voice to millions who felt excluded from Kenya’s political elite.

He was also a man of contradictions, both a revolutionary and a political insider. He spent years in opposition but also served in government as energy minister and prime minister. He condemned state power but also negotiated with it.

His death leaves Kenya with a question many are asking openly: who can fill his shoes?

An era ends

Odinga died in Kerala, India, after collapsing during a morning walk. Doctors said he suffered a cardiac arrest. His death triggered an outpouring of grief not just from Kenya, but from across the continent and beyond.

He leaves behind a political legacy that is messy, powerful, complicated and undeniable. A man who never became president, yet shaped presidential politics more than anyone else in his generation.

As crowds mourn in the streets he once electrified, one thing is clear, Kenya’s story cannot be told without Raila Odinga. He was, and will remain, its perennial challenger, its unlikely unifier, and one of its most consequential sons.

Tax reform bold step to wean sub-nationals from overdependence on federal allocations – CITN

Nigerians have been urged not to keep fretting over the tax reforms initiated by the President Bola Tinubu administration. The reforms have led to the enactment of the Nigeria Tax Act (NTA) and others.

Now, the reforms have been described as a bold initiative towards freeing sub-nationals from overdependence on federal allocations.

This comes against the backdrop of an over 70% dependence on oil revenue distributed through monthly federal allocations by many states in the country.

The fears were allayed in Port Harcourt, Rivers State capital, by Innocent Chinyere Ohagwa, President of the Chartered Institution of Taxation of Nigeria (CITN). He did this while delivering a speech at the Tax Conference held in the Garden city on October 14, 2025, where he said the new tax laws have created opportunity for states to drastically review their tax collection efforts and boost internally generated revenue (IGR).

He urged states in the federation to take advantage of the opportunities captured in the new tax laws by reviewing their tax collection processes and design, and deploying technology to automate the process.

Ohagwa, who is CITN’s 17th president, said sub-nationals should rather focus on creating enabling environment for willing compliance to tax payment among the citizenry.

‘The focus is not on paying tax. The focus of the reform will be to enhance the standard of living of the masses, the citizens, and secondly, to ensure that the tax compliance system is made easy.

‘And when you make tax compliance easy, the fallback position is that you will collect more, you will incur less costs, the country will develop better,’ he said.

Ohagwa disagreed with the suggestion that the tax reforms have placed some states with less population demographics at a disadvantage, arguing that those with high net-worth individuals, such as Lagos and Rivers, are strategically positioned to reap the benefits of the tax laws.

He said, ‘Another area of advantage to the states is what we call presumptive regime, which the minister through the advice of the Joint Task Force is going to make available. States are going to leverage a lot on it.’

He said the benefits of the new tax laws for citizens will begin to manifest as the government begins administration of the reforms, urging individuals, tax authorities, and consultants to take advantage of the opportunities inherent.

Victoria Okokon, Chairman, CITN’s Port Harcourt and District Society, said the tax reforms offer challenges and opportunities for sub-nationals.

She however pointed out that the reforms were not designed to weaken revenue generation at the sub-national level, but to strengthen the ability of states to generate and boost their revenue.

Israel Onwuanaku Egbunefu, Chairman of the Rivers State Internal Revenue Service (RIRS), presenting a paper on ‘Expanding the Tax Net beyond Salaries,’ said 70% percent of the tax receipts in Rivers State is from Pay As You Earn (PAYE).

He said the need to wean the state of the overdependence on this source, and to diversify to other revenue sources, such as Blue and Digital economy, is both urgent and imperative.

Chris Yorkina, Rivers State Auditor General, pointed out that the design of the new tax laws is not to impoverish the poor, but to aid government drive for development.

He said tax officers should be abreast of the provisions of the new tax laws and be ready to guide citizens, who naturally lack knowledge, on them.

Yorkina pointed out that the new tax law repeals certain existing tax laws and creates a legal framework to strengthen simplicity, integrity, and efficiency in tax administration

Ignatius Chukwu, BusinessDay’s Regional Editor, said the informal sector in the state has been overtaxed, with traders and artisans paying for over 70 items on an ‘black market’ tax list.

He pointed out that low-income earners, such as artisans, who are exempt from PAYE, have been pushed into what he described as the ‘black market tax system,’ which is operated by non-state actors, and maintains a high tax incidence on the already overtaxed informal sector.

Chukwu urged the Rivers State government to enforce the autonomy granted the state’s internal revenue service (RIRS) by the law establishing it, arguing that this will allow the agency to implement initiatives that will boost the tax net and collection efforts.

Ezekiel Eden Williams, professor and Director of Eggheads International, presented a paper on ‘Subnational Expectations and Implementation of the New Tax Laws,’ while Chris Yorkina explored the New Tax Laws, as they relate to tax practitioners.

Film training holds the key to unlocking Nollywood’s full potential

Nollywood produces over 2,500 films annually, making it one of the most prolific industries in the world. Yet numbers only tell half the story. Without structured training, this growth is at risk of becoming shallow. The Nigerian film industry thrives on raw talent and creative flair, but with the absence of specialised skills in storytelling, sound design, editing and management, its ability to mature into a truly global competitor is threatened.

As noted by Olasunkanmi Adebayo, head of the British Council’s Film Lab Africa, Nollywood urgently needs ‘more capacity building programmes’. While institutions like the National Film Institute, Royal Arts Academy, EbonyLife Creative Academy, Kunle Afolayan Film Production Academy, and Del-York Creative Academy offer training in production and content creation, their reach is limited. Most of these institutes are concentrated in Lagos and Abuja, with fees that exclude many aspiring creatives. This often results in a situation where a demand for trained professionals increases, but the supply chain remains uneven and narrow.

These structural gaps are evident across technical and managerial fields. Sound engineers, film editors, production coordinators, and story developers are in short supply, and even basic soft skills, such as teamwork and punctuality, are often found lacking. Film schools often prioritise the more glamorous aspects of cinema, such as directing and acting, neglecting the less visible but equally critical technical roles. The outcome is a predictable overflow of creative ambition lacking technical execution. Atinuke Babatunde, the academy director of the MultiChoice Talent Factory (MTF), points out at the August edition of the SMC Filmmakers’ Forum, ‘If you’re looking for a great sound person, you will still struggle.’ This deficit not only affects filmmakers but also undermines Nollywood’s global competitiveness, especially where high production values are non-negotiable.

Storytelling, the core of filmmaking, also reveals the cracks in training. Poor storycraft diminishes artistic merit and even limits commercial potential, and with international viewers increasingly demanding well-integrated storylines, Nollywood will be constrained in national circulation unless scriptwriting workshops, story incubators, and mentorship frameworks are established.

Government programmes have begun paying attention to this gap, though often indirectly. The Digital Access and Livelihoods Initiative (DALI) was launched in August 2025 by the Vice-President, Kashim Shettima, with the ambitious goal of training 20 million Nigerian citizens with digital skills by the year 2030. As commendable as this seems, its generic framework runs the risk of diffusing focus. Unless there are specified routes within creative sectors, Nollywood will be sidelined in the broader policy that is tech-centric. A generic digital capabilities programme cannot substitute for film-specialised training in editing software, production management, or cinematic storytelling.

Educational institutions also offer glimmers of progress. Some Nigerian universities are including practice-based modules in the curriculum, familiarising students with screenwriting, cinematography, and editing. The shift from theory-based learning towards experiential learning signals a welcome trend, but one still too limited in scale. Without stronger ties between academia and industry, graduates risk leaving school with certificates but little or no job experience or employable expertise.

The way forward is quite clear. First, Nollywood needs a proper competency framework, that is, clear standards for editors, cinematographers, sound engineers, and story editors. Without standards, training certificates are just paper. Second, training centres must move beyond Lagos and Abuja. The industry will never reach its full potential if geography decides who gets access. Third, scholarships should target the underserved but essential roles, such as sound, editing, production design, and talent management. These are the spine of filmmaking, yet they remain the least supported.

All of this matters because Nollywood is bigger than entertainment. It is a soft power tool, a source of national pride, and a contributor to GDP. However, its future cannot rest on volume alone. Prolific is good, but professional is better.

The irony is that Nollywood already has what the world wants: energy, stories, and a unique cultural lens. What it lacks are the technical and managerial skills to refine these assets into consistently world-class productions. Thus, training is not an afterthought; rather, it is the bedrock. Invest in it today, and Nollywood will not only hold its own at home but also command respect on the global stage. Ignore it, and we risk becoming an industry that never grows beyond its first draft.

Lagos receives 18,273 foreign tourists in 2024

The Lagos State Government says it received a total of 18,273 international tourist visitors in 2024.

This was made known on Tuesday in Ikeja, during the Public Policy Engagement Session with Ministries, Departments and Agencies in Entertainment and Tourism.

The event was organised by the Policy Analysis Monitoring and Evaluation Department, OSSG-Cabinet Office.

The figure showed an increase from the 14,357 foreign tourists in 2022 and 16,798 international tourist visitors in 2023.

Speaking, the Secretary to the State Government (SSG), Bimbola Salu-Hundeyin, said the government was working to position Lagos State as a top five destination in Africa for authentic, insightful and exciting cultural heritage experiences.

Salu-Hundeyin was represented by Kehinde Gbajumo, the Permanent Secretary of the Lagos State Government Office of the Secretary to the State Government Cabinet Office.

She said the state was pushing the limits in terms of tourism development and attracting international visitors.

The SSG said the session was to engage experts to discuss the progress made in implementing the agenda on entertainment and tourism.

She said insightful information shared during the session would be analysed by the policy analysis, monitoring, and evaluation department to further their mandate.

Also speaking, Oladele Oyatope, Head of Policy Analysis, Monitor, and Evaluation Department, Cabinet Office, said the department’s mandate was to collect, aggregate, review, and analyse data, toward tracking progress in state government services.

Oyatope said the meeting aimed to review the goals and indicators of the fifth pillar of the T.H.E.M.E.S. Plus Agenda, which focused on entertainment and tourism.

He said the two key documents guiding tourism in Lagos State were the Tourism Master Plan 2020-2040 and the Lagos State Tourism Policy.

According to him, the specific goals of the Tourism Master Plan, by 2040, Lagos will grow tourism receipts to $5.1 billion, grow tourism direct jobs to 1.1 million, among other targets.

He said there was the need for more sensitisation to make people aware of the government’s tourism initiatives.

Oyatope said there was the need to improve on branding, advocacy, and promoting the state’s heritage and cultural practices to attract more tourists.

‘A major thing that we need to improve upon, of course, is in the area of branding, in the area of advocacy, in the area of promoting the states, so that we have more people developing interest to what to come to Lagos State for their tourism needs,’ he said.

C’ River lawmakers move to curb excessive rent charges

The Cross River House of Assembly on Wednesday moved to provide legislation to regulate property rental and leasing in the state.

The motion, which was sponsored by Davies Etta, member representing Abi constituency, is titled ‘Matter of Urgent Public Importance on the Unreasonable Hike in House Rents in Calabar Metropolis’.

Presenting the motion during plenary on Wednesday, Etta noted that residents of the state had been lamenting the unreasonable increments in the price of rents.

‘As we speak, a single self-contained room on Marian Road now goes for N1.5 million per annum in Calabar South, while a one-bedroom apartment costs between N800,000 and N1 million.

‘In Parliamentary Extension, State Housing and Calabar International Convention Centre (CICC) areas, tenants are being asked to pay N2 million and above for a one-bedroom or two-bedroom flats.

‘This unregulated rental inflation is not only heartless; it is economically destabilising, socially dangerous and breeds homelessness, desperation and urban inequality contradicting the principle of fairness,’ he noted. Stanley Nsemo, member representing Calabar Municipality, in his contribution to the debate, emphasised the urgent need to regulate rents as well as the activities of housing agents in Calabar Metropolis.

Other lawmakers who contributed to the motion were unanimous in their support, noting that, housing was not a luxury but a basic human right which the 10th Assembly would strive to protect.

Speaker of the Assembly, Mr Elvert Ayambem, while restating the 10th Assembly’s commitment to making laws that would make life easier for the citizens, commended the sponsor and members for their concern towards the well-being of residents.

Ayambem noted that the incessant increase in house rent was putting untold hardship on residents of the state.

He said that in view of this, the house would soon commence the legislative procedures for a law to regulate house rents across the state.

Emirates selects APO Group as public relations agency for Africa

APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.

Under the partnership, APO Group will support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement in South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania and Egypt. The collaboration is designed to reinforce Emirates’ visibility in the region and ensure consistent, insight-led communications that support brand and commercial objectives. By leveraging APO Group’s continent-wide network and expertise, Emirates will deepen its connection with pan-African audiences, local media, and industry partners. The appointment reflects Emirates’ continued investment in the continent and its commitment to maintaining a strong and responsive communications presence. It also aligns closely with APO Group’s mission of pioneering the future of communication and being the channel for Africa’s voices.

Police nab six suspected kidnappers, rescue three victims in Bauchi

The Bauchi State Police Command has apprehended six suspected kidnappers and rescued three victims who were abducted in the Toro Local Government Area of the state.

According to a press statement signed and issued by Ahmed Wakil, the Command’s Public Relations Officer, the suspects were tracked down to the outskirts of the village, where a coordinated operation by combined security forces led to the successful and unharmed rescue of the victims.

The arrested suspects have been identified as Abubakar Usman, Adamu Alo, Abubakar Aliyu, Umar Habu, Abubakar Mamman Abubakar, and Shehu Sambo.

Wakil added that the three rescued victims have since been reunited with their families and are in good health.

The Command’s spokesperson further stated that the suspects will be handed over to the Anti-Kidnapping Unit (AKU) in Bauchi for comprehensive profiling and will be formally charged to court upon the conclusion of investigations. He added that Sani-Omolori Aliyu, the State Commissioner of Police, reaffirmed the Command’s unwavering commitment to safeguarding the lives and property of all residents. He urges the community to remain alert and engaged, encouraging citizens to share vital information that will aid the police in maintaining law and order in the state.

He urged members of the community to remain vigilant and cooperative, calling on citizens to provide timely and useful information that could assist the police in sustaining peace and security across the state.

Wike to PDP defectors: They called me a traitor, now they’re in APC

Nyesom Wike, Minister of the Federal Capital Territory, has fired back at critics within the Peoples Democratic Party (PDP) who once labelled him a traitor for supporting President Bola Tinubu, noting that many of those critics have now defected to the ruling All Progressives Congress (APC).

Speaking on Wednesday at the flag-off of the construction of the main carriageways on Abuja’s Outer Southern Expressway, Wike recalled how some governors now in the APC had previously accused him of betraying the PDP.

He said their defections show that his actions were not wrong and argued that instead of criticising him, they should recognise that he was ahead of the curve.

‘The recent defections from the PDP to the APC only vindicate my earlier decision to align with the ruling party. Their actions confirm that my political choice was the right one,’ Wike said.

‘I’ve been watching the same people on television and social media-those who said I wanted to destabilise the PDP and was working for the APC. Now they’ve all joined the APC. So, if that’s the case, they should thank me for helping them get there. I did a good job,’ Wike added.

BusinessDay reports that in the past two days, the PDP has seen several key defections. Enugu State Governor, Peter Mbah, left the party for the APC, citing a desire to support national development under President Bola Tinubu. Similarly, Bayelsa State Governor, Douye Diri, along with 19 members of the State House of Assembly, defected on Wednesday. These moves have reduced the number of PDP governors from 11 in October 2024 to 8 as of today, ahead of the 2027 general elections.

Wike also commented on improvements in state finances under President Tinubu, noting that the days when governors struggled to pay salaries and fund projects are over. He said, ‘I was governor for eight years, and I remember having to approach banks just to fund projects. Sometimes, the monthly allocation couldn’t even cover salaries and allowances.’

He attributed the current financial stability in the states and the Federal Capital Territory to President Tinubu’s leadership.

‘Today, banks are no longer being approached by states-banks now seek out states. That shows how much things have changed. States can now pay salaries, run government operations, and still fund development projects,’ Wike added. He said the defections to the APC were based on practical governance outcomes, especially the improved financial capacity of the states.

‘If that’s the reason many are now supporting the President, then it makes sense. Governors no longer need to leave debts behind for their successors, which was common before. That is what leadership should achieve,’ he said.

Wike added that Nigeria needs leadership that is clear-headed and willing to make necessary decisions traits he believes President Tinubu is demonstrating.

Africa’s growth resilient as reforms, inflation gains take hold – IMF

Africa’s economic growth remains resilient in the face of persistent global challenges, underpinned by easing inflation, stronger macroeconomic policies, and ongoing structural reforms, the International Monetary Fund (IMF) said on Tuesday following a high-level meeting with African finance ministers and central bank governors in Washington.

The statement, released jointly by Hervé Ndoba, Central African Republic’s Finance Minister and Chair of the African Caucus, and Kristalina Georgieva, IMF Managing Director followed the 2025 African Caucus meeting held on the sidelines of the IMF-World Bank Annual Meetings.

‘Despite this difficult global context, Africa’s growth remains resilient and is projected at 4.2 percent for 2025, the same as in 2024,’ the IMF said, adding that inflation is expected to ease to an average of about 4 percent, while debt levels have stabilised around 65 percent of GDP.

The ministers acknowledged that Africa continues to operate in a fragile global environment, with the IMF projecting global growth to decline slightly from 3.3 percent in 2024 to 3.2 percent in 2025. Rising protectionism, geopolitical tensions, policy uncertainty, and tight global financing conditions were cited as key risks. Climate shocks are also weighing heavily on the continent’s most vulnerable economies, with extreme weather already shaving off 1-2 percentage points of output in some countries each year.

Still, the Fund pointed to progress across a range of macroeconomic indicators. It noted that governments have maintained policy discipline in the face of external shocks, while reforms to boost fiscal transparency, expand tax bases, and improve public financial management are beginning to yield results.

Several countries are also advancing medium-term fiscal strategies that aim to balance consolidation with growth, creating space for priority investments.

‘The African Caucus reaffirmed its commitment to safeguarding macroeconomic and financial stability while advancing policies that enhance living standards,’ the joint statement said. It added that African governments are prioritising job creation, expanded access to social services, and the promotion of sustainable and inclusive growth.

Efforts to strengthen domestic resource mobilisation remain central to fiscal reform agendas, supported by digitalisation of tax systems, governance improvements, and anti-corruption measures. These are expected to boost efficiency, enhance revenue collection, and ensure that public spending delivers greater impact.

The IMF noted that many low-income countries remain under considerable financial pressure. On average, interest payments in these economies now consume about 15 percent of government revenues, a situation exacerbated by high borrowing costs and declining official development assistance.

Fragile and conflict-affected states face particularly acute challenges. In several countries, per capita incomes have yet to return to pre-pandemic levels, raising concerns about poverty, inequality, and social cohesion. Structural reforms, including efforts to deepen trade integration and support private-sector development, are being pursued to build resilience and unlock long-term growth potential.

The Fund also emphasised recent steps to improve the availability of concessional financing. ‘The recently approved reform of the Poverty Reduction and Growth Trust (PRGT) has strengthened the Fund’s capacity to provide concessional lending,’ the IMF said, projecting new commitments of about SDR 5.2 billion (US$7.1 billion) per year. These include zero-interest loans for the poorest countries.

Meanwhile, the Resilience and Sustainability Trust (RST), which offers longer-term affordable financing, has now approved 26 programs, nearly half of which are in Africa. These programs aim to support structural transformation, climate adaptation, and pandemic preparedness across eligible countries.

‘We encourage continued efforts to ensure that the PRGT and RST are adequately resourced to meet the region’s growing needs,’ the statement said.

Reaffirming the Fund’s support for the continent, Georgieva noted: ‘The Fund is strongly committed to its African members, working with these nations to build fiscal space for scaled-up infrastructure and human capital spending.’

The IMF assured that it would continue adapting its lending tools and policy advice to help African countries respond to evolving economic challenges while advancing their long-term development goals.

BusinessDay appoints Ijeoma Ude as its Executive Director of Sales

BusinessDay, West Africa’s leading provider of business intelligence and market-moving news, has appointed Ijeoma Ude as its Executive Director of Sales, a strategic move that reflects the company’s commitment to innovation and customer satisfaction.

With a remarkable career spanning years, Ude brings a unique blend of skills and experience to drive sales growth and revenue.

Ude’s elevation from Chief Marketing and Sales Officer leverages her proven expertise in sales leadership and marketing acumen to propel the organization forward.

In her new role, Ude will provide strategic direction and oversight for the sales function, spearheading initiatives to drive advertising revenue, secure key sponsorships, and foster business growth.

As a member of the senior leadership team, she will work in close collaboration with other top executives to ensure alignment with the company’s overall objectives, driving BusinessDay’s continued success in the market.

Her key responsibilities would include developing and implementing sales strategies to meet revenue targets; leading a team of sales professionals to drive advertising and sponsorship sales; building relationships with key clients and stakeholders; identifying new business opportunities and pitches;

collaborating with editorial and content teams to create attractive packages for clients; analyzing market trends and competitor activity to inform sales decisions and driving revenue growth and meeting sales targets.

Having begun her career with the organization, over the years she has grown overtime from a young aspiring media executive to roles of increasing responsibility to the position of a Business Development Executive and then to the General Manager Advert, Chief Marketing and Sales Officer and now

the Executive Director of Sales.

Her commitment and immeasurable dedication to the brand have earned her many meritable awards including the ‘Distinguished Staff Merit Award’ in 2008 as Best Marketing Executive and the most recent Manager of the Year Award in 2021.

You may avidly describe her as one who constantly seeks knowledge and possesses the will to remain at the top. This is evidently depicted in the plethora of Certifications she holds.

She is an alumna of the esteemed Lagos Business School and a member of the Advertising Practitioner Council of Nigeria (APCON).

She also holds doctoral fellowships to the following professional bodies; FIGPCM, CCM, LPC, FCIHRM, CHRP, AISM, and IPMA.

She has gone on to bag many educational qualifications and degrees; LLB Law, University of Bradford, UK; Masters of Business Administration (MBA), University of Chichester, UK; Business Management, Metropolitan School Of Business Management, UK; and Senior Management Program,

Lagos Business School.

Her professional certifications include Doctorate of Philosophy, in Leadership and Organizational Management; Distinguished Fellow, Institute of Leadership Manpower and Management Development; Doctoral Fellow Institute of Global Peace and Conflict management; Fellow, African Institute of Strategic Managers; Fellow, Professional Managers and Administrators; Certified Human Resource Professional – Doctoral Fellow, Chartered Institute of Human Resource Management; Certified Professional Manager and Administrator Institute of Professional Managers and Administrator of Nigeria; Certified Advertising Specialist (TAS) and Advertising Practitioners Council of Nigeria.

Ude is also a certified Conflict Manager, licensed Peace and Conflictologist and certified Human Resource Professional – CHRP.

She holds other certifications in Operational Business Strategies for Media Effectiveness; Professional Sales and Relationship Management;

Charted Institute of Human Resources Management; Institute of Professional Managers and Administrators of Nigeria; Cross-selling for Sales Professionals; Executive Development Programme on Leading Teams for Optimal Performance; Leading with Personal impact during slow Growth; Beyond Survival: Developing Actionable Strategies for Success in Era Of Negative Growth, amongst others.

All these are from reputable bodies such as the School of Media and Communication Pan-African University, Workforce Group, Texem, Lagos state government (Ministry of Commerce, Industry and cooperatives), Journalism Clinic and Advertising Practitioners Council Nigeria (APCON).

She also has a series of corporate management recommendations in the industry. To put it quite modestly, she has been and would continue to be a major force in the media and advertising industry in Nigeria.