Category: Business Day

I was not born independent. I came after four boys, so while my mother finally got her dream of pretty dresses and pink bows, my earliest memories tell a different story. On one hand, I was the apple of my father’s eye; on the other, I was constantly being shooed away from ‘serious’ play.

‘This is boys’ business! Do you see any girls here? My fren, come on, leave here!’

This exclusion from play made me very determined to show that I was just as capable – climbing the same trees, playing the same games, getting interested in the same things. I drew the line at making kites with eba, though, because what?

This stubborn streak has followed me all my life. It’s not born out of rebellion or ideology; it’s just actually never occurred to me that there were things I couldn’t do. I’ll happily stand alone, work alone, live alone, eat alone, or navigate a challenge alone if that’s what it takes to reach a goal. It may not be my preference, but it’s never hindered me either.

And it has served me well. I’ve moved countries more than once, travelled and seen something of the world, made extraordinary friends, and stepped into roles I once thought were beyond me. But the more I did on my own, the more I realised that I didn’t actually want to do it alone.

And, if I’m being honest, I never truly have. Some of the most rewarding opportunities, positions and roles in my life came through people who spoke my name in rooms I hadn’t yet entered. I have a neighbour who has saved my life more times than I can count. From jumpstarting my car to fixing leaky taps or putting up shelves.

I have fallen seven times, and people have picked me up eight.

This October, as Nigeria marked 65 years of independence, I found myself reflecting on what that word – independence – really means.

Independence isn’t isolation. It’s freedom from anything that seeks to stifle, diminish or chain you. Independence is about self-determination with connection. Growth with community. Freedom with responsibility.

We can’t truly call ourselves independent if we’re disconnected from one another. Our progress, like our country’s, depends on collaboration – on learning from those who came before us, on uplifting those coming behind, and on understanding that no one builds alone.

So maybe this Independence season, your task – and mine – is to redefine what ‘freedom’ looks like in real life.

Maybe it’s asking for help where you’ve been trying to ‘handle it’ all alone.

Maybe it’s mentoring someone who reminds you of your younger self.

Or maybe it’s simply taking stock of the quiet army of people, seen and unseen, who help you stand tall every day.

Because independence, in its truest form, doesn’t mean doing it all alone. It means choosing your path freely, while recognising that every step is steadied by others.

I am independent, yes, but I am covered. Covered by the love of friends, the wisdom of mentors, the generosity of sponsors, and the support of acquaintances and allies.

The rapid resurgence of Boko Haram/ISWAP attacks across sections of Borno State suggests a resurging necessity for a rapid change of approach to, and re-strategizing of, the terror war in the North-East.

In fact, civil society organizations, which have condemned in strong terms the resurgence of terror activities, have warned that the situation could return the state to the dark and hopeless 2014-2018 days when the military had to shut down roads and communication networks in an effort to incapacitate or, at least, weaken, the terrorists’ reorganization and mobilization strategies.

The urgency for change of approach and strategy is highly imperative, not only to enable Borno State government safeguard and consolidate the significant success it has achieved in the resettlement of returnee communities in their ancestral abodes, but also to check further advances by the terrorists who seem hell-bent on reconquering liberated territories.

Liberation of all territories, (except Guzamala, Abadam, and parts of Marte and Kukawa) hitherto under the grips of the terrorists by the Nigerian military and the multinational joint task force restored the sufficient security that facilitated the state government’s reconstruction and resettlement programme tailored towards the rapid rebuilding of the state economy.

The current resurgence of terror activities across the Northern, the Central and parts of the Southern zones of the state glaringly shows the determination of the terrorists to halt the programme.

In the last one month the terrorists carried out four attacks in Gwoza alone. Just few days ago, Kirawa a Nigeria/Cameroon border community came under heavy attacks by the terrorists, killing two residents and abducting many others.

Most-frightening of the resurging attacks was that of Darjamal, Bama Local Government Area, where the terrorists killed about 60 returnees at a resettlement camp.

Along with these resurging attacks, and, apparently to ensure that the returnees do not pick up their pieces and rebuild their economic lives, the terrorists engaged in a massive kidnapping of farmers, to scare away the returnees from conducting their main economic activity.

Borno State government and the hitherto displaced communities it is returning home are both determined to ensure the return of the state to a secure and prosperous life. The returnee communities are, in fact, showing commendable resilience and determination and help the state restore it’s economic prosperity.

The terrorists seem determined to ensure nothing of this sort happens. The successful implementation of reconstruction and resettlement programme might empower the returnee communities to gradually chase the terrorists out of the Nigerian territory. The terrorists will never want to see this.

If the terrorists, with the current resurgence of attacks, win the battle against the state’s reconstruction and resettlement programmes, it means Nigeria and its military have lost the terror war.

Therefore, the Nigerian government and its military should deploy advanced military technology for information and intelligence gathering, and advanced military hardwares to unleash a higher power against the naughty terrorists.

As the Borno govt reopens towns and villages to facilitate the successful implementation of reconstruction and resettlement there is a need for aggressive volunteers, like the civilian JTF personnel, recruitment to compliment military efforts, especially in such border towns Kirawa and Malamfatori.

Prolonged closure of Biu-Damboa inflicting pain on Southern dwellers

BusinessDay finding shows that the Southern part of Borno is known for massive production of grains, beans, milets, maize, wheat, sorghum, guinea corn and other cereals, which constituted huge agricultural produce, that are being transported to various locations including Lagos-Abuja-Enugu-Port Harcourt- Asaba- Kaduna, among other parts of the Country.

Before now, the journey of 187 kilometres from Biu town, the biggest town in Southern part to Maiduguri, the epicentre of insurgency, used to be a two-hour drive, but it is now a nine-hour drive due to persistent terrorists attacks and total closure of the highway between Damboa and Biu for motorists more than two years ago, which is negatively affecting prices of grains in the markets due to high cost of transportation.

According to data, eight LGAs affected by closure in the Southern part comprising of Damboa, Biu, Chibok, Askira-Uba, Hawul, Shani, Bayo, Kwaya- Kusar and leading to Adamawa, Taraba and Gombe states produce at least 500,000 tons of crops annually, even with Gwoza, which was badly affected by terrorists activities, having tagged the Caliphate (Headquarters) of Boko-Haram between 2014 and 2015 where they administered their heinous campaigns.

The people of areas are predominantly farmers who cultivate and produce large grains, especially the most-sought-after ‘honey beans and big white beans’, transported to different part of the country including: Port Harcourt, Asaba, Kaduna, Lagos, Abuja, Enugu, Ibadan and beyond the shores of the country.

‘This Damboa-Biu road is an economic lifeline for the people, we cant claimed victory over terrorists and left a vital road like this to be abandoned to terrorists for over two years. I think there is need for political wills from both President Tinubu and Governor Babagana Zulum to rise and save Southern part from being permanently cut off from state capital.’ A top politician from the zone echoed.

Kirawa a border community on verge of taken over by terrorists

Following Boko Haram terrorists continues to intensify attacks, the District head of Kirawa, Abdulrahman Abubakar and other residents of the community in Borno state have boarded trucks in high numbers to seek refuge in Cameroon villages.

Business Day gathered that some of the residents are also currently displaced to Maiduguri, the state capital and Pulka, a nearby community where there is Nigerian military presence.

The sudden displacement follows a recent boko haram attack on the Kirawa community, under Gwoza local government area of Borno state where several houses including the palace of the district head, Alhaji, Abdulrahman Abubakar was burnt down

Yakubu Mabba Ali Kirawa, the Chairman Kirawa Development Association, said the community is currently deserted as everyone ran out for safety, urging for the establishment of a brigade in the community, saying the situation has gotten out of hand.

‘As at yesterday evening, I was informed that many of our people boarded trucks to Cameroon communities, particularly in one market there. While some returned to Pulka, a Nigerian community where there are soldiers. Being a border community where it is just a river that separates us and Cameroon, we are requesting the federal government to establish a brigade and increase military deployment ‘ he said

Lending his voice, the Senator, representing Borno South Senatorial districts, Ali Ndume had recently lamented the absence of Nigerian soldiers in the community, a situation which he said has been escalating attack in the border community

Likewise, the Senator raised the alarm after suspected Boko Haram terriorist ambushed some members of the Civilian Joint Task Force including motorists along Kirawa-Pulka road on Friday, killing one and Injuring many others .

Reacting to the incident, Ndume described it as ‘disheartening’, while sympathizing with the victims,’It is very disheartening that I received a distress call that some armed Boko Haram terrorists laid ambush on motorists and passengers along Kirawa-Pulka road yesterday. The victims were escorted by few members of Civilian Joint Task Force as there are no military escort due to dislodgement of Camerounian troops based in Kirawa last month.

While calling on the military authorities to safeguarde the area, he said:’Let me also appeal to the military authorities to deploy troops, even it is a platoon to safeguard Kirawa and its people, because, my people are now living in perpetual fear since dislodgement of Cameroonian troops based in Kirawa last month’. Ndume said

Zulum visit to Niger Republic strengthen Trans-Border security

Meanwhile, Governor Babagana Zulum undertook a working visit to Diffa Region of Niger Republic to discuss issues related to trans border security.

The visit, which included a high-level security and economic delegation, focused on strengthening the existing collaboration between Nigerian and Nigerien forces in the ongoing fight against insurgency, particularly around the shores of Lake Chad.

Zulum was received by the Governor of Diffa, Brigadier General Mahamaduo Ibrahim Bagadoma, and other senior officials. The leaders held closed-door meetings centered on joint patrols, intelligence sharing, and sustaining the recent gains that have pushed insurgents out of many of their former strongholds.

Zulum outlined plan to leverage the improved security situation to facilitate the return of thousands of displaced farmers to the vast and fertile agricultural lands around Dutchi town within the Lake Chad basin.

Lack of sleep, poor diet and environmental aggressors can all take their toll, leaving you with skin that looks as lacklustre as you probably feel. Achieving a natural, brilliant glow is simpler than you think. You don’t need a complex 10-step regimen or expensive treatments to get your best skin.

With these six easy ways, you can unlock your skin’s true radiance and let your inner light shine through.

Rest

Stress can negatively impact your skin tone, so finding ways to manage it can help improve your skin’s glow. Aim for 7-8 hours of sleep to support skin regeneration and prevent dullness.You can also sleep on a silk or satin pillowcase, which is gentler on your skin and can reduce friction.

Hydrate from inside out

A well-hydrated skin looks plump, smooth, and naturally dewy. Drink plenty of water throughout the day to help flush toxins and keep your cells functioning optimally.Incorporate hydrating foods into your diet, such as watermelon, cucumbers, and berries.

Exfoliates regularly to reveal fresh skin

A buildup of dead skin cells is often the main culprit behind a dull complexion. By gently exfoliating, you sweep away the tired, outer layer to reveal the fresher, brighter skin underneath.

Wear sunscreen

Protect yourself from sun exposure by applying a good sunscreen daily to prevent tanning, dark spots, and premature aging caused by sun damage.

Eat a diet rich in fruits and vegetables

Consume fruits and vegetables rich in vitamins like berries, leafy greens, and nuts are packed with skin-loving nutrients aimed to nourish your skin health and cell turnover.

Power up with antioxidants

Your skin is constantly fighting off environmental stressors like pollution, UV rays, and stress, which can lead to dullness and uneven tone. Antioxidants help fight this damage. Add a vitamin C serum to your daily routine. Vitamin C is a powerful antioxidant that helps brighten the skin and boost collagen production.

Having participated in some of the sideline events at the recent UN general assembly, it is clear that Africa stands at a crossroads. Geopolitical and macroeconomic conditions are such that the need for higher intra-Africa trade has never been more important.

From a technology point of view, we are experiencing the dawn of artificial intelligence (AI) as a new foundational technology that has the potential to deliver significant productivity improvements and use cases that we have not fully imagined.

Demographically, the Global North dominates in wealth accumulated but is ageing, while the youthful Global South is positioned to provide the workforce of the future. Africa is home to the world’s youngest population and a potential burgeoning demographic dividend. By 2050 our youth population is projected to reach nearly 830-million. This vibrant, energetic generation is not just a future workforce, it’s a powerful engine for social and economic transformation.

However, to unlock this potential, we must act now. We need a decisive, collective call to action from governments, the private sector and civil society to accelerate the development of Africa’s digital economy. Without it, this demographic advantage could become a socioeconomic headwind and missed opportunity to deliver on the youth dividend.

While we’ve made progress towards a digital Africa, the internet usage gap remains wide. According to the International Telecommunication Union (ITU), in 2024 only 38% of Africa’s population was online; the global average was 68%. The Global System for Mobile Communications Association (GSMA) says a billion Africans remain stuck in the voice era. This usage gap holds back development and is an obstacle to economic participation and human-centred development.

For guidance on ways to overcome this it is instructive to look at India’s example. With a population of a similar size to the whole of Africa, India built its digital economy through a well co-ordinated partnership between government and the private sector to drive digital and financial inclusion.

Among the key features of ‘Digital India’ are providing robust digital infrastructure as a fundamental utility for all; making all government services available electronically on demand; and empowering citizens with a unique digital identity and access to digital financial services through a unified payments interface.

To bridge Africa’s digital divide, several key actions are required. Modernisation of regulatory and fiscal frameworks; significant investments in power and digital infrastructure; and digital and AI skilling, of the youth, in particular, need to be prioritised with the utmost urgency.

For universal, meaningful connectivity the ITU says in its ‘Connecting Humanity Action Blueprint’ the following key gap costs have to be met:

digital infrastructure;

affordability;

digital skills; and

policy and regulatory.

It estimates the total costs to 2030 at $2.7-trillion.

Of this, the ITU estimates that the global digital infrastructure financing gap is $1.6-trillion, with about $660bn of this constituting capital expenditure. The biggest single capex category is last-mile infrastructure, and it estimates that Africa needs $96bn until 2030 to plug this gap.

This is not a task for governments or mobile operators alone. To build a more inclusive digital Africa the GSMA highlights the need for lower excise duties and operator taxes, and the simplification of the tax collection system. It also lists stable and reliable electricity access and clear policy strategy and transparent regulation as being essential, and has specifically called for the removal of taxes on entry-level smart devices – tools for education and portals to financial and other digital services.

Of MTN’s 298-million customers, by the first half of this year, only 55% were accessing the internet. The cost of devices remains a significant barrier. For many people the price of a smartphone can be the equivalent of 95% of monthly income, according to the GSMA. The ITU estimates that in the next five years Africa needs $8.4bn to ensure universal access to a low-cost smartphone.

We must work together to accelerate smartphone diffusion, by lowering import taxes on devices and fostering their local manufacture and assembly.

We believe ubiquitous access and use of the internet will happen across Africa when customers have smartphones starting at $20-$25. The development of cloud-based phones and the reduction and removal of duties and taxes on low-cost 4G smartphones will be a major enabler in internet adoption and the development of a vibrant digital economy for Africa.

We also need to see further modernisation of regulatory frameworks, ensuring sufficient access to spectrum at reasonable cost to operators, while holding the same operators to high quality-of-service and coverage obligations. And we need competition frameworks that balance customer choice and investments in digital infrastructure.

Globally, there is a clear shift towards more in-market consolidation. Counterintuitively, this in-market consolidation is attracting more investment and driving higher digital inclusion, particularly of customers in peri-urban and rural areas. Embracing technologies such as fixed wireless access and low-earth orbit satellites will be important to ensure African citizens have high-quality connectivity.

Digital skilling and job creation for our youth

Another key component of digital transformation is digital skilling and job creation for our youth. The World Bank’s ‘Africa’s Pulse’ report highlights that while digitalisation presents immense opportunities for job creation and poverty reduction, learning alone isn’t enough if there’s weak demand for skilled workers.

The GSMA’s ‘Sub-Saharan Africa 2024 Year in Review’ says that closing the usage gap could add about $700bn in additional GDP in 2024-30. This is the prize. But to claim it, we must equip our youth with the right skills.

A recent report from the International Certificate of Digital Literacy finds that only 50% of African countries include ‘computer skills’ in their school curriculum, and an alarming 90% of children leave school without basic digital skills. We need to treat digital literacy – including coding, data analytics and cybersecurity – as a fundamental requirement for survival in the 21st century.

Finally, we must prepare for AI. It is one of the most transformative technologies of our time, with the potential to add billions to our continent’s economy. McKinsey estimates that at-scale deployment of generative AI could unlock $61bn-$103bn of additional economic value across Africa. However, our continent accounts for less than 1% of global AI research and development.

Challenges that are holding us back include limited digital infrastructure, skills shortages and a scarcity of data in African languages. We must not be passive consumers of AI developed elsewhere. We need to invest in our own AI ecosystems, support local start-ups, and develop policies that foster responsible AI development. The World Bank’s data shows that we are lagging behind other regions, and unless we act quickly, we risk being left behind in this new technological revolution.

There is much work to do, and it is a shared responsibility. The private sector must continue to invest, innovate and create jobs. Governments must create a stable, predictable and enabling regulatory environment that encourages investment and innovation.

We in Africa need to partner with global technology companies, but do so mindful that our challenges and opportunities are unique. Our partnership models must be on the basis that we develop local skills and capability, and that Africans are not just consumers but creators too. Our young people must embrace this digital future with an insatiable appetite for learning and self-improvement.

The opportunity is ours to seize. Let’s work together to ensure that Africa’s digital destiny is one of prosperity, inclusivity and socioeconomic progress.

John Ezeobi, foremost industrialist and business tycoon, is fast becoming one of the most respected young industrialists of Igbo extraction. His story is not only about personal success but also about lessons and inspiration for the next generation of entrepreneurs. Here are four reasons young Nigerians should see him as a role model.

Ezeobi’s rise is a true reflection of resilience and vision. Coming from a middle-class family, he founded Zobis in 2006 while still a university student, starting with little savings of just ?1,350.

His first supply netted him ?8,000 in profit, which became the seed for what has now grown into Zobis Cables Nigeria Limited, a household name in the electrical manufacturing industry. From that humble beginning, he quietly built his empire, transmuting from a small-time trader into a formidable industrialist.

He is focused, unlike many of his contemporaries in this ‘Dorime’ generation who chase fame and frivolities, the 41-year-old billionaire lives a simple and disciplined lifestyle. He has consciously shunned distractions, awards, and unnecessary flamboyance, preferring to channel his energy into building sustainable businesses.

Even his memberships of social clubs are strategic, used as platforms for networking and advancing his business interests rather than for leisure. His focus and clarity of purpose remain one of his greatest assets.

He is Courageous. Few people of his age and background would dare to dream at the scale Ezeobi does. From starting as a trader in Onitsha, he took the bold step into full-scale manufacturing. Today, Zobis has offices in Lagos, Port Harcourt, and Aba, a cable factory in Anambra sitting on a large expanse of land and a state-of-the-art corporate headquarters in Abuja.

His moves suggest a man with continental ambitions, determined to solve Africa’s electricity challenges while also diversifying into real estate, oil and gas. For him, true wealth lies in solving problems and adding value.

He is an Investor and an Employer

While many lament Nigeria’s harsh economic climate, Ezeobi continues to expand and invest. Zobis has become not just a success story but also one of Anambra’s biggest job providers. Through his businesses, countless Nigerians have found employment and training opportunities.

For him, empowerment is central to Africa’s development, and he believes strongly that investment in people, especially through jobs and skills, is the only way to transform society.

For these reasons and more, John Ezeobi stands out as a shining example for aspiring entrepreneurs, a living proof that discipline, courage, focus, and resilience can turn small beginnings into global success stories. Ezeobi’s story is indeed a great source of inspiration!

What does this 60th anniversary mean to you, and how do you reflect on Academy Press’s journey since its founding in 1965?

Sixty years is a milestone of celebration-and of gratitude. We thank God for surviving and still standing strong. We owe thanks to stakeholders, staff, loved ones-everyone who has contributed. The journey has included challenges and triumphs. Though there were many hurdles, there have also been accomplishments and milestones year by year. We remember those who had the initial vision, who laid firm foundations upon which others, like myself, have built.

What foundations did the founding fathers establish, and how have these influenced the values, culture, and evolution of Academy Press?

Our founders shared a rare mindset. They were not driven by personal wealth, but by a conviction to benefit society and to build an organisation of repute. They envisaged a printing company of world-class standard, not merely local.

That vision shaped everything: our values of quality, integrity, resilience; our culture of international competitiveness; and our refusal to limit ourselves to the local scene. These traits remain central to who we are, even now.

Looking back, what do you consider the most significant achievements of Academy Press in its growth and standing in the industry?

We have consistently maintained printing excellence; our quality and products speak for us. Turning points have included the landmark anniversaries-25, 40, 50, and now 60-each marking visible growth and endurance when many competitors have not lasted.

Financially, our turnover has grown from modest beginnings to well in excess of ?4 billion since 2006. Technologically, we began with one or two machines, many obsolete now; today we continuously modernise, acquiring some of the first equipment of its kind in Africa or Nigeria. Our staff are trained to high standards; many alumni of Academy Press have gone on to lead in other organisations. This institutional strength is a core differentiator.

As customer expectations, market demands, and technology shift, how has Academy Press adapted to stay competitive and forward-looking?

To remain world-class, we must keep pace with change. Whenever new technologies emerge, we adopt them quickly-often we lead in introducing innovations and designs we have observed internationally. We also anticipate customer preferences. Loyalty comes when clients see we are not merely responsive but proactive. By doing so, we ensure our service remains relevant and of high value.

What sets Academy Press apart in Nigeria’s printing sector, and how do you envision the company over the next five to ten years?

We are distinct in our capacity and scale. We manage both low-volume and very high-volume projects-from daily jobs to massive orders like examinations, census materials, or large educational contracts. We handle orders other presses cannot. Looking ahead, we’ll continue investing in equipment, expanding capacity, and deepening partnerships-especially with educational publishers. We want clients who go abroad for printing to know they can get equal or better quality here. Our strategy is modernisation, local capacity building, and maintaining international-standard delivery.

What key challenges does the printing and publishing sector currently face, and how is Academy Press positioned to address them?

The challenges are many:

Dependency on imports: Raw materials (paper, inks), equipment, and spare parts are often not locally produced, so we face forex volatility and supply-chain issues.

Tariffs and competition: Input materials are taxed, while finished imported books often aren’t, giving foreign competitors a price advantage.

Skill gaps: Practical, industry-specific training is scarce, so we invest in in-house training and send staff abroad to fill those gaps.

To address these, we built internal engineering capability for maintenance and fabrication, upgraded machinery, trained personnel rigorously, and adjusted margins where possible to remain competitive. Although the environment is challenging, we continually strive to find sustainable solutions.

How has innovation been integrated into operations, and what impact has it had on performance and customer satisfaction?

Innovation is embedded in how we work. We continually monitor global trends, adopt new technologies, and modernize our processes. This has led to:

Improved quality control at all levels

Faster turnaround times

Enhanced product offerings

Stronger customer trust and loyalty

Our readiness to change when change is needed has kept us relevant, efficient, and appreciated by our clients.

You’ve said innovation is key to longevity. How has Academy Press integrated innovation into its operations, and what impact has this had on performance and customer satisfaction?

At Academy Press, innovation is not a buzzword-it’s a necessity. We actively seek out new ideas and global trends to introduce to our customers. Whether it’s digital or technological innovation, we continuously modernise to stay ahead.

We don’t wait for change; we drive it. Our internal mantra is: ‘Innovate and elevate.’ This mindset ensures we remain relevant, competitive, and aligned with our customers’ evolving expectations. It also enhances customer satisfaction because they know we’re proactive, not reactive, in delivering quality solutions.

Culture plays a crucial role in sustainability. What kind of culture exists at Academy Press, and how does it support talent development and employment? Our culture is deeply rooted in strong core values: quality, trust, resilience, and integrity.

These are not just ideals-they guide everything we do.

Quality is non-negotiable. If a product doesn’t meet our standards, it doesn’t reach the customer-regardless of cost implications. We build systems that prevent quality issues from occurring in the first place.

Trust is vital, both internally and externally. Our staff understand that customer satisfaction is our top priority. Every employee aligns with our core values and knows their role in upholding them.

We also invest in people. We have internal training systems and development pathways to equip our staff with the skills needed in a modern printing environment. That commitment to human capital ensures we don’t just retain talent-we grow it.

As Academy Press celebrates 60 years, what message do you have for stakeholders-employees, clients, shareholders, and partners?

The message is simple: gratitude.We are deeply thankful to our staff, customers, shareholders, vendors, regulators, financiers-everyone who has supported us over these six decades. They’ve made this milestone possible. We also ask for their continued support as we enter a new phase. We promise to keep delivering quality products, fulfilling our commitments to government and partners, and ensuring competitive returns for shareholders. We see this as a partnership, and we intend to uphold our part of that relationship.

What are the most exciting upcoming projects or partnerships that Academy Press is exploring as part of its future strategy? What should stakeholders look forward to?

At Academy Press, we refer to our customers not just as clients but as partners-and that includes the broader society who consume our products. These relationships are central to our strategy moving forward.

We have a number of investment-driven projects in the pipeline, and we plan to deepen our partnerships across various sectors to bring these to fruition. Our commitment remains steadfast: to deliver quality service and protect the interests of our stakeholders-not only for our benefit, but for theirs as well. Our various diversification agenda in backward integration for input materials will be a game changer. More importantly is the expansion of our light packaging and label line to become full fledge venture. Our customers will have a one stop shop for their printing and packaging needs as a consequence.

For our financiers and banking partners, we greatly value the confidence they’ve placed in us, and we are committed to preserving that trust as we expand. We’re counting on their continued support for our upcoming projects.

A key area of focus is in educational publishing, particularly in the printing of evaluation books and textbooks for schools. We are encouraging publishers, especially those who currently print abroad, to place their confidence in us. We want them to know that Academy Press has the capacity, expertise, and quality standards to match-and even exceed-what is available internationally.

We are also committed to continual modernisation and capacity building, and we actively keep our partners informed about these upgrades. This transparency helps them see firsthand that partnering with us is not only viable but beneficial for their long-term goals.

Our vision for the future is a stronger, more self-reliant printing industry in Nigeria-and we are proud to be at the forefront of that transformation.

Bartholomew Bede, media aide to former Benue State governor Gabriel Suswam, has dismissed rumours that his principal is defecting to the All Progressives Congress (APC), describing the claim as ‘an unholy rumour without substance.’

In a statement issued Friday, Bede said the former governor’s attendance at a dinner hosted by Governor Hyacinth Alia in Makurdi was purely a social courtesy, not a political alignment.

‘Moments ago, I received calls from well-meaning Benuelites and leaders, alerting me to trending news suggesting that Senator Suswam has joined the APC,’ Bede said. ‘Some even claimed he would be formally received by Governor Alia at the Government House banquet. I debunk this unholy rumour with all vehemence, as it doesn’t represent Suswam’s interest or that of his supporters.’

Bede clarified that the invitation was extended to all key stakeholders in Benue, irrespective of party affiliation.

‘Two days ago, Governor Alia respectfully invited Senator Suswam, among other stakeholders, to a state banquet scheduled for October 10, 2025,’ he explained. ‘As a former governor and stakeholder in the Benue project, it was only courteous for him to attend.’

He stressed that there was no indication that the dinner was a political event or a defection ceremony.

‘The former governor advises his supporters and well-wishers to disregard this rumour,’ Bede said, calling it ‘baseless, aimless, and a lie from the deepest pit of hell.’

Our parents were so close that when our mother died, we feared our father would barely last a year without her. They were inseparable, the kind of couple people admired and whispered about in awe. They finished each other’s sentences, shared the same room since we were children, wore matching clothes on Sundays, took evening strolls hand in hand and ate from the same plate. You could never pitch one against the other; their union was seamless. Their marriage was a model, one many aspired to have but few could ever replicate.

So, when Mama passed, we were shattered. Papa mourned with a heaviness that seemed unbearable. Neighbours, friends and church members trooped in and out of the house to console him. But in the midst of that gloom, I noticed something strange. Papa’s face lit up when a particular woman came visiting. I had never seen her before, but his whole countenance changed instantly. For those few minutes she was in the room, it was as if everything else faded away and only she existed. That spark in his eyes was impossible to miss.

She never came back after that first and only visit, but I couldn’t completely dismiss what I had noticed. Life carried on. We buried Mama and painfully adjusted to a life without her and a void that could not be filled. She had been the matriarch, the glue that bound us together, the one who always kept things in order. Those early months were hard for all of us. We worried endlessly about Papa: his health, the loneliness, the grief pressing on his shoulders.

And yet, against all our fears, Papa became the brightest and sweetest version of himself. He looked healthier than ever. He was so full of life that he barely needed his blood pressure medication. His voice carried a lightness we hadn’t heard in years. His laughter came easily, and his eyes sparkled. Instead of withering away, Papa bloomed, and for that we were deeply grateful.

Two years later, on his birthday, Papa surprised us with a family video call. His voice carried an unusual excitement. Papa’s video calls usually came with heaviness and big family announcements. I couldn’t shake off the memory of a family meeting years back, when he told us of Mama’s illness. But this time was different. With his usual gentleness but a renewed glow, Papa dropped his news: he wanted to get married!.

It was as if lightning struck. Instantly, the family was divided. Some siblings felt he had not mourned Mama enough, accusing him of dishonouring her memory. Others thought he was moving too fast, blinded by loneliness. Voices rose, tempers flared. But I stayed quiet. Unlike them, I had seen Papa closely, the sparkle in his eyes, the vigour in his steps, the way his spirit radiated life again. He was thriving. I didn’t have it in me to snuff out whatever it was that made him so alive.

My siblings pressed me to find out who this woman was. So out of duty, not curiosity, I asked him. That was when Papa, with a softness in his voice, told me the story.

Her name was Bidemi. His first love. The only woman he had ever truly loved.

This was a rude shock. I almost lost my balance on my chair. I had always thought Mama was the absolute love of his life. Wow! I couldn’t believe what I just heard, and I was desperate to hear the rest of the story.

As a young man, he and Bidemi had been inseparable. Then she left for the UK to further her studies. In her absence, Papa grew close to Mama. Although they moved in the same circles, Mama was fully aware of his relationship with Bidemi. But one night – one drunken night – changed everything. He couldn’t even recall the details, but Mama appeared weeks later, pregnant. Their families called it a blessing in disguise and urged marriage. ‘A bird in hand,’ they said, ‘is better than one abroad.’ And so Papa married Mama.

When Bidemi returned, she discovered that the man who had promised her forever was now married with a child. Their heartbreak was mutual. Yet Papa, bound by duty and honour, chose to stay with Mama. His love belonged to Bidemi, but his life belonged to another.

Papa admitted that those early years were agonising. He had to train himself to live with Mama without letting Bidemi’s name slip. He had to discipline his heart to love differently, to show loyalty and to build a respectable life. Mama knew. Deep down, she always knew Bidemi had his heart. But Papa gave her no reason to doubt his commitment. He was faithful, present, hardworking and over time their marriage grew into the admired union we all knew. What looked perfect from the outside had been forged in fire and sacrifice.

And then, after Mama’s death, fate brought Bidemi back. It wasn’t easy to rebuild trust after decades of silence. She had to be convinced that he was sincere, that this wasn’t some fleeting attempt to fill a void. Life had dealt her tough blows, and she wasn’t ready to risk being hurt again. Losing the love of her life to someone she thought was a friend, then being widowed so unexpectedly, had been more than enough pain.

But Papa wasn’t willing to let love slip away twice. This was his second chance. rare and miraculous. He intended to seize it. ‘Who in this life gets to love the same person twice?’ he asked me.

Before I left, he shared something else, something that lingered with me long after. He told me there had always been a question he wanted to ask Mama before she died, but he never dared. ‘Sometimes, what you don’t know cannot kill you,’ he muttered under his breath.

What could it have been? What question was so important that he couldn’t bring himself to ask, yet it haunted him even after Mama’s death?

That night, lying in bed, I scrolled through old family photos, reminiscing about the times we shared. Then suddenly, one particular photo caught my attention. It was our last Christmas together before Mama died. I paused, staring, and for the very first time, I noticed something I had never seen before. My eldest sibling, the firstborn, didn’t resemble the rest of us. His mannerisms had always been different, his looks distinct. Suddenly, Papa’s unasked question loomed large in my mind.

Could it be that Mama pinned a pregnancy on Papa that wasn’t his? Could that be the truth he quietly suspected but never voiced? A truth or is it a secret he chose to live with all his life?

We may never know. Or maybe one day we will.

The thought has been sitting quietly in my chest. Should I pry or just let the sleeping dog lie? My curiosity might hurt some people. It could rewrite everything we thought we knew about love, sacrifice and family. Maybe like Papa, I should let it sail.

But I will never look at my brother or remember Mama the same way again.

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more likely to earn their trust and ultimately their business. It emphasises the importance of repeated interactions with potential customers to build familiarity, trust, and credibility over time. This principle underscores the idea that consistent communication and exposure increase the likelihood of converting leads into loyal customers.

So, how does the Rule of Seven actually work? It’s not about bombarding your prospects with repetitive messages until they cave in. Instead, it’s a strategic approach to nurturing relationships and building familiarity over time. Think of it as laying the groundwork for a meaningful connection.

Mastering the Rule of Seven: strategies to reach and convert your audience

i. Blog posts: establishing expertise and visibility

Start your journey towards the magic number by crafting blog posts that not only educate but also entertain your audience. Consistent and valuable content showcases your expertise while keeping your brand at the forefront of their minds.

ii. Social posts: engaging across platforms

Engage your audience on various social media platforms with informative content, intriguing insights, and behind-the-scenes glimpses of your brand’s personality. Interacting with your audience in their preferred spaces helps build rapport and increases brand recognition.

iii. E-mails: personalised communication for nurturing leads

Craft personalised and relevant emails that deliver value to your subscribers. Whether it’s sharing exclusive offers, industry updates, or helpful tips, e-mails provide a direct line of communication to nurture leads and foster deeper connections.

iv. Videos: captivating audiences with dynamic content

Leverage the power of video content to convey your message in a dynamic and engaging way. From captivating product demos to heartfelt customer testimonials, videos capture attention and leave a lasting impression on your audience.

Why is the Rule of Seven important in marketing?

The rule of seven holds a significant place in marketing strategies for several compelling reasons:

i. Building trust with customers

Regular interactions through various channels help establish trust with potential customers. By consistently demonstrating value and expertise, brands position themselves as reliable partners, fostering long-term relationships and brand recognition. This trust can also help overcome common objections to purchasing.

ii. Addressing diverse customer concerns

Engaging with customers multiple times provides ample opportunities to address different concerns they may have. Brands can tailor their messages to resonate with specific demographics or address varying needs, showcasing their understanding of customer challenges and solutions.

iii. Enhancing brand memorability

Multiple touchpoints ensure that the brand remains top-of-mind for customers throughout their buying journey. By repeatedly exposing customers to their message, brands increase the likelihood of being considered when it’s time to make a purchase, ultimately enhancing brand recall and recognition.

iv. Facilitating customer insights

With each interaction, brands gain valuable insights into customer behaviour and preferences. By analysing these interactions, brands can refine their marketing strategies, personalise communications, and tailor offerings to better meet customer needs.

v. Guiding customers through marketing funnels The Rule of Seven aligns with the stages of the marketing funnel, allowing brands to guide customers from awareness to conversion. By strategically targeting customers at different stages of the buying cycle, brands can nurture leads, build engagement, and drive conversions effectively.

vi. Providing feedback for continuous improvement

Regular customer interactions serve as a source of valuable feedback for brands. By actively listening to customer feedback and observing their behaviour, brands can identify areas for improvement, refine their offerings, and enhance overall customer satisfaction.

In essence, the Rule of Seven serves as a guiding principle for brands seeking to establish meaningful connections with their audience, drive engagement, and ultimately achieve marketing success.

Mastering customer interactions: tips for leveraging the Rule of Seven

Here are some practical tips to help you maximise your customer interactions and leverage the Rule of Seven in your marketing strategy:

a. Embrace diversity in communication

Expand your outreach efforts by diversifying your communication methods. Engage with your audience through various channels such as social media, email, or direct mailers. By reaching customers through different platforms, you can deepen connections and foster more personalised relationships.

b. Prioritise quality over quantity

Remember, it’s not just about bombarding customers with messages but delivering impactful content. Focus on crafting quality messages that resonate with your audience, rather than simply aiming to meet a specific quota. Quality engagement is key to building trust and loyalty.

c. Know your audience

Take the time to truly understand your customers before planning your marketing approach. By gaining insights into their preferences, behaviours, and pain points, you can tailor your interactions to better meet their needs and interests.

d. Stay informed about your competitors

Keep an eye on your competitors’ marketing strategies to stay ahead of the curve. Understanding the landscape can help you identify gaps in the market and determine which channels are most effective for reaching your target audience.

e. Utilise analytics

Leverage analytics tools to gain valuable insights into customer behaviour and engagement. Monitor metrics such as conversion rates and engagement levels to refine your approach and optimise your marketing efforts.

f. Develop a comprehensive marketing strategy

Create a well-rounded marketing strategy that covers all stages of the sales funnel. Ensure that your messaging resonates with customers at each stage, from awareness to conversion, to maximise effectiveness.

g. Foster genuine connections

The ultimate goal of the rule of seven is to build trust and connection with your audience. Add value to your interactions by providing relevant and meaningful content that resonates with your customers’ needs and interests.

Last line

Consistency is key to building and maintaining trust with your audience. Regardless of the channels you use, ensure that your messaging remains consistent and aligned with your brand identity. This helps reinforce your brand image and fosters familiarity with your audience.

A nonprofit organisation, Webfala Digital Skills for All Initiative (WDSFAI), has empowered 20 young women from underserved communities in Kwara State through its flagship programme, SheGrows Digital Bootcamp.

The 10-week bootcamp was designed to tackle socio-economic barriers faced by young women by equipping them with business, digital and soft skills relevant to today’s job market.

Supported by the Development Research and Projects Centre (dRPC), the programme also aimed to create a sustainable platform for young women to break the cycle of poverty, reduce dependence on external financial aid, and take control of their futures.

Speaking at the graduation ceremony for the participants, the organisation’s Executive Director, Nafisat Bakare, said the initiative provided participants with structured training sessions, mentorship, and hands-on learning activities to build competencies that would position them for self-employment or integration into the formal workforce. ‘The SheGrows Digital Bootcamp was created to empower girls and young women in underserved communities with digital, business, and life skills that enhance their employability, promote self-reliance, and foster long-term economic empowerment.

‘Over the course of the training, participants received practical instruction in areas such as social media management and advertising, graphic design, and essential life skills.

‘ Through group activities, interactive sessions, and personal assessments, they acquired foundational knowledge that can be directly applied to entrepreneurial or employment opportunities,’ she said.

Bakare added that the initiative would enable the beneficiaries to either secure decent jobs or start and scale their own ventures, thereby accessing economic opportunities, improving their livelihoods, and achieving financial independence.