Category: Business Mirror

OUTSOURCING firms that rely primarily on routine, execution-based work will face mounting pressure from artificial intelligence (AI), while companies that move into higher-value services stand to benefit from the industry’s next phase of growth, according to Philippine-founded Asiatel Outsourcing Inc.

Asiatel chief executive officer Jasjit Singh Anand said AI is changing the competitive landscape of the business process outsourcing (BPO) industry by shifting demand toward knowledge-intensive services rather than repetitive tasks.

‘I think there is a low end of jobs which is execution-focused,’ Anand said during the company’s media briefing on Thursday morning in Taguig City. ‘Purely execution-task will come under pressure.’

Instead, Anand said companies that successfully integrate people, business processes and AI into their operations will be better positioned to grow. ‘I believe every technological shift creates winners and losers,’ he said.

‘The winners from here will be the companies that will blend the three. One is people, second is the process, and third is AI,’ he added.

He added that while automation is expected to replace some routine work, human workers will continue to play a central role. ‘Humans will stay at the core… Humans in the loop will be an important aspect going forward.’

The company is responding by expanding beyond traditional outsourcing into knowledge process outsourcing (KPO) and AI-enabled services. ‘Our strategy is simple. We are actually moving away from execution-task,’ Anand said.

‘We were never in the pure execution-task. We were actually an embedded extension office…and from there, we are now going up on the value chain in the KPO space and the AI space.’

Among the areas Asiatel is targeting are engineering, environmental, social and governance (ESG), software-as-a-service (SaaS) and AI-driven finance solutions.

Despite a more measured industry outlook recently unveiled by the IT and Business Process Association of the Philippines (IBPAP), Anand said the company remains optimistic about the sector’s long-term prospects.

Ibpap projects the Philippine information technology-business process management (IT-BPM) industry to generate $42.3 billion in revenues this year and between $43.3 billion and $50.5 billion by 2028.

‘We should respect that position because that’s a respected IT industry body,’ Anand said.

While new technologies are reshaping outsourcing, Anand argued they will also create business opportunities that are difficult to predict today.

‘I feel that there will be new sectors which will emerge which we cannot see at this point of time,’ he said. ‘If AI…helps in the global output, that will create certain opportunities which we cannot imagine at this point of time.’

Expansion after TSX listing

Asiatel recently became the first Philippine-founded outsourcing company to list on the TSX Venture Exchange (TSXV) in Canada.

Asked whether the company also plans to pursue a Philippine Stock Exchange listing, Anand said management is focused on executing its expansion strategy following its Canadian debut.

‘We just listed in Canada. It’s our second day into trading. Our focus right now is to run the company in a very compliant, very sound manner, sticking to the fundamentals,’ he said.

Since starting operations in 2006, Asiatel has grown organically to generate more than $6 million in annual revenue, while employing about 500 workers in the country and serving clients across eight countries.

The company plans to add up to 250 delivery seats in Metro Manila, establish satellite offices closer to employee catchment areas and pursue acquisitions of niche outsourcing firms to strengthen its KPO and AI capabilities.

‘We would be flexible in expanding in the north and south of Metro Manila,’ Anand said. ‘The next 100 to 150 seats, we see Metro Manila as the priority delivery location. After that, maybe it makes sense to go to provincial cities.’

The Association of Health Maintenance Organizations of the Philippines, Inc. (AHMOPI) has reaffirmed its support for the Philippine Health Insurance Corporation (PhilHealth) and committed to strengthening collaboration with the state insurer to advance Universal Health Care and improve healthcare access for Filipinos.

In a statement, AHMOPI said the country’s health maintenance organizations continue to play a complementary role in the healthcare system, supporting PhilHealth’s mandate to provide universal health insurance while helping members manage healthcare costs through supplemental medical coverage.

The association stressed that the Universal Health Care Act of 2019 has significantly strengthened the country’s healthcare system by automatically enrolling all Filipinos in the National Health Insurance Program administered by PhilHealth and expanding access to essential health services.

According to AHMOPI, the implementation of Universal Health Care has enabled PhilHealth to broaden its benefit packages, including primary care through the Yaman ng Kalusugan (YAKAP) Program, outpatient emergency care, outpatient procedures such as minor surgeries, chemotherapy and hemodialysis, enhanced inpatient case rates, maternity and newborn care, and specialized ‘Z’ benefit packages for catastrophic and prolonged illnesses.

The association said these enhancements have reinforced PhilHealth’s role as the country’s primary healthcare payor while providing Filipinos with broader financial protection against medical expenses.

AHMOPI emphasized that HMOs complement these benefits by offering higher annual coverage limits and additional medical benefits that help reduce out-of-pocket healthcare expenses not fully covered by PhilHealth.

‘Considering that all Filipinos are now PhilHealth members, HMO benefits support PhilHealth benefits, with PhilHealth serving as the first payor,’ the association said.

The association added that the coordinated role of PhilHealth and HMOs allows members to maximize available healthcare benefits while ensuring greater financial protection during medical treatment.

AHMOPI also underscored the HMO industry’s long-standing role in the country’s healthcare delivery system, noting that the sector has been serving Filipinos for more than four decades by working alongside hospitals, physicians and other healthcare providers to improve access to quality medical care.

The association said it considers PhilHealth an invaluable partner in delivering accessible, affordable, preventive and life-saving healthcare services to Filipinos.

Under the leadership of PhilHealth President and Chief Executive Officer Dr. Edwin M. Mercado, AHMOPI said it remains committed to working hand in hand with the state insurer, accredited healthcare institutions, medical professionals and other stakeholders to further strengthen healthcare delivery, enhance patient outcomes and help build a healthier nation.

THE Annual Million Trees Challenge (AMTC) has evolved into one of the country’s largest and most enduring environmental partnerships, bringing together government agencies, private corporations, civil society organizations, media institutions, and thousands of volunteers to restore the nation’s forests and safeguard its water future.

The shared commitment was once again demonstrated during the 2026 AMTC Recognition and Pledging Session held at Estancia de Lorenzo, in San Mateo, Rizal, where partners pledged to plant 1,524,640 additional trees, reinforcing confidence that the program will achieve-and possibly exceed-its long-term target of 15 million trees by 2030.

Jointly spearheaded by the Metropolitan Waterworks and Sewerage System (MWSS) and the Million Trees Foundation Inc. (MTFI), the program has grown from 1.51 million trees planted in 2017 to more than 13.1 million trees thriving across seven major watersheds that sustain Metro Manila and neighboring provinces. Those watersheds-including Angat, Ipo, La Mesa, Upper Marikina, Kaliwa, Umiray, and Laguna de Bay- are indispensable to the country’s water security, biodiversity conservation, flood mitigation, and climate resilience.

Celebrating partnership

WITH the theme ‘The Legacy We Grow: Celebrating Partnerships, Sustaining Futures,’ this year’s gathering underscored the idea that environmental restoration succeeds only when institutions work together.

Awards crafted from reclaimed wood by the CP3 Carpentry Shop inside the Million Trees Nursery and Eco-Learning Center were presented to organizations and individuals whose contributions have sustained the movement through the years. The prestigious Kampeon ng Tubig Kanlungan Award recognized institutions that have demonstrated exemplary leadership in watershed protection while planting at least 10,000 trees. Honorees included Department of Environment Region IV-A Office, DENR Region III, Maynilad Water Services, Inc., MWSS Corporate Office, Laguna Lake Development Authority, Sta. Clara International Corporation, Manila Water Company, Inc., DENR-NCR, MWSS Regulatory Office, Luzon Clean Water Development Corporation, and the World Wildlife Fund.

Environment champions

THE Kampeon ng Kalikasan Award recognized organizations that have advanced climate action, ecological restoration, and community-based sustainability beyond tree planting. Environmental Leadership Awards were conferred on leaders including Ramon S. Ang of San Miguel Corporation, Ramoncito S. Fernandez of Maynilad, MWSS Administrator Leonor C. Cleofas, Jowell P. Dellosa of the DENR Tarlac office, Nicandro Linao of Sta. Clara International Corporation, Arthur Araña of QBE Group Shared Services Centre, Josephine dela Cerna of Grundfos IS Support and Operations Centre Philippines, and Green Media Events Company Inc.

The event also recognized partners through the Kasangga ng Kalikasan, Kaagapay ng MTFI, and the newly launched Tinig ng Kalikasan Award, honoring media organizations and journalists who have consistently championed environmental awareness.

Among those cited were the BusinessMirror and BusinessMirror environment reporter Jonathan L. Mayuga.

The other awardees are the Daily Tribune, Manila Standard, A2Z-Light TV, Bilyonaryo, Star FM, Fred Gabot, Bettina Fernandez, Ben Cal, Jordeene B. Lagare, Brilliant Jerk Productions, and Media Touchstone Ventures Inc.

Environmental Stewardship Keynote speaker Manila Vice Mayor Angela ‘Chi’ Atienza highlighted Manila City’s initiative to plant 100,000 bamboo trees along riverbanks and Roxas Boulevard, describing bamboo as a practical solution for flood control, cleaner air, and climate adaptation. She expressed hope that more cities would adopt similar nature-based initiatives that combine environmental protection with urban resilience.

Trees as public servant

Quezon City Councilor Alfred Vargas echoed the same message, describing every tree as ‘a public servant’ because it quietly provides oxygen, absorbs carbon dioxide, minimizes flooding, and teaches younger generations the values of patience, responsibility, and stewardship. ‘When we plant trees,’ Vargas said, ‘we invest in our children and in the future of our communities.’ Expanding the Movement During the ceremony, MTFI President and Executive Director Melandrew T. Velasco formally welcomed Rotary International District 3780, headed by District Governor Rhyan G. Virrey, as one of the foundation’s newest strategic partners. He noted that Rotary’s decision to include Protecting the Environment among its Seven Areas of Focus demonstrates the growing global recognition that environmental sustainability is inseparable from public health, peacebuilding, education, and economic development.

Velasco likewise welcomed the EDL Group of Companies and the EDL Foundation, describing every new partner as another pillar strengthening the country’s environmental movement.

Closing the program, AMTC founder and MTFI Chairman Emeritus Gen. Reynaldo V. Velasco (Ret.) looked beyond current accomplishments toward even more ambitious goals. ‘Our target of 15 million trees by 2030 is on track,’ he said.

THERE’S no other way but up for Ernest John ‘EJ’ Obiena as the Asian champion cleared 5.85 meters for the first time on Friday since the the Paris 2024 Olympics.

‘It feels good that I’m getting there slowly with new trainers guiding and coaching me,’ Obiena told BusinessMirror afterposting his season best in the Meeting Madrid on Friday at the Estadio Vallehermoso in Madrid, Spain.

Obiena clinched the silver medal via countback over Portugal’sPedro Buaro with Germany’s Bo Kanda Lita Baehre winning goldwith his personal best of 5.90 meters.

Only a week ago, the two-time Olympian Obiena, 30, cleared 5.81 meters at the Fly Athens in Greece and although he didn’t make the podium in his new training camp, he was able to recover from a dismal fourth place at the Panathenaic Stadium last July 5.

‘All serious work since I arrived in my new training facility,’ said Obiena, ranked No. 14 in the world. ‘No time for recreation as I train every day.’

He added: ‘I’m thankful to coach Marcin and of course to Vitaly (Petrov).’

Obiena now trains under Marcin Szczepanski Marcin, a renowned Greek coach, but still consults with Petrov.

Obiena cleared 5.80 meters in the Gyulai Istvan Memorial Hungarian Athletics Grand Prix in Budapest last Tuesday but finished sixth in the competition topped by Olympic and world record holder Armand Duplantis (6.07m), Kurtis Marshall (6.0m) and Emmanouil Karalis (5.90m).

Obiena has won two gold and two silver medals in eight outdoor tournaments this season-he ruled the Czeslaw Cybulski Memorial in Poznan, Poland, last June 30 and Raiffeisen Austrian Open last July 2 in Eisenstadt, Austria.

He’ll be back in Athens in a day to prepare for the HalberstadterHohenflug Internationales Stabhochsprung Meet in Halberstadtthis weekend.

‘He’s consistently improving. He is moving onto bigger poles,’Obiena’s adviser Jim Lafferty said. ‘He’s invigorated by the new training environment and the camaraderie and competitiveness of being with top vaulters and jumpers every day. I think the best is yet to come.’

DITO BizBayan and GCash For Business have partnered to help Filipino businesses operate more efficiently with the launch of the DITO WoWFi Optima + GCash for Business bundle. The integrated solution combines reliable business connectivity with real-time payment audio confirmation, while giving merchants exclusive access to a lower merchant discount rate (MDR) on GCash for Business with every purchase of a DITO WoWFi Optima device.

The bundle pairs DITO’s WoWFi Optima that offers 5G connectivity with GCash SoundPay which audibly announces successful payment transactions in real time, allowing merchants to instantly verify payments without checking their phones. Together, the solutions help simplify daily operations by combining reliable connectivity with seamless digital payments in one offering.

‘At DITO, we’re bringing together connectivity, digital services, and strategic partners to create solutions that help Filipino businesses operate, transact, and grow more effectively. Our partnership with GCash for Business is another step in building an ecosystem where MSMEs have access to the tools they need to succeed in a digital-first economy,’ said Atty. Adel Tamano, Chief Commercial Officer of DITO Telecommunity.

‘Digital transformation should be practical and accessible for every Filipino entrepreneur. Through this partnership with GCash for Business, we’re helping MSMEs serve customers faster and operate with greater confidence through reliable connectivity and better payment solutions,’ said Gabby Cui, Head of DITO BizBayan.

The partnership was introduced through an experiential media launch where guests were invited to try, pay, and experience the integrated solution firsthand. Rather than a traditional product demonstration, media and partners completed real purchases using WoWFi Optima and GCash SoundPay experiencing how reliable connectivity and instant payment confirmation work together to power everyday business transactions.

To bring the experience to life, DITO BizBayan transformed the product launch venue into a bustling MSME marketplace. In partnership with South Trading Post, 20 local merchants showcased their products while using WoWFi Optima and GCash for business devices, allowing guests to purchase directly from participating businesses and see firsthand how the integrated solution supports seamless digital commerce.

The launch reflects DITO BizBayan’s commitment to discovering more ways on how to offer digital tools for MSMEs that goes beyond connectivity by bringing together trusted partners and practical digital solutions for Filipino businesses. Through collaborations with GCash for Business and community partners such as South Trading Post, DITO continues to empower MSMEs with the tools they need to operate, transact, and grow in the country’s expanding digital economy.

Converge ICT Solutions Inc., the fastest-growing broadband service and technology provider in the Philippines, brought energy and excitement to Naga City as the Converge Super FiberX Xponential Tour made its tour stop at Plaza Rizal.

Today, the internet has become an essential part of everyday life, opening new opportunities for people to work, learn, create, build businesses, enjoy entertainment, and stay connected with family and friends. As digital technology becomes increasingly woven into everyday life, Converge continues to create experiences that celebrate not only technology, but also the people whose passions, talents, and aspirations thrive through meaningful connections.

More than a concert, the Xponential Tour gives local artists and creators the opportunity to share the stage with established performers. It celebrates individuals who are making a positive impact in their communities and highlights how connection can create opportunities and bring people together.

Leading the celebration was singer-songwriter KZ Tandingan, whose journey from Davao to becoming one of the country’s most respected artists embodies the spirit of Xponential. Her story shows how talent, perseverance, and the right support can help people reach their full potential.

‘To me, being Xponential means constantly growing, pushing your limits, and inspiring others along the way. It’s about making the most of every opportunity and becoming the best version of yourself,’ said Tandingan.

As more households, businesses, and creators across the Bicol Region embrace digital opportunities, Converge continues to deliver reliable connectivity that helps communities stay connected and unlock new possibilities.

‘Bicol is full of Xponentials. Through this platform, we want to celebrate local talent and create experiences that bring communities together. It’s one way we support and empower the communities we serve,’ said Ms Orange Ramirez, VP and Brand Marketing Head of Converge ICT Solutions.

Leveraging our position as the architect of the nation’s first end to-end pure fiber infrastructure, Converge continues to deliver fast, reliable, and consistent connectivity through Converge Super FiberX, its flagship fiber broadband service. Designed to meet the demands of today’s connected households, Super FiberX supports multiple devices and users simultaneously, making it ideal for remote work, online learning, streaming, gaming, content creation, running online businesses, and staying in touch with loved ones. With dependable high-speed internet, Filipino families can stay productive, pursue their passions, and enjoy seamless digital experiences at home.

The Xponential Tour illustrates Converge’s belief that strong connections go beyond technology. By bringing together communities, creators, and inspiring personalities, the platform showcases how connectivity can help people pursue their passions, share their talents, and create a greater impact.

Alarmed by the recent string of violent attacks against Transport Network Vehicle Service (TNVS) riders, Senator Mark A. Villar has filed Senate Resolution No. 527, urging the Senate to conduct an inquiry in aid of legislation to strengthen security measures for ride-hailing drivers and passengers, improve law enforcement coordination, and develop reforms that will make public transportation safer.

The proposed inquiry comes after a series of brutal crimes that have shaken the riding public in recent weeks, including the robbery-slay of a TNVS rider in Cavite and the fatal stabbing of another rider in Caloocan. Villar said these incidents expose vulnerabilities in the country’s ride-hailing system that require immediate legislative action.

‘Hindi natin maaaring hayaang maging normal o dumami pa ang mga karumal-dumal na insidente laban sa ating mga TNVS riders. We must put in place stronger preventive measures that protect both drivers and passengers, especially at a time when criminals are becoming more brazen,’ Villar said.

The senator said the inquiry aims to produce concrete policy recommendations to strengthen rider protection, improve crime prevention, modernize emergency response systems, and enhance accountability among all stakeholders in the ride-hailing industry.

Among the measures to be reviewed are passenger identity verification, real-time trip monitoring, in-app emergency features, coordination between ride-hailing companies and law enforcement, and the responsibilities of transport network companies and government agencies in ensuring rider safety.

‘Dahil sa likas na panganib ng kanilang trabaho-dahil mataas talaga ang trans ana maisakaya nila ang mgakawatan o sindikatong nagpapang-gap na pasahero, lalo na sa gabi at sa mga liblib na lugar-nararapat lamang na magkaroon sila ng mas matibay na proteksyon at mas mahigpit na mga hakbang sa seguridad.,’ Villar said.

The senator also called on law enforcement authorities to relentlessly pursue the recent cases and ensure that every person responsible is brought to justice.

‘Ang mensahe ay dapat malinaw: walang puwang ang karahasan laban sa mga naghahanapbuhay. Hindi tayo titigil hangga’t hindi napapanagot ang mga responsable, at kasabay nito ay isusulong natin ang mga repormang magbibigay ng tunay at pangmatagalang proteksyon sa ating mga TNVS riders at sa riding public,’ Villar concluded.

Alarmed by the recent string of violent attacks against Transport Network Vehicle Service (TNVS) riders, Senator Mark A. Villar has filed Senate Resolution No. 527, urging the Senate to conduct an inquiry in aid of legislation to strengthen security measures for ride-hailing drivers and passengers, improve law enforcement coordination, and develop reforms that will make public transportation safer.

The proposed inquiry comes after a series of brutal crimes that have shaken the riding public in recent weeks, including the robbery-slay of a TNVS rider in Cavite and the fatal stabbing of another rider in Caloocan. Villar said these incidents expose vulnerabilities in the country’s ride-hailing system that require immediate legislative action.

‘Hindi natin maaaring hayaang maging normal o dumami pa ang mga karumal-dumal na insidente laban sa ating mga TNVS riders. We must put in place stronger preventive measures that protect both drivers and passengers, especially at a time when criminals are becoming more brazen,’ Villar said.

The senator said the inquiry aims to produce concrete policy recommendations to strengthen rider protection, improve crime prevention, modernize emergency response systems, and enhance accountability among all stakeholders in the ride-hailing industry.

Among the measures to be reviewed are passenger identity verification, real-time trip monitoring, in-app emergency features, coordination between ride-hailing companies and law enforcement, and the responsibilities of transport network companies and government agencies in ensuring rider safety.

‘Dahil sa likas na panganib ng kanilang trabaho-dahil mataas talaga ang trans ana maisakaya nila ang mgakawatan o sindikatong nagpapang-gap na pasahero, lalo na sa gabi at sa mga liblib na lugar-nararapat lamang na magkaroon sila ng mas matibay na proteksyon at mas mahigpit na mga hakbang sa seguridad.,’ Villar said.

The senator also called on law enforcement authorities to relentlessly pursue the recent cases and ensure that every person responsible is brought to justice.

‘Ang mensahe ay dapat malinaw: walang puwang ang karahasan laban sa mga naghahanapbuhay. Hindi tayo titigil hangga’t hindi napapanagot ang mga responsable, at kasabay nito ay isusulong natin ang mga repormang magbibigay ng tunay at pangmatagalang proteksyon sa ating mga TNVS riders at sa riding public,’ Villar concluded.

The Development Budget Coordination Committee’s decision to slash the Bureau of Internal Revenue’s 2026 collection target by P38 billion is more than a routine fiscal adjustment-it is an acknowledgment that the economy is facing headwinds that no amount of optimistic forecasting can wish away. When government economists downgrade growth projections from 5 percent to 6 percent to a modest 3.5 percent to 4.5 percent and simultaneously concede that tax revenues will fall short, they are effectively confirming what many Filipino households and businesses already feel in their wallets: the recovery is faltering, and the middle-class squeeze is realThe mechanics are straightforward, as economists like Ruben Carlo Asuncion and Leonardo Lanzona have articulated. Slower growth translates directly into diminished purchasing power, compressed corporate margins, and consequently, softer collections from income taxes, VAT, and business levies. But beneath these technical explanations lies a more troubling reality: the government is essentially budgeting for disappointment. When the BIR-responsible for generating over three-fourths of state revenues-must scale back expectations, the implications ripple outward to infrastructure projects, social services, and debt sustainability.

What makes this revision particularly revealing is its asymmetry. While the BIR’s target contracts, the Bureau of Customs actually faces a higher collection goal, buoyed by a weakening peso that has breached the P61 to a dollar threshold. Finance officials point to this as a silver lining, suggesting that import duties will swell in peso terms even if the physical volume of trade stagnates. Yet this is cold comfort. A depreciating currency that inflates the local cost of imports is not a sign of economic virility; it is a tax on consumers and a pressure point on inflation. When the PSA reports a $5.48 billion trade deficit in May-51 percent wider than the previous year-we are witnessing not strength but vulnerability dressed up in peso-denominated accounting.

The Customs increase also masks a dangerous dependency. The observation of former Socioeconomic Planning Secretary Dante Canlas about rising oil and gas imports amid Middle East tensions points to an economy increasingly hostage to external shocks. If the Strait of Hormuz remains a flashpoint and energy prices volatile, the country could find itself importing inflation while exporting little in return. Asuncion’s distinction is crucial here: higher imports of capital goods and machinery signal investment and future productivity; higher imports of fuel and commodities signal consumption and leakage. Current trends suggest the latter is dominating.

Most concerning, perhaps, is the labor market signal that Lanzona highlights. The government’s tacit admission of slower growth arrives alongside warnings of ‘margin compression’-corporate speak for the period before layoffs begin in earnest. Firms freeze hiring and cut hours first; headcount reductions follow. Underemployment, not unemployment, becomes the canary in the coal mine. For a country whose economic growth has long been criticized as ‘jobless’ or insufficiently inclusive, this suggests that the quality of employment is deteriorating even before the quantity does.

There is a fiscal honesty in these downward revisions that should be acknowledged. The DBCC could have maintained unrealistic targets and forced the BIR to chase phantom revenues through aggressive auditing or temporary measures. Instead, they have aligned expectations with reality. But this honesty also demands a corresponding policy response. If the revenue base is narrowing due to structural economic weakness, the solution cannot be simply to hope for a currency depreciation windfall at Customs or to pray for a resolution in the Middle East.

The government must confront the uncomfortable truth that its growth model-dependent on consumption, vulnerable to import costs, and insufficiently productive-is yielding diminishing returns. Lower revenue targets are a sign the business momentum is slowing. The question now is whether policymakers will use this moment of fiscal realism to pursue the difficult structural reforms-improving competitiveness, attracting productive investment, and building export capacity-that might prevent the next revision from being even more painful.

Leading global AI devices provider HONOR Philippines officially unveiled the highly anticipated HONOR X7e in a vibrant launch event to celebrate the arrival of the brand’s newest value-packed smartphone. Available exclusively online, HONOR X7e was introduced at Php 14,999 but you can get it for as low as Php 9,999 on Shopee, Lazada, or TikTok Shop.

‘The HONOR X7e was designed for Filipinos who want dependable performance without stretching their budget,’ said Stephen Cheng, Vice President of HONOR Philippines. ‘Today’s launch is more than introducing a new smartphone-it’s about empowering more users with technology that keeps up with their everyday lives.’

The event showcased the HONOR X7e’s impressive combination of style, durability, and everyday performance, reinforcing HONOR’s commitment to making innovative technology more accessible to Filipinos. Guests experienced the device firsthand through interactive zones highlighting its camera capabilities, long-lasting battery, immersive display, and smooth all-day performance.

All About Power

The biggest highlight of the HONOR X7e is its massive 7500mAh battery, allowing users to stream, game, browse, work, and stay connected longer on a single charge. Paired with 45W HONOR SuperCharge, users can quickly power back up and get back to what matters most.

The HONOR X7e also introduces the new Instant AI Button, providing one-touch access to intelligent features that simplify everyday tasks. Whether it’s boosting productivity, getting quick information, or unlocking AI-powered functions, smart assistance is always within reach.

Accidents happen-but the HONOR X7e is ready for them. Equipped with 5-Star SGS Premium Drop Protection and IP64 Water and Dust Resistance, it is engineered to withstand everyday drops, splashes, and dusty environments, giving users greater confidence wherever they go.

Don’t miss your chance to own the all-new HONOR X7e for as low as Php 9,999 on Lazada, Shopee, and TikTok Shop – and experience All-Day Power, Smarter AI, and Premium Durability-all in one smartphone.