The figures represent more than just statistics. They are the arithmetic of a Filipino family deciding whether to buy a kilo of rice or pay for the jeepney fare to work. That 35 percent of Filipinos now name affordable food as their top demand of government-up from 30 percent just months ago-should end any debate about what Malacañang’s priority must be. (Read the BusinessMirror story: ‘Affordable food tops concerns people want govt to address,’ October 17, 2026).
The Pulse Asia survey commissioned by Stratbase Group delivers a blunt verdict. Among Class E households, 55 percent put food first-an 11-point leap since July. Low-income families spend the largest share of their income on food and transport, so when inflation reverses its easing and climbs to 7.2 percent in September, the poor feel it first and feel it hardest. Food inflation nearly doubled to 6.8 percent, driven by rice, fish, seafood, fruits, and vegetables. Food and non-alcoholic beverages alone account for 35.8 percent of overall inflation. The national statistics are, in effect, a portrait of the dinner table shrinking.
Seventy-one percent want the administration to control inflation. That is a supermajority for one thing: relief. Yet the government has answered with pronouncements more than provisions. The predictable remedies-importation, price ceilings, subsidies-have been deployed as firefighting rather than strategy. The result is a public that measures policy not by speeches but by receipts.
Geography sharpens the message. Metro Manila registers the highest anxiety at 43 percent, with Luzon at 36 percent, Mindanao at 34 percent, and the Visayas at 31 percent. Urban poor households, most dependent on purchased food, are most exposed. Job creation, at 26 percent, and corruption reduction, at 24 percent, follow-but neither outruns the pot of rice.
The deeper failure is structural. The country has spent decades importing the very staple it can grow, while agrarian fragmentation, weak logistics, and costly fuel keep farm-gate prices disconnected from retail reality. Until productivity, irrigation, storage, and transport are fixed, affordability will remain a seasonal promise.
What would genuine leadership look like? A concrete package: targeted rice subsidies for the poorest deciles, expanded direct cash transfers indexed to food inflation, fuel subsidies for small farmers and fisherfolk, and a credible anti-hoarding regime to discipline price manipulation. These are unglamorous but measurable-and the public is demanding measurable results.
The warning from Stratbase Group President and CEO Victor Andres Manhit demands our attention. Trust is rebuilt not through reform slogans but through benefits citizens ‘can actually feel in their homes.’ The survey is a mandate. Government has one clear instruction from the people: make food affordable, and start with those who can least afford to wait.
The test is straightforward: when the next survey is conducted, will Class E still be struggling to rise above hardship, or will it finally receive the support it deserves?