THE Japan Mobility Show (JMS) is set to blast off on October 30, lasting up to November 10 at the famed Big Sight in Ariake/Koto-ku area.
First held on April 20, 1954, at Hibiya Park, Tokyo, it was first known as the All-Japan Motor Show.
Organized by the Japan Motor Industrial Federation, the predecessor of the Japan Automobile Manufacturers Association (JAMA), its objective was to promote Japan’s auto industry recovery efforts after World War II.
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The 1954 inaugurals had 267 vehicles during the 10-day event, attracting 547,000 visitors to watch displays of trucks, buses and motorcycles. Only 17 passenger cars were exhibited as Japan prioritized commercial vehicles.
The car show moved to a bigger venue in Harumi, Tokyo, in 1960, before being renamed the Tokyo Motor Show (TMS) in 1973.
Top 3
IT grew by leaps and bounds that from 1980 to 1990s, the event became one of the world’s Top 3 auto shows alongside Detroit in the USA and in Frankfurt, Germany.
In 2007, with a much bigger field of participants, the TMS relocated to Makuhari Messe (Chiba Prefecture).
Before that, I had my baptism of fire as, 14 years earlier, I covered my first Tokyo Motor Show-in 1993 to be exact.
It was the late, eminent Mel Dizon, who gave me my first break in the biennial show. Mel then was one of the top guns at Mitsubishi Motors Philippines. I was then the motoring editor of the Philippine Daily Inquirer.
Super host
MEL was a super host. He was with his doctor-wife in the trip, but he never missed a beat as he took care of me like I was his own little brother. We became dear friends after that, spending time together drinking whiskey in swanky bars when our schedules aligned. May his soul rest in peace.
Nissan would be my next inviter in 1995, courtesy of Teresa Guanzon. Teresa was more than a gracious host, too, ensuring I’d keep tab on our itinerary every step of the way, ringing me up in my hotel room way in advance for reminders.
What I won’t forget long after the event’s conclusion was when she suddenly appeared at the burial of my mother-months after the 1995 Show. Touching. Last I heard, she was based in Singapore. Prayers for you, Teresa, wherever you are.
It was Honda’s turn to play host, with the amiable Arnel Doria as the lead man in the 1997 TMS.
Egg at Mt. Fuji
I will never forget our side trip with Arnel at the foot of scenic Mt. Fuji, a virtual twin of our very own Mayon Volcano.
There’s a place there where you could boil an egg just by placing the egg on a patch of a smoking surface.
I spoke with a Japanese tourist in Tagalog as he was eating his boiled egg, offering him salt while we were both seated. Although he couldn’t understand a word, he just kept nodding and smiling-while the celebrated broadcaster Ron delos Reyes kept laughing.
Up to this day, Ron and I would burst to laughter each time we reminisce on it.
First Toyota stint
IT was in the next edition in 1999 that I first joined Toyota to the TMS, thanks to Vince Socco, the inimitable bigwig of Toyota Motors Philippines (TMP). Amazingly from that year on, I’d be in every Toyota delegation in the next 12 shows ending 2023. (There was no TMS in 2021 due to the COVID-19 pandemic.)
Thus, on my next stint with Toyota to the JMS this year, Jing Atienza extended the invitation as early as last year-during the first Weekend Race of the TGR Philippine Cup at Clark. Actually, Jing also invited Vernon Sarne of Visor that night while the three of us were having dinner.
Vernon and I have this policy of accepting an invitation to attend the JMS from the first car company that does it.
And how can we say no to the executive vice president-Jing being the second highest official of TMP?
2025 JMS theme
THIS year’s JMS theme is, ‘Exploring mobility’s future.’ It’s a continuation from 2019’s thrust of highlighting electric vehicles (EVs), Artificial Intelligence (AI) and robotics.
Our Toyota entourage, very large as usual as TMP always endeavors to gather the country’s cream of the crop from the motoring beat, will have the first crack at this year’s event on October 29-30 even as the JMS actually opens officially on October 30 at 8:30 a.m.
Toyota has a dedicated section at Big Sight called ‘NEW PROJECT/Toyota Group,’ indicating its exhibit will be more than just a display. It’s a ‘path forward’ narrative, showing the evolution from past inventions to future mobility.
Toyota will unveil a Corolla concept meant to feature its 13th-generation Corolla and a hint of a more electrified future.
Sashimi and sushi
LEXUS will introduce an LS concept that departs from traditional sedan format, described as a six-wheeled luxury van or space vehicle, positioning the LS as more of a lounge interior experience than a conventional sedan.
Exhibitors this year will focus on EVs, concept vehicles, infrastructure, parts, mobility services and technologies (software, autonomy, connectivity).
Tokyo, here I come. I can’t wait to munch on authentic sushi and sashimi again. Burp!
PEE STOP Jade Sison-Mendoza reports that the inauguration of the Lexus Manila Gallery will be held on November 6 at 8th Ave., cor. Col. Santos St, Grand Central Park, North BGC, Taguig. Cheers!