Dongfeng Motors Philippines introduces new standard in EV ownership with PROTECH

Dongfeng Motors Philippines is pushing EV ownership to new heights with PROTECH, introducing a maintenance philosophy designed to challenge conventional automotive ownership.

As electric mobility continues to gain momentum in the Philippines, Dongfeng remains focused not only on delivering innovative vehicles but also on ensuring that customers enjoy confidence and peace of mind throughout their ownership journey. PROTECH represents the brand’s latest initiative to elevate the overall customer experience through enhanced warranty coverage and an optimized preventive maintenance program.

Last August 21, 2026, Dongfeng Motors Philippines formally introduced PROTECH to members of the Nammi EV Owners Club Philippines, giving the growing community of electric vehicle owners an early look at the new ownership benefits and the company’s continued commitment to enhancing the EV ownership experience.

Under PROTECH, current Dongfeng Nammi and Vigo owners will benefit from the revised Preventive Maintenance Service (PMS) schedule, with servicing now required every 18 months or 15,000 kilometers, whichever comes first.

New Dongfeng Nammi and Vigo owners will enjoy the full benefits of the PROTECH ownership program, including:

? 18 Months or 15,000 Kilometers Preventive Maintenance Service (PMS) interval ? 10-Year Unlimited Mileage Battery Warranty

? 5-Year Bumper-to-Bumper Vehicle Warranty

By extending the preventive maintenance interval from the previous schedule, PROTECH allows current owners to spend less time in the service center while reducing maintenance frequency and ownership costs, without compromising vehicle reliability or performance. For new owners, the program provides comprehensive coverage designed to deliver greater assurance and long-term value throughout their EV ownership journey.

‘This change is not something we made lightly. The updated maintenance schedule is based on operational experience, allowing us to extend the service interval while continuing to maintain vehicle reliability, safety, and performance,’ said Mr. Rollie Navarro, Sales Director, Dongfeng Motors Philippines.

‘We care about the value proposition we provide with every car you purchase. With PROTECH, we will continue to innovate and work on ways to give our customers greater value and a better ownership experience,’ said Mr. Giovanni Frias, VP for Sales and Operations, Dongfeng Motors Philippines.

Combined with the warranty benefits available to new owners, PROTECH reflects Dongfeng’s continued efforts to provide an ownership experience that is convenient, dependable, and built around customer confidence.

‘The future of ownership isn’t just about selling an electric vehicle. It’s about standing behind every kilometer our customers drive,’ said Mr. Brennan Lim, Deputy CEO, Dongfeng Motors Philippines.

‘PROTECH reflects our confidence in the quality and reliability of the Vigo and Nammi while reinforcing our promise to deliver an ownership experience that is convenient, dependable, and built for the long term. As we continue to grow our presence in the Philippine EV market, we remain committed to continuously enhancing the value we provide to every customer.’

The launch of PROTECH underscores Dongfeng’s confidence in its advanced electric vehicle technology and engineering. The 10-Year Unlimited Mileage Battery Warranty highlights the brand’s commitment to battery durability and long-term performance, while the 5-Year Bumper-to-Bumper Warranty offers comprehensive protection for new owners, allowing them to drive with greater confidence.

Beyond enhanced coverage, PROTECH is part of Dongfeng’s ongoing efforts to continuously improve the ownership experience by providing practical solutions that meet the evolving needs of Filipino motorists. Through continuous product development, customer-focused programs, and strengthened aftersales support, Dongfeng aims to make electric vehicle ownership more accessible, convenient, and worry-free.

With PROTECH, Dongfeng Motors Philippines sets a new benchmark for EV ownership, combining innovative mobility with optimized maintenance, comprehensive protection for new owners, and long-term peace of mind.

For more information about the Vigo, Nammi, and the new PROTECH ownership program, visit your nearest Dongfeng dealership or follow Dongfeng Motors Philippines on its official social media channels.

For aftersales assistance, customers may contact the Aftersales Hotline at (+63) 917 110 0596. To schedule vehicle servicing, appointments may be made through the Service Appointment Hotline at (+63) 917 144 6327.

Peza to identify ecozones for power distribution study

THE Philippine Economic Zone Authority (Peza) will identify priority economic zones where Primelectric Holdings, Inc. (PHI) could study the viability of establishing electricity distribution systems, as the agency seeks to strengthen power reliability in areas hosting or attracting investors.

Peza and PHI, a company under the Razon Group, signed an agreement recently to explore the development of power distribution systems within Peza economic zones.

Under the agreement, Peza will determine the priority ecozones for assessment, while PHI will evaluate the feasibility and operational viability of providing distribution services in the selected areas.

The arrangement is intended to determine where dedicated power-distribution systems could be viable, particularly as reliable electricity remains a key consideration for industrial and commercial investors.

PHI will draw on its power-distribution experience through its units MORE Electric and Power Corp., Negros Electric and Power Corp., and Bohol Light Co. Inc.

Energy security has also emerged as a government priority amid efforts to support industrial activity and attract new investments.

For Peza Director General Tereso Panga, reliable electricity is increasingly an investment consideration rather than simply a utility issue.

‘Energy reliability is no longer just a utility concern-it is an investment concern,’ Panga said in a statement.

He said the partnership could help Peza ensure that its economic zones have adequate power infrastructure as new areas are developed.

‘By working with an experienced distributor like Primelectric, we are not just securing our own zones, we are also contributing to the bigger national goal of a more resilient and reliable power system, wherever in the country our ecozones may rise,’ Panga said.

The agency aims to give investors greater certainty over power availability when they consider locating operations in Peza zones.

‘We want investors to know that by the time they are ready to commit, power will be one less question they need to ask,’ he added.

Cebuana Lhuillier Rural Bank turns savings advocacy into a Stevie® win with Ipon Moves

For many Filipino families, saving money is easier said than done. Daily expenses often take priority, leaving little to set aside for emergencies or future plans. Cebuana Lhuillier Rural Bank took on this challenge through Ipon Moves, a savings advocacy designed to make saving feel more practical, relatable, and within reach.

The initiative recently earned a Bronze Stevie® Award for Purpose-Led Marketing Campaign of the Year at the 23rd Annual International Business Awards, recognizing its ability to address a real financial concern while giving Filipinos an engaging and accessible way to take action.

Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, said the recognition reflects the initiative’s larger purpose. ‘Ipon Moves is far more than a campaign. It is a strategic movement to drive financial inclusion and empower every Filipino to build long-term capability. This recognition validates our commitment to breaking down barriers and making savings genuinely accessible, relevant, and impactful across every community we reach. At Cebuana Lhuillier Rural Bank, we view financial security not as a luxury but as the foundational bedrock for national resilience and economic mobility.’

Timed around World Savings Day on October 31, Ipon Moves was shaped by the realities of how Filipinos save. Drawing on Bangko Sentral ng Pilipinas (BSP) data that underscored the continuing need to strengthen saving habits and financial preparedness, the campaign turned an important financial issue into a conversation grounded in everyday Filipino life.

Last year, Ipon Moves hit the road, visiting Cebuana Lhuillier and Cebuana Lhuillier Rural Bank branches nationwide to celebrate Filipinos’ inspiring spirit of saving. A campaign highlight was the ‘Wish IPON a Dream’ Wall, where clients shared their personal dreams and the motivations behind their savings goals. Each note told a different story of hope, perseverance, and love: from plans for a better future to dreams for loved ones, showing that behind every Filipino’s savings is a deeper purpose. Some lucky participants were even surprised when their wishes were granted, turning their personal savings goals into meaningful moments.

The campaign also gave a clear message: open a savings account and start building the habit. This continues through Cebuana Lhuillier Rural Bank’s branch network and digital platforms, supported by interactive activities, relatable stories, and content that connected saving to familiar, everyday situations.

This practical and human approach was central to what made Ipon Moves stand out at the Stevie® Awards. The campaign went beyond telling Filipinos that saving is important. It created opportunities for them to engage with the message, connect it to their own aspirations, and take action. By combining a relevant financial challenge with timely advocacy and an accessible experience, Ipon Moves demonstrated how purpose-led marketing can help turn financial awareness into meaningful behavior.

The Bronze Stevie® forms part of Cebuana Lhuillier’s many distinctions at the 2026 International Business Awards, reflecting the organization’s work across financial services, business development, and social impact.

For Cebuana Lhuillier Rural Bank, the recognition reinforces its commitment to making savings easier to understand, easier to start, and more meaningful to everyday Filipinos. Because behind every ipon is a dream worth working toward, and every peso saved can bring that dream a little closer.

Join an epic party with plenty of music, energy, and audience interaction at Disney On Ice presents Let’s Dance!

The all-star cast includes fan-favorite stories from Frozen 2, Wish, The Lion King, The Little Mermaid, and more.

The only place you can catch multiple characters from Disney’s Wish!

Tickets On Pre-Sale August 7 via SM Ticketmaster

[PASAY CITY, and CEBU CITY – AUGUST 3, 2026] – Disney On Ice is bringing the party to hometowns across the country, and the guest list is jam-packed with audience’s favorite Disney characters! Mickey, Minnie, Donald, and Goofy have become DJ’s, remixing Disney tunes into colorful stories at this all-new state-of-the-art ice show. Get ready to turn up the fun when Disney On Ice presents Let’s Dance! visits for the very first time-SM Seaside Cebu Arena from November 28 to December 6 and at the SM Mall of Asia Arena from December 18 to January 3.

This production invites guests to belt out Disney’s chart-topping tunes, as their favorite stories are brought to life on and above the ice. Fans are sure to be wowed by the cutting-edge figure skating, high-flying acrobatics, unexpected stunts, thrilling special effects, eye-catching costumes, and stunning set designs.

Audiences will experience a nonstop party that encourages them to journey to unforgettable places, laugh, sing, dance, and make magical memories together. Through the magic of music, what started as a party transforms into a fantastic adventure!

This all-new and thrilling Disney On Ice production features fan-favorite stories including:

WISH

Now, the entire Kingdom of Rosas will magically come to life, featuring even more characters from Wish. Asha, Valentino, Star, and King Magnifico come together to bring to life ‘This Wish,’ ‘I’m a Star,’ and ‘This Is The Thanks I Get?!’

FROZEN 2

Journey to Arendelle and the Enchanted Forest in Frozen 2 with Anna, Elsa, Kristoff, and Olaf as they are reminded that ‘Some Things Never Change.’ Visit the river full of memory, Ahtohallan, as Elsa asks memories of the past to ‘Show Yourself,’ and Olaf thinks this will all make sense ‘When I’m Older.’

THE LION KING

Escaping to the Pride Lands with Simba and Nala from The Lion King, audiences should ‘Be Prepared’ as Scar and the hyenas plot to take over the throne. Timon and Pumbaa remind us it’s best just to say ‘Hakuna Matata’ as everyone celebrates the ‘Circle of Life.’

THE LITTLE MERMAID

Skilled maestro, Sebastian, strikes a chord ‘Under the Sea’ when he conducts Ariel, her seven sisters, and a colorful orchestra of sea creatures from The Little Mermaid. Guests will be singing along as Ariel serenades Prince Eric with a wish to become ‘Part of Your World,’ and a symphony of lagoon insects perform ‘Kiss the Girl.’

MOANA

The audience will immediately ‘Know The Way’ when Moana shows them ‘How Far I’ll Go,’ as she journeys from the island of Motunui to save her home from Te Ka. Along the way she meets Maui who reminds everyone ‘You’re Welcome.’ The duo comes face to face with Tamatoa who hasn’t always been this ‘Shiny.’

WHERE: SM SEASIDE CEBU ARENA

WHEN: November 28, Saturday 3:00PM 7:00PM

November 29, Sunday 3:00PM 7:00PM

WHERE: SM MALL OF ASIA ARENA

WHEN: December 18, Friday 3:00PM 7:00PM

December 19, Saturday 11:00AM 3:00PM 7:00PM

December 20, Sunday 11:00AM 3:00PM 7:00PM

December 22, Tuesday 1:00PM 5:00PM

December 23, Wednesday 1:00PM 5:00PM

December 25, Friday 11:00AM 3:00PM 7:00PM

December 26, Saturday 11:00AM 3:00PM 7:00PM

December 27, Sunday 11:00AM 3:00PM 7:00PM

December 29, Tuesday 1:00PM 5:00PM

December 30, Wednesday 11:00AM 3:00PM 7:00PM

January 1, Friday 1:00PM 5:00PM

January 2, Saturday 11:00AM 3:00PM 7:00PM

January 3, Sunday 11:00AM 3:00PM 7:00PM

TICKETS: www.ticketmaster.ph

It’s easier than ever to experience the Disney magic. With a variety of ticket options, choose what fits best for an enchanted experience.

As the official bank partner of Disney On Ice presents Let’s Dance!, Metrobank, together with Mastercard, gives Metrobank Mastercard credit, debit and prepaid cardholders exclusive first access to tickets through a special presale from August 7 at 10:00 AM until August 10 at 10:00 AM.

Cardholders can secure the best available seats before tickets are released to the general public.

Following the exclusive Metrobank Mastercard presale, tickets will be available to the general public beginning August 10 at 12:00 PM.

Farm-to-market roads to start only in Q4

THE construction of the P33-billion farm-to-market road (FMR) projects for 2026 is expected to begin in the fourth quarter following previous delays, according to the Department of Agriculture (DA).

Agriculture Secretary Francisco Tiu Laurel Jr. said the DA only received the special allotment release order (Saro) for the FMR projects in end-August, with bidding slated to start this month.

Government agencies should secure a Saro from the Department of Budget and Management (DBM) for funds to be disbursed.

‘The [probable construction] is in October, November, December [then these will be completed] by the end of 2027,’ Tiu Laurel recently told reporters.

He said the DA decided to retain the P15 million per-kilometer cost due to the surge in materials and pump prices wrought by the Middle East war.

Prior to the war that triggered the global oil crisis, Tiu Laurel expressed confidence that the agency can lower the standard per-kilometer cost to as low as P13.5 million depending on the terrain.

‘Then the crisis came and [the prices of] everything went up, so we only reverted it back to P15 million,’ he said.

For 2027, the DA earmarked P16 billion for the construction and rehabilitation of FMR projects under its National Expenditures Program (NEP).

Tiu Laurel, however, said the proposed funding is not enough to slash the 55,000 kilometers FMR requirement deficit nationwide.

‘It will be better if it’s P60 billion to P66 billion annually to finish that in 12 years or P125 billion a year to complete this in six years. But of course, we’re limited by the fiscal space,’ he said.

Despite this, Tiu Laurel said he remains hopeful that Congress and Senate will increase the budget allocation for FMRs next year.

The DA has taken over the development and implementation of FMR projects following the controversial infrastructure projects by the Department of Public Works and Highways (DPWH).

Early this year, the agency launched the FMR Watch, a transparency and monitoring portal by the Bureau of Agricultural and Fisheries Engineering (BAFE).

The portal has tracked 6,428 projects between 2021 and 2026. The total investment reached P109.53 billion, covering around 2,485 kilometers of roads nationwide. Of these, only 3,235 projects have been completed.

The DA said the construction of these FMRs will lower production costs and raise farmers’ incomes, thus reducing food prices.

?60B needed to cut financial barriers to geothermal projects

ENERGY Secretary Sharon Garin said the country would need ‘about P60 billion’ worth of assistance to reduce financial barriers in early-stage geothermal exploration, covering 2,000 megawatts (MW) of potential geothermal capacity.

There is already a P10-billion Philippine Geothermal Resource De-Risking Facility (PGRDF)-a risk-sharing mechanism that converts unsuccessful drilling costs into grants while turning successful exploration funds into repayable loans-that can cover roughly 300MW of new geothermal capacity.

However, the DOE said as much as 2,000MW more of geothermal capacity can be developed.

Garin said the P10 billion is ‘good enough only for 300 megawatts. Imagine if you want the whole 2,000 megawatts that would be P60 billion. That’s a huge amount,’ she said.

The DOE and the Land Bank of the Philippines earlier established the PGRDF. The DOE will serve as the executing agency, responsible for policy direction and governance, including the establishment of technical standards, eligibility criteria, and overall program oversight. LandBank will act as the facility administrator and manager, overseeing sub-loan applications, milestone-based funding releases, collections, and program reporting.

Garin is hoping that if and when the P10 billiion PGRDF is tapped out, there will be other financial institutions that would assist the DOE again. ‘Hopefully, there’s enough momentum in the industry that can encourage development even without the de-risking facility. But if it’s needed, we can always attempt to get more of that kind. It could be with the ADB or other types. I think if it’s successful, not just the ADB will offer,’ she said.

The National Geothermal Association of the Philippines (NGAP) fully supports the PGRDF.

NGAP said the PGRDF addresses the high upfront risks of exploration drilling and is expected to revitalize greenfield geothermal development, unlock indigenous baseload renewable energy resources, reduce dependence on imported fuels, and support long-term sustainable development.

‘We work with NGAP, we work with the other agencies, to make sure that we choose the correct projects to fund for this facility,’ added Garin.

93,000 DepEd personnel to get salary adjustments under career system

THE Department of Education (DepEd) said around 93,000 public school personnel are set to receive salary adjustments under the Expanded Career Progression (ECP) System following the release of P8.68 billion in funding by the Department of Budget and Management (DBM).

Education Secretary Juan Edgardo ‘Sonny’ Angara said Friday the funding will cover salary differentials for qualified personnel occupying 93,344 reclassified teaching and school head positions nationwide for fiscal years 2025 and 2026.

‘We welcome this release and look forward to seeing its benefits reach our teachers in the soonest possible time. Our teachers have worked hard for their professional growth, and it is important that the recognition and compensation that come with their career advancement are felt by them as soon as possible,’ Angara said.

He thanked President Ferdinand Marcos Jr. and Acting Budget Secretary Kim Robert De Leon for supporting the career advancement of teachers and school heads.

‘We want our teachers to see that there is a long-term career ahead of them in the classroom,’ Angara said.

The ECP System provides public school teachers with expanded opportunities for professional advancement while allowing them to remain in the teaching track instead of having to move into administrative positions to advance their careers.

The P8.68-billion release will cover funding requirements for personnel who have been issued Notices of Organization, Staffing, and Compensation Action (NOSCA) and appointments.

DepEd said it will coordinate with its regional offices and DBM regional offices to facilitate the release of the funds and implementation of the salary adjustments.

The department also welcomed the proposed P12.09-billion allocation for the ECP System under the 2027 National Expenditure Program (NEP).

The proposed amount is P5.94 billion, or 96.6 percent, higher than the program’s 2026 allocation.

DepEd said the additional funding would allow more teachers and school personnel to advance professionally and receive corresponding compensation as the government expands the career progression system.

Angara said investing in teachers’ career development is also critical to strengthening the country’s education system.

‘Kapag inalagaan natin ang career ng ating mga guro, mas napapalakas natin ang ating mga paaralan at mas maganda ang kinabukasang maibibigay natin sa ating mga learners,’ he said.

’IN THEIR HONOR’ | 25 years of 9/11

Twenty-five years after September 11, the 9/11 Memorial and Museum is preparing to mark the anniversary with a new exhibition and a nationwide educational push aimed at Americans who have no memory of the attacks. One name on the South Pool I have followed for eighteen of them.

On Monday afternoon, the Museum described the exhibition it is about to open on the 25th anniversary of the attacks. It is called In Their Honor: 25 Years of 9/11-Inspired Service.

Beth Hillman, the Museum’s president and chief executive, stood before a bank of cameras at a press briefing convened with the New York Foreign Press Center – the State Department’s Manhattan outpost for foreign media – and offered a figure that has come to define the anniversary. It felt, she joked at the top of her remarks, as though there were more cameras than people in the room. About 100 million Americans, she said, were either unborn on September 11, 2001, or too young to have registered what was happening. Each year, she said, the annual promise to never forget becomes both harder to keep and more necessary to renew. ‘As time moves forward,’ she said, ‘that battle becomes even more important.’

The Museum’s mission, Hillman said, is to commemorate the nearly 3,000 people killed that day, to educate a next generation of Americans about what happened and what has happened since, and to inspire all who visit with stories of courage and sacrifice. In a few weeks, she noted, that mission would return to the Memorial Plaza for the 25th time.

That mission takes physical form on September 12, when the Museum opens In Their Honor. Reporters were the first to walk its rooms on Monday. The exhibition, Hillman said, occupies a gallery inside the Museum and turns from the events of the day itself toward what followed: the volunteer surge, the enlistments, the nonprofits built around loss, the arts and educational institutions revived in the wake of the attacks.

Logan Miller, a 9/11 family member and a member of the Museum’s Visionary Leadership Council, spoke next. In 2001, he said, he was a second grader in Bayside, Queens, more concerned with snack time than with the news drifting down the hallway outside his classroom. His teacher stepped into the hallway to talk with the other teachers, he recalled, and, one by one, his classmates were picked up by their parents. By late morning, a class of 25 had shrunk to two or three. Around one o’clock, his father arrived and told him there had been a terrible attack in the city, and that the World Trade Center had fallen. At eight years old, he fixated on one question: how does a building fall?

His uncle, an EMT and a senior court officer at the New York State Supreme Court, worked just blocks from the World Trade Center and got off the subway at Canal Street that morning, reaching the courthouse before the first plane struck. He and more than two dozen fellow court officers made the decision to leave the courthouse and walk toward the towers. A photographer for the New York Post captured him at a makeshift triage on Church Street, bandaging the arm of a woman with severe burns before she was loaded into an ambulance. Then he and several other officers went back into the tower to look for survivors. They found another woman. One of the officers took her to safety; walking out, he saw Miller’s uncle and two other court officers for the last time. Moments later, the South Tower fell.

The man Miller called his grandfather – his father’s uncle – worked near Ground Zero in the weeks after the towers came down, after residents were told it was safe to return to Lower Manhattan. He breathed the dust and the toxic air that continued to linger there. Years later, Miller said, he developed leukemia and died in 2016, exactly fifteen years after the attacks.

‘The consequences of 9/11 did not end on September 11, 2001,’ Miller told the room. They kept unfolding, he said – through the first responders, the ordinary New Yorkers who ran toward danger when everyone else was running away, and the people who, years later, became sick because of what they had breathed. He also thought, he said, about the countless people who looked at what happened that day and decided to do something because of it: to serve, to rebuild, to help people they had never met. Many of them, he said, had spent the last 25 years doing exactly that.

Twenty-five years later, Miller said, there is an entire generation with no memory of what happened. The responsibility now, he said, is no longer only about remembering what happened, but about remembering that there is a generation that does not know what happened. Remembering them, he said, in their honor.

For the first time this year, the annual ceremony on the Memorial Plaza will include a seventh moment of silence, Hillman said, in tribute to those who have since died from illness and injury caused by exposure to the toxic aftermath of the attacks. A live prime-time special with ABC News, featuring musical performances, will air on the evening of September 11. Throughout the season, she added, the Museum will run a nationwide educational effort centered on a digital learning experience that classrooms across the country can access. The Museum has also invited journalists from around the world – many of whom, she noted, are themselves part of the 9/11 story – to share their own accounts with the institution.

Three of the Filipino victims I have come to know in the years since are on the parapets of the same Memorial. Cesar Amoranto Alviar, 60, an accountant at Marsh and McLennan, worked on the 94th floor of the North Tower; his name is inscribed on panel N-16. Grace Alegre Cua, 40, a native of Infanta, Quezon, had been at Chuo Mitsui Trust for fourteen years; her name is on panel S-39. Benilda Pascua Domingo, 37, from Barangay Sta. Maria in Laoag City, had come to the United States the year before the attacks – her visa finally through after a fourteen-year wait to bring her family – and had just begun planning her wedding. Her name is on panel S-37.

Noah Rauch, the Museum’s senior vice president for education and public programs, has spent more than a decade watching a line move across American classrooms – the line, he said, between memory and history. He described it as a widening gap between those who remember the attacks and those who do not. For roughly 100 million Americans, he said, September 11 is no longer a lived event; it is a subject. That, he said, gives the 25th anniversary particular weight – a chance to make sure the stories, the lessons, and the legacy captured in In Their Honor are preserved not just for this generation but for those that follow.

The Museum’s programs, Rauch said, have reached nearly 20 million students since the institution opened. Its Anniversary Digital Learning Experience – a 35-minute film paired with a live chat that lets students ask staff questions in real time throughout September 11 – has drawn more than five million student participants over the years, underwritten, he noted, by the New York Life Foundation. On-site and virtual field trips for grades 3 through 12 remain free to all tri-state schools, funded, he said, by the Will Family Foundation, Barbara and H. Rajan Cohen, and the New York City Council. Professional-development seminars help teachers – many of them now part of that 100 million with no memory of their own – teach a subject that, Rauch acknowledged, is not easy to teach. The job, he said, is to give educators the content and the strategies to help students connect to what happened, whom it happened to, and how people responded in extraordinary ways.

Hillman closed by returning to what she called the spirit of September 12, when people of different backgrounds and ideologies, she said, came together in patriotism and unity. That spirit, she said, is what the Museum hopes to carry into its next quarter-century – alongside a solemn commemoration that honors the dead, pays tribute to the heroes of the day, and provides comfort to families and survivors.

On the morning of September 11, 2001, I was on my way to work in Manhattan, riding a cab down Lexington after getting off the 6 train at 51st Street. By the time I reached the hospital, the first plane had already struck the North Tower. By the time I got to my office on the 16th floor, the second plane had hit the South Tower. The secretaries were already crying. One of our administrators had a fiancé at Cantor Fitzgerald.

That afternoon, I walked home to Queens across the 59th Street Bridge. Cell service was down across the city; only text messages went through, and only sometimes. I was carrying a Nikon Coolpix 995. From the bridge, I took a photograph of Lower Manhattan.

7 years after the attacks, I saw Rudy Abad in a YouTube video, describing what he had done in his wife’s memory in the Philippines. I have been following the story since. One of the names on the Memorial is inscribed on panel S-34 of the South Pool.

The Memorial arranges its names not alphabetically but by what it calls ‘meaningful adjacency’ – the people who were standing next to whom that morning. Close to 3,000 names have been cut into bronze around the two pools; each can be located by a panel number, N or S, followed by a number from 1 to 76. S-34 belongs to Marie Rose Abad.

She was 49, a senior executive at the investment bank Keefe, Bruyette and Woods. She was born in New York, the daughter of an Italian immigrant family. She had survived the 1993 bombing of the World Trade Center – walked down 110 stories then. She did not survive the second attempt. She was in her 89th-floor office when the second plane struck below her. In her final phone call to her home on Long Island, she told her husband, Rudy Abad, that it was too hot, that this might be the last time she spoke to him. Her last words to him, he later recalled, were: ‘Ru, pray, pray.’

Rudy Abad was born in Manila. He left the Philippines in 1963 to study in the United States and eventually became an American citizen. His wife had told him she wanted, one day, to help the poor in his country of origin. In 2004, three years after her death, he funded the construction of about fifty one-story houses on the site of a slum in Manila’s Tondo district. It is named Marie Rose Abad GK Village. I have followed the village since – the children on its alleys, the brightly colored homes, the street sign at the entrance bearing the name of a woman who never lived to see it.

In Their Honor opens on September 12.

Philippine golfers wind up fourth in Nomura Cup

TEAM Philippines placed fourth in the Nomura Cup after submitting a closing 144 on Friday at Bayhood No. 9 International Golf Club in Beijing.

Jet Hernandez shot a one-under-par 71 and Rolando Bregente carded a 73 as the Philippines finished with a 570 total, 13 shots behind champion Hong Kong.

Markus Lam had a 67 and Ethan Tian scored a 69 as Hong Kong completed a wire-to-wire victory, ending up with a 19-under 557 aggregate, four clear of Japan, which closed with a 138.

Kaito Sato had a 68 and Taisei Nagasaki fired a 70.

Korea also had a 138 for a 568 total, with Joguk Jeong shot shooting a 68 and Jeyi Son adding a 70.

The Philippines wound up at 570 with earlier scores of 142-146-138.

The 21-year-old Hernandez finished in a tie for sixth spot individually in the Asia-Pacific team golf championship.

‘I am very proud with how all of us battled even if we didn’t have our A-game the entire week,’ Hernandez said. He returns to Manila before leaving for the US to resume his psychology studies at the University of Denver.

‘We know we can compete with the best countries in the region. We just have to continue putting ourselves in these situations.’

Team Philippines started out the final day trailing by five.

‘It’s a tough pill to swallow, but we gave it our best till the very end,’ 18-year-old Shinichi Suzuki said after failing to count with his worst score for the week, a 77.

‘Managing to finish fourth as a team is still a solid job,’ said Hernandez, who will start his senior year in Denver and will likely play a fifth year before turning pro.

’Govt must separate chronic from shock-induced poverty’

THE government needs to distinguish between chronic poverty and poverty caused by temporary shocks to better target social protection programs, according to a former Philippine Institute for Development Studies (PIDS) president.

Former PIDS President Celia M. Reyes said poor households should not be treated as a single group because their circumstances and the interventions they need can differ significantly.

‘You need to be able to identify who are the chronic poor and transient poor to be able to deliver the most effective intervention,’ Reyes said in a recent hybrid webinar conducted by the De La Salle University-Angelo King Institute for Economic and Business Studies.

The chronic poor, she said, are those who remain poor over a long period, while the transient poor are households that move in and out of poverty because of shocks.

These could include natural disasters such as typhoons, as well as economic shocks such as increases in fuel prices.

Reyes cited a 2011 PIDS study that used panel data from the 2003, 2006 and 2009 rounds of the Family Income and Expenditure Survey to track households’ poverty status over time.

The study showed that households do not necessarily remain poor or non-poor across periods. Some households moved out of poverty, while others who had previously been non-poor fell into poverty later.

Reyes noted that around half of those classified as poor in 2009 were transient poor, having been non-poor in an earlier period.

‘Sometimes we’re treating them as a homogeneous group but actually, they are not. The chronic and the transient poor would be different kinds of intervention,’ she said.

This distinction is particularly important in designing social protection programs, Reyes said.

She noted that temporary assistance, such as cash aid, may help households cope with short-term shocks and return to their usual livelihoods once conditions improve.

Chronically poor households, meanwhile, require longer-term ‘structural programs’ that address the underlying causes of their poverty.

Risk assessment

The former PIDS chief also warned that being below the official poverty threshold does not necessarily mean a household is the one most exposed to a particular shock.

For instance, geopolitical tensions in the Middle East could affect overseas Filipino workers and their families, even if they are not currently classified as poor.

‘It’s very important for policy makers to be able to do what we call social protection risk assessment to identify who is at risk of falling into poverty due to specific shocks,’ she added.

Reyes said the Community-Based Monitoring System (CBMS) could help fill this gap by providing household- and individual-level data that can be used to identify and locate poor families and determine the interventions they need.