OMODA and JAECOO leads multiple markets as July sales surge 148.9% year on year

Having surpassed one million global sales in just three years, OMODA and JAECOO is entering a new stage of globalization. The measure of success is no longer simply how many markets the brand has entered, but how many markets it can lead and how much meaningful market share it can capture.

Looking ahead, OMODA and JAECOO will continue to advance its vision of ‘Co-creating a Beautiful Life with Young People,’ unlocking new opportunities for growth as the global automotive industry continues to evolve.

Having surpassed one million global sales in just three years, OMODA and JAECOO is entering a new stage of globalization. The measure of success is no longer simply how many markets the brand has entered, but how many markets it can lead and how much meaningful market share it can capture.

Looking ahead, OMODA and JAECOO will continue to advance its vision of ‘Co-creating a Beautiful Life with Young People,’ unlocking new opportunities for growth as the global automotive industry continues to evolve.

Smart Infinity and HUAWEI turn intimate dinner into extraordinary showcase of next-gen photography

What happens when an intimate dinner is designed to be photographed from every angle? Smart Infinity, the premium postpaid brand of Smart Communications, Inc. (Smart), and HUAWEI brought together an evening of refined dining, technology, and photography as select Infinity members experienced the advanced camera capabilities of the new HUAWEI Pura 90s Series.

Set against the elegant backdrop of Fable Café + Lounge on Aug. 25, the exclusive gathering brought together Smart Infinity members, guests, and executives from both Smart and HUAWEI for an evening centered on the art of capturing extraordinary moments. From the venue’s polished interiors and carefully styled tablescapes to a six-course dinner, every element of the experience was designed to give guests a chance to explore the HUAWEI Pura 90s Series through their own lens.

At the heart of the evening was a unique dining and photography experience that allowed guests to discover the HUAWEI Pura 90s Series through a series of real-life moments.

With each of the six courses, guests were guided through a different camera capability of the device. They photographed each dish using their own smartphones while a HUAWEI Pura 90s Pro shooter captured the same scene. The Pura 90s Pro images were then uploaded over Smart 5G and displayed on screens around the venue, allowing guests to see the results for themselves.

The curated menu featured Brioche Royale, Lobster Bisque, Heirloom Tomato and Burrata Salad, Elder Flower Espuma, Pan-Roasted Beef Tenderloin, and Panna Cotta, with each course serving as an opportunity to explore a different aspect of the phone’s imaging capabilities.

Guests experienced Crystal Clear Detail by capturing close-up shots, explored True-to-Color Imaging through the evening’s warm lighting, and tried AI-Powered Photography with AI-guided framing. The experience also highlighted the device’s 20X Zoom, demonstrating how details could be captured even from across the room.

AI-powered portrait photography

Beyond the dining experience, the evening also allowed guests to step in front of the camera.

A curated photography setup allowed attendees to experience the HUAWEI Pura 90s Pro’s AI-powered photography capabilities in a more personal setting, with guests having their portraits captured using the device.

As the evening drew to a close, the venue screens transformed into a gallery showcasing photos captured throughout the event, giving guests another opportunity to see the device’s imaging capabilities in action.

Get the HUAWEI Pura 90s with Smart Infinity

‘The HUAWEI Pura 90s Series is designed to turn everyday moments into extraordinary experiences, and Smart 5G helps our customers make the most of its capabilities. From capturing stunning photos to instantly sharing their favorite moments, we want our customers to experience what’s possible when great devices are paired with great connectivity,’ said Lloyd R. Manaloto, FVP and OIC for Smart.

Smart 5G was integrated directly into the evening’s experience, with photos captured on the HUAWEI Pura 90s Pro uploaded over the Smart 5G network and displayed on venue screens.

For Smart Infinity, the experience was a natural expression of the brand’s commitment to bringing together technology, service, and lifestyle in ways that feel relevant to its members.

‘Smart Infinity is all about offering our members VIP access to the best technology in an environment crafted just for them. This intimate gathering was a wonderful way to showcase the incredible camera capabilities of the HUAWEI Pura 90s Series while celebrating the privileges that define the Infinity lifestyle,’ said Tina D. Montinola, Head of Smart Infinity.

Infinity members can get the HUAWEI Pura 90s Series with Infinity Plan 5000 or Infinity Plan 8000, which come with unlimited data, calls, and texts, roaming-ready connectivity, and exclusive Infinity privileges.

Infinity members also enjoy a curated suite of privileges, including Worldwide Concierge Services, complimentary airport lounge access, exclusive access to the Infinity Collection, Smart Infinity’s carefully curated portfolio of privileges and experiences from luxury and premium partner brands, dedicated Relationship Manager support, and 24/7 priority assistance with personalized service at Smart Stores nationwide.

Smart Infinity members may also enjoy ROAM+, Smart’s first-of-its-kind annual roaming wallet, providing members with greater convenience and flexibility when staying connected abroad.

SM skating’s homegrown Filipino skaters make history with 2 golds, a silver, and a bronze

Philippine short track speed skating reached a historic milestone as three Filipino athletes brought home four medals-the country’s first-ever podium finishes at the Asian Open Short Track Speed Skating Trophy.

Leading the breakthrough performance was 13-year-old Keirsten Layne Fernandez, who captured two gold medals in the Junior C Girls category. Fernandez topped the 1,000-meter event with a time of 1:44.307, earning the Philippines’ first-ever gold medal in the competition.

She followed her historic victory with another gold in the 777-meter event, clocking 1:19.989 to complete a remarkable two-gold campaign and emerge as the Philippines’ most successful athlete at the competition. Joining Fernandez on the podium was Xsandrie Guimba, 23, who secured the silver medal in the Senior Women’s 1,000-meter event with a time of 1:52.003.

The Philippine medal haul began with the country’s youngest medalist, eight-year-old Zymone Zurbito, who claimed bronze in the Junior F Boys’ 333-meter event. His podium finish marked the Philippines’ first medal of the competition and set the stage for the historic results that followed.

Three athletes. Four medals. One historic milestone for Philippine skating.

Their success also demonstrates the growing depth of Philippine short track speed skating across different age groups-from eight-year-old Zurbito earning his first international podium finish, to 13-year-old Fernandez making history with two gold medals, and senior athlete Guimba competing against some of the region’s strongest skaters.

From First Steps to the International Stage

More than the medals, the achievement highlights the growing potential of Filipino athletes in ice sports and the opportunities for homegrown talent to pursue the sport at a higher level.

All three medalists share a meaningful beginning-they took their first steps on the ice at SM Skating, the skating brand of SM Sports and Leisure Center (SLC), where they learned the fundamentals of skating and began developing their skills.

‘Every champion starts with a first step on the ice. We hope to inspire every skater to keep pushing forward, believe in their potential, and pursue their dreams,’ said Joseph Francis Silva, Senior Assistant Vice President for SM Sports and Leisure Center.

Through SM Skating, SLC continues to provide Filipinos with opportunities to learn, develop, and pursue their passion for ice sports. In partnership with the Philippine Skating Union (PHSU), SM Skating also provides a pathway for aspiring skaters to build their skills through structured training and gain opportunities to progress toward competitive skating.

From learning to skate in the Philippines to competing against athletes from across Asia, their journey reflects how access to skating can open opportunities for young Filipinos to discover their passion, build confidence, and pursue excellence on the international stage.

Basketball celebration in Berlin: Women’s Basketball World Cup 2026 preview

From September 4 to 13, the German capital will become the epicenter of women’s basketball. Find out what to expect from the tournament featuring the world’s best national teams in the 1xBet review.

Team USA – clear favorite

The Americans won the last four World Cups and will be looking to extend their dominant run. The roster is packed with WNBA stars who can maintain a blistering pace for all 40 minutes. Caitlin Clark, Breanna Stewart, Angel Reese, A’ja Wilson, and the rest of the squad can’t afford to drop a single game. Stopping this basketball machine seems almost impossible.

Who can challenge them?

China claimed silver at the last World Cup and won the FIBA Women’s Asia Cup 2023. The team could gain a significant advantage in the paint thanks to 220 cm-tall young Zhang Ziyu. China relies on tough defense and looks to push the pace in transition. Just as four years ago, it is drawn in the same group as the U.S., which could help avoid an early clash with the favorite in the knockout stage.

Australia won the most recent FIBA Women’s Asia Cup and took bronze at the World Cup 2022. Its roster is packed with experienced athletes. One player to watch is Alex Fowler, Asia Cup 2025 MVP and a forward for the New York Liberty. The 25-year-old is in her first season in the world’s top league but has already shown she can score at this level despite playing on a star-studded team. The World Cup is the perfect opportunity to establish herself as one of Australia’s key players.

Belgium won the last two European Championships. The team outgrew its status as a mid-tier contender, finishing fourth and fifth at the last two World Cups. Time to take the trophy? With superb ball movement and Emma Meesseman’s leadership, a podium finish looks within reach. At its best, Belgium can beat anyone.

Dark horses

Germany, the tournament host, could pull off a major upset with a passionate home crowd behind. Satou Sabally’s presence makes it a dangerous underdog capable of surprising any opponent. The main question is whether the rest of the team can provide enough support for their leader.

France heads to Berlin hoping to replicate its performance at the home Olympics and reach the final once again. Surprisingly, it won just one World Cup medal, finishing third back in 1953. The team could struggle in the paint without Iliana Rupert, as the Golden State Valkyries center is expecting a baby. However, France has plenty of shooting talent, while its depth allows the team to maintain a high tempo throughout the game.

How tournament will unfold

Sixteen teams will compete at the World Cup, divided into four groups. The group winners advance directly to the quarterfinals, while the teams finishing second and third face off for the remaining spots. From there, it’s a standard knockout format all the way to the final, where the new world champion will be crowned.

The year’s biggest basketball event is ready to deliver plenty of unforgettable moments. And there’s no better way to follow the action than with FIBA’s official partner – the reliable bookmaker 1xBet!

BUILT FOR NEW REALITIES | Concentrix Philippines introduces Performance Engineering Team

August 27, 2026 Concentrix Philippines has introduced the Performance Engineering Team (PET), a strategic capability designed to help clients and teams respond faster to new realities and changing demands in customer experience, operations and workforce performance.

More than an organizational change, PET represents a new discipline focused on engineering performance through the integration of learning, quality, analytics, governance, technology, and AI-driven insights. The initiative reflects Concentrix’s belief that real transformation begins within and demonstrates how the company continues to evolve the way it delivers measurable outcomes for clients.

Built around the theme ‘Built for New Realities,’ PET embodies a fundamental shift from traditional, siloed functions toward a connected performance ecosystem where data, operations, governance, and capability development work together to create intelligent performance.

‘At Concentrix, we help our clients and people navigate new realities every day. Performance can no longer be managed through isolated functions; it must be engineered through the seamless integration of people, process, data, technology and governance. PET allows our learning and quality teams to leverage technology to deliver predictive insights and more precise and agile interventions. It is helping us shift from reacting to problems to anticipating and preventing them. PET moves us beyond activity-based measures and focuses us on what truly matters: driving meaningful outcomes, accelerating performance and adding value for our clients and people. This demonstrates our commitment to embracing transformation ourselves. It is not just a reorganization; it is an evolution in how we work to create intelligent performance,’ said Larah Sta. Maria, Vice President for Transformation and Shared Services at Concentrix Philippines.

The PET is guided by four core principles:

Performance is engineered – not managed – designed to accelerate measurable outcomes

Functions and technology are integrated, not siloed

AI-driven insights are designed to improve predictability, and guide transformation decisions and actions

Governance enables confidence and agility

Through PET, traditional disciplines are being reimagined for today’s environment. Learning evolves from course delivery to performance acceleration. Quality and analytics move from monitoring performance to generating actionable intelligence. Governance expands beyond compliance to build trust, resilience, and operational excellence. Together, these capabilities create a unified ecosystem powered by AI, data and human judgment.

This transformation also strengthens Concentrix’s broader New Realities narrative, which recognizes that companies driving intelligent transformation must continuously adapt to changing customer expectations, technological advancements, and increasingly complex business environments. PET serves as a tangible example of how Concentrix is applying those same principles internally, reinforcing the company’s commitment to innovation and intelligent transformation.

In early deployments, PET has produced measurable gains across the disciplines it integrates. Within pilot accounts this year, Concentrix Philippines observed up to 20% faster speed to proficiency, up to 30% greater capacity for high-value work, up to 8% improvement in quality scores, and same-day issue detection with up to 30% faster resolution. These results reflect internal Concentrix Philippines measurement of participating programs during the period indicated and are not a guarantee of future results; outcomes vary by program, client, and operating environment.

As organizations increasingly seek partners that can deploy AI at scale and deliver measurable impact rather than isolated services, PET positions Concentrix to further demonstrate how integrated performance engineering can drive stronger business results, operational agility, and enhanced customer experience.

DTI: Pax Silica investors to provide own roads, power and water as Poe raises Filipinos’ concerns

Investors under the Philippines’ proposed Pax Silica projects will be expected to provide their own roads, power and water, Department of Trade and Industry (DTI) Undersecretary Ceferino Rodolfo told lawmakers during a House budget briefing.

Rodolfo made the statement after FPJ Panday Bayanihan Party-list Rep. Brian Poe raised questions about technology transfer, workers’ wages, electricity, water supply, and mineral extraction under the initiative.

Poe said knowledge transfer was among the key issues he wanted clarified, noting that the Philippines should gain expertise from its transactions with foreign partners.

‘We don’t want to just use it and learn nothing from our transactions with the United States and other nationalities,’ Poe said, asking the DTI to provide lawmakers with more details on how technology transfer would be incorporated into the agreements.

Rodolfo said knowledge transfer was being discussed. He said New Clark City was selected for the first project partly because institutions in the area, including the University of the Philippines Open University and Philippine Science High School, were already preparing projects that could help the country absorb new technologies.

Poe also asked whether workers in Pax Silica facilities would receive fair and internationally competitive wages.

Rodolfo said all locators would have to comply with Philippine labor laws and could pay higher than locally mandated wages, based on practices in other economic zones.

The lawmaker then asked about the project’s potential impact on electricity supply, particularly whether additional demand from industries under Pax Silica could raise consumers’ electricity bills.

‘Ang takot ng mga kababayan natin ay tataas ba ang electricity bill ko dahil sa Pax Silica?’ Poe said.

He also raised concerns about the amount of water the industries could consume, particularly in the event of a prolonged dry spell.

”Yung tubig na kailangan natin, are they going to consume it all?’ Poe asked.

Rodolfo responded that the infrastructure approach would require investors to provide their own roads and power and secure and reuse their own water. ‘Build your own roads, bring your own power, and secure and reuse your own water,’ Rodolfo said.

He said the New Clark City project would focus on advanced manufacturing rather than data centers and that the Bases Conversion and Development Authority had conducted an assessment of the area’s energy requirements.

On water, Rodolfo said possible solutions include securing surface water and rainwater through impounding facilities. Desalination is also being explored.

He cited discussions involving a Middle Eastern company that had proposed building a desalination facility in Subic and transporting water to Clark through a pipeline. Rodolfo said the roughly 75-kilometer distance was manageable based on infrastructure practices in the Middle East.

Poe said the clarification was important because the public’s concerns centered on whether Pax Silica could place additional pressure on basic utilities.

‘I’m glad that the Undersecretary from DTI has been able to explain to us that all these things are being taken care of already by those who want to invest in our country,’ Poe said.

‘As he said, bring your own energy, bring your own water.’

Poe also asked about mineral extraction, noting that the United States has long sought agreements involving access to critical minerals but that Pax Silica could allow extraction and processing to take place in the Philippines.

Rodolfo said mining and mineral processing had not yet been discussed in detail but would form part of future negotiations aimed at securing supply chains and increasing the value of Philippine mineral exports.

He said mining and processing would not take place in Clark and would instead be conducted near the mines, potentially in Mindanao.

Rodolfo assured lawmakers that mining, processing, and industrial operations would remain subject to Philippine environmental and other applicable laws. Locators in Clark would also be required to secure environmental compliance certificates.

Poe urged the DTI to keep Congress informed about the terms of the agreement before it is signed.

Rodolfo said November was being considered as a target for the signing, although he stressed that the timetable could change if the negotiations were not ready.

The House briefing comes as lawmakers continue to scrutinize the proposed budget for the DTI.

HONOR Magic V6 unfolds new era of foldable innovation in the Philippines

Global AI devices and ecosystem company HONOR Philippines officially unveiled the highly anticipated HONOR Magic V6 during its grand launch on August 24, introducing its newest flagship foldable to Filipino consumers and marking a new chapter in the brand’s foldable innovation.

Bringing together advanced AI features, flagship performance, and exceptional durability, the HONOR Magic V6 is built to meet the demands of modern users. From its ultra-slim design and powerful Silicon-Carbon Battery to its advanced camera system and MagicOS 10, the device reflects HONOR’s continued push to redefine what a premium foldable smartphone can do.

‘The HONOR Magic V6 represents our commitment to bringing meaningful innovation to Filipino consumers,’ said Stephen Cheng, Vice President of HONOR Philippines. ‘We’ve brought together the performance, intelligence, and durability that users expect from a flagship, all in a foldable design that offers a truly elevated experience.’

Unfolding the Magic

The HONOR Magic V6 raises the bar for foldable smartphones with its HONOR Anti-Scratch NanoCrystal Shield, Super Steel Hinge, and IP68 and IP69 certifications, offering enhanced durability without compromising its slim and sophisticated design.

Inside, the device packs a 6,660mAh Silicon-Carbon Battery with 80W Wired and 66W Wireless HONOR SuperCharge, giving users the power to stay productive, entertained, and connected throughout the day. Its flagship performance is powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform, built to handle demanding workloads, gaming, and multitasking.

The HONOR Magic V6 also features the HONOR AI Falcon Camera System, combining a 50MP Wide Main Camera, 64MP Ultra-Clear Telephoto Camera, and 50MP Ultra-Wide Camera. Together with its suite of AI-powered imaging features, the system is designed to give users more creative control across everyday photography and content creation.

Beyond hardware, the HONOR Magic V6 introduces MagicOS 10 with AI-powered features such as HONOR Multiflex, AI Meeting Agent, and AI Translate. It also supports seamless connectivity with Apple devices, helping users move more easily across their everyday workflows. Guests experience the HONOR Magic V6 and explore its flagship features during the grand launch.

The launch gave guests an opportunity to experience the HONOR Magic V6 firsthand and discover how its foldable form factor, flagship performance, AI capabilities, and durability come together in one premium device.

As HONOR continues to push the boundaries of foldable technology, the HONOR Magic V6 marks another step forward in the brand’s commitment to bringing meaningful innovation to Filipino consumers.

Own the street with the Click125 ”Street” Game-Changer Upgrade

Honda Philippines, Inc. (HPI), the leading motorcycle manufacturer in the country, welcomes a new variant to the renowned Click125 series with the arrival of The Click125 Street, delivering an enhanced performance and bold character for an engaging, rider-centric experience on the road.

Anchored from the concept ‘Game-Changer Upgrade’, The Click125 Street now takes on a stylish visual look complemented by an exciting set of advanced features and technology designed to support riders with greater ease and confidence on their everyday journey. The latest model launch strengthens Honda’s continued pursuit to bring convenience, mobility and comfort for riders.

Built for a more confident ride

The Honda Click125 Street arrives with a fresh sense of style and character, while keeping the signature sporty identity of this model range. Adding another layer of character, the latest model now comes with New Naked Handlebars for a dynamic look and confident steering, whether it’s for navigating city streets or traveling through open roads. It is equipped with the Full Digital Meter Panel, which presents key information at a glance. An All-LED Lighting System is also designed for brighter illumination and improved visibility while moving. These features give riders more control and wider view of their journey, making The Click125 Street a compelling choice for daily urban riding.

Move with the right balance of power and efficiency

To keep up with everyday movement, The Click125 Street is powered by 125cc Liquid-Cooled, PGM-FI, eSP Engine, made to handle journeys with ease through reliable performance and fuel efficiency. With its 50.3km/L fuel consumption rating under WMTC testing, riders can keep going further distances and enjoy longer travel with fewer refueling stops.

Keep moving with the right grip and control

This model is also equipped with Wide Tubeless Tires that provide enhanced road grip and stability, providing greater confidence while riding across various road conditions. Adding to the package is the Wavy Disc Brake, which improves overall riding control with its responsive braking performance.

More details for smart and seamless journeys

Built around practicality and convenience, The Click125 Street comes loaded with different features that suit the daily needs of every rider. Starting the motorcycle becomes effortless with the Smart Key System, while the 18L Luggage Box offers a generous space for helmets and other essentials to bring along.

When the traffic puts the scooter on stop, the Idling Stop System (ISS) helps in saving fuel by automatically turning the engine off and launching back smoothly with a simple throttle operation. The model also has a built-in USB-C Charger that keeps smartphones powered, and a Combined Braking System (CBS) for a stable braking and safe riding experience.

Stand out through signature color options

Available in Matte Cyber Grape Metallic, and Pearl Arctic White, each color reinforces the sporty character of The Click125 Street and brings a stronger visual presence wherever riders go. The new color options also extend one’s personality on the road, making the journey more personal and reflective of who they are.

‘The Click125 Street brings a fresh take to the Click125 series with its bold and sporty character combined with advanced features and reliable performance. We believe this new variant gives riders another way to enjoy their everyday journeys while staying true to the quality and performance they expect from Honda. This is what we mean by a Game Changer Upgrade-giving riders an upgraded experience that fits their style and the way they ride today,’ said Takeshi Kobayashi, President of Honda Philippines, Inc.

Origami Coffee + Matcha Fest brings Japan’s craft of the perfect pour to Mandaluyong this September

Coffee, matcha, and the art of the perfect pour come together for one irresistible weekend as the Origami Coffee + Matcha Fest arrives at Greenfield District, Mandaluyong, from September 5 to 6, 2026.

Hosted by Toyo Specialty Coffee + Matcha, the two-day festival brings together cafés, roasters, brewers, and matcha enthusiasts under one roof. A weekend built around intention, craft, and community, shared over a good cup. Guests are invited to connect, discover new flavors, and celebrate the culture behind every pour.

The Art at the Heart of It: Origami

Sitting at the center of the festival is origami – inspired by the Japanese art of paper-folding. The now-iconic Origami Dripper is handcrafted from Mino porcelain in Gifu Prefecture, a region shaped by more than 400 years of ceramic tradition. Loved by home brewers and used on the world’s biggest competition stages, the dripper has become a symbol of the precision, patience, and quiet artistry that define specialty coffee – and it sets the tone for everything the festival represents.

The Road to Tokyo: Origami Cup Philippines 2026

Running alongside the festival on September 6 is the Origami Cup Philippines 2026, the main event for competitors. The country’s finest brewers go head-to-head in a single, intense day of competition showcasing skill, technique, and creativity in pursuit of the national title.

The stakes are high: the winner earns the chance to represent the Philippines at the Origami World Cup 2027 in Japan, competing against the best brewers from around the globe – a rare opportunity to put Filipino specialty coffee, and Filipino barista talent, on the world stage.

Whether you’re a seasoned competitor, a café owner, or simply someone who loves watching craft in motion, the Origami Cup Philippines 2026 promises to be one of the most thrilling parts of the weekend.

What to Expect

Across the two-day festival, guests can look forward to specialty coffee and matcha booths from over 30 local and specialty brands, hands-on brewing experiences, live competition action, and plenty of homegrown flavor and creativity on display. It’s a weekend for coffee people, matcha people, and everyone still deciding which team they’re on. Grab a cup, find a seat by the competition stage, and become part of the community as the country’s best brewers chase a spot for Tokyo.c

Philippines’ first cage-free association launches to strengthen the country’s cage-free egg sector

The association brings producers together to strengthen technical capacity, collaboration, and market development

The Philippine Cage-Free Association (PCFA), the country’s first dedicated industry association focused on cage-free egg production, was officially launched today at ILDEX Philippines 2026 in Manila during the session ‘Launching the Philippine Cage-Free Association: Growing Demand, Growing Opportunities.’ The Association brings together industry stakeholders around a shared goal of strengthening cage-free egg production and supply in the Philippines.

The Association was founded by Global Food Partners (GFP), Bounty Plus, Kingmerbi Corporation, Dominant Asia Livestock Genetics, Inc., and Sandalan Poultry Farm, reflecting a shared commitment to strengthening collaboration among producers and supporting the continued development of the Philippine cage-free egg sector. As the Association’s exclusive technical partner, GFP will provide members with practical technical guidance, training, and support, drawing on its experience supporting cage-free producers across Asia and other markets.

The launch comes as demand for cage-free eggs continues to grow among hospitality, foodservice, and other companies in the Philippines. As more businesses seek reliable sources of cage-free eggs, producers are increasingly looking for opportunities to strengthen their technical capabilities, meet recognised animal welfare standards, and connect with buyers.

‘As consumer expectations around animal welfare and food production continue to evolve in the Philippines, cage-free eggs represent an important opportunity for the local egg industry,’ said Dino Diño, Bounty Plus, Inc.’s Associate Vice President, Supply Chain and Demand Planning and founding member of the Association. ‘The Association will help create a stronger platform for producers to share experience, respond to changing market expectations, and work together to develop the sector.’

Global Food Partners has been supporting the development of cage-free production in the Philippines and across Asia through technical assistance, producer training, farm transition support, and connections between producers and corporate buyers. GFP has worked closely with Kingmerbi Corporation on its transition from conventional cages to cage-free production, including support for barn retrofitting, cage-free management, animal welfare practices, and connections with local buyers.

‘The launch of the Philippine Cage-Free Association marks an important step for producers as the country’s cage-free market develops,’ said J. Signey, GFP’s Philippine Country Lead and founding member of the Association. ‘We are proud to be a founding member and the Association’s exclusive technical partner. We look forward to bringing GFP’s experience and expertise together with the knowledge and expertise of Philippine producers to provide practical technical support and help build a strong foundation for the sector’s continued growth.’

The Association welcomes cage-free and transitioning producers interested in joining its growing network. To express your interest or learn more, please contact Secretariat@cagefree.ph