How Sri Lankan workplace culture allows fraud to thrive – and what we can do about it

Fraud in Sri Lankan organisations is not just a question of weak controls and/or antiquated systems. Rather, it is intricately linked to the cultures of our workplaces-our attitudes toward authority, relationships, conflict, and reputation. These cultural dynamics foster an environment in which wrongdoing can start silently, grow over time, and be hidden longer than may be possible in more rules-driven environments.

This layer of the culture should be properly understood if one is serious about fighting fraud. Most organisations invest in systems and audits, yet they completely disregard the quiet patterns of behaviour that accommodate fraud. It is now time to honestly take a look at habits, norms, and social pressures that keep people silent, questioning discouraged, and misconduct normalised.

A culture that makes questioning difficult

The traditional workplaces in Sri Lanka are hierarchical. Challenging a superior, even with good intentions, is often perceived as disrespectful. To many employees, questioning the manager, financial head, or director feels like crossing the line.

This silence provides fertile ground for fraud. When decisions are unquestioned simply because they come from seniority, suspicious behaviour passes without scrutiny. Employees may notice inconsistencies but keep quiet, convinced that ‘it’s not my place’ to raise concerns.

This respect for authority is culturally valued yet inadvertently protects those who misuse their power.

Relationships that override controls

Another feature of Sri Lankan business culture is its heavy reliance on personal relationships. Friendships, school networks, political connections, and family ties shape recruitment, procurement, and everyday workplace dynamics. The familiar ‘yaluwa system’ functions as an informal support network-but it also becomes a blind spot.

When the wrongdoing involves an acquaintance or someone of influence, employees and auditors alike often turn a blind eye. Nepotism makes some individuals immune from scrutiny. An individual who enjoys strong political backing or social standing becomes ‘untouchable’.

In such environments, loyalty outweighs accountability, and personal ties override formal controls.

Our collective discomfort with conflict

Sri Lankan society tends to avoid confrontation. The preference for harmony and subtle communication means that raising concerns is often seen as creating unnecessary trouble. Employees fear being labelled difficult or aggressive.

As a result, fraud signals are rationalised or dismissed:

‘I’m sure there’s a reason for that.’

‘Better not interfere.’

‘Why make trouble over small things?’

This desire to avoid conflict becomes a silent enabler of misconduct. Fraud rarely flourishes in places where people speak openly; it thrives in environments where uncomfortable conversations are avoided.

Fear of social consequences

In a small country like Sri Lanka, reputational damage can have long-term consequences. Speaking up against wrongdoing-even through proper channels-can lead to stigma. Employees fear losing their job, being sidelined, or facing retaliation from powerful individuals.

This fear of social and professional fallout discourages whistleblowing. Even when mechanisms exist, the cultural fear of being labelled a ‘troublemaker’ often outweighs the incentive to report misconduct.

Blind trust in familiar faces

We tend to give automatic trust to long-serving employees, elders, family members, or colleagues from the same school or village. While trust builds strong relationships, it reduces scrutiny.

Unfortunately, these trusted individuals often have the greatest opportunity to commit long-running fraud because no one suspects them. In many Sri Lankan fraud cases, the perpetrator is not an outsider, but a familiar figure who had operated without question for years.

Small wrongs becoming socially acceptable

Minor unethical acts-small cash leakages, favour exchanges, side commissions-are sometimes brushed off as harmless or ‘normal’. But these small wrongs create a slippery slope. Once employees see that small compromises are tolerated, larger schemes become easier to justify and easier to hide.

Fraud rarely starts big. It begins where cultural tolerance allows it to begin.

Sri Lanka can significantly reduce fraud-not by challenging cultural norms, but by working with them. By designing controls that respect hierarchy, relationships, and communication preferences, organisations can build environments where integrity becomes the natural choice

A way forward: Practical steps for Sri Lankan organisations

Reducing fraud requires solutions that respect cultural realities while strengthening organisational integrity. The goal is not to fight culture, but to design controls that work with it.

1. Strengthen tone at the top through visible ethical leadership

Because Sri Lankan workplaces are highly hierarchical, positive change must come from senior leaders.

CEOs, secretaries, and directors should publicly commit to ethical conduct.

Senior executives must model compliance

Establish ‘leadership pledges’ and require annual declarations.

When employees see leaders doing the right thing, it lowers the fear of reporting wrongdoing.

2. Strengthen whistleblower protection – Introduce safe, culturally sensitive reporting channels

Traditional whistleblowing channels often fail because employees fear confrontation and retaliation.

Provide anonymous digital reporting platforms managed by third parties.

Allow staff to report concerns indirectly, without naming individuals.

Introduce ‘speak-up ambassadors’ – trusted, trained intermediaries who employees can approach informally.

This aligns with cultural norms of indirect communication while still enabling issue escalation.

3. Teach professional questioning skills

Train staff to raise concerns respectfully using non-confrontational language. This helps overcome cultural barriers without challenging hierarchy.

4. Build trust in processes, not just people – Redesign controls to reduce personal discretion

In relationship-based environments, discretionary approval powers create vulnerabilities.

Controls that help:

Automated workflows with system-based approvals

Rotation of staff in high-risk roles

Mandatory dual-authorisation on sensitive payments

Standardised checklists that reduce reliance on personal judgement

These measures reduce the influence of personal relationships on financial decisions.

5. Formalise controls around relationships

In family and relationship-driven businesses, mandate conflict-of-interest disclosures and independent oversight on related-party transactions.

6. Build fraud awareness through storytelling, not technical training

Traditional fraud training is often too technical and fails to resonate. Sri Lankan employees respond better to relatable examples.

Use real case studies from local industries

Share short stories of fraud incidents and consequences

Use role plays and informal discussions instead of lecture-style training

Culturally relevant storytelling helps employees internalise risks more effectively.

7. Strengthen HR processes to counter nepotism

While personal connections are normal in Sri Lankan workplaces, they can weaken controls if not managed properly.

Transparent recruitment panels

Documented recruitment evaluation and scoring criteria

Mandatory conflict-of-interest declarations at hiring

Pre-employment background checks for finance and procurement roles

The goal is not to eliminate relationships, but to ensure fairness and proper oversight.

8. Use technology to minimise opportunities for manual manipulation

Technology reduces opportunities for human interference, favouritism, and manipulation.

Implement where possible:

Automated reconciliations

Data analytics to flag unusual patterns

Digital procurement and e-tendering

Role-based access controls

Automation provides a neutral buffer in cultures where personal influence is strong.

9. Create independent oversight that is respected, not feared

Internal audit and risk functions are often viewed with suspicion or as ‘fault finders’.

Recommendations:

Position internal audit as a partner, not a police force

Conduct regular walkthroughs and process reviews with teams

Publish simplified audit findings showing both strengths and weaknesses

Hold open-door ‘assurance clinics’ where staff can ask questions safely

This builds trust and encourages collaboration rather than resistance.

10. Encourage ethical behaviour through collective accountability

Sri Lankan employees respond well to team-based norms rather than individual pressure.

Examples:

Department-level ethics goals

Group recognition for ethical behaviour

Supervisors held jointly accountable for fraud incidents happening under their watch

Leveraging group dynamics can create internal pressure to uphold integrity.

11. Reduce fear of social repercussions through confidential communication

In close-knit workplaces, fear of gossip or reputational damage prevents people from acting.

Solutions:

Strict confidentiality protocols for all investigations

Use of external investigators for sensitive cases

‘No gossip’ policies during fraud inquiries

These help protect individuals who come forward or become subject to inquiries.

12. Simplify policies to improve compliance

Employees often avoid reporting issues because they find policies too complex.

Actions:

Rewrite fraud and ethics policies in plain language

Use visuals, infographics, and quick-reference guides

Translate into Sinhala and Tamil with culturally relevant examples

Clear, simple policies are easier to follow-and harder to misuse.

13. Promote ethical decision-making through regular dialogue

Regular, informal discussions about dilemmas can normalise ethical behaviour.

Ideas:

Monthly ‘ethics moments’ during team meetings

Scenario-based discussions led by managers

Quarterly integrity workshops

Ethics becomes part of daily conversation rather than an annual formality.

14. Strengthen consequences – Consistently and transparently

A major cultural barrier is the belief that ‘nothing will happen’ to connected individuals.

To counter this:

Apply disciplinary actions consistently, regardless of rank

Publicise (in anonymised form) the outcomes of fraud cases

Ensure political or personal influence does not affect investigations

Visible consequences restore trust in the integrity of systems.

Conclusion

Sri Lanka can significantly reduce fraud-not by challenging cultural norms, but by working with them. By designing controls that respect hierarchy, relationships, and communication preferences, organisations can build environments where integrity becomes the natural choice. If organisations recognise these cultural dynamics and design solutions that respect our social fabric, we can build workplaces where honesty becomes the norm and misconduct struggles to survive.

Cummins back for third Ashes Test

Australia Captain Pat Cummins will return for what could be a decisive third Ashes Test against England in Adelaide next week.

The fast bowler missed the first two Tests – which Australia won – because of a back problem. His addition is the only change to the Australia squad following the eight-wicket win in Brisbane.

Australia need only a draw in Adelaide to retain the Ashes, while victory will mean they win the five-Test series. England have never come from 2-0 down to win the Ashes.

The third Test starts on 17 December.

Cummins has not played since July, but trained with the rest of the squad around the first two Tests.

The rest of the Australia squad is as expected, with pace bowler Josh Hazlewood absent for the rest of the series because of hamstring and Achilles problems. Fast bowler Jhye Richardson will also train with Australia in Adelaide as he continues to recover from a shoulder injury, with a view to possibly playing later in the series.

Off-spinner Nathan Lyon missed out on the team in Brisbane and is expected to return in Adelaide. If Lyon is included along with Cummins, it could mean seamers Brendan Doggett and Michael Neser are left out.

Australia have another decision to make over Usman Khawaja. The left-hander was unable to open in the first Test because of a back problem, which then caused him to miss the second Test.

Travis Head and Jake Weatherald have formed an impressive opening partnership in his absence. Khawaja could therefore be competing with Josh Inglis for a place in the middle order.

Sampath Bank powers PickMe with cutting-edge payment tech

Sampath Bank PLC has partnered with Digital Mobility Solutions Lanka PLC, the legal entity behind PickMe, Sri Lanka’s leading technology platform facilitating mobility, delivery and experiences, to successfully integrate Visa’s CyberSource internet Payment Gateway.

This milestone reinforces Sri Lanka’s ongoing transition toward a more secure and cashless digital economy by enabling fast, reliable, and secure card payments across PickMe rides and PickMe delivery services.

The integration marks a strategic collaboration between one of Sri Lanka’s top financial institutions and a pioneering tech platform, aiming to streamline mobile payments, enhance digital security, and deliver frictionless customer experiences. It also reflects Sampath Bank’s broader commitment to empowering local digital businesses through world-class financial technology.

Sampath Bank PLC Head of Card Centre Chirath Samarasekara said: ‘This integration reflects our ongoing commitment to strengthening Sri Lanka’s digital payment systems. We are proud to support PickMe through Visa’s CyberSource payment Gateway, making payments more secure and convenient for users, while helping our partners grow confidently.’

PickMe CEO Jiffry Zulfer Hassen said: ‘At PickMe, we’re committed to driving Sri Lanka’s digital transformation by making everyday transactions faster, safer, and more accessible. This partnership with Sampath Bank and Visa’s CyberSource payment Gateway is a major step forward in delivering seamless payment experiences to our users. Together, we’re building a more connected, cashless, and inclusive digital economy.’

This collaboration is a key step in shaping Sri Lanka’s future of fintech, mobility, and e-commerce, aligning global payment technology with local consumer behaviour. It positions both Sampath Bank and PickMe at the forefront of digital transformation in the country’s evolving economic landscape.

MullenLowe Group reaffirms leadership position in Sri Lanka

MullenLowe Sri Lanka has been awarded Gold as Rest of South Asia’s Creative Agency of the Year at the Campaign Agency of the Year Awards 2025, held recently at the ITC Maratha Hotel in Mumbai.

The recognition marks a defining moment in a year shaped by breakthrough ideas, ambitious brands and a renewed surge in economic activity across the country.

The agency entered 2025 guided by a clear creative vision and strengthened by its expansive category knowledge across 43 clients, 33 sectors and 111 brands. A renewed leadership structure, strategic talent acquisitions and the integration of AI-enabled tools created an environment where creativity, learning and commercial impact worked in unison. This shift supported the agency’s role as a brand custodian embedded in client ambition, helping strengthen long-standing relationships while contributing to consistent new business momentum.

MullenLowe Group Sri Lanka Executive Chairman Thayalan Bartlett said: ‘MullenLowe Sri Lanka has consistently featured among the top rankings at global, regional and local levels. Our success and growth trajectory are deeply rooted in a people-first, creative-centred culture. We continue to attract some of the industry’s finest talent, supported by a strong commitment to upskilling through focused training. Coupled with an expansive and diverse brand portfolio, this has significantly enriched our knowledge repository and strengthened both our creative and strategic capabilities.’

The agency’s creative rise was further strengthened through a series of growth accelerators that supported brand ambitions in a recovering economy. Fever, its AI-enabled production studio, and LoweGo, its subscription-based design unit, expanded its ability to serve modern marketers at speed and scale. The leadership blueprint evolved in parallel with new appointments across strategy, finance and digital, including the addition of a Digital Transformation Director who will guide the next phase of the agency’s evolution.

Training played a pivotal role throughout the year as the agency continued to strengthen its creative prowess. The top 30 creative minds took part in an intensive international workshop in Baku where they explored practical AI applications, planned structured integration timelines and aligned on immediate and mid-term creative priorities, building a unified understanding of how technology can elevate human imagination. This momentum carried into the work of the Creative Council which guided teams to push strong ideas into even stronger outcomes, creating a culture where creative quality rose in a steady, deliberate rhythm throughout the year. The agency’s collective focus on elevating creative quality enabled teams to refine their ideas with greater depth, resulting in its highest Effie points haul in a decade with major wins across Unilever’s Closeup, Atlas and Eno.

MullenLowe Group Sri Lanka Senior Vice President and Executive Creative Director Harendra Uyanage said: ‘This recognition reflects the imagination, discipline and hunger of a team that never stops stretching its creative boundaries. Our people move culture forward because they operate as a different breed, driven by a spirit that transforms every brief into an opportunity. Creativity fuels our brands and this win is a tribute to a team that brings remarkable energy and purpose to everything they do.’

The Creative Agency of the Year title formed part of a broader pattern of recognition that reflected steady creative progress across multiple platforms.

Thayalan Bartlett received a commendation as Agency Head of the Year in South Asia at the Campaign Asia Awards, while MullenLowe Sri Lanka was also named Most Effective Agency of the Year at the Effie Awards 2024. The agency’s work continued to resonate strongly across the industry, gaining meaningful recognition at Dragons of Sri Lanka where it secured one Gold, one Silver and three Merit awards, as well as two Silver, five Bronze and two Merit awards at SLIM Digis 2025.

MullenLowe’s achievements in 2025 reaffirm its Vision 2030 ambition to become Sri Lanka’s most commercially impactful creative company, strengthened by its people, its knowledge and its drive for transformative ideas. MullenLowe Group Sri Lanka (MLG) is Sri Lanka’s largest integrated brand communications company and operates eight independent strategic business verticals, spanning Mainstream, Digital, Activations, MarTech, Media and Public Relations. MLG’s Sri Lanka office consists of 110 staff, serves 43 of the nation’s top corporates, manages 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most advertised categories in the country making it a company with prolific cross category knowledge. Ranked among the world’s top 100 agencies and APAC’s top 20, MLG is Sri Lanka’s Effie Agency of The Year and a consistent local awards leader for over a decade. It operates as a full member affiliate of MullenLowe Worldwide (recently merged with Omnicom) combining unmatched global knowledge and experience with local insight to deliver end-to-end brand solutions.

Campaign’s Agency of the Year Awards stand among the most respected honours in global advertising and marketing. Spanning APAC, EMEA, the US and the Middle East, the programme recognises outstanding creativity, leadership, innovation, culture and business performance.

Sri Lanka, Tourism Authority of Thailand, Thai Travel Agents to strengthen bilateral ties

The Embassy of Sri Lanka in Bangkok held two productive meetings with the Tourism Authority of Thailand (TAT) and the Thai Travel Agents Association (TTAA) as part of its ongoing preparations to commemorate the 70th anniversary of the establishment of diplomatic relations between Sri Lanka and Thailand. The visiting delegation from the Ministry of Tourism and Sri Lanka Tourism Promotion Bureau (SLTPB) also joined the meetings.

During the discussions, Ambassador and Permanent Representative of Sri Lanka to Thailand, Wijayanthi Edirisinghe, emphasised the importance of enhancing bilateral cooperation in the tourism sector, particularly in the area of Buddhist tourism, which has long served as a significant cultural and spiritual bridge between the two nations.

Tourism Ministry Additional Secretary Jayasiri Tennakoon delivered comprehensive presentations highlighting Sri Lanka’s major tourist attractions and the country’s diverse potential for spiritual, cultural, and leisure travel.

Throughout the engagements, both sides exchanged views on strengthening tourism linkages through enhanced dialogue, increased delegation exchanges, and closer institutional cooperation. The discussions focused on the importance of undertaking familiarisation (FAM) tours to deepen cultural understanding and promote tourism development, as well as the potential for joint promotional activities designed to advance Buddhist religious diplomacy and position Sri Lanka and Thailand as leading Buddhist tourism destinations in Asia.

At the meeting with TAT, Executive Director for ASEAN, South Asia, and South Pacific Region, Patsee Permvongsenee along with four senior officials, represented the Thai side. The TTAA meeting was attended by Vice President, Viboon Kamontho, together with nine committee members.

Embassy’s Minister Counsellor (Commercial) Shiwanthi Abeyrathne and SLTPB Assistant Director for Marketing and New Product Development Nithini Senanayake also participated in the meetings.

The Embassy looks forward to continued collaboration with TAT, TTAA, and other key stakeholders as both countries work toward expanding partnerships in tourism and cultural exchange.

Sri Lanka to showcase largest-ever B2B country pavilion at Gulfood 2026 in Dubai

The Export Development Board (EDB) of Sri Lanka is set to organise the country’s largest-ever Business-to-Business (B2B) pavilion at the prestigious Gulfood International Trade Fair 2026, scheduled to take place from 26-30 January 2026, in Dubai, UAE.

A special media briefing was held today at the Export Development Board (EDB), presided over by EDB Chairman Mangala Wijesinghe concurrent with the pre-fair workshop held to inform exporters participating in the exhibition. EDB officials, including Director of the Export Agriculture Division Janaka Badugama, and exporters participated in this occasion.

Spanning an impressive 510 square meters at the Dubai Exhibition Centre in Expo City, the Sri Lanka Country Pavilion will feature 61 leading export companies showcasing a diverse range of products including coconut products, processed foods, spices, tea, and ready-to-eat items.

Gulfood, recognised as one of the world’s most important food and beverage sourcing events, has consistently demonstrated its value as a premier platform for networking, innovation, and business development. The 30th edition of Gulfood reportedly generated approximately $ 20 billion in trade deals over five days, attracting over 5,500 exhibitors from 129 countries and more than 144,000 visitors who explored over one million products.

The 31st edition of Gulfood 2026 will be hosted across two venues – the Dubai World Trade Centre and the Dubai Exhibition Centre – making it the largest edition to date.

Sri Lanka’s participation in Gulfood 2026 represents a strategic initiative to expand the country’s footprint in key international markets. In 2024, Sri Lankan agricultural commodities valued at $ 1,381 million were exported to the MEASA region (Middle East, Africa, and South Asia), with food and beverage products accounting for $ 1,171.31 million of this total.

‘This event presents a strategic opportunity to showcase Sri Lanka’s premium food and beverage products to a broader audience across the Middle East, Africa, South Asia, as well as the EU and related markets. Our main objective is to increase exports to the MEASA region by $ 20-30 million by 2027,’ said EDB Chairman/Chief Executive Officer Managala Wijesinghe.

The Gulfood platform offers Sri Lankan companies an excellent opportunity to network with major industry stakeholders, capture new market opportunities, promote Sri Lankan brands, develop high-quality business contacts, and strengthen relationships with existing buyers through interactive experiences and business matchmaking programs.

The EDB’s strategic focus on the Middle East region extends beyond Gulfood, encompassing participation in other key regional events including the Organic and Natural Expo Dubai, Beauty World Dubai, Middle East Rubber and Tyre Expo, and Foodex Saudi.

With increasing global attention on the MENA (Middle East and North Africa) region from countries including the EU, Japan, China, and Africa, Sri Lanka’s strong presence at Gulfood 2026 positions the nation to capitalise on emerging trade opportunities and further strengthen its position as a reliable supplier of high-quality food and beverage products.

Colombo Gateway One future landmark shaping Port City Colombo’s skyline

Canary Wharf Holdings Ltd., based in Singapore, marked a major milestone on the 27 November 2025 with the successful announcement event of Colombo Gateway One to be developed within Port City Colombo, an extension of Colombo’s existing Central Business District. The event, held at Port City Colombo’s Sales Gallery, welcomed leading corporates and high-net- worth individuals reflecting strong investor interest and enthusiasm for the project.

Canary Wharf Holdings Project Development Director Mohsen Dehghan addressed the audience, emphasising the tower’s unique blue sapphire inspired geometry. He highlighted the full specifications and features, including its 34-storey structure built to international standards, 28 floors of Grade A office space, a highly efficient 1,080 m² typical floor plate, and six dedicated parking levels with a podium.

He noted that the shape of the typical floor allows any form of internal partitioning without obstructing the panoramic marina, ocean, and skyline views. These combined features, he stated, firmly establish Colombo Gateway One as the next-generation commercial landmark of Port City Colombo’s Financial District.

Colombo Port City Economic Commission Director General Revan Wickramasuriya addressed the audience on key regulatory frameworks, providing clarity and confidence for investors in the Special Economic Zone. His remarks highlighted the progressive, investor-friendly policies that continue to position Port City Colombo as a world-class business and services hub.

KPMG Principal, Head of Advisory, and Deputy Head of Markets Shiluka Goonewardene presented an independent feasibility evaluation, reaffirming the project’s strong commercial fundamentals and long-term viability.

Floors are priced from $ 3.5

million, with an attractive projected rental yield of 7.3% with expectations of gradual uplift over time. Early interest from Authorised Persons (APs) and Businesses of Strategic Importance (BSI) highlights robust demand and the growing momentum within Port City Colombo.

The strong turnout and engagement at the announcement event reinforce Port City Colombo’s vision of establishing South Asia’s next major business and lifestyle gateway.

Sri Lanka’s tourism narrative is being written online; We must shape it now

Early global reactions to the recent cyclone suggest that the event did not create the reputational shock many feared. While deeply distressing for affected communities, the world has largely viewed it as one of a series of increasingly common climate incidents across the region.

Recent Google Trends data-one of the clearest real-time indicators of international traveller sentiment-shows that interest in Sri Lanka has not collapsed. Instead, the market is displaying the typical 10-20 day hesitation window seen worldwide after climate-related events.

Travel interest remains resilient

Searches for ‘hotels in Sri Lanka’ held strong up to mid-November, dipped briefly after the cyclone, and then stabilised. By early December, there were even signs of a mild rebound. This indicates that travellers remain interested; they are pausing for clarity, not abandoning their plans.

Meanwhile, searches for ‘is Sri Lanka safe to travel’ rose in the immediate aftermath but have already begun to ease. Crucially, the majority of global searches relating to Sri Lanka continue to focus on holidays, not disasters.

Although the new booking pace has dropped 30-50% we have not lost demand. Travellers simply want reassurance-and they are actively looking for it online. Demand needs to convert to bookings by providing this reassurance.

A moment for strong, coordinated messaging

Sri Lanka’s tourism promotion mechanisms face well-known constraints that make rapid crisis-response communication challenging. These limitations are not unique to this moment, but they underscore the importance of ensuring that a communication vacuum does not arise at a time when global travellers are searching intensely for up-to-date information. Silence risks harming new bookings.

This is where the industry must act together. Hotels, guides, tour operators, industry associations, and regional groups can move with agility to ensure Sri Lanka’s story is communicated clearly, factually, and promptly.

A powerful example is the newly established Hill Country Tourism Bureau, which mobilised within days of the cyclone. It has produced strong content, coordinated messaging, and showcased that the Central Highlands is open for business. Such regional leadership strengthens the national

Shaping perception in the age of AI

The next frontier in tourism communication is not traditional digital advertising-it is artificial intelligence-driven search. Increasingly, travellers rely on AI tools and LLM-powered search engines for immediate answers to questions such as ‘Is Sri Lanka safe?’ or ‘Is it a good time to visit?’

These systems draw heavily from publicly available online sentiment, especially from text-rich, discussion-led platforms. To regain momentum and reverse hesitation, Sri Lanka must ensure that a clear, consistent message reaches these platforms: Sri Lanka is safe to visit, and all key tourism regions and attractions remain accessible.

Authentic, first-hand accounts from travellers currently on the island are among the most powerful tools we have. Guests who are enjoying positive, safe experiences are natural ambassadors. Encouraging them to share their stories shapes the online conversation-and, in turn, the answers AI engines provide.

Platforms with the greatest influence on AI outputs include:

Reddit – responding to discussions on ‘Sri Lanka floods’ and ‘Is Sri Lanka safe?’

X (Twitter) – using the phrase ‘Is Sri Lanka safe’ in replies

YouTube – titling videos with ‘Is Sri Lanka safe’ for maximum visibility

TripAdvisor – posting factual updates on current conditions

Facebook and Instagram – useful for social reach, though less influential in AI training

Every accurate, positive post strengthens the overall narrative. In today’s digital landscape, repetition builds authority-and that authority shapes what AI platforms present as truth.

A short window for recovery

Over the next two to three weeks, booking pace will be softer than usual. This is expected after an event of this nature. However, with effective messaging, the January-April 2026 high season still holds strong potential. The window for influencing global sentiment is open now, and the actions taken over the next 10-14 days will significantly shape the outlook.

Acting together, with confidence

Sri Lanka continues to hold the world’s interest. Travellers are watching, searching, and weighing their options. They are not turning away-they are waiting for reassurance.

What they need is simple: clear updates, accurate information, and real stories from travellers who are experiencing the island safely today.

By working together-Government, private sector, regional associations, and visitors themselves-we can ensure that the online narrative reflects the reality on the ground. If we respond with clarity, consistency, and confidence, Sri Lanka’s tourism industry can emerge from this moment stronger and more resilient.

Work in Sri Lanka to unite global talent and local industry leaders

Work in Sri Lanka (WISL), a volunteer-driven non-profit dedicated to supporting diaspora returnees, will host its flagship Work in Sri Lanka Conference on 17 December at Cinnamon Life, bringing together high-level Government advisers, industry leaders, recent returnees, and globally experienced Sri Lankans exploring a potential move back home.

Since re-launching its activities this year, WISL has hosted three successful networking events attended by more than 150 recent and prospective returnees representing the UK, US, Middle East, Europe, Singapore, and Australia.

These gatherings have sparked meaningful dialogue between global talent and the local business community and have strengthened a unique network of senior professionals, founders, and policymakers committed to supporting Sri Lanka’s ‘brain gain’ efforts.

The upcoming conference builds on this momentum by bringing both sides of this network, diaspora talent and Sri Lankan industry leadership, into one room to exchange insights, assess opportunities, and explore pathways for return, investment, and long-term contribution.

The conference will feature two key panels and a Fireside Conversation.

The Fireside Conversation, which will focus on the topic ‘Economic Outlook and Stability,’ will feature Chief Presidential Adviser on Digital Economy Dr. Hans Wijayasuriya, LYNEAR Wealth Management Chairman and former Central Bank of Sri Lanka Governor Dr. Indrajit Coomaraswamy, and LYNEAR Wealth Management Managing Director and Co-Founder Dr. Naveen Gunawardane.

The Industry Panel will focus on ‘Key Sectors Driving Sri Lanka Forward,’ and will feature WSO2 Founder, CEO and Director Dr. Sanjiva Weerawarana, Magellan Champlain Founder and CEO Sarrah Sammoon, TWC Holdings Founder, Chairman and Managing Director Thilan Wijesinghe, and Nations Trust Bank CEO Hemantha Gunetilleke.

The Returnee Panel will be centre on ‘Lessons from Recent Returnees,’ and will feature Uber Country Manager Varun Wijewardane, Acuity Knowledge Partners Associate Director Niluki Arsacularatne, and OCTAVE – John Keells Group Chief Scientist Sadeep Jayasumana.

WISL Co-Founder Nayana Samaranayake said: ‘Many Sri Lankans abroad are open to the idea of returning, investing, or contributing – but they often don’t know where to start. What they need first is clarity, honest information, and a genuine connection to people on the ground who understand the realities. Our goal is to create a space where they can access insights without conditions, meet others who have made the journey home, and feel supported in making an informed and confident decision about Sri Lanka.’

The conference will be held on 17 December from 6 p.m. onwards at Cinnamon Life, Colombo.

Hyundai-Abans Auto shines as Title Sponsor of Colombo Motorshow 2025

Hyundai took centre stage as the title sponsor of the Colombo Motorshow held at BMICH on the 21, 22, and 23 November, marking the event as one of the brand’s most significant showcases in Sri Lanka to date. This event served as a platform for Hyundai to unveil its latest innovations while prioritising sustainable mobility and highlighting the strength of its partnership with Abans Auto.

The event was attended by many dignitaries and exciting reveals, while the crowd was treated to the newest models of the brand being revealed for their perusal.

Representing Hyundai Motor India at the event was Vertical Head of Exports Hamendra Singh Tomer, whose presence underscored Hyundai’s deepening commitment to the Sri Lankan market. The event was also represented by the Abans Auto Directors Rusi Pestonjee and Chinthaka Perera, in addition to Deputy General Manager Rajitha Ranasinghe.

Hyundai Motor India made the commitment to work closely with Abans Auto, the official distributor of Hyundai vehicles since 2019, to explore a long-term, sustainable partnership that will elevate the brand’s footprint across the island.

A major highlight of the exhibition was the grand launch of the all-new Hyundai Palisade 2026, the brand’s flagship SUV. With its commanding presence and design, advanced safety suite, and comfortable interior, the 2026 Palisade represents Hyundai’s continued leadership in premium mobility.

Hyundai also revealed the first-ever full-sized 7-seater electric SUV; the Hyundai Ioniq 9, a landmark moment for Sri Lanka’s transition toward sustainable transportation. With its futuristic design, innovative battery technology, and spacious three-row configuration, the new Ioniq 9 will undoubtedly redefine the electric SUV experience for families seeking both comfort and eco-friendly performance.

Adding to the excitement was the debut of the 2026 Hyundai Venue, the brand’s next-generation sub-compact SUV. Known for its agility, versatility, and youthful energy, the new Venue brings an elevated design, and upgraded efficiency to one of Hyundai’s most popular segments.

Backed by the trusted legacy of over fifty years of the Abans Group, Hyundai and Abans Auto are poised to pave the road to a new chapter of sustainable mobility in Sri Lanka. Together, they aim to deliver world-class automotive solutions, expand electric mobility offerings, and ensure customers enjoy the excellence that Hyundai is known for globally.

With groundbreaking vehicle launches and a strengthened commitment to the Sri Lankan market, Hyundai’s presence at the Colombo Motorshow marks the beginning of an exciting future that is fuelled by sustainable innovation.