AI marketing startup Gradial raises $ 65 m in Series C funding

Gradial, a US-based artificial intelligence startup focused on automating enterprise marketing operations, has raised $ 65 million in a Series C funding round, valuing the company at $ 675 million.

The Seattle-headquartered firm said the funding round was led by Insight Partners, with participation from existing investors VMG Partners, Madrona and Pruven. The latest investment brings the company’s total funding to more than $ 120 million.

Founded in 2023, Gradial develops AI agents that automate marketing workflows across multiple enterprise software platforms, including Adobe, Salesforce, ServiceNow and Databricks.

The company is positioning itself as an operating system for marketing teams, enabling AI agents to execute tasks across different applications and approval processes that traditionally require significant manual intervention.

According to Chief Executive Officer Doug Tallmadge, the platform is designed to help organisations manage increasingly complex marketing operations by allowing AI agents to work across entire workflows rather than within individual software tools.

Among Gradial’s clients are Amazon Web Services (AWS), Prudential, T-Mobile, Vanguard, Kaiser Permanente and US Bank.

The company said its technology can identify gaps in AI-generated search and content results, draft updates, route them through approval processes and publish changes across multiple systems.

T-Mobile reported that the platform reduced marketing campaign execution times by between 80% and 90%, while maintaining an accuracy rate of 99%.

Gradial said some of its earliest customers have come from highly regulated sectors such as healthcare and financial services, where organisations are seeking to automate processes while maintaining compliance standards.

The company plans to use the fresh capital to expand its workforce beyond its current headcount of around 100 employees, with recruitment planned across engineering, sales and marketing functions.

The investment reflects continued investor interest in enterprise AI applications as businesses seek to automate operational processes and improve productivity through the deployment of AI agents and workflow automation tools.

Do higher taxes mean less work? What Sri Lanka’s 2022 tax reform tells us

Sri Lanka’s new income tax reform was rolled out in January 2023 as an urgent step towards raising much-needed government revenue. The previous year, the country had defaulted on its debt for the first time in history, and international lenders insisted on fiscal reforms.

But beyond the headlines about budgets and deficits, how did the reform affect ordinary people’s lives? Did higher taxes change the way Sri Lankans worked, how much they worked, or whether more people entered the labour force?

These are the questions that researcher Kanishka Werawella set out to answer in his study, ‘Do Higher Taxes Reduce Work? A Difference-in-Differences Analysis of Sri Lanka’s 2022 Tax Reform’. The paper, written under the Macroeconomic Policy and Socioeconomic Rights Fellowship of the Neelan Tiruchelvam Trust, sheds light on the human side of tax policy. The results are sobering.

The reform that changed the rules

At the heart of the reform, there was a sharp change: the monthly income tax exemption threshold was reduced from LKR250,000 to LKR100,000. Suddenly, thousands of middle-income workers who had never paid income tax found themselves liable.

For the government, this was a way to widen the tax net and boost revenue. For households, it meant reduced income and difficult adjustments.

Werawella’s research focuses not on abstract fiscal targets, but on the lived experience of workers and families. To see how behaviour changed, he compared groups affected by the tax to those who were not using a difference-in-differences analysis .

Two very different reactions

The difference-in-differences method, a useful tool for data analysis, is a quasi-experimental approach that compares the changes in outcomes over time between a population enrolled in a programme (the treatment group) and a population that is not (the comparison group).

The study uncovered a dual effect. Some formal sector employees who began paying taxes cut back on their working hours. On average, hours worked dropped by about 3-4% compared to unaffected workers. As Werawella explains, higher taxes often reduce the incentive to take on overtime or push harder at work, especially if the extra income will be significantly taxed away.

Simultaneously, other members of the household stepped in. To make up for the lost income, spouses and young adults took on jobs, often in the informal sector. These jobs were typically precarious, lacking benefits, job security or legal protections.

This coping strategy highlights how tax changes ripple beyond the individual taxpayer, affecting entire families and their decisions about work.

Gender and inequality

One of Werawella’s key findings is that men and women responded differently to the reform.

Men adjusted their labour supply more visibly, cutting hours or moving into different types of work. Women, however, showed little change. Not because they were unaffected, but because structural barriers tied their hands.

Women often shoulder heavy unpaid care responsibilities at home, face restrictive cultural norms, and are overrepresented in jobs that offer little flexibility. As a result, they had fewer options to adjust their paid work in response to the new tax burden.

This highlights the risk of deepening gender inequality. If men are able to shift strategies while women remain trapped by care work and limited job opportunities, the gap in true economic participation grows wider.

The drift toward informality

Another worrying trend the study identifies is the movement from formal to informal employment. Faced with new tax obligations, some workers shifted into informal jobs, which currently remain outside the easily regulated tax structure.

This might look like a rational choice for individuals. But it carries long-term risks: informal work is typically low-paid, unstable and without retirement or labour protections. A shift toward informality weakens the very base of the tax system while leaving workers more vulnerable.

Beyond revenue: a question of rights

Werawella states that tax reform cannot be understood solely as a revenue measure. It has direct implications for socioeconomic rights, the right to decent work, fair income and equality of opportunity.

Middle-income households saw their take-home pay shrink, forcing hard trade-offs. Some cut back hours, while others relied on secondary earners, often in unstable jobs. Women were left with little flexibility, reinforcing existing inequalities. Workers who shifted to informal jobs lost access to protections and entitlements, undermining the right to secure employment. And families under pressure sometimes relied on youth or young adults to work, at the expense of education or care responsibilities.

In short, Werawella’s research shows how fiscal policy choices, if made without attention to social realities, can unintentionally harm the very groups already struggling.

What needs to change?

Based on his findings, Werawella lays out several recommendations for policymakers. He suggests that they consider labour market realities as tax changes cannot be designed in isolation from how people actually work, especially in an economy with high levels of informality.

He espouses introducing support measures to soften the blow for vulnerable groups, pointing out that complementary policies such as childcare support, targeted cash transfers, or earned income credits could be helpful.

He pushes for gender-sensitive approaches, where tax reforms are paired with broader changes that address unpaid care, workplace flexibility and social norms. Otherwise, women will remain disadvantaged.

He also proposes investment in better data, as policymakers need disaggregated data on labour supply by gender, income and sector to understand the real-world effects of tax policy.

Why this matters now

Sri Lanka’s economic crisis has made fiscal reform unavoidable. The state urgently needs to rebuild its revenues to fund basic services and meet international obligations.

But Werawella’s research is a reminder that how revenue is raised matters just as much as how much is raised. Policies that push workers into informal jobs, increase unpaid care burdens or deepen gender inequality may balance the books in the short term but weaken the economy and society in the long run.

Reforms are not only about government revenue, but they also directly affect people’s socioeconomic rights.

A call for smarter, fairer policy

The lesson is clear: taxation must be paired with protection. Without safeguards, households will adopt coping strategies that undermine stability, equality and rights.

If policymakers want to avoid repeating the mistakes of the past, they must design tax reforms that balance fiscal needs with social realities. That means listening to workers’ experiences, supporting families under strain and ensuring that reforms do not fall hardest on those with the least ability to adapt.

For Sri Lanka, the challenge is not simply raising revenue. It is doing so in a way that upholds the dignity and rights of its people.

SDF first Sri Lankan company to receive Client Protection Certification

Sarvodaya Development Finance PLC (SDF) has become the first Sri Lankan company to receive the Client Protection Certification, awarded by MFR under the Cerise + SPTF methodology, marking a significant milestone in the country’s responsible finance sector and reaffirming the Company’s commitment to ethical, inclusive and client-centered financial services.

SDF was awarded the Bronze level of achievement in client protection, signifying that the institution meets all standards necessary for adequate Client Protection under the Universal Standards for Social and Environmental Performance Management.

The certification was awarded by MFR, a leading global rating agency that provides assessments, data and technical expertise to the sustainable finance industry. Headquartered in Italy, MFR operates through five regional offices across Ecuador, Mexico, Kenya, the Kyrgyz Republic and India, covering four continents and maintaining one of the widest global footprints among specialised rating agencies. With more than 2,800 assignments conducted across over 110 countries, MFR holds a leading position in the global responsible finance certification and assessment landscape.

The Client Protection Certification is widely recognised and valued across the responsible finance industry, particularly among investors, donors and development finance stakeholders. It reflects an institution’s ability to uphold the principle of ‘doing no harm to clients’, which is considered a minimum expectation within the responsible and inclusive finance sector.

For SDF, the certification further strengthens its position as a purpose-driven financial institution committed to serving underserved communities, micro and small enterprises, rural entrepreneurs and productive sectors that require accessible, responsible and sustainable financial support. It also reinforces the Company’s approach to balancing financial inclusion with sound governance, transparency and client welfare.

The certification process assessed SDF across key client protection areas, including appropriate product design and delivery, prevention of over-indebtedness, transparency, responsible pricing, fair and respectful treatment of clients, privacy of client data, complaint resolution, governance and human resources. These standards and indicators are aligned with the latest version of the Universal Standards for Social and Environmental Performance Management, further strengthening their relevance within the evolving sustainable finance ecosystem.

CEO Nilantha Jayanetti said: ‘This certification is a meaningful recognition of our long-standing commitment to responsible finance and client protection. As an institution deeply rooted in inclusive development, we believe financial services must empower clients, safeguard their interests and contribute to long-term social and economic progress. We also express our sincere gratitude to EDFI Management Company for providing the technical support funds that made this certification possible.’

The achievement underscores SDF’s continued focus on responsible growth, ethical financial practices and sustainable community development. As Sri Lanka continues to strengthen its inclusive finance landscape, SDF’s Client Protection Certification sets a new benchmark for financial institutions seeking to deliver measurable value while protecting and empowering the clients they serve.

West Indies Academy fall to spin – lose by an innings

Left-hand bat and wicket-keeper Anjala Bandara in the form of his life scored his third consecutive century and spinners Shakith Udara and Asitha Wanninayake wrecked the West Indies Academy second innings to give Sri Lanka Emerging Players a thumping innings and 216 runs win with a day to spare in the second 4-day unofficial test played at the Mahinda Rajapaksa Cricket Stadium, Hambantota earlier this week.

With this win Sri Lanka Emerging Players took the two-match series 1-0 with one game ending in a draw.

After being bowled out for 231 on the first day, West Indies Academy were always behind the host country as they wrested the initiative on the second and third days piling up a massive 553-5 declared total to build an enormous first innings lead of 322.

The task of overcoming that deficit proved beyond West Indies Academy as they collapsed in dramatic fashion for 106 with left-arm spinner Udara running through the middle order and part-time off-spinner Wanninayake the lower order taking seven wickets between them. Only three batsmen entered double figures with the rest being dismissed for single digit scores.

The day began with Sharujan Shanmuganathan and Bandara extending their fifth wicket partnership to 156. Shanmuganathan was out for 74, scored off 91 balls (7 fours) but Bandara who hit twin centuries in the first ‘test’ carried his form into this game as well to complete another fine century. He remained unbeaten on 105 (off 139 balls, 10 fours) when Sri Lanka Emerging Players closed their innings.

West Indies Academy who used eight bowlers were guilty of conceding 53 runs in extras largely through 21 wides and 19 byes.

Match Referee Ravi Punchihewa presented the awards at the end of the match to Sri Lanka Emerging Players captain Dinura Kalupahana (the series trophy), Anjala Bandara (Player of the Match in 1st unofficial test) and Pulindu Perera (Player of the Match in 2nd unofficial test).

Both teams will return to Colombo where they will commence a three-match unofficial ODI series the first two of which takes place at the SSC grounds on 22 and 24 June with the final game scheduled for 26 June at the NCC grounds. (ST)

Scores:

West Indies Academy 231 and 106 (Damel Evelyn 26, Shaqkere Parris 28, Rivaldo Clarke 21, Mihiranga Silva 2/24, Shakthi Udara 3/25, Asitha Wanninayake 4/5)

Sri Lanka Emerging Players 553-5 decl. (o/n 430-4) (Pulindu Perera 145, Ravindu Rasantha 60, Asitha Wanninayake 60, Sahan Kosala 38, Sharujan Shanmuganathan 74, Anjala Bandara 105*, Zishan Motara 2/101)

Rajans promoted to 1A Rugby in 2027

Dharmaraja College have sealed promotion to the Dialog Schools Under-19 Division 1A Rugby Championship for the 2027 season after producing an outstanding unbeaten campaign in the Division 1B tournament.

Under the guidance of Head Coach Chanaka Bandara, the Rajans emerged as one of the most dominant teams in the competition, combining powerful forward play with an exciting attacking style. Their consistency throughout the season made them deserving candidates for promotion to Sri Lanka’s premier schools rugby division.

Dharmaraja recorded several emphatic victories, including a crushing 62-3 win over Nugawela Central and a 55-17 triumph against St. Benedict’s College. They also overcame St. Thomas’ College, Matale, 33-22 and registered an impressive 31-17 victory over Maliyadeva College.

Their fixture against Rahula College, Katugastota, was abandoned due to inclement weather, but the Rajans had already raced to a commanding 35-0 lead after only 20 minutes, underlining their dominance.

Captain Gayan Samarathunga led the side admirably throughout the season, with vice-captains Thiwanka Jayasundara and Pawan Manodya providing excellent support.

Dharmaraja will conclude their successful campaign against Vidyartha College on 20 June at the Trinity College Rugby Stadium in Pallekele before preparing for the challenge of Division 1A rugby in 2027.

CSE extends gains on elevated HNW activity

The Colombo stock market ended yesterday in green for the second straight session, with high net worth investor activity at elevated levels.

The ASPI was up 0.22% or 50.23 points at 22,436.14 with 114 counters gaining against 99 that ended in red, and the S and P SL20 ended up 0.26% or 16.06 points at 6,226.78.

Market turnover was over Rs. 3.1 billion on nearly 104 million shares traded. Foreigners were net sellers on a net outflow of Rs. 333.3 million.

The ASPI was buoyed by SPEN, DIAL, CTHR, LION and MELS while JKH, CFLB, CINS, CARS and DOCK were the top negative contributors.

First Capital Research said the bourse concluded the session in positive territory, recording marginal gains supported by favourable global developments, although investor sentiment remained cautious with relatively low confidence levels.

HNW investor participation remained elevated, whereas retail investor participation was relatively subdued.

The banking sector led the daily turnover with a share of 17%, followed by the food beverage and tobacco, and capital goods sectors collectively contributing 30%.

CT Smith Securities said Digital Mobility Solutions Lanka (PickMe) emerged as the top contributor to turnover with Rs. 449 million, followed by Dialog Axiata Rs. 250 million, and National Development Bank Rs. 181 million.

NDB Securities said high-net-worth and institutional investor participation was noted in Digital Mobility Solutions Lanka, Maharaja Foods and National Development Bank. Mixed interest was observed in Dialog Axiata, Lanka Realty Investments and HNB Finance, whilst retail interest was noted in HNB Finance Rights Non-Voting, Browns Investments and Softlogic Capital. Furthermore, foreigners closed as net sellers.

The banking sector was the top contributor to market turnover due to National Development Bank, whilst the sector index edged up by 0.12%. The share price of National Development Bank closed flat at Rs. 110.75.

The food, beverage and tobacco sector was the second-highest contributor to market turnover due to Maharaja Foods, whilst the sector index increased by 0.19%. The share price of Maharaja Foods recorded a gain of 40 cents to close at Rs. 18.

Digital Mobility Solutions Lanka, Dialog Axiata and ACL Cables were also among the top turnover contributors. The share price of Digital Mobility Solutions Lanka increased by Rs. 3 to close at Rs. 173. The share price of Dialog Axiata gained 70 cents to close at Rs. 45.70. The share price of ACL Cables closed flat at Rs. 100.

Champika Dodanwela joins HNB Board

Hatton National Bank PLC has appointed Champika Dodanwela to its Board as an Independent Non-Executive Director.

Dodanwela commenced her career at Sampath Bank in 1989 and thereafter joined Seylan Bank PLC, where she concluded her career as Chief Financial Officer, serving for over 32 years in various roles. She also played a pivotal role as Acting Chief Financial Officer of Seylan Development PLC under a special assignment offered by the bank, strengthening financial stability, resilience and governance. Currently, she is attached to a foreign-based entity in an advisory role covering investment finance, compliance, governance and risk management.

She has over 35 years of extensive experience in banking, covering integrated financial management, reporting and compliance, statutory compliance, taxation, treasury back-office operations, performance management, strategic planning, project management, business intelligence (BI) and sustainability governance.

With extensive experience and a proven track record, including nearly nine years as Chief Financial Officer, she has demonstrated strong strategic leadership in shaping the future direction of organisations, ensuring financial resilience, supporting innovation, strengthening sustainability governance, building organisational capability, managing change and driving new ways of working.

She holds a Master of Business Administration from the University of Colombo, a BSc in Applied Accounting from Oxford Brookes University, UK, and a BSc in Management from the University of Sri Jayewardenepura.

She is a Fellow Member of ACCA UK, an Associate Member of the Institute of Chartered Accountants of Sri Lanka, an Associate Member of the Institute of Certified Management Accountants of Sri Lanka, and a Fellow Member of the Institute of Bankers of Sri Lanka.

Dodanwela served as a Director of Seylan Development PLC, Transactional Lanka Record Solutions Ltd. and Transactional Lanka Ltd., representing the bank’s shareholdings.

She has also received the Zonta Award for women’s contribution to the banking sector in 2014 and the ‘Woman of the Year in Finance’ award from the American Biographical Institute in 2008.

Rocell hosts ‘Imperium 2026’ to celebrate growth, innovation, and excellence

The spirit of achievement, innovation, and collaboration took centre stage as Rocell hosted Imperium 2026 – the Sales Kick-off and Awards, on 6 June at the Lumina Ballroom, Cinnamon Life. Bringing together sales teams from across the island, the event provided an opportunity to celebrate milestones, share knowledge, and look ahead to the future.

Reflecting on Rocell’s remarkable growth journey over the past few years, the conference highlighted the dedication and collective effort that have driven the brand’s success. Addressing the gathering, Director – Marketing and Business Development, Tharana Thoradeniya, shared insights into the company’s future growth strategies and upcoming product innovations, offering a clear vision of the exciting opportunities that lie ahead.

One of the most anticipated segments of the evening was the awards ceremony, where outstanding individuals, showrooms, and regional teams were recognised for their exceptional contributions to sales performance.

The conference concluded with a renewed sense of purpose and alignment, reaffirming Rocell’s vision for the future and the collective commitment of its people to achieving sustainable growth and industry leadership in the years ahead.

Probe launched into Police-Air Force standoff during Kalpitiya raid

Police have launched an investigation into a confrontation between Police officers and Sri Lanka Air Force personnel during an operation conducted along the Kalpitiya coastline.

According to Police, the incident occurred when a team of officers were deployed to the area to seize a stock of illegal goods suspected to have been smuggled into the country by sea.

During the operation, Air Force personnel stationed in the area reportedly intervened, maintaining that the coastal zone fell under their jurisdiction and operational authority.

The disagreement led to a heated exchange between members of the two State security institutions.

Police said investigations are underway to establish the circumstances that led to the confrontation and determine the sequence of events surrounding the incident.

No injuries or arrests were reported in connection with the dispute.

Digital veterinary health monitoring supports ‘Aloka’ during historic peace walk across Sri Lanka

A unique collaboration between government institutions, veterinary professionals, academia, and technology partners successfully enabled real-time digital health monitoring of ‘Aloka,’ the much loved dog accompanying a group of Buddhist monks led by Pannakara Thero on their peace walk from Anuradhapura to Colombo via Kandy.

The peace walk, undertaken as a symbol of compassion, harmony, and spiritual unity, drew significant public attention across the country. Recognising the importance of ensuring the wellbeing of Aloka throughout the demanding journey, the Presidential Secretariat had entrusted responsibility for coordinating the animal’s health monitoring to the Department of Animal Production and Health (DAPH).

The former DAPH Director General Dr. K. K. Sarath subsequently requested the support of the Sri Lanka Veterinary Association (SLVA), which mobilised veterinary teams along the route to conduct regular clinical examinations and monitor Aloka’s condition at multiple stages of the journey.

In a pioneering initiative, Peradeniya Veterinary Teaching Hospital (PVTH) Professor Ashoka Dangolla sought the assistance of Aurum HealthTech, the technology provider behind the Dr. Paw digital veterinary platform currently used at PVTH.

Through this collaboration, the Dr. Paw platform was adapted to support continuous digital recording and sharing of Aloka’s health information during the journey. Veterinary observations and vital parameters recorded at each checkpoint were entered into the platform in real time, enabling veterinary teams stationed further along the route to access the latest clinical information and ensure continuity of care.

The initiative also resulted in the creation of a centralised electronic health record (EHR) for Aloka – effectively establishing a digital veterinary health passport documenting the animal’s medical status and care provided throughout the pilgrimage.

At the conclusion of the peace walk, a comprehensive digital health report prepared by the Dr. Paw team was formally presented to Pannakara Thero, former DAPH Director General Dr. K. K. Sarath, DAPH Director General Dr. Sanjika Perera, University of Peradeniya Vice Chancellor Prof.Terrance Madhujith, SLVA President Dr. Sugath Premachandra, and SLVA Secretary Dr. Uditha Wijesinghe.

This initiative demonstrated the growing role of digital technologies in advancing animal healthcare in Sri Lanka and highlighted how collaborative partnerships between public institutions, professional bodies, academia, and local technology providers can support innovative veterinary care solutions in the country.