Social Media And Public Relations In Ghana: Easier Or More Challenging?

The honest answer is that it is both easier and more challenging, and the degree to which it is one or the other depends almost entirely on how prepared the practitioner is. In Ghana, where digital adoption is accelerating faster than our institutional readiness, the stakes of that preparation have never been higher. Ghana’s internet users have surpassed 26 million, representing a penetration rate of 74.6 percent, an increase of 8.6 percent in a single year (DataReportal, 2025). There are approximately 8.6 million social media users, roughly one in four Ghanaians, growing at 10 percent annually, driven overwhelmingly by young Ghanaians who live on their phones. WhatsApp, Facebook, TikTok, Telegram, and Instagram now shape Ghana’s digital public sphere, each carrying distinct audiences, content cultures, and risks.

Different scholars have confirmed that digital media has significantly influenced public relations practice in Ghana, with most practitioners now spending more than half their working time on social media platforms. Every organisation, corporate, civil society, governmental, or faith-based is active on social media. Whether they are using the right platform for the right purpose is another question entirely.

The gift of Social Media

Social media has genuinely democratised public communication in ways that have been profoundly beneficial for advocacy, access, and accountability. The #FixTheCountry movement of 2021 began as a hashtag on Twitter (now X) with no advertising budget and no institutional backing. Studies showed that, the campaign mobilised over 700,000 Twitter users locally and internationally within weeks, eventually compelling legislators to respond publicly and bringing thousands onto the streets of Accra. No press release or newspaper advertisement has achieved this. The #DontTaxMyPad campaign, championed by the Ghana CSO Platform on Sustainable Development Goals (SDGs), similarly brought the issue of taxes on sanitary pads into parliamentary corridors in ways that years of traditional lobbying could not. For resource-constrained organisations, social media has been a genuine equaliser, enabling direct, immediate, and interactive engagement at a fraction of the cost of conventional media.

Three problems PR Practitioners cannot ignore

First is misinformation. There are a lot of fabricated information, quotes, manipulated images and out-of-context headlines that can establish false narratives. These can damage the image and reputation of an organisation. In Ghana’s WhatsApp-saturated environment, a damaging story can spread across networks in minutes, long before an organisation has even been notified. Second is platform literacy. Our audiences are not cosmic and practitioners who treat the digital ecosystem as a single channel will consistently miss. Third, institutional unpreparedness. Scholars note that public relations research and practice remain underdeveloped relative to the pace of digital change, with organisations frequently assigning social media to the most junior or least resourced member of the team. In 2026, social media management is one of the most consequential functions in any communications operation. It deserves to be treated as one.

What the PR discipline must know

According to a 2025 global communications report, 96 percent of brand crises now spread internationally within 24 hours, making rapid response essential. In Ghana, that window is even narrower. Leaked audio recordings, viral screenshots, and customer complaints now constitute full-blown crises before organisations have finished their morning meetings. Brands that respond within the first hour of a crisis are 85 percent more likely to maintain public confidence. Yet many Ghanaian organisations still have no crisis management strategy, no designated social media spokesperson, and no monitoring system in place. They are flying blind in a storm that can arrive without warning and no organisation is immune.

A final word

The PR practitioners thriving in this environment understand early that effective public relations is not a megaphone, it is a two-way conversation built on dialogue, mutual understanding and genuine relationship. Social media has made public relations more demanding, more visible, and ultimately more consequential. The fundamentals have not changed. What has changed is the penalty for ignoring them.

Medeama Crowned Ghana Premier League Champions

Medeama SC officially celebrated their 2025/26 Ghana Premier League triumph with a thrilling 2-1 comeback victory over Basake Holy Stars during a colourful coronation ceremony at the TnA Stadium in Tarkwa on Wednesday night.

Backed by a packed home crowd, the Mauve and Yellow capped off a remarkable campaign in style as goals from Prince Owusu and substitute Derrick Fordjour secured victory on a memorable night for the Tarkwa-based club.

Having already sealed the league title with a game to spare last Sunday, the final home fixture turned into a grand celebration as thousands of jubilant supporters filled the TnA Stadium to witness the official crowning of their champions.

Basake Holy Stars, however, proved difficult opponents and pushed Medeama throughout an entertaining contest. After a competitive first half ended level, the champions returned from the break with renewed energy and attacking intent.

Prince Owusu sparked the comeback before Derrick Fordjour emerged as the hero with the winning goal, sending the home fans into wild celebrations at full-time.

Following the match, Ghana Football Association Executive Council member Samuel Aboabire presented medals to the players and technical team before officially handing over the Ghana Premier League trophy to Medeama captain and club officials.

The title marks Medeama’s second Ghana Premier League crown and further highlights the club’s growing influence in Ghanaian football after another outstanding campaign.

Attention now shifts to continental football, with Medeama set to represent Ghana in the 2026/27 CAF Champions League after previously reaching the group stage during the 2023/24 season.

Give My People Jobs – MP Charges Contractor

The Member of Parliament for the Mfantseman Constituency in the Central Region, Dr. Ebenezer Prince Arhin, has directed Brison Construction Company Limited, the contractor for the Mfantseman 24-hour market project, to prioritise the employment of local residents during the construction phase.

Speaking at the sod-cutting ceremony for the project, Dr. Arhin stressed the need for the contractor to strictly comply with the local content component of the project by engaging artisans and labourers from the constituency.

‘This project we are cutting sod for today will help create jobs. I am urging the contractor to ensure that people from Mfantseman are employed for steel bending, masonry and carpentry works. I do not expect the contractor to bring workers from outside,’ he stated.

The MP further indicated that the Municipal Chief Executive (MCE), traditional authorities and other stakeholders would closely monitor the project to ensure compliance.

The MCE for Mfantseman, Eric Stanley Essuman, noted that the commencement of the market project demonstrates the government’s commitment to implementing its 24-hour economy policy.

Meanwhile, the Paramount Chief of the Mankessim Traditional Area, Osaagyefo Amamfo Edu VI, commended the government for fulfilling its promise to the people through the project.

The 24-hour economy market project is expected to be completed within 36 months. The Director of Brison Construction Company Limited, Harrison Addo, assured the public that the company would work diligently to complete the project within the stipulated period.

Galamsey Pit Swallows 4

FOUR SUSPECTED illegal miners have have been confirmed dead after a deep mining pit caved in on them at Skuumu near Gyaman-Nkwanta also known as Bepotenten in the Amansie Central District of the Ashanti Region on Wednesday, May 27, 2026.

The deceased, all males, have since been identified by local authorities as Solomon Amadevor, 27 years old, Ezekiel, 19 years old, Dennis Acquah, 24 years old and Awudu, 26 years old.

The four miners, reportedly sneaked into an abandoned galamsey site, which is currently being reclaimed by the government, to mine for gold when tragedy suddenly struck around 2:30pm, sparking anxiety and tension in the mining community.

According to reports, the trapped miners stayed under the huge sand debris for about three hours before an excavator was used to retrieve their lifeless bodies, which have been deposited in the mortuary for preservation and autopsy.

Eyewitnesses said Solomon Amadevor was the leader of the four-man illegal mining gang, who secretly invaded the abandoned mining pit to dig the ground in search of the precious mineral.

According to them, while the illegal miners were busy working, a pile of huge sand suddenly caved in and trapped all of them in the pit, sending shock waves through other people who were at the scene at the time.

They said an alarm was eventually blown and authorities brought about three excavators to the scene to retrieve the dead bodies after about three hours of intense digging and searching.

‘It was a heartbreaking moment. People were shouting and desperately trying to rescue the miners,’ a resident told DAILY GUIDE.

Reports further indicate that Logist Group Company Limited had earlier been contracted by the government to reclaim the degraded land.

The incident has once again brought to the fore the dangers associated with illegal mining activities, which continue to claim the lives of many young people across the country.

‘This should serve as a wake-up call to authorities and the youth engaging in galamsey. Too many lives are being lost,’ another resident lamented.

Police have commenced investigations into the incident.

Efya Otiwaa Set to Launch Debut Album ‘Rebirth’ on June 4

Sensational Ghanaian Afro-Spiritual singer Efya Otiwaa is set to release her debut album, Rebirth, on June 4, 2026.

The album promises to empower Africans who love Afro-spiritual music, connecting them deeply to their ancestral roots.

Otiwaa, a rising Ghanaian Afro-Spiritual artist and musician, integrates ancestral wisdom, draws heavily from African rhythms, and weaves soul-stirring storytelling into her work.

Raised within the Ga community, her music serves as an invocation for soul awakening, spiritual renewal, self-discovery, and healing for all who resonate with her message. Although she was raised in a Ga community, Otiwaa remains deeply committed to her broader ancestral lineage. Her sound seamlessly blends traditional African heritage rooted in her Ashanti and Kwahu origins, conveying spiritual messages that elevate consciousness and reconnect listeners with their cultural roots.

Otiwaa labels the album as her first love, which is a reflection of her journey thus far. ‘Rebirth’, my debut album, is my first love, she stated in an interview with Nyansa TV. ‘It holds a special place in my heart. It serves as a reflection on the various chapters of my awakening journey thus far’, she underscored.

She underscored that her artistic journey has been marked by challenges and triumphs, but conveyed her euphoria, stating, ‘I’m delighted to have the opportunity to express myself through my music,’ explaining that the album serves as the formal debut of her artistry to the global audience, and that prospect remains an exhilarating experience yet to unfold.

On the lessons learned in compiling the album and the number of songs, Otiwaa revealed that the album comprises 11 tracks with three rendition songs – the ‘I am’, ‘Womba’, and ‘Nananom’. ‘The album has taught me resilience, it has taught me authenticity, and it has taught me love appreciation,’ she underscored.

In expressing her vision for the album, she intimated that she hopes it reaches as large an audience as possible. ‘I hope my album achieves widespread success, not for the purposes of fame, but rather for the purposes of establishing a profound heart-to-heart connection with my audience.’

Popular tracks on her upcoming album include spiritually driven releases such as ‘Womba,’ ‘Nananom,’ and ‘I Am,’ which are already available on global streaming platforms and music apps like Shazam and Audiomack.

As Asaase Records prepares to unveil Efya Otiwaa, Ghanaians and all African enthusiasts of Afro-Spiritual music should be ready to experience a new dimension of the genre across all digital platforms.

Ghana Records $2.6bn In FDI

Latest provisional data from the Ghana Investment Promotion Centre (GIPC), has revealed that the country recorded an estimated foreign direct investment inflows of US$2.61 billion in 2025 across 253 projects and existing companies.

In 2024, the country recorded US$652 million which is far less than the amount realised in 2025.

This financial analysts have attributed to renewed investor interest in the country as a result of improvements in inflation as well as currency stability during the period under review.

According to the figures compiled from the GIPC, Petroleum Commission and Ghana Free Zones Authority, projects registered under the GIPC from 180 projects accounted for the largest share of inflows at US$1.437 billion.

The data indicated that existing upstream petroleum companies recorded US$994 million in investments, new investments under the Free Zones Authority contributed US$165 million while equity inflows into existing firms stood at US$14 million.

Out of the US$1.92 billion captured by the Bank of Ghana, about US$1.83 billion came from reinvested earnings, indicating that firms already established in the country are retaining profits and expanding operations instead of exiting the market.

China emerged as the leading source country by number of projects, accounting for 70 projects, India followed with 22 projects, Nigeria recorded 10 projects while United Arab Emirates and the United Kingdom registered 9 and 8 projects, respectively.

The data also revealed that by investment value, the Cayman Islands however ranked first with US$500 million, narrowly ahead of China at US$486 million.

Nigeria alao contributed US$105 million in investment value, France-Nigeria partnerships accounted for US$100 million while the United States followed with US$51 million.

GIPC Chief Executive Officer, Simon Madjie, commenting on the data said the country remains open for business and continues to position itself as a gateway for investment on the African continent.

‘We are open for foreign direct investment and we are even more open for foreign direct investment from Africa because we have the AfCFTA. We are the commercial hub for the continent. Now, our objective is not to compete,’ he said.

‘Our objective is to position Ghana as the favourable place for people to do business and there are a lot of things that are going well for us,’ he stated.

Court Adjourns Buffer Stock Case Over Unsigned Witness Statements

The trial of former Chief Executive Officer of National Food and Buffer Stock Company Limited (NAFCO), Hanan Abdul-Wahab Aludiba and his wife, Faiza Seidu Wuni, has been adjourned to June 9 due to the failure of the Office of the Attorney General to file signed witness statements of the witnesses they intend to rely on for the prosecution.

The court had set yesterday, May 28, 2026 for case management after which a date would be set for the commencement of the trial.

When the case was called, Deputy Attorney General, Dr. Justice Srem-Sai, told the court presided over by Justice Francis Achibonga that that the prosecution had filed all documents and that they were ready for case management conference.

However, former Attorney General, Godfred Yeboah Dame, who is lawyer for Mr. Abdul-Wahab, raised an objection to the request, indicating that the accused persons had been served with only one witness statement.

He further told the court that the other documents filed and served on the accused could not be considered as witness statements under the criminal laws of Ghana since they had neither been signed nor verified as required by the Practice Directions Disclosures and Case Management Rules.

Mr. Dame further submitted that the Practice Directions Disclosures and Case Management Rules stipulate that the prosecution must file and serve on the accused persons all witness statements and documents to be relied upon before a case management conference can be conducted.

Dr. Srem-Sai, in response to the objection said the concerns raised by Dame are not enough grounds to stall the case management conference scheduled by the court.

He said the non-signing of the witness statement would have impacted the process if the prosecution was tendering the witness statements in evidence and not at the case management stage.

He added that there is no provision in practice direction which says case management conference cannot be conducted without signing of witness statements.

The trial judge, Justice Francis Achibonga upheld the objection by Mr. Dame and stated that whilst it is true that case management conference is a process, it is not possible for it to be done without witness statements filed by the Prosecution having been signed.

According to the judge, a witness statement which has not been signed has no value and is only as good as a having no witness statement.

He further indicated that it is important that the witness statements filed by the prosecution be signed, because even if the prosecution failed to use them, under the rules, they could be tendered by the other side.

The judge noted that he had earlier ordered the prosecution to file all documents it intended to rely on.

Justice Achibonga, therefore, ruled that in the circumstances, he was unable to proceed with the case management conference and subsequently adjourned the case.

Trial

Hanan Abdul-Wahab Aludiba and his wife, Faiza Seidu Wuni are on trial for allegedly stealing and causing financial loss to the state totaling GHS62.6 million.

The two facing a total of 20 charges, including defrauding by false pretences, stealing, willfully causing financial loss to the state, money laundering, using public office for profit, dishonestly receiving and intentionally causing financial loss to the state.

Court documents indicate that Mr. Abdul-Wahab operating under the name Sawtina Enterprise allegedly stoleGHS50,879,210 from NAFCO by transferring it to James Tieku-Apawu, a Regional Manager of NAFCO, between February 2017 and February 2025 under the guise of making payment from the NAFCO account.

He is further accused of defrauding by false pretences by receiving GHS734,400 from NAFCO for rent covering the period of May 2017 and May 2019 at Chain Homes at Tseado in Accra.

The Attorney General alleges that at the time Hanan took the rent allowance, the apartments were not built and he was living somewhere else.

Faiza Seidu Wuni, on the other hand, is accused of defrauding by false pretences in her capacity as the proprietor of Alqarni Enterprise by making a false representation that she had supplied foodstuff to NAFCO, causing the state agency to pay her GHS3,342,759.08 between September 2018 and August 2019.

She is also accused of laundering the said amount by taking possession of it, knowing at the time of taking possession that the money was acquired through stealing from NAFCO.

Fake Soldiers, Rogue Cops Busted in US$450K Gold Robbery Syndicate

Police have broken up a robbery syndicate made up of serving military and police officers, arresting seven suspects linked to a string of violent attacks across Accra, Tema, Anyinam, Kumasi, and Takoradi.

The suspects allegedly posed as CID operatives and military personnel to rob victims of cash, gold, and mercury at gunpoint.

The probe began after Ivorian investor Mousa Bamba reported being lured to Dzorwulu under the pretense of buying six kilograms of gold valued at US$450,000. The gang robbed him at gunpoint and escaped.

Initial arrests led police to Mohammed Umaro alias ‘Alhaji’ and Gabriel Sewornu alias ‘Dangote.’ Further investigations implicated two military personnel – Lance Corporal Eugene Akurugu and Lance Corporal Emmanuel Arko alias ‘Bullet’ – as well as three police officers: Inspector Richmond Osei, Corporal Gideon Anor, and Lance Corporal Felix Deku Tetteyga.

The police officers have been interdicted pending investigation.

In intelligence-led operations on May 23 and 24, 2026, the Office of the Special Operations Assistant to the IGP arrested three more suspects: Justin Oduro alias ‘Don King’ alias ‘Mafia,’ Clement Gyasi, and Farouk Zakari.

All seven suspects are in police custody assisting investigations. Efforts are ongoing to apprehend other members of the syndicate.

Alexx Ekubo To Be Buried On June 18

Nollywood actor, Alexx Ekubo, will be buried on Thursday, June 18, 2026, following his death earlier this month.

The actor reportedly died on Monday, May 11, 2026, at Evercare Hospital after complications from advanced metastatic kidney cancer.

Funeral arrangements released on Monday, May 25, 2026, show that a Service of Songs will be held on Wednesday, June 10, 2026, at The Monarch Event Centre in Lekki, Lagos, from 4:00 p.m. to 6:00 p.m. Guests attending the event are expected to wear white.

A wake keep will take place on Wednesday, June 17, 2026, at 7 Ekubo-Okwaraeke Avenue, Aziukwukwa, Ujari Village, Arochukwu, Abia State.

The funeral service is scheduled for Thursday, June 18, 2026, at Mary Slessor School, Amanagwu Village, Arochukwu, Abia State.

He will later be buried at the family compound in Ujari Village, Abia State.

A reception will be held immediately after the burial at Mary Slessor School in Amanagwu Village. The dress code for all funeral events is white.

In a statement shared on the late actor’s Instagram page, relatives thanked friends, fans, and colleagues for their support and prayers since his passing.

Int’l Day Of The Boy Child Marked In Accra

The Ledzokuku Municipal Director of Education, Mrs. Theresa Tetteh, has reminded all stakeholders in the education sector not to over-concentrate on the development of the girl child at the expense of boys.

She, therefore, appealed to parents, non-governmental organisations (NGOs), international bodies as well as stakeholders in the education sector to allocate resources to deal with issues affecting the boy child, such as anxiety, mental health and issues relating to adolescent reproduction, among other challenges which need critical attention.

Mrs. Tetteh explained that when boys receive mentoring, coaching, and care, there is no way they will indulge in social vices and create challenges for themselves, their families, society, and the nation as a whole.

Mrs. Tetteh was speaking last Thursday at an event to mark this year’s edition of the International Day of the Boy Child in the Ledzokuku Municipality of the Greater Accra Region.

The event, which had the theme ‘Flourish and Thrive: Investing in the Boy for Stronger Families and Communities,’ brought together educators, politicians, religious leaders, learners, and faith-based organisations, among others.

May 16 every year is celebrated as International Day of the Boy Child across the globe to discuss issues relating to the well-being of the boy child.

It was based on this that the Ledzokuku Municipal Education Directorate, in collaboration with the Uttermost Campus, brought together boys from first and second cycle institutions across the municipality to mark the day.

Uttermost Campus is a strategic wing of the Uttermost Church, a dynamic, purpose-driven, and destiny-oriented evangelical movement commissioned to raise spiritually awakened, intellectually transformed, and kingdom-minded students across educational campuses.

Critical Support

The Municipal Director observed that due to the lack of proper support, coaching and mentoring of the boy child at an early age by some parents, they are sometimes forced to depend on their peers, social media and other sources for information, which at times lands them in trouble.

She added that shaping the future dreams of the boy child is the responsibility of all stakeholders and not only teachers and their parents.

Madam Eunice Korantemaa Nsowah, Ledzokuku Municipal Education Welfare Officer and Second Cycle Coordinator, said, apart from the provision of quality education to the boy child, their mental health and other needs should be taken seriously, so that it does not disturb their growth and development.

Intensify Counselling

She appealed to school counsellors to continue engaging their students regularly and assist them in managing issues affecting their growth and development.

Pastor Solomon Addo, Founder and Leader of Uttermost Campus, challenged parents not to let the academic development of their boy child be their only priority but their social and spiritual growth as well.

He explained that empowering the boy child to become a responsible adult is very critical for the nation, and added his voice for all and sundry to have a second look at how to bring up boys at home and in schools.

Pastor Addo indicated that the fast-changing world required that all children be equipped with good values and intellectual skills so they would appreciate the need to be good citizens of the world and not property and cash-chasing humans.