Category: The Citizen

Nairobi. Aisha used to lose nearly half of her tomatoes within three days.

Heat, rough handling, and slow market demand turned fresh produce into waste. Today, she pays a small weekly fee for space in a solar-powered cold room just two kilometres from her market in Vihiga County.

The same tomatoes now last up to three weeks. “Before the cold room, I would wake up worried that half my tomatoes would rot before I found a buyer,” she said.

“Now I can keep them for weeks, and that means I decide when to sell, not the heat.” Her experience reflects a wider shift in how farmers and traders across Africa are handling perishable goods.

Distributed, renewable-powered cold storage is transforming refrigeration from a luxury into basic infrastructure, stabilising food systems and making agricultural value chains investable. “The fee is small, but the peace of mind is big,” Aisha said.

“Now every crate feels like it counts.” Tackling post-harvest loss Post-harvest loss continues to shape the economics of African agriculture.

The Food and Agriculture Organisation (FAO) estimates that up to 40 percent of some fresh crops never make it from field to plate, with fruit and vegetables hit hardest. The African Post-Harvest Losses Information System puts the figure between 10 and 12 percent, while the World Bank estimates that up to 40 percent of horticultural produce never reaches the market.

Empower Africa calculates that only about 5 per cent of fresh produce currently passes through a cold chain, contributing to losses of 3050 percent. Losses fall sharply when refrigeration enters the chain.

Solar walk-in cold rooms are prefabricated, insulated units fitted with panels and hybrid power backups. Operators offer booking systems, SMS receipts, and remote monitoring to ensure consistent uptime.

Business models vary, with some kiosks renting space per crate or per day. “For me, paying per crate makes sense,” Aisha explained.

“Some weeks I have few baskets, other weeks more. I only pay for what I use.

If I sell fast, I don’t pay. If I need more time, I add a small fee.

That choice is everything for a small farmer like me.” Innovation and investment In Kenya, SokoFresh runs solar-powered cold storage on a service basis for more than 7,000 farmers.

In Nigeria, Baridi applies the same approach to the meat trade, leasing space to butcheries. Mid-sized players are offering subscription lockers for cooperatives and deploying refrigerated trucks for aggregation.

Larger facilities serve exporters and processors with bonded warehouses and logistics services. “Cold rooms are revenue-generating assets with measurable climate benefits.

That combination is why funds like ours are stepping in,” said Simon Enyadong, regional investment lead at ColdBox, the start-up renting cold storage in Aisha’s area. Investment is flowing into the sector.

Local operators are raising capital to expand product lines, while asset managers and climate funds are structuring debt to finance large-scale facilities. One notable example is Koolboks, a Nigeria- and France-based company that raised $11 million in Series A funding in September 2025. Since its founding in 2018, the start-up has deployed more than 10,000 solar-powered freezers in 25 countries, offering pay-as-you-go financing and IoT monitoring for retailers and clinics.

“The raise allows us to deepen our reach, build locally, and put power back in the hands of small businesses,” said CEO and co-founder Ayoola Dominic. By localising assembly in Nigeria, Koolboks expects to cut end-user prices by up to 20 per cent.

Kenya’s InspiraFarms has followed a similar trajectory, securing $1.09 million in 2024 to expand its off-grid cold storage projects in Zambia, Zimbabwe, and Ghana. ColdHubs in Nigeria has developed a network of solar-powered walk-in cold rooms that have saved millions of kilogrammes of produce from perishing annually.

In Uganda, an 8,000-pallet cold-storage warehouse is being constructed at Namanve Industrial Park in Kampala. The project, backed by $18 million from the Africa Go Green Fund, is being developed under the ARCH Cold Chain Solutions East Africa Fund.

It will serve agriculture, pharmaceuticals, and retail, and is projected to avoid more than 300,000 tonnes of greenhouse gas emissions each year. “This financing enables us to build a high-quality cold storage and logistics system,” said Suki Muia, a director at Cold Solutions Kazi and ARCH Investment.

Laurane Aigrain, managing director of Africa Go Green, added that the facility will strengthen infrastructure and help Uganda manage food supplies and healthcare logistics year-round. The regional market is expanding rapidly.

Market Data Forecast projects that the Middle East and Africa cold chain market will grow from $23.8 billion in 2022 to $35.1 billion by 2028. Local companies assembling solar fridges and modular cold-room components are creating jobs, cutting costs, and improving maintenance turnaround times. Across the board, the model is reshaping incentives: less waste for farmers, longer shelf life for traders, and new revenue streams for investors.

“We can feed one billion more people globally if we solve post-harvest losses,” said Owusu Akoto, CEO of FreezeLink, speaking at the Africa Food Bank Conference. “By increasing the shelf life of products and preventing food waste, Africa can not only fight food insecurity but also open new markets for exports,” added Rwandan entrepreneur Rob Nashihanya.

For Aisha, the benefits are clear and personal. “It’s not just tomatoes anymore,” she said.

“It’s knowing I won’t go home empty-handed.” (bird story agency) .

Some topics are too important to ignore, and money is one of them. Yet in many homes, it is often left unspoken, even though it fuels misunderstandings in families, friendships, and romantic relationships.

Simply put, money is a sensitive subject. However, it is one we must discuss.

Today, we’re looking at it through Morgan Housel’s perspective in his book The Psychology of Money. Housel centres his book on how human beings behave with money, shaped by the lives they’ve lived and the beliefs they carry.

In the opening chapter, No One is Crazy, he explains that people often make unusual choices with money, but that doesn’t make them irrational. What feels reckless to one person might feel perfectly reasonable to another.

Our lived experiences shape the way we see money. As Housel puts it, “The person who grew up in poverty thinks about risks and rewards in ways that the child of a wealthy banker cannot fathom if he tried.

” It reminded me that when I don’t understand someone’s financial choices, it may be less about logic and more about the story behind their life. Do you believe in luck? Or are you among those who think success comes only from hard work? I believe in luck.

Much because of luck, or grace, if you will. Money is no different.

Luck plays a significant role. Housel puts it beautifully: luck and risk are siblings.

Every outcome in life is guided by forces beyond our effort alone. When it comes to money, you need both the grace of luck and the courage to take risks.

Housel illustrates this through the story of Bill Gates. As a teenager, Gates attended one of the few high schools with a computer lab.

There, he met his friend and future cofounder, Paul Allen. Luck opened that door, but so did their willingness to dream big and take risks.

From that combination, Microsoft was born. Gates himself admits, “If there had been no Lakeside, there would be no Microsoft.

” One of the lessons that stood out for me is around the idea of “never enough”. Housel shows how dangerous it can be to keep chasing more without ever defining what enough looks like.

There will always be someone richer, smarter, or more successful, and if we measure our happiness against that, we will always feel lacking. For me, it comes down to contentment.

To be happy, you have to learn to appreciate what you already have. The next big thing, whether it’s a promotion, a new car, or even more money, won’t necessarily make you happier if you haven’t found peace with what’s in front of you.

Having enough means refraining from comparing yourself with others. “The point is that the ceiling of social comparison is so high that virtually no one will ever hit it.

Which means it’s a battle that can never be won, or the only way to win is to accept that you might have enough, even if it’s less than those around you.” Housel argues that the highest form of wealth is not more money but the ability to control your time.

To wake up and decide how you will spend your day, that is real richness. When I think about it, the moments I treasure most are not tied to how much I had in my account but to how free I felt with my time.

Choosing to spend a slow morning with a book, or taking a walk just because I wanted to. Housel reminds us that saving is not just about buying something in the future; it is about preparing for the uncertainty of tomorrow.

Life can change unexpectedly, and having savings gives you the freedom to face those changes without losing control of your time. For example, much of Warren Buffett’s wealth came not only from smart investments but also from the fact that he started early.

By saving and investing at a young age, time worked in his favour, allowing compounding to do its magic. “His skill is investing, but his secret is time.

And that’s how compounding works,” he writes. The Psychology of Money is a book about how to earn and keep money.

It explores behaviour and mindset around money. As you reach the last page, you will see the need to pay attention to your progress, because progress happens too slowly to notice, but setbacks happen too quickly to ignore.

As you plan for your future, remember that planning is important, but the most crucial part of every plan is preparing for it not going according to plan. This book is for anyone seeking to expand their knowledge of personal finance management.

Jane Shussa is a digital communication specialist with a love for books, coffee, nature, and travel. She can be reached at [email protected].

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By Martha Chacha Dar es Salaam. Uganda’s Common Man’s Party (CMP) presidential candidate, Mubarak Munyagwa, has pledged to abolish Kiswahili as the national language and replace it with French in schools and public institutions.

Speaking at a campaign rally, Mr Munyagwa said the proposal was aimed at deepening Uganda’s ties with Francophone countries across Africa. “We shall ban Kiswahili as a national language.

What we need instead is French,” he declared. “French has a far wider reach.

Burundi speaks French, Congo speaks French, Rwanda speaks French, Congo-Brazzaville, Gabon, the Central African Republic, all speak French. We do not need Kiswahili; what we need is English and French.

” His remarks come as President Yoweri Museveni’s administration actively promotes Kiswahili to strengthen integration within the East African Community (EAC). Uganda declared Kiswahili a national language in 2022, and it has since been rolled out in schools nationwide.

Kiswahili carries unique significance not only for Uganda but also for the region and the wider continent. It remains the most widely spoken African language, serving as a bridge across Kenya, Tanzania, the DRC, Burundi, Rwanda and beyond.

Recognised by the African Union as a working language, Kiswahili has become a symbol of unity, cultural exchange, trade and political cooperation. In 2017, Rwanda made a decision to designate Kiswahili as one of the official languages of the country, alongside Kinyarwanda, English and French The recognition of Kiswahili is part of the commitments entered in 2007 in the East African Community, an organization founded by Tanzania, Kenya and Uganda.

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Dar es Salaam. Tanzania and China’s Fujian Province have taken a significant step towards strengthening cultural and heritage ties following the signing of a new partnership during a Fujian tourism promotion event held yesterday in Dar es Salaam.

The agreement, signed between the National Museum of Tanzania and the Fujian Museum of China, seeks to deepen collaboration in research, preservation and tourism promotion. National Museum of Tanzania director general Noel Lwoga described the partnership as a milestone for cultural diplomacy.

“Through joint research, preservation efforts and tourism promotion, we aim to create meaningful opportunities that benefit both our peoples and deepen our shared understanding,” Dr Lwoga said. The collaboration will cover joint scientific research on cultural heritage, exchange of museum collections to enrich exhibitions, preservation of tangible and intangible heritage and promotion of cultural tourism.

Dr Lwoga said the partnership builds on a recent visit to a cultural and tourism promotion event in Fujian by National Museum of Tanzania researcher Wilbard Lema. Chinese ambassador to Tanzania Chen Mingjian highlighted the enduring friendship between the two nations, forged by previous generations and strengthened today.

“Thanks to the joint efforts of both sides, China-Tanzania relations have maintained a high level of development. Political trust has deepened, economic cooperation has yielded fruitful results and cultural ties have flourished,” she said.

Ms Chen described Fujian as a province of natural beauty and cultural richness, known for landmarks such as Mount Wuyi and Gulangyu Island. “Tourism serves as an important bridge connecting our peoples,” she said, adding that improved travel opportunities would allow more Tanzanians to experience Fujian’s culture, jasmine tea and the traditional melodies of Nanyin music.

The ambassador also underscored Fujian’s economic role, noting that many enterprises from the province are “going global” and sharing development opportunities with African partners. “Within the framework of FOCAC and the Belt and Road Initiative, Fujian can serve as a new bridge for cultural and economic ties.

” Ms Chen expressed hope that the partnership would strengthen mutual understanding and friendship between China and Tanzania in the years ahead. .

Mwanga. A fire of unknown origin has razed a dormitory at Asharose Migiro Girls’ Secondary School in Makuyuni hamlet, Mwanga District, Kilimanjaro Region, leaving 46 students in shock.

The incident, which occurred in the early hours of September 29, 2025, destroyed property including 354 beds and mattresses, 32 wardrobes, and 32 shoe racks. Kilimanjaro Regional Fire and Rescue Commander, Jeremiah Mkomagi, confirmed the incident, saying no lives were lost.

“The cause of the fire is yet to be established. A thorough investigation is under way.

There were no injuries, but 46 students experienced shock and were rushed to Mwilange Health Centre for treatment,” he said. Mr Mkomagi said that the Fire and Rescue Service continues to educate the public on fire prevention and safety measures.

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Mbeya. Police in Mbeya have confirmed that two suspects were fatally shot during an attempted arrest in Chunya District and that a third suspect later died after allegedly jumping from a police vehicle, in connection with the murder of 21-year-old Mzumbe University student Shyrose Mabula.

The victim, a second-year law student, was reported missing on September 14, 2025 and her charred body was discovered on September 16, 2025 in the Nane Nane area of Isyesye Ward, Mbeya City. Regional Police Commander Benjamin Kuzaga said preliminary inquiries indicate the perpetrators intended to abduct Ms Mabula for ransom and, when that failed, killed her, poured herbicide, strangled her with a rope and set the body alight in an apparent attempt to destroy evidence.

Commander Kuzaga told The Citizen’s sister paper, Mwananchi on Monday that police arrested Marwa John (25), a resident of Uzunguni A, on September 24, 2025. Marwa is said to have confessed and identified Edward Kayuni. Mwantembele, described by police as a security guard, later cooperated and guided officers to locations in Chunya District where the other suspects were believed to be hiding.

According to the commander, on September 27, officers travelled to Chalangwa Village, Chunya District, after Mr Mwantembele led them to a rendezvous point where Mr Kayuni was believed to be hiding. When officers moved to arrest Mr Kayuni he drew a knife and threatened the team.

He was then shot in the leg. “Warning shots were fired but the suspect resisted and was subsequently shot in the leg,” Commander Kuzaga said.

During that fracas Mwantembele also attempted to flee despite warnings and several shots being fired into the air; he was subsequently shot in the leg and the chest. Both men were rushed to Chunya District Hospital but died while receiving treatment, Commander Kuzaga said.

After killing Shyrose it was alleged that Marwa chopped off her right-hand finger and took it to a witchdoctor who was alleged concealing items believed to be linked to the killing. The police ordered Marwa to take them to the witchdoctor.

But on the way he, allegedly, jumped from the police vehicle. Inquiries into the exact circumstances of his death are continuing.

In searches carried out by investigators, police said they recovered two handcuffs (locally known as pingu), two forged Tanzania People’s Defence Force identity cards, mobile phones containing images alleged to be linked to criminal activity and the victim’s undergarments, which, police say, were reportedly taken to a traditional healer for ritual purposes. Commander Kuzaga characterised the case as one motivated by financial gain.

“Our preliminary investigations show the suspects intended to obtain money from the victim’s family through abduction and, when that failed, they killed her to conceal evidence,” he said. Family reaction Reacting to the arrests and the subsequent deaths of the suspects, Dr Mabula Mahande, the victim’s father, praised the police for their professionalism and the assistance given to the family throughout the inquiry.

“I commend our police for fulfilling their duties. I request that they be equipped with modern tools because criminals change their methods every day; with better communication equipment they will be more effective,” he said, urging residents to help expose criminals living in their communities.

The Regional Police issued a public appeal against pursuing wealth through criminal means. “The police call on citizens to abandon the desire to obtain money and property by unlawful means.

Crime does not pay and the long arm of the law will reach those responsible wherever they are,” Commander Kuzaga said. Investigations into the circumstances of Ms Mabula’s death remain ongoing and police have appealed to anyone with information to come forward and assist in the inquiry.

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Dar es Salaam. As the government opens doors to investors across various sectors, deliberate efforts are needed to ensure Tanzanians benefit not only from financial inflows and technology transfer but also from opportunities to acquire practical skills.

Barrick Mining Corporation, one of the country’s largest investors in the mining sector, has placed education and skills development at the centre of its operations. The company operates in partnership with the government through Twiga Minerals Corporation.

Each year, Barrick’s Bulyanhulu and North Mara mines host students from local universities, offering them exposure to different fields. The company also runs a one-year internship for post-secondary and university graduates, providing mentorship and, in some cases, direct employment.

In addition, a two-year graduate programme trains young professionals in mining and related sectors, with participants either absorbed into Barrick or pursuing careers elsewhere. To support neighbouring communities, the firm operates a first-entry scheme for unskilled youths from villages around its mines.

Participants receive training in mining-related roles, equipping them to secure jobs or apply their skills in other industries. Barrick has also been sponsoring college symposiums through AIESEC, a global youth platform.

Experts from the company mentor students, helping them to prepare for the future, explore career opportunities and develop leadership potential. Speaking during the release of Barrick’s 2024 sustainable strategy implementation report, the company’s President and Chief Executive Officer, Mr Mark Bristow, said education remains a top priority in its investment strategy.

“Barrick continues to prioritise education and will strengthen its investment in the sector to ensure Tanzanians access better learning opportunities,” he said during his recent visit to the country. Interns interviewed by The Citizen praised the mentorship provided during their training and noted the company’s commitment to environmental protection, workplace safety and community development projects in education, health and infrastructure.

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Mbeya. Chama cha Makini presidential candidate, Coaster Kibonde, has promised tractors for farmers and a minimum wage of Sh600,000 if elected, urging residents of his hometown, Mbalizi, to support him.

Speaking at a rally at Tarafani grounds on September 27, Kibonde said his upbringing in Mbalizi gave him a unique opportunity to serve the people with patriotism. He outlined his party’s priorities in agriculture, education, and health.

He pledged free education from primary to university level, focused on skills for local and global job markets, and support for students to study abroad. In agriculture, he promised five acres of land with title deeds for each youth, tractors to replace hand hoes, and open markets for farmers to sell produce.

On health, Kibonde vowed to build well-equipped dispensaries and warned against negligence leading to deaths. He said his government would also provide interest-free loans to small traders.

Running mate Azza Haji Suleiman said health would be prioritised through a free service known as Makini Care. “Health is the foundation of all other plans.

With healthy citizens, everything is possible,” she said, urging voters not to be swayed by money. Deputy Chairperson and Ubungo parliamentary candidate Grace Ngonyani urged residents to seize the opportunity to vote for a local-born candidate.

Deputy Secretary Ramadan Bambo added that the party would redistribute land from a few leaders to the youth. “On 29 October, do not make a mistake.

Vote for Kibonde to lead the country towards development,” he said. .

A video on social media grimly showed Isakwisa Atupele Mwamasage’s last breath, a 39-year-old Tanzanian kicking his legs as two South African police officers pinned him to the floor, and no sooner than he wet his pants did he stop moving. His place and time of death have been disputed.

The onlookers said ‘Ras Isa’, as he was known by his friends, died on the scene, right next to where he set up his roadside hustle as a shoe cobbler. The police would later take his lifeless body and claim he died in the hospital after spending time behind bars.

His death is reminiscent of the death of an African American with a white police officer’s knee on his neck. This incident sparked anti-racism and Black Lives Matter protests in various American cities.

But unlike in the American case, this was a Black African man killed by Black African policemen. Ironically, it is in this country that Tanzanians died alongside native South Africans as they were fighting for their independence.

His death was not a separate individual case; throughout this year, social media groups belonging to Tanzanians living in South Africa have continuously announced deaths of their fellow countrymen, whose crime was to look for better lives outside their country’s borders. Even after Ras Isa’s demise, debates have raged on social media, speculating about what he did for a living.

The people knew him as a cobbler, but police said he was selling drugs, and after seeing him behave suspiciously, they approached him. That’s when he swallowed the drugs to hide the evidence.

But the questions remained: does the small amount of drugs he allegedly swallowed warrant death? Speaking to Mr Mohammed Msangi, a Tanzanian sailor who resides in KwaZulu-Natal, he said, In general, no one is immune to the violence in South Africa; all foreigners from other African countries are targeted, and even South Africans are affected by the wave of violence in the country. “Zimbabweans and Congolese are among the worst targeted communities; I think Tanzanians are fourth,” Mr Msangi said.

He further elaborated on the difference in lifestyle between Tanzania and the country he has called home for years now. He said, with the exception of academia, most young Tanzanians going to South Africa are going there knowing there are no jobs for them to do; they have no skill set or educational qualifications to join formal job sectors.

So as soon as they get to the country, they are absorbed into gangs and delve into illegal activities, from petty drug trade to pushing sachets of cannabis just to survive and settle in. The young Tanzanians in such a quick fortune, unfortunately, graduate from thieves to hardened criminals.

“It’s like stealing has been formalised as a regular job,” he said. They risk it all, and if they meet untimely death by the bullet, life goes on; it fazes no one.

More young people will keep doing the same thing that ended their colleague’s life. Most Africans living in South Africa illegally are accustomed to the growing animosity towards them.

Seeking refuge with the police force is not an option; Mr Msangi is all too familiar with the look of contempt they receive from the law enforcers. He narrated how, just a few weeks ago, a Tanzanian named Rajabu was stabbed to death by his South African wife in Durban, KwaZulu-Natal, and the wife was just briefly held at the police station and let go.

Life is cheap; all you have to do is survive the night. “Another Tanzanian, Mr Likizo, was stabbed by a fellow Tanzanian while fighting for a corner in the street.

Each wanted to put their goods for sale,” he said. While one would think the police force would be on the hunt for the assailant, Mr Msangi said that is never the case; all the killer has to do is move to another place and carry on with his life; the police will not bother to look for him.

“It’s like you can kill someone in Mbezi and move to Kariakoo and live your best life,” he elaborated. These fights break out, fighting for a corner, because in some cases, this is where they sell their drugs, he said.

“They sell batik and other stuff, but under the table, they sell illicit substances,” he added. The Tanzanian community in South Africa is still traumatised by the killing of Ras Isa.

The police spokesperson, Warrant Officer Joseph Swartbooi, promised an autopsy to determine what caused his death. Western Cape Provincial Police Commissioner Lieutenant-General Thembisile Patekile said the Independent Police Investigative Directorate (IPID) will be thorough with the investigation.

But Mr Isakwisa’s body has already been flown and buried in his hometown, Mbeya, Tanzania. While the world seems to have forgotten him, the videos of his heartbroken family weeping in church while saying their final goodbyes are a clear reminder of the faces and turmoil the violence has caused.

These are people, not just statistics. These are sons whose mothers grieve.

Lives shattered and dreams obliterated. Neither the South African government nor our embassy in Pretoria has explained in detail the recent deaths of these Tanzanians.

But Mr Msangi might understand why: “Our embassy knows some of these young Tanzanians are involved in illegal activities; hence, they just turn a blind eye,” he said. Whether Mr Isakwisa was a drug peddler, as insinuated by the Western Cape police in their case report, or he was simply a shoe cobbler, as his neighbours attested, I hardly see the South African government taking much time on it.

The Tanzania Ministry of Foreign Affairs of East African Cooperation has not even batted an eye. This is just another story with shock value that will fade into the background soon enough.

The Tanzanian media, on the other hand, would sensationalise morbid news rather than dig deeper. The bold headline ‘A Tanzanian has been killed in South Africa’ gets more clicks than ‘a petty thief murdered’; whether these young boys are criminals or not, every Tanzanian life should hold some value, and the right to life is universal and not based on your bank balance or lack of it.

“Death is everywhere in South Africa, especially in the African communities,” Mr Msangi said. “No one wants us here, so if we are murdered, the killers go unpunished,” he added.

Mr Mohammed has posted on his Facebook page too many Tanzanians who have died in South Africa; he can’t keep count of how many. Just recently, Mr Steven Bico Mwambeta was gunned down in Mtubatuba in KwaZulu-Natal.

Another case that he is sure will go unsolved. Humans have been habitual nomads, migrating continuously since the dawn of our species.

We are now obsessed with the borders. The very borders in Africa came as a result of the Europeans’ scramble to divide the continent.

The “Bondeni” dream has already turned into a nightmare and a gravesite, but who is to tell the youth whose unemployment in Tanzania is so dire that they have no choice but to risk it all? On social media, Tanzanians are urging their fellow countrymen to retreat and return home, but as a man, a growling stomach and dreams of a fancy life before growing old will always precede any logic and instinct to heed danger. The best we can do is start addressing the elephant in the room, call a spade a spade, and admit we have a problem that has been there for a decade, which is a right start.

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Dar es Salaam. Tanzania’s leading sports equipment manufacturer and retailer JustFit Sports Gear has officially launched its first-ever official Mainland Tanzania Premier League match balls, which are now set to be used in the ongoing competition.

This marks a significant milestone for local sports manufacturing and retail, as the Premier League had previously relied on imported match balls. The launch highlights the growing capacity of Tanzanian companies to produce high-quality sporting equipment for top-tier competitions.

Speaking with The Citizen yesterday, the firm’s managing director, Salim Salim, said the company has signed a two-year partnership with the Tanzania Premier League Board. Salim noted that they have introduced a high-quality match ball that will be used throughout the new season of the Tanzania Mainland Premier League.

In addition to the ball, he said they have also unveiled specially designed referee kits to be worn during all matches in the upcoming league season. “This move highlights the company’s commitment not only to football but also to enhancing the overall professionalism and branding of Tanzanian football,” said Salim.

He explained that the match ball itself is a Tanzanian innovation, reflecting a combination of creativity, uniqueness, and world-class quality. According to Salim, the design meets international standards, demonstrating that local talent can produce equipment capable of competing on a global level.

Salim added that the company plans to expand its product line further and continue collaborating with football authorities to strengthen the sport at all levels. For his part, Tanzania Football Federation (TFF) vice president Athuman Nyamlani commended the firm for the innovation, saying it enabled Tanzanian football to mark another milestone.

“This is a milestone for Tanzanian sports. For the first time, we have a locally designed football that meets professional standards.

We hope it inspires players and young talent across the country to take pride in locally made products,” said Nyamlani. He added that such innovations contribute significantly to the growth and modernization of football in Tanzania.

He noted that having a high-quality local football and referee kits enhances the professionalism of the league and ensures that the domestic game continues to improve in line with international standards. Justfit’s launch is part of a broader strategy to support sports development in Tanzania, promoting both locally manufactured products and a culture of excellence in football .