Category: The Nation – Nigeria

Hundreds of people trooped to the Emmanuel Iwanyanwu International Conference Centre (EIICC) on Tuesday to welcome President Bola Ahmed Tinubu to Imo State.

By 8 a.m., excited residents had begun streaming into the venue to catch a glimpse of the President, who is set to commission four signature projects: the EIICC, Concorde Hotel, the new twin flyover at Assumpta Cathedral Roundabout, and the Owerri-Mbaise-Umuahia road.

Security personnel worked tirelessly to manage the enthusiastic crowd, which included men, women, youths, traditional rulers, and other dignitaries.

Meanwhile, major roads such as Wetheral, Tetlow, and Bank leading to the Okigwe roundabouts were closed to vehicular traffic, causing some inconvenience as commuters trekked long distances to reach their destinations.

First Lady Oluremi Tinubu has expressed deep sorrow over the death of Ms. Somtochukwu ‘Sommie’ Maduagwu, a young news anchor with Arise News Television, describing her passing as painful and untimely.

Reacting in a post on her verified X handle, @SenRemiTinubu, on Tuesday, the First Lady said she was saddened by the tragic loss of ‘one of our young and brilliant minds in the journalism profession,’ noting that the late broadcaster was cut down in her prime.

‘Her death is painful and quite unfortunate. She has been cut down in her prime. I condole with the Chairman of Arise News Media, Chief Nduka Obaigbena, her family, friends, colleagues, and loved ones. It is my hope and prayer that the perpetrators will be apprehended as soon as possible and brought to book,’ Mrs. Tinubu wrote.

The First Lady prayed for the repose of Maduagwu’s soul and urged God to grant her family and associates the strength to bear the ‘irreplaceable loss.’

Maduagwu was reportedly killed in her Katampe, Abuja, residence during a robbery attack, a development that has sparked widespread outrage and grief across Nigeria’s media community.

In a night dedicated to celebrating excellence in brand building and strategic communication, Tolu Olanipekun, Head of Marketing at Mouka Foam, emerged as a beacon of industry leadership, clinching the coveted Outstanding Marketing Personality of the Year award at the Marketing Edge Awards 2025.

Held on Friday, September 26, at the Balmoral Event Hall, Sheraton Hotel, Ikeja, the ceremony brought together Nigeria’s most influential marketing professionals, brand custodians, and communications strategists.

The event, hosted annually by Marketing Edge, one of Nigeria’s foremost marketing and advertising publications, recognises individuals and organisations that have demonstrated exceptional innovation, consistency, and impact in the field.

Olanipekun’s recognition is a celebration of a remarkable career that spans over a decade and a half, marked by strategic excellence and an unwavering commitment to consumer-centric marketing. From her early days at Reckitt Benckiser, where she helped redefine brand narratives in the health, hygiene, and home care segment, to leading transformative campaigns at FrieslandCampina and now Mouka, her journey has been one of vision, grit, and growth.

Currently leading the marketing efforts at Mouka Foam, a trusted name in sleep and wellness products, Olanipekun has steered the brand through bold repositioning strategies that not only amplified its relevance but also deepened emotional connections with consumers. Her campaigns have consistently broken the clutter in a crowded media landscape, delivering both creative storytelling and measurable results.

Speaking at the event after receiving the award, an elated Olanipekun remarked: ‘This recognition is truly humbling. For me, it is not just an award but a call to keep raising the bar and delivering excellence. Marketing is about connecting brands to people in ways that add value to their lives, and I am grateful to my team and mentors who have been part of this journey.’

Her statement captures the essence of a marketer who sees beyond campaigns and billboards, one who believes in purpose-driven branding that touches lives.

Industry stakeholders have praised the choice of Olanipekun, one of this year’s honourees, citing her ability to blend creativity with commercial insight.

According to Marketing Edge, the selection was based on ‘her strategic influence in redefining brand narratives across multiple sectors, as well as her role in mentoring upcoming marketers and driving industry-wide innovation.’

Indeed, Olanipekun’s success story is not just about individual achievement but about the impact she continues to make on teams, brands, and the broader marketing ecosystem. Her leadership style, collaborative, curious, and always forward-thinking, has positioned her as a respected voice on industry panels and in executive boardrooms alike.

With this recognition, Olanipekun is poised to further solidify her role as a thought leader and trailblazer in Nigeria’s marketing and brand communication space. Whether through groundbreaking campaigns at Mouka or mentorship initiatives across the industry, her influence is set to expand in the years to come.