Otto Canon is a global sustainability leader committed to combating environmental degradation through recycling, tree planting, and policy advocacy. With over a decade of experience in social entrepreneurship and community development, he has collaborated with multilateral organisations to advance sustainable development. He is the founder and executive director of CleanCyclers; founder of SustainabilityUnscripted, and convener of the Global Sustainability Summit and Awards. A Fellow of the Royal Society of Arts (FRSA), Canon is dedicated to raising sustainability champions and building a planet where people and nature can thrive. In this interview with KENNETH ATHEKAME, he spoke on how sustainability can become Africa’s next trillion-dollar economic opportunity rather than just an environmental agenda and greatest potential to drive sustainable economic growth across Africa over the next decade. Excerpts:
How can sustainability become Africa’s next trillion-dollar economic opportunity rather than just an environmental agenda?
Sustainability has never been simply about protecting the environment; it is about building economies that can endure. It involves creating jobs, improving healthcare, strengthening food security, expanding energy access, restoring ecosystems and ensuring long-term prosperity. When sustainability is viewed as an economic strategy rather than a cost, the conversation changes completely. Africa has the world’s youngest population, abundant renewable energy resources, vast agricultural potential and extraordinary biodiversity. These are not merely challenges to manage; they are competitive advantages that can be transformed into economic wealth.
The next trillion-dollar opportunity lies in renewable energy, climate-smart agriculture, circular manufacturing, sustainable infrastructure, healthcare innovation, green logistics, climate technology, carbon markets, sustainable finance and nature-based solutions. Each of these sectors can generate investment, create jobs and stimulate industrial development.
A good example is the 100 million Tree Planting Initiative, recently launched at the Global Sustainability Summit at the House of Lords, Palace of Westminster, London. The initiative will include food-bearing and commercially valuable trees such as mango, avocado, cashew, cocoa and coffee.
Beyond environmental restoration, the initiative is designed to support economic development through agroforestry, improved food security, biodiversity conservation, carbon sequestration and green employment. It also presents opportunities to strengthen rural livelihoods and develop carbon-market activities, subject to appropriate verification and regulatory requirements.
The Global Sustainability Summit has also evolved beyond a conference into a platform for action, facilitating bilateral, trilateral and multilateral partnerships among governments, businesses, academia, investors, development institutions and civil society. These collaborations span renewable energy, healthcare, environmental restoration, the circular economy, sustainable agriculture, climate finance, innovation and education.
Ultimately, sustainability must be understood as an engine of investment, diplomacy and economic transformation. I often say that sustainability is not simply about saving the planet; it is about creating a future in which people, businesses and nations can thrive together. When we align people, planet and profit, sustainability becomes one of Africa’s greatest economic opportunities.
Which industries have the greatest potential to drive sustainable economic growth across Africa over the next decade?
Several industries stand out because they can address multiple economic and social challenges simultaneously.
Renewable energy is fundamental because no economy can grow sustainably without reliable and affordable power. Expanding solar, wind and other clean energy sources can improve electricity access, support industrialisation and reduce energy-related emissions.
Agriculture and food processing also offer enormous opportunities. Africa produces significant quantities of agricultural commodities but continues to face challenges in local processing, food security and value addition. Investing in agro-processing, storage, logistics and modern farming can reduce post-harvest losses, strengthen food systems and create employment.
Healthcare innovation and medical logistics will become increasingly important as the population grows and demand for accessible, quality healthcare increases.
The circular economy, including recycling, waste-to-energy, resource recovery and sustainable manufacturing, offers another major opportunity to transform waste into valuable economic assets.
Through CleanCyclers, we are demonstrating how specialised areas such as solar panel recycling can support the recovery of valuable materials, reduce environmental risks associated with improperly discarded panels and create opportunities for skilled green employment. As solar energy adoption expands across Africa, responsible end-of-life management of solar panels will become increasingly important. With the right infrastructure, technology and regulatory support, this could help establish new recycling and resource-recovery industries.
Technology and artificial intelligence will also transform education, healthcare, agriculture, environmental monitoring and financial inclusion. Green construction, sustainable housing, electric mobility, climate finance, carbon markets, biodiversity conservation and ecosystem restoration offer further opportunities.
The key is integration. These sectors should reinforce one another rather than operate in isolation. Platforms such as the Global Sustainability Summit can help connect governments, investors and innovators to develop partnerships, mobilise capital and accelerate sustainable investment.
How can African governments create policies that attract sustainable investment while accelerating economic development?
Investors value certainty as much as opportunity. Governments must therefore establish stable, transparent and predictable policies that encourage long-term investment.
This requires reducing unnecessary bureaucracy, simplifying licensing and permitting processes, addressing corruption and ensuring that regulations are consistently implemented. Investors also need confidence in the rule of law, contract enforcement and the protection of legitimate investments.
Public-private partnerships should play a more prominent role in financing sustainable development. Governments cannot meet all infrastructure and development needs through public spending alone, but they can create an enabling environment that encourages private capital to participate.
The Global Sustainability Summit has highlighted the importance of policy dialogue by facilitating engagements among governments, development partners, investors and private-sector leaders. Such discussions can help identify investment opportunities across renewable energy, sustainable healthcare, environmental restoration, circular economy initiatives and climate finance.
Governments should also consider targeted tax incentives for viable green industries, investment guarantees, improved infrastructure, accessible financing and effective regulatory frameworks. These measures must be transparent, carefully designed and linked to measurable development outcomes.
Most importantly, policymakers must look beyond political cycles. Sustainable development requires continuity, long-term planning and institutions capable of implementing policies consistently, even when administrations change.
Good policies attract investment, while good governance builds the confidence needed to retain it.
What role should African entrepreneurs and the private sector play in building a green economy that creates jobs and prosperity?
Entrepreneurs are not simply participants in the green economy; they are among its most important architects. Innovation often begins with people willing to approach familiar problems differently. African entrepreneurs understand local markets, consumer needs and community challenges, positioning them to develop practical, scalable and commercially viable solutions.
The private sector should invest in clean technologies, sustainable supply chains, workforce development, circular manufacturing and local industrialisation. Businesses must also recognise that sustainability is no longer merely a corporate social responsibility activity. It is increasingly a business consideration that affects operational efficiency, competitiveness, investment and access to markets.
Companies that use resources efficiently, reduce waste and develop environmentally responsible products can create new revenue streams while lowering certain operating costs and environmental risks.
Through CleanCyclers, we are demonstrating how sustainability-driven enterprises can address environmental challenges while developing commercial opportunities. Solar panel recycling, advanced resource recovery and circular economy innovation can help build industries that create employment, recover valuable materials and reduce dependence on virgin resources.
However, entrepreneurs need access to finance, appropriate technology, skilled workers, reliable infrastructure and supportive regulation to scale their businesses.
The most competitive businesses of the future will increasingly be those that combine financial performance with measurable environmental and social benefits.
How can Africa leverage innovation, artificial intelligence and technology to address sustainability challenges and remain globally competitive?
Artificial intelligence presents significant opportunities to accelerate sustainable development across Africa.
AI can improve agricultural productivity through precision farming, support disease diagnosis, reduce energy waste, strengthen disaster forecasting, improve supply-chain efficiency, monitor forests and expand access to education through personalised learning.
It can also improve the management of environmental restoration initiatives such as the 100 million Tree Planting Initiative. Digital tools can help map degraded landscapes, monitor tree survival, assess biodiversity recovery, identify climate risks and measure carbon sequestration. Reliable monitoring and verification would also strengthen transparency and accountability for investors and development partners.
However, technology alone is not the solution. It must address real problems and deliver measurable benefits to communities and businesses.
Africa must move beyond being a consumer of technologies developed elsewhere and become a creator of solutions tailored to its own needs, while also developing technologies that can compete in global markets.
The continent has talented young innovators, researchers and entrepreneurs. What they need are investment, mentorship, reliable infrastructure, research support and opportunities to scale their ideas.
We must also invest in digital skills, data infrastructure, responsible AI governance and affordable connectivity to ensure that technological progress benefits more than a small segment of society.
By combining African creativity with emerging technologies, the continent can strengthen its competitiveness and contribute meaningfully to global sustainability solutions.
Climate finance remains a major challenge. What practical steps can African countries take to attract more investment for sustainable development?
The first step is to develop bankable projects that can meet investors’ financial, technical and environmental requirements.
Although Africa has significant investment opportunities, many projects struggle to secure financing because of inadequate preparation, limited access to project-development capital, regulatory uncertainty and concerns about governance and implementation.
Governments and development institutions should strengthen project-preparation facilities, improve financial transparency, establish credible monitoring and reporting systems, and develop stronger institutional frameworks.
Africa should also expand the use of green bonds, blended finance, carbon markets, sovereign sustainability funds and regional investment platforms. Blended finance, in particular, can help mobilise private investment by using public or development capital to reduce specific risks that might otherwise discourage commercial investors.
Platforms such as the Global Sustainability Summit can help bridge the gap between project developers and potential sources of capital by connecting African initiatives with governments, development finance institutions, philanthropies, private investors and strategic partners.
However, these connections must translate into well-structured projects, clear financing arrangements and measurable results.
Climate finance should not be viewed solely as aid. It should also be recognised as an opportunity to invest in infrastructure, technology, industrial development and resilient economic systems. Africa must strengthen its capacity to prepare projects, demonstrate returns and build the trust required to attract long-term capital.
Africa is rich in natural resources. How can the continent create more value locally instead of exporting raw materials?
This is one of Africa’s greatest economic opportunities. For decades, many African economies have relied heavily on exporting raw materials while importing finished products at substantially higher prices. That pattern limits the value retained within the continent and constrains opportunities for industrial development.
We must invest more in local processing, manufacturing, refining, research, innovation and industrial infrastructure.
Instead of exporting cocoa beans alone, African countries should expand the production and export of processed cocoa products and premium chocolate. Rather than exporting raw minerals without further processing, countries should develop viable mineral-processing industries and, where commercially and technologically feasible, manufacture battery materials, electric-vehicle components and other advanced products.
Similarly, timber-producing countries can develop furniture manufacturing and engineered wood industries rather than relying predominantly on raw timber exports.
The circular economy offers another important pathway. Through the recycling of electronics, batteries and solar panels, Africa can recover valuable materials, reduce waste and strengthen resource security. This can create additional industrial opportunities while reducing pressure on natural resources.
Achieving this transformation requires reliable energy, transport infrastructure, technical skills, access to finance, research capacity and policies that encourage local production without undermining competitiveness.
Value addition creates opportunities for higher incomes, skilled employment, technology transfer and stronger domestic industries. Africa must progressively move from being primarily a supplier of raw materials to becoming a producer of competitive, high-value goods.
How can sustainability empower young Africans, create millions of jobs and reduce poverty?
Africa’s greatest resource is its people. With a large and youthful population, the continent has an opportunity to turn its demographic advantage into an engine of inclusive economic growth.
Achieving this will require investment in green skills, technical education, entrepreneurship, digital innovation, renewable energy, sustainable agriculture and circular economy businesses.
Sustainability initiatives can generate employment across a wide range of activities, from engineering and manufacturing to recycling, environmental monitoring, logistics, agricultural processing and ecosystem restoration.
The 100 million Tree Planting Initiative illustrates how environmental programmes can also support livelihoods. Beyond planting trees, the initiative can create opportunities in nursery development, seedling supply, land preparation, agroforestry, logistics, digital mapping, biodiversity monitoring, carbon measurement and long-term land management.
For these benefits to be sustainable, projects must provide appropriate training, fair compensation and meaningful participation for local communities. Tree planting must also be supported by suitable species selection, land rights safeguards, maintenance and long-term monitoring to ensure that the trees survive and ecosystems improve.
Young people should not simply be beneficiaries of sustainable development; they should be its leaders, innovators and entrepreneurs.
With access to skills, finance, mentorship and markets, young Africans can build businesses, create jobs and contribute to reducing poverty. The objective must be to move beyond short-term employment towards productive, dignified work that supports long-term economic security.
If Africa gets sustainability right, what could the continent look like by 2050 economically, environmentally and socially?
I envision an Africa that is energy-secure, food-secure, technologically advanced, economically resilient and globally influential.
It would be a continent where cities are increasingly powered by clean energy, healthcare is more accessible, and agricultural systems can feed domestic populations while supplying international markets.
I see innovation hubs competing globally, local industries creating higher-value products, and circular economy businesses turning waste into resources. I also see restored landscapes, healthier ecosystems and more resilient communities that are better equipped to withstand climate-related risks.
Initiatives such as the 100 million Tree Planting Initiative could contribute to restoring degraded land, strengthening agroforestry, supporting rural livelihoods and generating environmental benefits, provided they are implemented effectively and sustained over time.
I also envision African institutions playing a stronger role in international sustainability discussions, building partnerships that advance investment, research, technology transfer and practical solutions to shared global challenges. Platforms such as the Global Sustainability Summit can contribute by connecting stakeholders and supporting collaboration across borders.
Socially, I see a continent where women, young people and rural communities participate more fully in economic growth, and where more people can find meaningful opportunities within their own countries.
This future will not emerge automatically. It will depend on the quality of leadership, the strength of institutions, the consistency of public policies and the willingness of governments and businesses to make long-term investments.
Africa has the resources, talent and entrepreneurial potential to achieve this vision. The challenge is to convert those advantages into measurable improvements in people’s lives.
What is your message to African leaders, investors and the international community about Africa’s potential to lead the next era of sustainable growth?
My message is simple: Africa should no longer be viewed only through the lens of its challenges. It must be recognised as a continent with significant investment opportunities, entrepreneurial talent, natural resources and the capacity to develop solutions to global problems.
To African leaders, I say: lead with courage, integrity and long-term vision. Invest in people, strengthen institutions, provide reliable infrastructure and create an environment in which innovation and enterprise can flourish.
To investors, I say that Africa offers opportunities to generate financial returns while addressing some of humanity’s most pressing challenges. These opportunities span renewable energy, sustainable agriculture, healthcare, circular manufacturing, infrastructure, climate technology and environmental restoration. Realising them requires rigorous project assessment, responsible investment and a long-term commitment to local value creation.
To the international community, I say that meaningful partnerships must be built on mutual respect, shared responsibility and shared prosperity. Work with Africa, not merely for Africa.
Through the Global Sustainability Summit, we have brought together stakeholders from different countries and sectors to explore bilateral, trilateral and multilateral partnerships across renewable energy, climate finance, sustainable healthcare, environmental restoration, the circular economy, agriculture, education and innovation. The priority now is to translate these engagements into practical projects, investment commitments and measurable outcomes.
The 100 million Tree Planting Initiative is another expression of this ambition. Beyond its environmental objectives, it has the potential to support food security, rural livelihoods, biodiversity conservation, green employment and climate resilience, provided implementation is backed by adequate financing, effective monitoring and long-term community participation.
Through organisations such as CleanCyclers, we are also demonstrating how circular economy solutions, including solar panel recycling and advanced resource recovery, can help reduce environmental risks, recover valuable materials and create new industrial opportunities.
Our generation has a unique opportunity to redefine Africa’s development trajectory. If we approach sustainability as a catalyst for innovation, industrialisation, investment and inclusive growth, we can build economies that are more resilient, competitive and prosperous.
Africa possesses the talent, natural resources, entrepreneurial spirit and potential partnerships needed to play a leading role in the next era of sustainable development.
The future belongs to those who build it, and Africa must be ready to lead.