The Electronic Media Content Owners Association of Nigeria (EMCOAN) recently convened the 4th Nigerian Electronic Media Content Exhibition and Awards (NEMCEA), bringing together industry leaders and policymakers to tackle the challenges and opportunities in the nation’s burgeoning creative sector.
The two-day event, which was held at the Radisson Blu Hotel in Ikeja, focused on the critical theme of ‘Sustainable Content Creation in a Fragmented Media Space.’
NEMCEA, an annual initiative launched in 2022 by EMCOAN-the umbrella body for CEOs of media production companies-serves as Nigeria’s premier content marketplace.
The 2025 edition featured a robust Content Market/Exhibition, an insightful Conference/Master Class, and an industry awards ceremony.
EMCOAN President, Adeniji Omirin, welcomed guests to the 2025 edition, while underscoring NEMCEA’s role as a marketplace of ideas, a hub for collaboration, and a celebration of excellence.
He highlighted the reality of today’s media landscape, where audiences are dispersed across numerous platforms, yet the demand for high-quality local content remains consistently strong. Omirin stressed that the industry’s collective task is to find innovative ways to create, distribute, and monetize content sustainably.
Reflecting EMCOAN’s forward-thinking approach, the event included an AI Master Class. Omirin explained that this addition was essential to ensure the Nigerian industry keeps pace with global digital transformation while also fostering a crucial discussion around the ethical standards that must guide the use of artificial intelligence in content creation.
The Minister of Information and National Orientation, Alhaji Idris Mohammed Malagi, represented by Voice of Nigeria DG Jibrin Baba Ndache, commended the organizers for their commitment to professional standards and cultural preservation.
He acknowledged the significant challenges facing the media sector-including funding, intellectual property protection, and digital transition-but reaffirmed the ministry’s dedication to creating an enabling environment for content creators and shaping Nigeria’s positive global narrative.
NEMCEA’s Project Director, Alayande Stephen, reinforced the timely relevance of the event’s theme, noting that while fragmentation presents challenges, it offers a monumental opportunity for those who can adapt, innovate, and create content that truly connects.
Alayande also emphasized that NEMCEA is the definitive platform for showcasing this spirit of resilience and innovation.A highlight of the conference was the address by former Minister for Information and Culture, Alhaji Lai Mohammed.
He provided compelling statistics illustrating the rapid shift in audience consumption-from the decline of linear TV to the explosion of online video, which now commands about 32% of total advertising spend. Mohammed stressed that content released solely on traditional terrestrial platforms is missing a significant portion of its potential audience.