What Is COP30 And Why Does It Matter For The Climate?

COP30, the UN’s climate change conference, is taking place this November inBrazil.It comes astheworldfacesthe increasingly devastating impacts of climate change and amid intense geopolitical turmoil.

A key task facing governments ahead of the conference is to submit new national climate plans, known as ‘Nationally Determined Contributions’ or ‘NDCs’. COP30 will likely also center around money, climate change adaptation, and the energy transition. With the US leaving the landmark Paris Agreement (for a second time), the conference will inevitably serve as a moment to take stock of how global climate efforts are proceeding in a highly challenging geopolitical context. What is a COP?

The ‘COP’ is the UN’s annual climate change conference.

It brings together nearly all countries in the world to negotiate the multilateral response to climate change and monitor progress made.

The word ‘COP’ is shorthand for ‘Conference of the Parties’, with the ‘Parties’ being the signatory governments to the UN Framework Convention on Climate Change (UNFCCC).

The ‘COP’ is the UN’s annual climate change conference.

It is shorthand for ‘Conference of the Parties.’ The first COP (COP1) took place in Berlin, Germany, in 1995.

The 30th COP (COP30) will be held in Belém, Brazil, from 10 to 21 November 2025.

The ‘Presidency’ of the COP rotates on an annual basis.

Brazil will preside over this year’s conference, andAndréAranha Corrêa do Lago, a Brazilian veteran climate diplomat, has been appointed COP30 President.

Brazil will formally assume the COP presidency from Azerbaijan (host of COP29) at the opening of the conference. Why is COP30 important?

Climate change is already causing severe devastationglobally, andastemperatures continue to rise, the risks are increasing too.

In the 2015 Paris Agreement, governments committedtolimitthe rise inthe global average temperature to ‘well below’ 2°C above pre-industrial levels, ideally 1.5°C. Progress towards these goalsis, however, way off track.

Every five years, the signatory governments to the Paris Agreement are requested to submit new national climate plans (Nationally Determined Contributions, NDCs).

These generally include a numerical target for how much a country should have reduced its emissionsby a certainyear(e.g,2030or2035).

SomeNDCs also contain adaptation measures and/or outline policies, strategies, and actions to promote low-emission development.

The idea is that, when put together, the NDCs should collectively be ambitious enough to keep warming in line with the goals of the Paris Agreement.

In 2025, a new round of NDCs is due.

Submitting these plans is arguably the most important task facing governments ahead of COP30, and the level of ambition of the NDCs will undoubtedly be one of the measures against which the success of the conference will be judged. Will countries’ NDCs be ambitious enough?

The formal deadline for submitting new NDCs was 10 February 2025, but 95 percent of governments missed it.

Since then, a handful of additional governments have submitted, but most have yet to do so – including major economies such as China and the EU.

Brazil is encouraging governments to publish theirplansby September2025,sothatthey can be incorporated into a stocktaking report that will be released ahead of COP30.

The lastsuch report was published in October 2024.

It is estimated that full implementation of the NDCs available at that point would lead to a 5.9 percent reduction in emissions by 2030, compared to the 2019 level.

For comparison, the UN’s Intergovernmental Panel on Climate Change (IPCC) estimates global emissions would need to fall by 43 percentby2030tobe inlinewiththe1.5°Ctarget.

There is,therefore, a largediscrepancybetween the targets needed and those that exist.

The NDCs submitted in the run-up to COP30 are unlikely to close this gap.

It will therefore be important for the conference to respond by setting out a pathway for accelerating climate action in the years ahead. What are the other key topics at COP30?

The money issue Developing countries need finance to reduce their emissions, adapt to the impacts of climate change, and deal with the devastation it is causing (known as ‘loss and damage’).

The provision of ‘climate finance’ therefore plays a critical role in the climate talks.

At COP29 in 2024, it was agreed that developed countries would ‘take the lead’ in mobilizing USD 300 billion per year by 2035 to support climate action in developing countries.

In addition, ‘all actors’ would work together to enable finance of at least USD 1.3 trillion annually – from all public and private sources – to flow to developing countries by that same year.

Azerbaijan and Brazil have been tasked with developing a roadmap to guide effortsto reach the USD 1.3 trillion.

This ‘Baku to Belém Roadmap’ will be released in October 2025 and discussed at a high-level event at COP30.

The roadmap is not subject to negotiation by governments, andthemeasuresitidentifieswill not be legally binding.

It does, however, have the potential to inject positive momentum into the climate talks and facilitate the delivery of the USD 1.3 trillion.

To be useful, the roadmap will need to be relatively detailed and speak to stakeholders within, as well as outside, the formal remit of the UNFCCC.

It will also be necessary to build confidence around itsimplementation. Promoting adaptation Astemperaturesrise,it grows evermore important to enhance resilience and adapt to the impacts of climate change.

The Paris Agreement established a ‘global goal’ on adaptation (GGA), but it was relatively vaguely defined, which limited its usefulness.

To addressthis, governments adopted a framework atCOP28toguide the implementationof the GGA.

At COP30, they will need to agree on indicatorsto track progress made.

Some governments and civil-society organizations are also pushing for a new ‘adaptation finance goal’ to be set at COP30, as the current one (agreed at COP26) expiresthis year.

Finally, the incoming COP30 Presidency is encouraging governments to submit ‘National Adaptation Plans’, to be used as ‘strategic roadmaps to build resilience in the years ahead’. What about transitioning away from fossil fuels?

Two years ago at COP28 in the United Arab Emirates, governments agreed to ‘transition away from fossil fuels in energy systems’ which was to be done ‘in a just, orderly and equitable manner . to achieve net zero by 2050 in keeping with the science’.

This commitment was made as part of the outcome of the first ‘Global Stocktake’ (GST) and was widely regarded as an important breakthrough.

At COP28, governments also committed to tripling renewable energy by 2030 and doubling the average annual rate of energy efficiency improvements globally within the same timeframe.

Akey question since then has been howto advance andmonitorthe implementationofthese goals,whichhas causedmajor controversydue to diverging national interests.

The topic will once again be on the table at COP30, but it remains unclear to what extent progress can be made.

Brazil hasindicated the conference could result in a roadmap to guide a ‘plannedandjusttransitiontoendfossilfuels’.

Ithas alsobeencommunicatedthatthe ‘Action Agenda’ (which brings together sub-national governments, civilsociety organizations, businesses, and other sub-national actors) should supportthe implementationoftheGST,including its commitments on the energy transition.

There is,moreover, anopportunity toutilizenegotiation tracks such as the ‘UAE dialogue on implementing the GST outcomes’, the ‘Just Transition Work Program’, and/or a possible COP30 ‘cover decision’ to advance the goals.

All thatsaid, arguably the most important thing is that governments include concrete and ambitiousmeasurestofurtherthe energy transition in their own new NDCs.

How is Trump affecting international climate diplomacy?

On his first day in office in January 2025, President Donald Trump initiated the process of withdrawing the US from the Paris Agreement, which he described as a ‘rip-off’ while pledging to ‘drill, baby, drill’.

Since then, the administrationhasundertakenfurthermeasureswithsignificantbearingonclimate change.

These include gutting substantial parts of the ‘Inflation Reduction Act’ and rescinding other environmentalregulations;withdrawing theUS from climate-related organizations and initiatives;proppingupthe coalindustry;undermining and censoring climate science; and dismantling the USAID.

TheUS is also using, orthreatening to use, varioustoolstodiscourageothernationsfrompursuing climate action.

The withdrawal of the world’s second-largest emitter – and itslargest economy – from global climate effortshassignificant consequences.US emissions arenowprojectedtofallmuchmore slowly than had previously been the case.

The US stepping back could also reduce pressure on other countries, not least in the Global South, to submit ambitious NDCs.

And then there is the financing aspect.

The US has cut its aid budget dramatically, and several other rich countries, such as the UK, France, and Germany, have announced they are making reductions too. Lower levels of climate and development finance, along with higher US tariffs, affect the ability of developing countries to pursue ambitious climate action.

It could also undermine trust among countries and make it more difficult to reach agreements at COP30.

However, so far, no other country has followed the US in withdrawing from the Paris Agreement. What about the Advisory Opinion from the ICJ – what impact might that have?

On 23 July 2025, the International Court of Justice (ICJ) issued its highly anticipated ‘Advisory Opinion’ on the obligations ofstates in respect to climate change.

The court found thatstates have far-reaching obligations under international law to protect the climate system and that the legal consequences of breaching such obligations could include making reparations.

The ICJ’s advisory opinions are not legally binding, but they have great legal weight and moral authority.

It is too early to know precisely what impact the recent ruling will have on the COP process, but it could be substantial.

For example, the ICJ found that the Parties to the Paris Agreement have a legal obligation to submit NDCs capable of making an ‘adequate contribution’ to the achievement of the 1.5-degree target, and that they must also put in place measures to enable the implementation of these plans.

This couldimpactNDCambitioninthe run-up to COP30.

Is there too much focus on the COPs?

Even before President Trump returned to the White House, the implementation of the Paris Agreement was way off track.

In light of this, wide-ranging discussions are taking place over how to reform the COP process to make it more effective. Proposals range from introducing voting rules to putting in place criteria for selecting COP hoststo streamlining negotiation agendas.

Brazil has communicated that COP30 should constitute the moment the world transitions to a ‘post-negotiation’phase, andthat effortsmust focuson’action’ and’implementation'(of commitments made) going forward.

In an interview on Chatham House’s The Climate Briefing podcast, the CEO of COP30, AnaToni, commentedthattheCOPsonly constitute a ‘moment in the year.’ She said what matters most is what governments, businesses, and citizens do during the rest of the time.

In this vein, Brazil has placed the concept of a global ‘mutirão’ – a global mobilization – at the heart of its diplomatic strategy.

The idea is to stimulate bottom-up global climate action across a range of actors, such as citizens and businesses.

Shah Muzakker Appointed as Honorary Consul of Croatia

Kazi Shah Muzakker Ahmadul Hoque has been appointed as the Honorary Consul of the Republic of Croatia to Bangladesh.

On May 29, 2025, the Honorable President of Croatia, Mr. Zoran Milanovic, officially conferred this responsibility upon him.

Subsequently, the Government of Bangladesh has granted him the Exequatur, thereby formally recognizing his appointment and authorizing him to carry out the responsibilities entrusted by Croatia on 18 August, 2025.

In response to his appointment, Kazi Shah Muzakker Ahmadul Hoque stated, ‘This appointment is not only an honor but also a profound responsibility.

I hope to contribute towards strengthening the bonds of friendship, cooperation, and mutual development between Bangladesh and Croatia.’ Croatia is a picturesque country in Southeast Europe, located along the Adriatic Sea.

Woman, Daughter Electrocuted to Death in Narayanganj

Awoman and her daughter died after being electrocuted after a live wire of a water pump came in contact with the floodwater in front of their house in Fatullah upazila of Narayanganj recently, police said.

The victims are Rokhsana Parvin, 50, of Sheharchar, and her daughter Lamia Akhter, 24.

The incident took place in the Sheharchar area, said Fatullah Model Police Station Officer-in-Charge Shariful Islam.

Family members said Lamia was a third-year student of Narayanganj’s Government Tolaram College.

Sub-Inspector Kazi Abul Bashar of Fatullah Police Station said waterlogging is a common problem in the area during the rainy season.

The family had installed an electric pump to drain the floodwater.

MoF Urged to Convert BPC’s Tk 274.20b Arrear Debts into Subsidy

Energy and Mineral Resources Division (EMRD) has urged the government to convert Bangladesh Petroleum Corporation’s (BPC) Tk 274.20 billion worth of outstanding debt into subsidies.

The state-run BPC owes such accumulated debt to the government on account of its losses because of selling petroleum products at lowerthan-procurement prices.

The EMRD in a recent letter sought the Finance Ministry’s necessary steps in this connection, according to officials. When contacted, a senior BPC official said, “EMR division has already made an appeal to the Ministry of Finance (MoF) for taking necessary steps so that the BPC gets rid of its debt burden.” Officials at the MoF said they will scrutinize the EMRD’s plea for converting the BPC’s outstanding debts into subsidy.

They, however, said it will take some time to make a decision on the issue.

Two PWD Engineers Punished for Rooppur Irregularities

The Ministry of Housing and Public Works has taken disciplinary action against two officials of the public works department over abnormal expenses in the Rooppur Green City project in Pabna. Deputy assistant engineer Md Shahin Uddin has been compulsorily retired, while deputy assistant engineer Md Alamgir Hossain has been demoted to a lower pay grade, following findings of the investigations by the ministry and PWD, according to a Press Information Department handout, issued recently.

The probe, conducted over allegations of inflated costs in purchasing and installing furniture for the 16th and 20th floor buildings of the project in 2019, found both engineers guilty of misconduct under government service rules.

The aforesaid capital punishments were given in separate orders, signed by Md Nazrul Islam, secretary of the Ministry of Housing and Public Works, on the order of the president.

LPG Price Down in September

The government has reduced the price of LPG by Tk 0.25 per kg for September as international raw material costs stayed flat, according to the Bangladesh Energy R e g u l a t o r y Commission (BERC).

The price of LPG was set at Tk 105.87 per kg, down from Tk 106.11.

Accordingly, a 12kg cylinder – the most popular form – will now sell for Tk 1,270 instead of Tk 1,273.

A 15kg cylinder will sell for Tk 1,588, a 20kg cylinder for Tk 2,117, a 25kg cylinder for Tk 2,647, a 35kg cylinder for Tk 3,705, and a 45kg cylinder for Tk 4,764.

The price of reticulated LNG for homes has been set at Tk 102.12 per kg, while the Autogas price has been set at Tk 58.15 per liter.

Illegal Factories Shut Down, Banned Polythene Seized in Drives

Mobile courts and drives were conducted recently, simultaneously in the capital and across several districts of the country.

A mobile court led by Sabrina Rahman, Senior Assistant Secretary of the Ministry of Environment, Forest and Climate Change, and Executive Magistrate, was conducted in Dhaka’s Bosila area. During the operation, one institution was fined Tk 20,000 for occupying roads and keeping construction materials in open spaces, while several building owners and contractors were cautioned.

Under the Bangladesh Environment Conservation Act, mobile courts in Feni, Sirajganj, Kishoreganj, Jhenaidah, Narayanganj, and Dhaka city’s Chawkbazar, Imamganj, and Swarighat areas conducted seven antipolythene drives.

These resulted in 15 cases, fines totaling Tk 62,000, and the seizure of 275 kg of banned polythene.

Additionally, electricity connections of three illegal polythene factories were cut off, and the factories were sealed.

Air Pollution Reduces Bangladesh’s Average Life Expectancy by 5.5 years: Report

Arecent Air Quality Life Index (AQLI) report by the University of Chicago’s Energy Policy Institute found that air pollution reduces Bangladesh’s average life expectancy by 5.5 years, making it the greatest external threat to life expectancy and more impactful than smoking or malnutrition.

To address this critical issue, the Center for Atmospheric Pollution Studies (CAPS), in collaboration with the National Alliance on Cities for Children and Youth and Save the Children in Bangladesh, organized a two-day training program titled ‘Air Action Leaders: From Data to Impact – Training on Air Quality Monitoring and Report Writing’ on 28-29 August in Dhaka recently.

The workshop aimed to enhance the skills of youth in air quality monitoring and report preparation, combining important theoretical modules with practical, hands-on training.

The youth mobilization partners for this program included Prochesta Foundation, Amrai Agami, and the Youth Foundation of Bangladesh.

Jonathan’s Tenure, A Disaster – Presidency

The Presidency has attacked former President Goodluck Jonathan over speculation that he may contest the 2027 presidential election, describing his six years in office as a disaster.

There have been renewed calls, particularly from the North, urging Jonathan to return to the presidential race as coalition efforts to unseat President Bola Ahmed Tinubu in 2027 gain momentum.

Several PDP leaders, including former Jigawa Governor Sule Lamido and Bauchi State Governor Senator Bala Mohammed, have publicly called on the Bayelsa-born politician to run.

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Last week, Jonathan visited the African Democratic Congress (ADC) National Chairman, Senator David Mark at his Abuja residence.

Mark was Senate President during the administration of Jonathan between 2010-2015.

While the ADC’s National Publicity Secretary, Mallam Bolaji Abdullahi, told Daily Trust the visit was private, observers believe it could be linked to 2027 permutations, with the ADC said to be considering the acceptability of a Jonathan candidacy.

Jonathan, who lost his re-election bid to Muhammadu Buhari in 2015, is believed to be showing renewed interest in the political arena.

Though he has yet to declare formally, his appeal, according to insiders, lies in the constitutional term-limit provision that allows him to serve only one more term-a prospect seen as a strategic option in balancing the power rotation debate between North and South.

During the PDP state congress in Niger at the weekend, former Minister of Information Professor Jerry Gana said Jonathan would contest and could even defeat the ruling APC in 2027.

That remark appeared to trigger a sharp response from the Presidency.

Bayo Onanuga, Special Adviser to the President on Information and Strategy, in a statement on Monday, described Jonathan’s tenure as a disaster, while stressing that he is free to run.

‘President Tinubu will wholeheartedly welcome him if he decides to enter the race. But Jonathan will have his date in court. The jury will determine whether Jonathan, who was sworn in twice as president, satisfies constitutional requirements and is eligible to contest the presidency and be sworn in, if successful, for a third term,’ Onanuga said.

He accused Gana of attempting to draft Jonathan into the race on the platform of the ‘discredited’ PDP, which he said left behind ‘economic ruins after 16 years of bad governance.’

‘Gana even deluded himself, asserting that the former president would defeat Tinubu to reclaim power after 12 years. He is free to engage in his usual comedy; after all, Jonathan’s entering the race would provide another job for the Niger State-born former university don.’

He said politicians like Jerry Gana only want to lure him into the race to satisfy their interests.

‘However, we should caution former President Jonathan to be wary of the PDP sugar-coated cheerleaders. Politicians of Jerry Gana’s ilk merely want to lure him into the race to satisfy their personal, political, religious, and ethnic interests. They will abandon him midstream, as they did in 2015, and leave Gentleman Jonathan in the lurch,’ he added.

The Presidency maintained Jonathan would have to convince Nigerians that he had anything new to offer ‘after his disastrous six years, for which they voted him out in 2015.’

Onanuga also revisited Jonathan’s record, accusing his administration of lacking any clear economic agenda, engaging in frivolous spending, and running the country into crisis.

He said, ‘Shorn of all those selfish considerations for which some PDP big guns find his candidacy appealing, President Jonathan will also have his encounter with the people as to whether he has anything new to offer after his disastrous six years, for which they voted him out in 2015.

‘The nation’s economic downturn, which President Tinubu is working very hard to overcome, actually began under President Jonathan. The Jonathan administration severely damaged the economy, and all key indicators declined under his watch.

‘Under him, the so-called business moguls allocated foreign exchange to import fuel, simply pocketing the dollars without importing anything. Some of those big men still have court cases on the issue today.

‘Jonathan and his National Security Adviser, Col. Sambo Dasuki (rtd), freely distributed security funds to friends and cronies.’

According to Onanuga, in 2010, President Jonathan inherited a total of $66 billion, of which $46 billion was in foreign reserves and $20 billion in the noble-but-abused Excess Crude Account.

‘By 2015, when the people democratically removed him from office, the foreign reserves had fallen below $30 billion, and the Excess Crude Account had been depleted to $2 billion, despite generating record revenue from crude oil sales that the country had never achieved in more than 25 years combined.

‘It is on record that between 2010 and 2013, crude oil sold for an average of $100 per barrel. By December 2014, however, the Jonathan-led Federal Government could no longer pay salaries to Federal Civil Servants. At least 28 states across the country owed workers huge salary arrears.’

By contrast, he said, President Tinubu has taken bold decisions in the past 28 months to reset the economy, including removing the ‘ruinous’ fuel subsidy and abolishing multiple exchange rates.

‘The President has stabilised the economy. In Q2 2025, GDP grew by 4.23 per cent, the highest in four years and above the IMF’s 3.4 per cent projection. Inflation dropped to 20.12 per cent in August 2025, the lowest in three years. Foreign reserves stand at $42.03 billion. The naira has stabilised, investor confidence is back, and investors are betting on Nigeria,’ he said.

Onanuga also cited infrastructure projects such as the Lagos-Calabar Coastal Highway and Sokoto-Badagry Highway, alongside security interventions in parts of the country.

‘The PDP and its co-travellers broke the economy; Tinubu is fixing it. Jonathan and others are welcome to the 2027 race, but Nigerians will not allow them to return and run it down again,’ he said.

Jonathan has yet to respond to the latest criticism. Since losing the 2015 election, his administration has been a frequent target of APC attacks, though he has previously defended his record on corruption and the economy.

From newsroom to boardroom: Wafula’s path to CEO

From his early days as a journalist to his new role as Group chief executive officer of Fireworks Advertising, Walter Wafula has demonstrated his ability to adapt, innovate, and lead.

In July 2025, the Board of Directors at Fireworks Advertising, under the chairmanship of Manwa Magoma, appointed forty-three-year-old Walter Wafula as Group chief executive officer to drive the agency’s growth.

His appointment was a significant development that resonated throughout Uganda’s marketing and communications industry.

The news was met with excitement and anticipation, given Wafula’s impressive background and expertise in public relations and digital marketing.

‘I attribute my career growth to the foundation laid by my parents, as well as mentors; Caleb Owino, the founder of Fireworks Advertising and Muhereza Kyamutetera, a former colleague who persuaded me to join the agency,’ Wafula said.

Walter Wafula’s story is one of passion, dedication, and excellence. From his early days as a journalist to his new role as Group CEO of Fireworks Advertising, Wafula has demonstrated his ability to adapt, innovate, and lead.

Growing up in Bugiri District, as a child, Wafula was exposed to the harsh realities of poverty and limited opportunities in Eastern Uganda.

But his parents’ business acumen and hard work instilled in him a strong work ethic and inspired him to join the business world.

His entrepreneurial journey began in 2009 with a small startup called Evolution Solutions Limited, which he founded, to empower young people with digital knowledge and skills, enabling them to harness digital opportunities.

Through Evolution, Wafula empowered over 300 young people in Bugiri, Iganga and Wakiso districts, with basic computer digital skills, preparing them for a competitive digital future.

His efforts were recognised when he won the Young Achievers Award in the ICT Category for his innovative startup. As his career demands increased, Wafula chose to focus on excellence in media and communications, closely following in the footsteps of his father, Wafula Oguttu, the founder of Monitor Publications Limited.

Wafula’s experience in journalism exposed him to the world of public relations, sparking an interest in establishing a public relations firm.

In 2010, he established Evolution Media, taking on international assignments from clients like Superbrands East Africa in Kenya and Instinct Wave in the United Kingdom.

Professional journey

Wafula began his professional career at Daily Monitor (NMG Uganda), where he honed his writing skills from 2005 to 2011.

He worked as a writer at the Business and Features desks, showcasing his excellence in storytelling. Concurrently, he contributed to Bizcommunity.com, a South African online publication, and DE Magazine in Germany.

His desire for growth and a better experience in the public relations industry led him to transition from Monitor Publications as a business writer to Fireworks Advertising as a Public Relations (PR) manager.

He then progressed to become a PR manager, head of practice – PR at Fireworks Advertising from 2011 to 2015, leveraging his expertise in PR.

In 2015, Wafula was appointed business unit head, Brainchild Burson-Marsteller, playing a pivotal role in securing global recognition for the agency. He was later appointed general manager, Brainchild Burson, where he developed PR and digital campaigns that drove client success.

His leadership and innovativeness earned him international acclaim, including a win at the CEO Today Africa Awards, while brainchild Burson was named the Best PR and Digital Agency in Uganda at the Africa Excellence Awards by MEA Markets in the UK.

Continuing the winning streak last year, the agency scooped Best PR Campaign and won Gold for Best Use of Influencer Marketing, for the launch of the iconic Uganda Waragi Lemon and Ginger gin, at the UMEA and Silverback Awards, respectively.

Throughout his career, Wafula has demonstrated exceptional leadership and expertise in public relations, digital marketing, and innovation.

Wafula’s story serves as a testament to the power of entrepreneurship, determination, and the pursuit of excellence.

Enabling excellence

Today, as Group CEO of Fireworks Advertising, he is prioritising excellence, collaboration, and innovation to drive the agency’s growth in East Africa.

His vision is to transform the advertising firm into East Africa’s most innovative marketing group.

‘Excellence is not just a goal but a fundamental principle that drives the organisation forward,’ Wafula emphasizes.

‘By striving for excellence, Fireworks delivers captivating work that not only satisfies our clients but also brings pride to our staff.’

Wafula’s leadership style is characterised by his ability to inspire and motivate his team to be exceptional.

‘I believe in empowering my team to excel by challenging them to think and act differently as well as training them to be the best versions of themselves,’ he says.

He also acknowledges his team’s great work that keeps clients satisfied and the business growing.

‘Our people remain our greatest asset. Without them, we wouldn’t be here.’

This approach has enabled the agency to stay ahead of the curve and deliver innovative marketing campaigns that meet the evolving needs of its clients.

As the business landscape continues evolving, Wafula’s commitment to excellence, integrity, and innovation will remain essential for Fireworks’ continued success and relevance.

‘If you do the same thing over and over, you get bored and even the people you serve get tired,’ Wafula notes, saying: ‘It is essential to reinvent how we do things so that we can remain relevant as an organisation in the ever-changing digital world.’

Over the last 17 years, Fireworks, has established a reputation of creativity, professionalism, and reliability. This has enabled the agency to attract new clients and build long-term relationships with its clients while driving growth.

Finding balance in a busy life

Wafula believes that dedicating time to personal life and family is essential for his well-being and productivity.

‘I allocate time for my family, friends, and spiritual growth, recognising that a balanced life is key to achieving success in both personal and professional spheres,’ he shares.

As a father and husband, Wafula recognises the importance of being present for his loved ones.

‘Attending important events and milestones in my children’s lives, and supporting my wife in her endeavours, is a must-do,’ he adds.

His approach serves as a reminder that achieving success is not just about professional accomplishments, but also about nurturing personal relationships and taking care of one’s well-being.