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President Bola Ahmed Tinubu’s 65th Independence Day address was designed as a reassurance. With a flourish of statistics, he declared that Nigeria has ‘turned the corner’. GDP growth is accelerating, inflation has slowed, reserves are healthier, and non-oil revenues are rising. On paper, the arithmetic looks impressive. Yet in the real economy, the one measured by food prices, power supply, and security of daily life, the corner is not yet turned. Nigerians are still waiting for proof that reform has meaning beyond the spreadsheet.

Take the GDP numbers. The 4.23 percent growth recorded in Q2 2025 is indeed Nigeria’s fastest in four years. But compare it with the country’s population growth of 2.4 percent, and the per capita improvement is barely above subsistence. Worse, a significant share of this expansion comes from oil output rebounding to 1.68 million barrels per day. Oil is an unreliable crutch. Sabotage, price volatility, or OPEC constraints can quickly unravel such gains. True growth must come from industries that employ people and add value locally: agriculture, manufacturing, and services, not just crude extraction.

‘This is the deeper problem with Tinubu’s narrative: it confuses macro arithmetic with national rescue. Nigerians want electricity that works, not just megawatts in a budget. They want rice they can afford, not just GDP statistics. They want teachers in classrooms, not just enrollment figures.’

Tinubu also points to declining inflation: 20.12 percent in August, the lowest in three years. That is better than the 30 percent highs of 2023, but hardly a victory. For ordinary families, 20 percent inflation is economic violence; it erodes wages, empties savings, and forces impossible trade-offs. Nigeria’s food inflation still hovers above 28 percent, one of the highest in Africa, higher than Ghana’s 23 percent and far worse than South Africa’s 5.3 percent. The government celebrates disinflation as though prices are falling. They are not. Prices are simply rising at a slightly slower pace, and for millions, the pain remains acute.

Foreign reserves at $42 billion are another headline the President touted. This matters for stabilising the naira, which has indeed regained some footing after last year’s chaos. Yet reserves are not the same as prosperity. They are buffers, not bread. The gap between the official and parallel exchange rates has narrowed, but imported inflation still makes basic goods unaffordable. Until local productivity increases, a strong reserve position risks being just another fragile illusion.

The government’s social interventions, ?330 billion to eight million households, are cast as a safety net. In truth, they function as expensive Band-Aids. Cash transfers can relieve hunger for a month; they cannot build livelihoods for a lifetime. Nigeria needs job creation, not perpetual stipends. Youth credit initiatives such as NELFUND, Credicorp, and YouthCred are welcome in theory, but Nigerians have seen such schemes before: well-packaged, loudly announced, poorly tracked, and eventually captured by rent-seekers. Transparency, independent audits, and scale will decide whether these schemes lift millions or enrich a few.

Security claims demand equal scrutiny. Tinubu lauded the gallantry of the armed forces, declaring that terrorism has been rolled back and peace restored to hundreds of communities. That is true in pockets. But insecurity has not abated; it has mutated. Banditry in the Northwest, kidnappings in the Middle Belt, communal clashes in Plateau, oil theft in the Delta, and separatist violence in the Southeast still blight daily life. According to SBM Intelligence, at least 1,200 Nigerians were kidnapped in the first half of 2025 alone. Schools remain vulnerable to abductions, farmers to raids, and traders to extortion on highways. ‘Peace’ on paper is not the same as safety on the ground.

This is the deeper problem with Tinubu’s narrative: it confuses macro arithmetic with national rescue. Nigerians want electricity that works, not just megawatts in a budget. They want rice they can afford, not just GDP statistics. They want teachers in classrooms, not just enrollment figures. They want to feel safe walking to the market, not just hear speeches about cleared towns. Until these realities change, claims of ‘turning the corner’ will ring hollow.

Credit must be given where it is due. Removing subsidies and unifying FX were politically costly choices; previous governments kicked those cans down the road. But courage in policy must be followed by honesty in delivery. The claim that ‘the worst is over’ is premature unless matched by clear metrics: falling food inflation, verifiable poverty reduction, transparent audits of social spending, and genuine industrial take-off. Otherwise, the reforms risk being remembered as another cycle of austerity without transformation.

Nigeria at 65 is at a crossroads, not a corner. It faces the same structural bind that has haunted it for decades: a state too weak to deliver services, an elite too insulated from the consequences of failure, and a population too resilient for its own good. Nigerians endure, adapt, and survive. But endurance is not prosperity.

Tinubu’s administration must now prove that the numbers it celebrates translate into improved lives. Growth must mean jobs. Reserves must mean stability. Inflation declines must mean food on the table. Otherwise, Independence anniversaries will continue to be marked by speeches of promise while reality tells another story.

On this anniversary, Nigerians deserve more than statistics; they deserve a government that converts reform into dignity, numbers into nourishment, and rhetoric into results. The next test is not the President’s next speech, but whether, by Nigeria’s 66th Independence Day, the country feels more secure, better fed, better educated, and genuinely on the path to prosperity.

Until then, the question remains: has Nigeria really turned the corner, or is it still circling the roundabout of promises unmet?

The National Agency for Food and Drug Administration and Control (NAFDAC) has sealed two Chinese-owned supermarkets in Abuja’s Jabi District and eight cosmetics shops in Wuse Market for what it described as flagrant breaches of regulations governing the sale, distribution and labelling of controlled products in Nigeria.

In a statement on Friday, Adegboyega Osiyemi, NAFDAC’s Deputy Director of Public Relations and Protocol, said the agency confiscated and evacuated unregistered products worth more than N170m during the enforcement exercise.

The operation was conducted by the Investigation and Enforcement Directorate of NAFDAC in conjunction with the Federal Task Force on Counterfeit and Substandard Medicines and Unwholesome Processed Foods, led by Assistant Chief Regulatory Officer, Musa Embugushiki.

According to the agency, the supermarkets located on Mike Akhigbe Way and Ebitu Ukiwe Street in Jabi were sealed following credible consumer complaints and surveillance, which revealed that they were selling unregistered food items and products labelled exclusively in Chinese, in violation of NAFDAC’s mandatory policy requiring English translations for all products sold in Nigeria.

‘Despite initial resistance and denials by the foreign national operating the outlet on Ebitu Street, who claimed the supermarket had not commenced business, the enforcement team confirmed it was fully operational and actively selling unregistered products,’ the statement noted.

In a related operation, eight cosmetics shops in Wuse Market were also sealed for selling banned, expired and unregistered products, including aphrodisiacs and aesthetic medicines. Investigations revealed that some individuals were unlawfully posing as dermatologists and pharmacists, prescribing and marketing harmful products to unsuspecting customers under the guise of body enhancement, skin whitening, aesthetic improvement for women and sexual performance for men.

Items seized included Wenicks Capsules, Maxman Capsules, Boobs Enlargement formulations, Curvy Weight Gain supplements, Skin Whitening Vitamin Gummies, Collagen, Royal Jelly, Glutathione Whitening Gummies, White Doll, Dr Gallery Plus, Maiz Zaki Syrup, Original Herbal Yellow Fever medicine, Sickle Cell Medicine, Dr Nafisa Herbal Medicine, Dynewell Syrup and White Blinks, among others.

Mojisola Adeyeye, NAFDAC Director-General, warned that many of the banned cosmetics and herbal medicines pose severe health risks, ranging from skin cancer and kidney damage to irritability and memory loss.

She reiterated the agency’s mandate to safeguard Nigerians from exposure to dangerous chemicals and toxic substances, stressing that NAFDAC would continue to enforce compliance with its regulations.

The agency urged consumers to purchase only NAFDAC-registered products, while advising foreign nationals and investors intending to import or market goods in Nigeria to seek regulatory guidance and product registration at NAFDAC offices nationwide.

Legal and insolvency experts have urged Nigeria and other African countries to strengthen their insolvency frameworks by integrating alternative dispute resolution (ADR) mechanisms, fast-tracking judicial processes, and adopting cross-border cooperation strategies to attract investment and enhance economic resilience.

Speaking at a session organised by the Business Recovery and Insolvency Practitioners Association of Nigeria (BRIPAN), judges and insolvency specialists outlined practical recommendations to make corporate rescue more efficient in the region.

Justice Onyekachi Otisi of the Court of Appeal emphasised that while Nigeria’s Companies and Allied Matters Act (CAMA) 2020 provides a robust legal framework for insolvency, procedural weaknesses continue to slow resolutions. She highlighted the heavy reliance on courts, which contributes to delays, inefficiencies, and high costs.

According to World Bank data cited at the event, insolvency cases in Nigeria take an average of two years to resolve, with costs amounting to 22 percent of the estate and creditors recovering only 27.8 cents per dollar.

Justice Otisi recommended introducing ADR, especially mediation, at the pre-insolvency stage to reduce delays and lower costs.

‘Before applications are made to the courts for endorsement of restructuring tools such as schemes of arrangement, voluntary arrangements, or administration, parties guided by insolvency practitioners should explore mediation,’ she said. ‘This would ease tensions, minimise prolonged litigation, and ensure more efficient outcomes.’

She urged BRIPAN to push for policy reforms that would institutionalise ADR in insolvency cases, arguing that this would complement, rather than replace, the courts’ supervisory role.

Also speaking, Justice Alexander Owoeye of the Federal High Court stressed the need for Nigerian courts to play a more active role in promoting corporate rescue through Company Voluntary Arrangements (CVAs).

He noted that courts are central in ensuring that nominees supervising CVAs act within the law and in safeguarding creditors’ rights when disputes arise.

However, Owoeye warned that insolvency matters are time-sensitive and should not be bogged down by delays. He called for new practice directions to fast-track insolvency-related cases and recommended specialised training for judges on the technicalities of corporate rescue mechanisms.

‘If these measures are adopted, Nigerian businesses will be better positioned to survive financial distress and remain competitive,’ he added.

From a regional perspective, Ugandan insolvency expert Kabito Karamagi highlighted the importance of cross-border cooperation, citing the failure of several multinational insolvency cases due to mistrust and weak legal frameworks.

The Managing Partner of Ligomarc Advocates, Kampala, Uganda, explained that only a handful of African countries, including Uganda and Kenya, have adopted the United Nations Commission on International Trade Law (UNCITRAL) Model Law on Cross-Border Insolvency.

Karamagi recommended that more African nations adopt and adapt the model law to facilitate judicial cooperation, joint hearings, and coordinated recovery strategies.

‘With the African Continental Free Trade Area driving increased cross-border business, insolvency risks will inevitably grow. We must build frameworks that ensure order, fairness, and value recovery for creditors across jurisdictions,’ he said.

Adding to the discussion, Justice Chenda Kazimbe of Zambia stressed the importance of judicial case management in expediting insolvency matters.

He noted that Zambia has introduced administrative rules setting strict timelines, such as one year for insolvency petitions and 45 days for motions, to avoid backlogs.

He recommended that Nigeria and other African jurisdictions adopt similar case management approaches, encourage ADR in insolvency disputes, and invest in continuous training for judges and insolvency practitioners.

In their closing remarks, the experts agreed that reforms must focus on three key areas: Institutionalising ADR in pre-insolvency and restructuring processes to cut costs and delays, fast-tracking court procedures through practice directions and specialised training for judges and strengthening cross-border insolvency cooperation by adopting international best practices such as the UNCITRAL model law.

They concluded that without these reforms, Nigeria and Africa risked scaring away investors and undermining business resilience. But with coordinated action, the continent could build an insolvency system that is ‘efficient, credible, and attractive to investors.’

As food inflation continues to bite and nutrition gaps widen, workplace wellness may hold the key to strengthening food security and productivity in Nigeria.

For decades, compensation in Nigeria’s corporate sector has been measured almost entirely by salary. However, with rising food prices, paychecks alone are no longer enough to guarantee that workers can afford healthy diets.

Food experts warn that this has direct consequences for employee health, absenteeism, and long-term productivity.

Globally, corporate wellness initiatives – such as workplace meal plans, nutrition workshops, and preventive health care – are increasingly being adopted as strategic investments in food security and employee well-being.

But in Nigeria, these practices remain at an early stage, leaving many workers struggling with stress, burnout, and limited access to affordable, nutritious meals.

Recent initiatives are beginning to address this gap. To make wellness a daily workplace reality for Nigerian companies and employees, Country Life Corporate Wellness is bridging this nutrition gap through flexible and innovative packages that help companies invest in the health of staff. ‘Our mission is simple,’ says Samuel Ajani, founder of Country Life, and a passionate health enthusiast. ‘We want to bring wholesome wellness into the workplace because preventive care is better than curative care. Wellness shouldn’t be an afterthought; it should be part of everyday corporate life.’ According to him, such interventions could also ease pressure on household food security. With more than 70 percent of workers spending a huge chunk of their salaries on food, providing balanced meals at the workplace could reduce dependence on expensive, less nutritious street food.

‘A workforce that feels energised and cared for is the foundation of any thriving business. In Nigeria, employees spend more time at work than at home, while many remote workers lead sedentary lifestyles that harm long-term health. This makes workplace wellness interventions not just relevant, but urgent,’ Ajani noted.

For him, adopting corporate wellness will cause employees to increasingly choose employers that invest in their well-being, and healthy employees are more focused and productive.

Some of the packages provided include fresh seasonal fruits and nutritious alternatives delivered directly to the office, balanced, energising meals and wellness bundles that support focus and productivity, as well as expert-led sessions inspiring healthier lifestyle choices.

In today’s competitive landscape, corporate wellness is no longer a perk; it is a strategic business decision that strengthens culture and drives long-term growth.

Ajani said that as corporate jobs continue to evolve, the definition of compensation must expand. Salary is important, but salary alone is no longer enough.

‘Employees want to feel valued not only for their output but also as individuals with physical, nutritional, and mental health needs,’ he said

Nigeria’s U20 male team, the Flying Eagles, defeated Saudi Arabia 3-2 in a thrilling Group F encounter in Talca on Friday morning to earn their first three points and brighten their chances of advancing to the Round of 16 at the ongoing FIFA U20 World Cup in Chile.

Midfielder Nasiru Salihu opened Nigeria’s account in the 10th minute, but the Asians hit back in the 21st through Amar Alyuhaybi.

Undeterred, the seven-time African champions regained the lead as Amos Ochoche struck seven minutes before the break, sending Nigeria into halftime 2-1 ahead.

Saudi Arabia fought back again, equalising six minutes into the second half through Talal Haji.

The Flying Eagles, however, had the final say. With four minutes of added time, captain Daniel Bameyi coolly converted from the penalty spot to seal a dramatic victory for Nigeria.

The win means the two-time U20 World Cup finalists will secure a place in the Round of 16 if they avoid defeat against Colombia in their final group game on Monday.

Yemi Kale, the group chief economist and managing director, Afreximbank has said that if Nigeria stay the course of its ongoing reforms, inflation could fall to around 14 percent by end of 2026.

Meanwhile, the National Bureau of Statistics report showed that Nigeria’s inflation eased to 20.12 percent in August from 21.88 per cent in July.

Kale who stated this while delivering a keynote address at the ‘Platform Nigeria’, said that however, between now and then the hardship on households will continue.

According to him, much of the previous decade, monetary policy oscillated between tightening to fight inflation and loosening to spur growth, often undermined by large quasi-fiscal interventions. However, CBN has now reasserted price stability which is its core mandate. The Monetary Policy Rate was initially raised to 27.5 percent-one of the steepest tightening on record-while open-market operations were streamlined to mop up excess liquidity.

‘And importantly, these actions were accompanied by clearer communication with regular policy reports, forward guidance, and transparent explanations of the inflation outlook.’

According to him, the results are now visible, as headline inflation, which averaged above 25-30 percent in 2023-24, has begun to ease toward the low 20s, and food inflation, while still elevated, is slowing. He streesed that the gains are not merely statistical, adding that every percentage point of disinflation protects the real value of salaries, pensions, and savings, and reduces uncertainty for investors who must plan projects years in advance

‘And I believe that if we stay the course, inflation could fall to around 14 percent by end of 2026, all things remaining constant, as the effects of the currency float and fuel price jump are absorbed,’ he said.

According to Kale, Nigeria missed a similar opportunity to soften the immediate shock of reform, relying on ad-hoc and often poorly implemented palliatives rather than a comprehensive, well-communicated and targeted social-protection plan.

‘But the lesson here is, again, clear Reform is like curing a fever-you must endure some discomfort as the medicine takes effect, but the alternative of letting the fever rage because the pill is bitter or injection too painful is far worse.

‘A second, equally important lesson here is for government itself, which I have highlighted many times already. Many peer countries have matched reforms with targeted and effective social cushions to protect their most vulnerable citizens.

‘I mentioned Egypt earlier. Ghana is another. Ghana combined its 2022 debt-restructuring and currency reforms with a comprehensive and well targeted, scaled-up cash-transfer and school-feeding program to absorb some of the shock. But in this regard, Nigeria missed a similar opportunity to soften the immediate shock of reform, relying on ad-hoc and often poorly implemented palliatives rather than a comprehensive, well-communicated and targeted social-protection plan,’ Kale said. He emphasised that the key is not just introducing necessary reforms or even the important political will to see them through, but reforms must also be carefully planned, and thoughtfully implemented, so that structural change is matched by social protection and long-term public confidence.

QNET, a global leader in lifestyle and wellness direct selling, celebrated its 27th anniversary with the transformative V-Malaysia 2025 convention in Penang, a five-day event that inspired over 10,000 independent distributors from more than 30 countries.

Partnered with Tourism Malaysia and held at the SPICE Arena, the convention became a vibrant hub of empowerment, sparking dreams and equipping entrepreneurs with the tools to shape their futures.The event embodied QNET’s mission of RYTHM – Raise Yourself To Help Mankind – offering a global stage for individuals from Sub-Saharan Africa, the Middle East, Central Asia, and Southeast Asia to connect, share stories of personal triumph, and embrace their potential.

It was a powerful reminder of QNET’s role in transforming lives through entrepreneurship, fostering resilience, and building a supportive community that uplifts dreamers worldwide.

A defining moment came through the keynote address by Sparsh Shah, a global youth icon and motivational speaker who has overcome Osteogenesis Imperfecta (Brittle Bone Disease). Blending his original music with a heartfelt narrative, Sparsh captivated the audience, urging them to redefine their limitations through mindset and determination. His message resonated deeply, inspiring entrepreneurs to pursue their ambitions with unwavering resolve.

Trevor Kuna, chief marketing officer at QNET said, ‘Having Sparsh Shah share his incredible story was a deeply moving experience for our global community. He embodies the very essence of RYTHM, rising above circumstances to inspire others. His presence reminded us all that entrepreneurship is not just about business success, but about the power of the human spirit to overcome any obstacle.’

V-Malaysia 2025 also introduced innovative wellness and lifestyle products designed to empower entrepreneurs and enhance lives. These launches, which include Harmoniq-Snooze, an adhesive bio-signaling patch designed to promote deeper, restorative sleep and Qwik-Vibe, a clean, fast-acting oral strip for instant energy and mental focus, provided practical tools for attendees to improve their health and financial independence while offering solutions to their customers.

‘For 27 years, QNET has given people the means to dream bigger. This convention is where those dreams take flight,’ Kuna said.

Looking ahead, QNET announced its next major convention, V-Africa 2026, set for early 2026 in Ghana. This move underscores QNET’s commitment to empowering entrepreneurs in Africa, where direct selling is creating pathways to economic independence.

‘Our conventions are more than just meetings; they are economic partnerships with host nations. The success of V-Malaysia demonstrates how business tourism creates a positive ripple effect. We are thrilled to build on this legacy and bring the same energy and opportunity to Ghana with V-Africa 2026, further solidifying our commitment to empowering entrepreneurs across the African continent,’ Kuna added.

Governor Babagana Zulum of Borno State, has revealed that plans are underway to deploy additional security personnel and establish a new Civilian Joint Task Force (JTF) post to enhance surveillance, and rapid response capabilities in and around Kirawa town in Gwoza local government area of the state.

Recall that BusinessDay had earlier reported that terrorists invaded the border town of Kirawa forthnight ago, killing two people and abducted many others.

Zulum announced the approval on Friday during an assessment visit to the community which was recently affected by violent extremists attack. The governor sympathised deeply with residents over the tragic incident and condemned the attack in the strongest terms.

Beyond the provision of new infrastructure, the governor announced concrete steps that can improve security in the area.

He approved the immediate construction of a new hospital, water facilities, and other essential infrastructure for the people of Kirawa. Zulum assured the people of his administration’s commitment to their safety and well-being. Zulum travelled to Kirawa by road in company of the commander of 26 Task Force Brigade, Brigadier General N. I. Abdullahi, State and National Assembly members and other senior government officials.

Meanwhile, Governor Zulum charged the Nigerian Armed Forces to scale up military operations in Borno State to avert the possibility of terrorists reversing the gains recorded so far. ‘I am appealing to the Nigerian Armed Forces to be more committed. Above all, we need military operations. For sometime, military operations were not conducted in Borno State. This has been instrumental to the renewed insurgency. We need to take note of one very important thing, continued military operations. There is need for us to sustain our military operations,’ Zulum said.

Nigeria’s ten largest listed insurance companies now command a combined market capitalisation of more than N1 trillion, underscoring their weight in the financial markets as the industry prepares for the National Insurance Commission’s (NAICOM) recapitalisation deadline of 30 July 2026.

As at 30 September, Custodian and Allied Plc led the pack with a valuation of N253 billion, making it the 36th most valuable stock on the Nigerian bourse.

NEM Insurance follows with N138 billion, AIICO Insurance with N134 billion, AXA Mansard with N130 billion, and Cornerstone Insurance with N106 billion.

Others in the top include Mutual Benefits Insurance, N73.8 billion, Wapic Insurance, N72.9 billion, Sovereign Trust Insurance, N42.7 billion, and Linkage Assurance, N37.9 billion.

Sunu Assurances rounds up the top ten with a market cap of N33.4 billion. Together, these firms account for more than N1 trillion in market value.

The recapitalisation context

The Nigerian Insurance Industry Reform (NIIRA) 2025, signed by Bola Ahmed Tinubu in July, introduced new thresholds for the industry: N10 billion for life insurers, N15 billion for non-life, and N35 billion for reinsurers.

For the leading listed firms, recapitalisation is less about survival and more about positioning. Their relatively strong balance sheets and access to capital markets mean they are better placed than smaller rivals.

Industry experts argue that the process could finally unlock the insurance sector’s long-trumpeted potential. ‘Nigeria’s insurance industry has a low penetration rate of 0.5%, ranking 70th globally and 5th in Africa, compared to South Africa’s 11%. With a growing GDP and young population, the industry’s potential for growth is significant. The new legislation aims to drive reform, unlocking this potential and propelling the industry’s success over the next decade,’ said NAICOM.

For investors, the top ten insurers already stand out for their liquidity and market visibility. Their relatively strong balance sheets and access to capital markets mean they are better placed than smaller rivals. Custodian and Allied, for instance, has consistently diversified into pensions and investment management, making it one of the most integrated financial services groups in Nigeria. NEM Insurance, with a focus on motor and general business, has seen steady growth in gross written premiums and profitability, reinforcing its capacity to attract capital.

Similarly, AIICO Insurance and AXA Mansard, both with strong life insurance portfolios, are positioned to benefit from higher capital requirements that reward long-term stability. Cornerstone and Mutual Benefits Assurance, with broad retail bases, could use recapitalisation as a springboard to scale up their microinsurance and digital distribution channels.

The challenge, however, is execution. While the larger firms are better placed, smaller ones may face difficulties sourcing fresh funds or meeting admissibility rules for assets. This could trigger a wave of mergers, acquisitions, or portfolio transfers by 2026.

As NAICOM put it, ‘The signing of the Insurance Reform Act into law is a significant triumph for Nigeria’s insurance industry. After years of operating with rigid and weak framework laws that failed to keep pace with the country’s evolving economic landscape, the industry is finally poised for transformation. The insurance industry has had to wait nearly two decades for this critical reform.’

For the top 10 listed players, the reform represents not just compliance but a chance to consolidate market share, attract global partnerships, and redefine the role of insurance in one of Africa’s largest economies.

Over 500 families across Ogun and Kwara States benefited from wellness screenings and nutritional support in an effort to promote healthy living among Nigerians.

This was conducted by Frootify, Nigeria’s preventive healthcare brand.

The gesture is part of activities to celebrate the firm’s five years of redefining wellness across the nation.

This was stated in a statement to the media signed by Adewale Badejoko, Co-Founder and CEO of Frootify.

The statement stated that several other activities such as customer appreciation week, special packages, loyalty rewards, and community events across Frootify service points would be held.

Also lined up for the anniversary is wellness and faith summit, which is a hybrid gathering of thought leaders, entrepreneurs, and health enthusiasts, reflecting on Frootify’s journey and charting the path for preventive healthcare in Africa.

The firm pointed out that the fifth anniversary celebration has the theme:’Forward Five’, which was a declaration of intent and that the journey towards healthcare innovation in Africa has only began.

On the anniversary celebration, Badejoko, said that the firm was born out of faith and sustained by resilience, stressing that Frootify has evolved from a modest service point in Ilorin to a multi-state omnichannel platform shaping the future of health for Nigerians and beyond. ‘When we began in 2020, we had little more than a vision: that preventive healthcare should be accessible, affordable, and culturally relevant for every Nigerian.

‘Today, five years later, that faith has turned into a movement that continues to grow,’ Badejoko said.

The celebration is also expected to feature digital storytelling series, that is stories from Frootifiers, partners, and frontline staff capturing five years of resilience, community, and fun.

The statement further stressed that the celebration will culminate in the unveiling of the forward five vision board, a bold roadmap designed to anchor the next phase of Frootify’s expansion.

‘Forward Five is our way of saying we’re not done.

‘The story of preventive healthcare in Africa will be written by Africans, for Africans. And Frootify is grateful to be one of the pens.

‘From delivering 150,000 preventive health products, to facilitating over 1,000 hours of telehealth consultations, and pioneering a preventive healthcare ERP (FrootiVend), Frootify’s achievements in just half a decade underscore its unique blend of innovation and community-first values’, Badejoko stressed.