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Nigeria’s tax agency has directed banks, stockbrokers and other financial institutions to deduct a 10% withholding tax on interest earned from investments in short-term securities, the Federal Inland Revenue Service said on Tuesday.

Prior to this directive short-term bills were tax-exempt to boost return for investors. The new directive requires tax to be deducted at the point of payment on instruments such as treasury bills, corporate bonds, promissory notes, and bills of exchange.

Having been through the pain of amputation herself, this Congolese woman is helping others who’ve been wounded by making them new prosthetic limbs. It was unclear how much the government expected to generate from the withholding tax.

Yield-hungry investors usually snap up bills due to the attractive rates on the paper and their short-term nature.

Investors will receive tax credits for the amounts withheld unless the deduction represents a final tax, FIRS said.

Interest on federal government bonds remains exempt from the levy, the agency added.

‘All relevant interest-payers are required to comply with this circular to avoid penalties and interest as stipulated in the tax law,’ FIRS Executive Chairman Zacch Adedeji said in the notice.

The National Assembly has intensified efforts to grant Nigerians living abroad the right to vote in national elections, as the Federal Government deepens its engagement with the diaspora community.

This renewed drive was highlighted at the Nigerian Stakeholders Engagement on Diaspora Governance (NiSEDiG 2025) in Abuja, where lawmakers reaffirmed their commitment to inclusivity and unveiled new digital platforms aimed at strengthening ties with citizens abroad.

Tajudeen Abbas, Speaker of the House of Representatives, announced the development on Monday while launching the Nigerians in Diaspora Response (NiDRes) Application and Website and declaring the NiSEDiG 2025 open in Abuja.

Represented by Patrick Umoh, member representing Ikot Ekpene/Essien Udim/Obot Akara Federal Constituency, Abbas described the bill as a bold step toward strengthening democratic participation and ensuring that every Nigerian, regardless of location, contributes to nation-building.

‘The 10th House of Representatives regards diaspora engagement as a national priority consistent with its legislative agenda of inclusion, accountability, and economic reforms’, he added.

Speaking earlier, Tochukwu Chinedu Okere, Chairman of the House Committee on Diaspora, said the NiSEDiG 2025 initiative was conceived to create a coordinated policy framework that integrates institutions, legislation, and technology to improve diaspora governance.

‘The newly launched NiDRes App and Website were designed to make it easier for Nigerians abroad to access government services, communicate with embassies and missions worldwide, and respond to national issues in real time’, he noted.

Delivering the keynote address, Abike Dabiri-Erewa, Chairman and Chief Executive Officer of the Nigerians in Diaspora Commission (NiDCOM), highlighted the remarkable progress made in diaspora engagement since the Commission’s establishment six years ago.

She explained that the Nigeria-Diaspora relationship has recorded groundbreaking achievements in sectors such as health, education, agriculture, ICT, transportation, and volunteerism. According to her, the country has now entered a new phase of consolidating diaspora engagement to strengthen national development.

Dabiri-Erewa recalled that the National Diaspora Policy, approved by the Federal Executive Council on April 28, 2021, provides the guiding framework for integrating diaspora participation into national planning and development.

She also referenced the Diaspora Data Mapping Portal, launched in June 2021, which supports data collection and informed decision-making on issues concerning Nigerians abroad.

The NiDCOM chief noted that diaspora remittances remain Nigeria’s most significant source of foreign exchange, amounting to US$23.81 billion in 2019, representing about six percent of the nation’s GDP.

She cited several NiDCOM-led initiatives that have deepened diaspora participation, including the National Diaspora Day celebrated annually on July 25, the Nigeria Diaspora Investment Summit (NDIS) which connects investors abroad with local opportunities, the National Town Hall Meetings that enable direct interactions between the President and Nigerians abroad, and the National Diaspora Merit Awards which recognise outstanding achievements by Nigerians in the diaspora.

She also mentioned the Diaspora Quarterly Lecture Series that addresses issues affecting Nigerians overseas, alongside NiDCOM’s collaborations with the Ministries of Foreign Affairs and Humanitarian Affairs to assist in the repatriation of distressed citizens.

Dabiri-Erewa identified persistent challenges such as limited funding, inadequate office accommodation, and the urgent need to amend the NiDCOM Act to ensure a sustainable financing mechanism through diaspora remittance levies.

‘Addressing these challenges is critical to maintaining the progress already achieved and to enabling NiDCOM to serve as a stronger bridge between the government and Nigerians abroad’, she stressed.

The NiSEDiG 2025 engagement and NiDRes App launch, she said, symbolise Nigeria’s renewed commitment to building a more structured, inclusive, and technology-driven diaspora engagement system.

The event drew participation from Nigerians in Diaspora Organisations (NIDO), members of the academia, students and youth groups, the Nigerian Immigration Service, various ministries, departments, and agencies of government, as well as state diaspora focal point officers.

LECON Finance Company Limited, Nigeria’s pioneering leasing institution and a Central Bank of Nigeria (CBN)-licensed finance company, has announced a major milestone – disbursing over N30 billion in leases to businesses nationwide.

This achievement reinforces LECON’s pivotal role in powering Nigeria’s productive sectors and expanding the country’s leasing ecosystem.

Since inception, LECON has financed over 2,000 projects across key industries, including agriculture, healthcare, logistics, manufacturing, education, transportation, construction, and renewable energy. In the last five years alone, the company has supported more than 230 projects, enabling enterprises to acquire vital equipment and assets that enhance productivity, drive innovation, and create jobs.

Through its strategic leasing and financing solutions, LECON has emerged as a catalyst for inclusive and sustainable economic growth. The company focuses on sectors critical to Nigeria’s long-term prosperity – food and agro-processing, mining and solid minerals, renewable energy and climate, healthcare and pharmaceuticals, ICT and telecommunications, and women-led enterprises.

By making productive assets accessible to smallholder farmers, schools, healthcare providers, transport operators, and emerging entrepreneurs, LECON is closing the financing gap that limits the potential of underserved groups. These interventions are transforming local industries and boosting Nigeria’s productivity.

Reaffirming LECON’s dedication to making leasing available to businesses, Ebehiriere Ehi-Omoike, Managing Director/CEO, LECON, said, ‘We are on a mission to democratize access to productive assets for businesses of all sizes to create real impact. These milestones reflect our dedication to building a resilient and inclusive financial ecosystem.’

As one of the earliest institutions in Nigeria’s leasing industry, LECON remains a cornerstone of Nigeria’s leasing ecosystem, having been instrumental in legitimising leasing as a credible and effective financing tool for large corporates and MSMEs alike.

By offering flexible, asset-backed financing, LECON empowers businesses to invest in modern equipment without the heavy burden of upfront capital costs. This model has strengthened confidence in leasing as a sustainable growth instrument, helping enterprises expand and thrive. The company continues to shape Nigeria’s leasing landscape through thought leadership and active participation in the Equipment Leasing Association of Nigeria (ELAN), where it is a pioneer member.

LECON’s strong institutional credibility and financial strength anchor its reputation for sound governance, risk management, and operational discipline, which has earned it a consistent ‘A+’ credit rating from Agusto and Co., thus confirming its robust financial health and institutional resilience.

As a CBN-licensed finance company and a subsidiary of the Bank of Industry (BOI), LECON operates with full regulatory compliance and a clear mandate to deliver financial solutions that promote inclusive growth and national development.

LECON’s heritage spans more than five decades. Established in 1970 under Nigeria’s indigenisation policy as the Commonwealth Development Corporation (CDC), it was later acquired as a wholly owned subsidiary of the Nigerian Industrial Development Bank Limited (NIDB) – the precursor to today’s Bank of Industry (BOI).

In 1989, it became the Leasing Company of Nigeria (LECON) to reflect its focus on leasing. In 2022, the pioneer institution was rebranded as a legacy institution with a modern vision to LECON Finance Company Limited, signalling a new era of transformation, growth, and broader financial inclusion.

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LECON’s N30 billion lease portfolio represents more than financial success – it reflects tangible economic and social impact. Through its leasing operations, the company has facilitated job creation across key sectors, improved productivity for local enterprises, financial inclusion for underserved entrepreneurs and empowerment of women-led and youth-driven businesses.

Its project portfolio covers agro and food processing, healthcare, petrochemicals, education, transport, logistics, manufacturing, construction, renewable energy, solid minerals, mining, and aviation with each project contributing to a more resilient, diversified Nigerian economy.

As Nigeria continues to pursue economic diversification, LECON says it remains committed to driving inclusive and sustainable financing. The company’s mission is to enable businesses – large and small – to access the productive assets they need to grow, compete, and create long-term value.

Dangote Cement Plc’s after-tax profit rose sharply to N743.3 billion in the nine months ended September 30, 2025, from N279.1 billion in the same period of 2024, a 166 percent increase despite a marginal decline in sales volumes.

The strong earnings were driven by improved pricing, higher contributions from its Pan-African and Nigeria operations, and foreign exchange gains that offset cost pressures from energy and raw materials.

Group revenue rose 23 percent to N3.15 trillion from N2.56 trillion a year earlier, reflecting strong pricing across key markets even as total cement and clinker sales volume slipped 2 percent to 20.24 million tonnes from 20.67 million tonnes in the same period of 2024.

According to CSL StockBrokers Research analysts, the rise in revenue was driven by the Group’s average selling price rising by 25.85 percent to N155,875 per ton, compared to N123,855 per ton in the same period last year.

Revenue from Dangote Cement’s Nigerian operations increased by 42.4 percent year-on-year to N2.18 trillion in 9M 2025, up from N1.53 trillion in 9M 2024.

‘This strong performance in the Nigeria operation was driven largely by a 41.9 percent increase in the average selling price, which rose to N165,110 per ton from N116,365 per ton in the corresponding period of the previous year. Additionally, sales volume inched up by 0.4 percent to 13.21 million metric tons, compared to 13.16 million metric tons in 9M 2024.’

‘The marginal increase in volume reflects softer demand in some operating markets, consistent with the typical slowdown in construction activities during the rainy season in the third quarter,’ the analysts added.

Despite this, Pan-African operations contributed N1.06 trillion compared to N1.09 trillion last year, indicating resilient regional performance amid macroeconomic headwinds.

The contraction was driven largely by a 5 percent year-on-year drop in sales volumes to 7.94 million metric tons, down from 8.36 million metric tons in the prior period.

‘This occurred despite a modest 1.7 percent increase in the average selling price, which rose to N133,078 per ton from N130,861 per ton a year earlier. Management attributed the weaker performance to post-election uncertainties in key markets such as Senegal and South Africa, as well as liquidity constraints in Ethiopia due to delays in national budget approvals,’ analysts at CSL said.

Income statement drivers

Gross profit surged 41 percent to N1.87 trillion, supported by higher average selling prices and production cost control. Total cost of sales edged up just 4 percent to N1.29 trillion, driven mainly by increases in fuel, power, and raw materials costs. Energy consumption remained the largest cost component at N569 billion, followed by materials at N255 billion and staff-related expenses of N108 billion.

Selling and distribution expenses rose modestly by 8 percent to N500.6 billion, reflecting higher logistics and promotional spending to sustain market reach. Administrative costs climbed to N202.3 billion from N145.6 billion due to inflationary effects on staff and corporate overheads.

Finance income grew 165 percent to N77.1 billion, buoyed by higher returns on short-term investments and interest from subsidiaries. Finance costs, however, declined to N286 billion from N451 billion, aided by reduced foreign exchange losses and lower borrowing costs.

Anambra State has emerged as the top-performing state in Nigeria’s 2025 State of States Fiscal Performance Rankings, showcasing strong financial management, improved revenue generation, and prudent expenditure practices that set it apart from other states.

Anambra, Lagos, Kwara, Abia, and Edo topped states promoting fiscal transparency and accountability, according to the Budgit 2025 State of States report released Tuesday.

Anambra State rose from second to first position, securing the title of the best-performing state in the federation, while Lagos maintained its second place for the second consecutive year. Kwara climbed from fourth to third, Edo entered the top five after consistently ranking within the top 10 over the last four editions, and Abia, which had never previously featured in the top 10, now ranks fourth.

Other notable movements include Akwa Ibom, which surged 17 places from 27th to 10th, and Zamfara, which moved up nine places from 26th to 17th. At the lower end of the rankings, Imo, Kogi, Jigawa, Benue, and Yobe occupy the bottom positions, with Cross River experiencing the steepest decline, falling from fifth in 2024 to 30th in 2025. In terms of Internally Generated Revenue (IGR) performance, BudgIT report shows that Lagos State remains a returning champion with 120.87 percent, while Enugu State now leads with an impressive 146.68 percent IGR-to-operating expense ratio.

Furthermore, unlike the previous year, when six states generated enough IGR to cover at least 50 percent of their operating expenses, only five states achieved this in 2025: Abia, Anambra, Kwara, Ogun, and Edo. Consequently, 28 states still relied heavily on federal transfers and other sources to meet their recurrent expenditures.

Moreover, the report indicates that the 2025 capital expenditure reflects a marked shift compared to 2024, when only Rivers State allocated more than 70 percent of its total expenditure to capital outlays.

With Rivers’ absence, Abia now tops the ranking, dedicating approximately 77.05 percent of its total expenditure to capital projects. Other states following closely include Anambra, Enugu, Ebonyi, and Taraba, each allocating over 70 percent of its budget to capital expenditure.

Overall, 24 states spent at least half of their total expenditure on capital items, whereas Bauchi, Ekiti, Delta, Benue, Oyo, and Ogun devoted more than 60 percent of their budgets to personnel and overhead costs, highlighting persisting disparities in expenditure priorities.

A broader revenue performance report reveals that total recurrent revenue for the 35 sub-nationals expanded significantly, rising from N6.6 trillion in 2022 to N8.66 trillion in 2023 and further to N14.4 trillion in 2024, a growth of 66.28 percent, far surpassing the 28.95 percent increase between 2022 and 2023.

Lagos maintained the largest share of total recurrent revenue, though it was slightly reduced to 13.42 percent (approximately N1.93 trillion) from 14.32 percent in 2023. Gross FAAC transfers also recorded substantial growth over the decade. States such as Oyo (785.79 percent), Delta (708.36 percent), Niger (683.61 percent), Ekiti (680.22 percent), Gombe (643.23 percent), and Anambra (640.98 percent) experienced more than 600 percent growth in FAAC between 2015 and 2024, whereas states like Adamawa (230.98 percent), Imo (225.25 percent), Ogun (223.87 percent), Ebonyi (205.31 percent), Kogi (186.32 percent), and Kebbi (178.03 percent) recorded growth below 300 percent over the same period.

Total Gross FAAC for the 35 states reached N11.38 trillion in 2024, representing a 110.74 percent increase over N5.4 trillion in 2023. Despite these gains, reliance on federal allocations remains high: 28 states relied on FAAC for at least 55 percent of their total revenue, while 21 relied on it for over 70 percent.

The expenditure patterns illuminate these trends. Total state expenditure rose to N15.63 trillion in 2024, a 64.69 percent increase from N9.49 trillion in 2023. Lagos accounted for N2.37 trillion (14.95 percent) of total subnational spending.

Personnel expenditures increased from an average of N53.11 billion in 2023 to N65.17 billion in 2024, a 23.24 percent rise, while overhead costs grew 62.66 percent, from N1.5 trillion to N2.44 trillion.

Capital expenditure exhibited even more significant growth: only one state recorded a decline, while the remaining states collectively spent N7.63 trillion in 2024, an 87.93 percent increase over N4.06 trillion in 2023, and surpassed recurrent expenditure by approximately N1 trillion.

This shift reflects a stronger focus on subnational infrastructure and development projects, emphasising the critical role of states in federalism.

However, implementation remains uneven in social sectors. For education, states budgeted N2.41 trillion but spent only N1.61 trillion, achieving 66.9 percent implementation. Nine states, Edo, Delta, Katsina, Rivers, Yobe, Ekiti, Bayelsa, Bauchi, and Osun, exceeded 80 percent of their budgeted allocations, with Edo, Delta, and Katsina surpassing 100 percent.

Average per capita spending remained low at N6,981, with no state exceeding N20,000 per capita and only eight states above N10,000.

In health, the state budgeted N1.32 trillion but expended N816.64 billion, achieving 61.9% implementation. Yobe, Gombe, Ekiti, Lagos, Edo, Delta, and Bauchi spent over 80 percent of their health budgets, with Yobe leading at 98.2 percent, though total expenditures remained modest.

Determined to bridge the gap between talent and opportunity, Jobberman Nigeria, in partnership with the Mastercard Foundation, has announced plans to host the 2025 Lagos Careers Fair.

The fair will bring together over 1,000 young Nigerians aged 18 to 35 and more than 100 employers actively recruiting across Nigeria’s thriving creative economy.

According to the organiser,s the career fair themed: The Creative Economy Edition will take place on October 31, 2025, at Daystar Christian Centre, Lagos.

Olamide Adeyeye, country head of programmes, said the fair is open to young Nigerians with 0-5 years of work experience, with a special invitation extended to women, Internally Displaced Persons (IDPs), and Persons with Disabilities (PWDs).

Adeyeye said that participating employers represent a diverse range of industries within the creative economy, including digital marketing agencies, content production studios, tech startups, and established brands, all with active vacancies.

He said attendees can benefit from structured recruitment booths, on-the-spot interviews, and personalised discussions with hiring managers. ‘This event promises to be a platform for jobseekers to explore opportunities and connect with potential employers in Nigeria’s burgeoning creative economy,’ he said.

Adeyeye further said that a major highlight of the event will be masterclass sessions led by top Nigerian creative professionals, including Tomike Adeoye, the celebrated content creator and host, and Esiaga, the accomplished videographer, expertly hosted by Joseph Onaolapo (Jay On Air), the renowned media personality and content creator.

‘The comprehensive programme also includes a keynote address, goodwill message from a government representative, panel discussion addressing skills gaps in the creative economy, and an innovation showcase spotlighting emerging creative-tech startups,’ he added.

Motul, a lubricant company officially distributed in Nigeria by Winpart by CFAO, has partnered with the Oyo State Bikers Association to enhance the availability and distribution of its products across Ibadan and the wider Oyo state region.

According to the company, the collaboration, officially inaugurated on Saturday, October 11, 2025, during the Oyo State Bikers Convention held in Ibadan, underscored Motul’s continued commitment to expanding its presence in Nigeria by working closely with credible and organised groups within the mobility ecosystem.

As part of the initiative, the association’s secretariat has been fully branded by Motul, marking its transformation into an authorised distributor of Motul products in the state. Through this alliance, members of the Oyo State Bikers Association, as well as other power bike owners, motorcycle users, and car owners in the region, will now have easier access to Motul lubricants, renowned globally for their superior engine performance, protection, and reliability.

Eric Fantodji, general manager of Winpart by CFAO, expressed optimism about the impact of the partnership on both the local biking community and the broader automotive sector in the region, stating that it reflects the company’s ongoing commitment to bringing quality Motul products closer to end users across Nigeria.

‘By working with reputable associations such as this, we are not only strengthening Motul’s market presence but also promoting best practices in vehicle and engine maintenance,’ Fantodji stated. Also speaking at the event, Falade Babatunde, president of the Oyo State Bikers Association, commended Motul and Winpart by CFAO for their confidence in the association and their support for the growth of the biking community in Oyo State.

‘This partnership is a welcome development for our members and the entire biking community in Ibadan. Motul is a globally trusted brand known for quality and reliability, and we are proud to be associated with such excellence.

‘Through this collaboration, our Secretariat will serve not only as an administrative hub but also as a trusted source for authentic Motul lubricants and technical support,’ Falade said. Secretariat

Ghana and Malawi are taking new steps to strengthen their decades long partnership, with both nations signalling support for a future where Africans can travel freely across the continent.

A Ghanaian delegation met in Lilongwe with George Tapatula Chaponda, Malawi foreign affairs minister, and his team to discuss efforts aimed at removing visa barriers between African countries. Officials at the meeting said both sides shared a strong commitment to building a more united Africa that prioritises open borders and greater trade among its people.

The relationship between the two states is rooted in history. During the independence era, Kwame Nkrumah invited Hastings Kamuzu Banda to Ghana in 1953 to practise medicine and participate in the continent’s liberation journey. Banda would later become Malawi first president. That early partnership helped shape a bond that has endured through generations.

Today ties remain close. Malawi newly sworn in vice president Jane Ansah is married to a Ghanaian, Bishop Joseph Addo Ansah, further reflecting the personal connections that support diplomatic ones.

The Lilongwe talks focused on how easier travel can boost business, tourism, and people to people exchanges. Advocates for the initiative argue that removing visa restrictions between African states will help unlock economic opportunity, reduce bureaucracy, and promote a stronger shared identity.

The push aligns with the wider African Union agenda to promote regional integration. Supporters say that Ghana and Malawi demonstrating cooperation could encourage other countries to follow.

Both sides left the meeting describing it as productive and forward looking. Further work will continue at the technical and political level, as the two governments explore practical steps toward achieving a visa free system that they hope will serve as a model for the continent.

The Manufacturers Association of Nigeria (MAN) has forecasted the Nigerian economy to grow by four percent in 2026, underscoring renewed optimism in the global and domestic economic outlook.

The projection was contained in MAN’s Think Thank Report, released Tuesday which outlined the association’s outlook for 2026.

‘The rationale for these projections is hinged on the ongoing reforms of government, particularly the incentives being channelled to the manufacturing sector through new tax laws, regulatory adjustments, and the operationalisation of the National Council on Industry and other policy frameworks,’ the report said. The report also cited the implementation of Nigeria’s industrial and green industrial policies as key drivers that will enhance sectoral productivity and competitiveness in 2026.

The association noted that the steady rise in its Manufacturing CEOs Confidence Index since 2025 reaffirms that ‘the Nigerian economy is on the path to recovery.’

Data from the report showed that Nigeria’s manufacturing output grew by 1.1 per cent in the second quarter of 2025, marking the fifth consecutive quarter of positive growth despite inflationary pressures, political instability, trade tensions, and global supply chain disruptions.

The report further linked the moderate growth to increased defence spending and the heightened demand for military hardware due to regional conflicts, which have spurred stronger economic integration. Segun Ajayi-Kadir, director general, Manufacturer Association of Nigeria, speaking at a press briefing to unveil the Think Thank Report, expressed optimism in the growth rate of the manufacturing sector.

He explained that with the Federal government incentives such as providing access to single interest loans through the Bank of Industry to the tune of N75 billion to support 75,000 SMEs, tax reliefs, and the Nigeria first policy which allows Nigerian manufacturers eligible to tender for public procurements, manufacturers will experience significantly growth in the coming year.

‘You will notice that between just Q2 of 2024 and the first half of 2025, has been a significant growth. There was a jump in capacity utilization, just because manufacturers were able to get loans at single digit interest rate.

‘What that means is that if my stock capacity is to produce 1 million bottles, for example, and my capacity utilization, because of the challenges I’m facing is 600 bottles, when I have some incentive from government, I’m not paying for some things, I’ll be able to put that back into the business to boost output. ‘The same way with multiple taxes. Now I’m not paying any of them. Loans, I used to get at 33 percent interest, by the time the stabilization plan comes here, we also have access to loans for a single digit interest rate, and we’ll be able to produce more. You will be able to employ more, and you’ll be able to sell more.

‘Imagine government upscaling, patronage. It’s in the government still, to make the largest scale-up, to the economy. Once they do that, it will run into the production.’

Coca-Cola Bottling Company Nigeria has relaunched its iconic ‘Share a Coke’ campaign as a way to inspire diversity and unity amongst different ethnicities across the country.

At the recent launch of the campaign in Lagos, Yusuf Murtala, senior director and head of Marketing at Coca-Cola Nigeria, said that the company is reintroducing a campaign with a global heritage and modern Nigerian pulse.

He said the relaunch of the ‘Share a Coke’ campaign is centred around uniting Nigerians and building a global heritage.

‘By combining personalisation, digital interactivity, and community storytelling, we’re creating experiences that people want to share, not just products they want to buy,’ Murtala said.

Originally launched globally more than a decade ago, ‘Share A Coke’ became a defining marketing movement by replacing the iconic Coca-Cola logo with popular first names of different ethnicities on bottles and cans.

In Africa’s most populous nation, the campaign has enjoyed enormous success, strengthening emotional ties to the brand and inspiring a culture of connection among young people. Its return in 2025 marks a renewed commitment by the beverage company to celebrate individuality while fostering a sense of togetherness across communities.

Mariam Kaham, general manager of Coca-Cola Nigeria, described the campaign as a return of the most loved campaign for Gen Z – young people between the ages of 20 – 27.

She added, ‘This campaign is more than just names on bottles. It’s about creating real connections. When you hand someone a Coke with their name on it, you’re giving them something deeply personal: their identity, their moment, and their story – and that’s what makes ‘Share A Coke’ so special.’

Kaham noted that the relaunch is reviving a moment of friendship and togetherness – core themes of the Coca-Cola bottling company.

‘Share A Coke is about joy, connection, and community. We want every bottle shared to represent a story, a smile, and a moment that brings people closer together.’

On her part, Valerie Odubogun, director of Frontline Marketing at Coca-Cola Nigeria, emphasised the importance of authentic engagement in every aspect of the campaign.

‘Our goal is to ensure that Share A Coke resonates at every touchpoint, from retail shelves to social spaces,’ she said. ‘It’s about sparking conversations, creating smiles, and celebrating the joy that comes from sharing a Coke with someone you care about.’

According to Odubogun, the campaign will continue to spotlight everyday stories of friendship, love, and celebration. It will remind Nigerians that a simple act of sharing can create moments that last.

The campaign will roll out nationwide with personalised bottle drops, interactive pop-up stations in major cities across the country.

The event featured an engaging digital activation where attendees scanned QR codes on specially marked bottles to generate personalised ‘Share A Coke Memory’ digital keepsakes.