Boutique property developer Keyland Corp. is in the final phase of preparations to officially open Alino New Manila, a four-star, 20-storey lifestyle hotel along E. Rodriguez Sr. Avenue in Quezon City.
With Alino, Keyland marks its first foray into the hospitality business under its newly established Alino Hotels brand, expanding a portfolio long associated with residential and office developments.
Keyland’s residential developments are located in Makati, Filinvest City in Alabang, Las Piñas and Lipa City.
It likewise has office projects in Makati, Greenhills, Alabang and in Las Piñas City.
In a pre-opening press conference and mini tour of the soon to open hotel, Keyland Corp. executive director for hospitality Arthur Gindap admitted that because of its proximity to St. Luke’s Medical Center QC, which is just across the the street from Alino, the hotel hopes to attract families of patients confined or seeking treatment at SLMC-QC.
SLMC-QC continues to expand even as it has also put in place plans to build a larger and more modern facility in ASEANA City in Parañaque.
Gindap said that Keyland has a built-in synergy with SLMC because Keyland’s chairman and president, Jose Ma. Montinola, is also a board member of SLMC-Global City in Taguig.
Thus, Keyland was aware of the popularity of SLMC-Global City’s deluxe and executive private suite rooms where families of confined patients prefer to keep their sick relatives company.
They had observed that since SLMC Global City’s opening, the suites are always in demand.
As such, with SLMC’s clients in mind, some of the 128 rooms that Alino has designed are for families who may be seeking regular or long-term treatment at the nearby hospital.
A dedicated health care room equipped with a HEPA air purifier and hospital grade cleaning solutions will be available to accommodate families of patients confined at St. Luke’s who require a more sanitized environment.
A unique room feature that has PWD clients in mind is a spacious bathroom that can accommodate a wheelchair for easy bathing, definitely something that ordinary tourist and hospitality hotels do not offer.
The name ‘Alino,’ according to Lady May Elegado, general manager of the soon to open hotel, is drawn from ‘Alagang Filipino,’ which underscores the brand’s commitment to genuine, authentic Filipino care that includes the value of malasakit, the uniquely Filipino way of taking away another person’s burden.
By observing this Filipino value in travel and hospitality, Alino Hotels aims to ease the stress of travel, offer reassurance and deliver comfort that feels both sincere and personal.
New Manila is within a district that bridges heritage and modernity.
Unfortunately, most of the younger generation are not aware that New Manila is known historically for its large post-war ancestral estates that were formerly friar lands that were purchased by the American government and after the war, by rich families that included Lebanese-born Doña Magdalena Ysmael, whose family bought 75 hectares in what is now known as New Manila, according to John Paul ‘Lakan’ Olivares Lakbay ng Lakan website.
Initially known as the Magdalena Estate, development of the property started in the 1930s.
However, according to an article written by PR maven Rosary Ysmael (a great-granddaughter of Doña Magdalena) for The Diarist.ph, Doña Magdalena Ysmael was widowed and eventually re-married another Lebanese – Kemal Hemady.
Kemal Hemady, thus, helped Doña Magdalena Hemady develop her estate into what is now known as New Manila, with its old ancestral homes that have not been appreciated and preserved, left to ruins and eventually sold and redeveloped into modern townhouses – history lost to the younger generations.
The only link left is the name of Doña Hemady Street in honor of Doña Magdalena. Hopefully, our lawmakers will not foolishly rename Doña Hemady to honor some other lesser known personality.
New Manila is now emerging as a growth corridor with strong connectivity to Ortigas, Makati, Bonifacio Global City, and beyond via the Skyway.
The location of Alino New Manila allows it to meet diverse hospitality demands, such as medical tourism, visiting families, young professionals, business travelers and long staying guests.
The hotel will offer a range of categories, starting from essential twin, deluxe twin, deluxe queen, premier queen, junior suite, deluxe suite and a premier suite.
Standard in-room provisions include high-speed WiFi, 55-inch TV, coffee and tea setups, microwave and electronic safe.
Additional amenities include a laundrette, outdoor pool, gym and flexible function rooms.
A ground floor, all-day dining outlet, Kutchara, will be open to guests and outside visitors. The restaurant outlet will be led by executive chef Rexsan Abarquez, who hails from Iloilo and has honed his kitchen skills from training with Mandarin Oriental Manila, Makati Shangri-La and Sofitel Philippines Plaza.
Kutchara’s menu offering includes local cuisine classics such as kinilaw na tanigue cured in suka sa niyog and calamansi, to Ilonggo favorite kansi at baka, a beef shank broth soured with the batwan fruit, and a whole inasal na manok marinated in calamansi and lemongrass.
Hopefully, Alino will be able to ensure that Chef Abarquez secures his premium ingredients for the kinilaw and kansi, which I, as an Ilongga, would love to be able to enjoy following my regular check ups at St. Luke’s.
As Alino is still finalizing its food offerings at Kuchara, we suggested that they explore other regional cuisines that are not so easily available in the metropolis, ensuring that they secure the authentic condiments and ingredients to prepare the dishes.
The QC area is well-known for its competitive restaurant scene and good food is key to a hotel’s success.
Alino Hotel, according to Gindap and Elegado, hoteliers with years of local and international experience, will reflect Keyland’s commitment to delivering a service culture defined by malasakit which will differentiate the Alino Hotels brand in a competitive hospitality market.
Alino New Manila is part of the broader strategy of Keyland to diversify into hospitality and lifestyle-driven developments.