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If you’re Nigerian, you don’t need a prophet to tell you that once you pick up this book, you’re already eyeing billionaire status. I mean, who doesn’t want the express lane to ‘making it big’ around here? No wonder young people are snapping up copies of Femi Otedola’s Making It Big. Let’s be honest, we’re all chasing that ‘big’ life.

Femi Otedola needs no introduction, but in case you’ve somehow been living under a rock, the book cover makes sure you can now put a face to the name.

If you’re expecting a classic rags-to-riches story, you might be surprised. Otedola didn’t start from nothing, he grew up privileged but don’t let that fool you. The book is packed with sharp business lessons, personal reflections, and hard-earned insights.

Approach Making It Big with an open mind and you’ll find plenty to learn. Otedola clearly wrote this with the intention of mentoring young entrepreneurs, and many of his insights are pure gold. Still, some readers might find a few parts discouraging, many of his lessons assume access to resources most people don’t have. Yet, his principles can still spark ambition and challenge readers to think bigger. And really, should privilege disqualify someone from sharing their story?

From manicures to finance, downstream oil trading, shipping, real estate, and power, Otedola has dipped his hands into almost everything. He may not strike you as much of a talker, but here, he opens up, something many Nigerian moguls shy away from.

He even lets us in on personal moments like the time he dropped out of school. (And no, that’s not your cue to drop out too!) While most Nigerian parents boast about their flawless grades, Otedola admits he wasn’t exactly the brightest student. That honesty makes the book refreshingly human. With its simple, direct language, it’s an easy and entertaining read.

One moment, he’s telling his life story; the next, he’s teaching history, preaching motivation, or switching into businessman mode. He’s restless, impatient, bold, maybe even a little crazy, judging by some of his deals. Visionaries will find him inspiring; those content with the simple life might find him overwhelming. He owns his mistakes, boasts about his wins, and never pretends to be perfect. You’ll see sides of Femi Otedola you’ve never seen before.

Still, if you’re not ready to face the kind of storms he weathered, maybe keep living your ordinary life because this billionaire path isn’t for the faint-hearted. His experiences are eye-opening, showing that wealth comes with both grit and grief.

Then there’s the cheeky side of Otedola. When he writes things like ‘let the haters go and eat grass,’ you know this isn’t your typical polished billionaire memoir. He names names and says things only a billionaire can get away with. Some of his former employees might not find this read so nostalgic.

In the end, Making It Big does more than tell one man’s story, it sets a precedent. It’s a call for more African leaders to step forward and share their journeys honestly with the younger generation.

Real Madrid manager Xabi Alonso has voiced support for La Liga players protesting the league’s controversial decision to stage a match in Miami, USA.

La Liga confirmed last week that Barcelona’s away fixture against Villarreal, scheduled for December 20, will take place in Miami, marking the first-ever European league match to be played abroad. In response, the Spanish Footballers’ Association (AFE) announced a ‘symbolic protest’ to be staged before every La Liga match this week.

Players from Oviedo and Espanyol demonstrated by standing still for the first 15 seconds of their game on Friday, although the gesture was not shown on broadcast coverage. ‘We are against the match; we believe it distorts the competition,’ Alonso said during his pre-match press conference.

‘There hasn’t been unanimity or proper consultation for it to be played on neutral ground. The protests are positive, and that sentiment is positive.’

The Real Madrid boss added that while such international ventures could be considered in the future, they should only happen with full agreement among clubs and players.

‘We believe it could happen if there were unanimity, but that’s not the case right now,’ Alonso stated.

Alonso’s comments come ahead of Real Madrid’s clash with Getafe on Sunday, where he confirmed that Kylian Mbappé is expected to return from an ankle issue that ruled him out of France’s recent World Cup qualifier against Iceland.

‘Everyone who went with their national teams, except Dean (Huijsen), has returned in good condition,’ Alonso said.

There are men whose lives read like open books of divine encounters, whose journeys remind us that faith is not a theory but a lived experience. Rev. Dr. Uma Ukpai was one of such men. His life, from its humble beginnings to its global impact, stood as a testament to what God can do through a heart wholly yielded to Him. Though words may never fully capture the depth and lasting impact of his life and ministry, his legacy remains a story of faith, resilience, and miracles that still move hearts today.

Early life

Rev. Dr. Uma Ukpai’s story begins in Asaga, Ohafia, a quiet community in Abia State, Nigeria. An Igbo man by origin, he came into the world on 7 January 1945, into a life that would test and ultimately refine him. His childhood was steeped in adversity. At the tender age of ten, he lost his father-an event that forced him to shoulder responsibilities far beyond his years. His grief was compounded by another cruel blow: his mother was poisoned. Reflecting on those early years, he once said, ‘I know what it means to lose a father and be a father from that age. I know what it is to save money to pay school fees. So, I have feelings for the poor. I learnt early enough to know that the stone Satan throws at you can become a stepping stone.’

Though his parents were not Christians, God’s hand was evident upon his life from the beginning. An old man once told his mother that her son was not an ordinary child and warned her never to allow him to serve as a houseboy or cook for anyone. Having already lost several children, she clung to that prophecy and protected him with fierce devotion, often saying she would do anything to keep him alive.

In 1958, at just thirteen, young Rev. Dr. Uma made the most important decision of his life-he gave his heart to Christ. That singular act marked the beginning of a journey that would touch nations and transform countless lives.

Education

Rev. Dr. Uma Ukpai’s pursuit of knowledge reflected his deep hunger for growth and purpose. He began his formal education at Uma Ukpai Memorial Primary School, Asaga, before continuing at Khana County Council School, Ogoni. His secondary education took him to All Saints Secondary School, Aba, and later to Niger Delta Technical School, now known as Boys Technical College, Aba. Driven by determination, he furthered his education abroad. He attended the School of Journalism and Television, Frisham, Hermitage, in the United Kingdom, before proceeding to the South Florida Christian College, Miami, USA; Carolina Christian University; and Burke Bible College, Kentucky, USA. Through his studies, he obtained a Certificate in Electrical Engineering Practice, a Diploma in Journalism, and both Bachelor’s and Doctorate degrees in Divinity.

Ministry

Rev. Dr. Uma Ukpai’s ministry began not in grandeur but in quiet obedience. What started as small prayer gatherings in his living room eventually grew into a worldwide movement. In the early 1970s, he founded the Uma Ukpai Evangelistic Association (UUEA) – a ministry that would become a powerhouse of evangelism, healing, deliverance, education, and humanitarian service. Through the UUEA, Dr. Ukpai traversed continents proclaiming the Gospel in power. His crusades were not mere events; they were divine visitations that drew multitudes hungry for God. Among his most historic crusades were the Greater Ibadan for Christ Crusade (1982), the Greater Lagos for Christ Crusade (1985), the Greater Ohafia for Christ Crusade, Nsukka 2012, and the Anioma One-Million Man Crusade (2016).

The Greater Lagos Crusade remains legendary. Held at the National Stadium, Surulere, it gathered over 23,000 prayer volunteers, 5,000 choir members, and thousands of counsellors ministering to new converts. The atmosphere turned Lagos into what he described as ‘a prayer parlour.’ That single crusade led to the birth of the Pentecostal Fellowship of Nigeria (PFN) – a nationwide coalition of Pentecostal leaders. ‘There was no PFN before then,’ he recalled. ‘We gave birth to it. Every part of Nigeria cooperated and supported the programme. It is still being sustained till now.’ For Dr. Ukpai, ministry was never about fame but faithfulness. ‘It is not about me,’ he often said. ‘It’s about God making a promise and fulfilling it in the lives of His people.’ Even after enduring immense personal loss – including the tragic drowning of two of his children and two cousins – he continued preaching the very next day. His strength baffled many, but to him, it was simply obedience. ‘I was deeply grieved,’ he said, ‘but God is faithful and doing His bidding.’

The UUEA grew to include several outreach arms, including the Uma Ukpai College of Business, the Uma Ukpai Foundation, and the Uma Ukpai School of Theology. His wife, Dr. Philomena Uma Ukpai, was a steadfast partner, working alongside him to empower believers through initiatives such as the Uma Ukpai Sustainable Wealth Creation Scheme and the Uma Ukpai Fashion Week, which trained and empowered hundreds of youths, particularly women.

Every crusade, every sermon, every project carried one unshakable message: ‘All things are possible to them that believe.’

Humanitarian and educational impact

Beyond the pulpit, Rev. Dr. Uma Ukpai embodied the Gospel of practical love. He believed that faith should heal not only the soul but also the body and the land. His compassion birthed several humanitarian and educational institutions that have touched thousands of lives across Nigeria and beyond.

In 2000, he established the King of Kings Specialist Hospital in Ohafor, Ohafia Local Government Area – a 24-hour medical facility providing affordable healthcare to underserved communities. In 2016, he founded the Uma Ukpai Eye Centre in Asaga Ohafia, which has since performed over 500 successful cataract surgeries and provided eye care services to more than 100 rural communities across Abia, Akwa Ibom, and Cross River States.

His vision for holistic ministry extended to education. The Uma Ukpai School of Theology and Biblical Studies (UUST), founded in 2008 and affiliated with the University of Uyo, offers degrees in Theology, Ministry, and Christian Leadership, shaping the next generation of ministers. In 2017, he established the Uma Ukpai Polytechnic in Asaga-Ohafia, accredited by the National Board for Technical Education (NBTE), to train young Nigerians in Computer Science, Engineering, and Business Administration.

He also founded the Joseph Business School, an affiliate of the prestigious Chicago-based institution, to equip believers with leadership and entrepreneurship skills rooted in biblical principles. Through the Uma Ukpai Scholarship Foundation, countless students have received financial support to pursue their dreams.

In 2022, he laid the foundation for the Uma Ukpai Prayer City in Isiugwu-Ohafia, envisioned to seat 120,000 people, making it one of the largest auditoriums in the world. For Rev. Ukpai, it was not just an architectural vision but a spiritual landmark – a ‘place where humanity will meet divinity.’

Miracles and divine encounters

Every Abia crusade, every gathering under the ministry of Rev. Dr. Uma Ukpai, was marked by extraordinary manifestations of God’s power. Wherever he went, the atmosphere seemed charged with faith, expectation, and the undeniable presence of the Holy Spirit. People came burdened with pain, sickness, and despair – and left with testimonies that defied human explanation.

The first miracle in his life came a day after he gave his heart to Christ and received the baptism of the Holy Spirit. While at Khana County Council Secondary School in Rivers State, a madman known as Deco stormed the school, sending teachers and students fleeing in fear. In that moment, young Rev. Dr. Uma heard God’s voice within him: ‘You too can sack the madman.’ Acting in faith, he commanded the man to roll out of the school. To everyone’s astonishment, Deco obeyed – and as he rolled away, he cried, ‘Do you know that I am naked?’ The once-violent man was instantly restored to sanity.

By 1971, his passion for souls had led him to become the first missionary at Ahmadu Bello University. A year later, he pioneered the same move at the University of Nigeria, Nsukka. During one of his teaching sessions there, something extraordinary happened – Jesus appeared to him twice. The divine encounter left a lasting imprint on his spirit. Not long after, a man from America who attended one of his teachings was so moved that he adopted him as a son and provided funds for his journey to the United States. That trip would open yet another chapter of ministry that touched nations.

There were times when God’s power showed up not just in meetings, but in moments of danger. One night, armed robbers came to his home. But as they tried to break in, the gate began to move up and down on its own, as if an unseen hand was guarding the entrance. Stunned and powerless, the men surrendered and begged Rev. Dr. Uma to pray for them.

In another unforgettable experience, while going for a ministration in an Arab country, he suddenly found himself speaking their language – a tongue he had never learned. God had changed his speech in that moment, enabling him to communicate effectively.

Even in moments of danger, his confidence in God never wavered. During a trip to Aba for a supposed ministration, he and his wife were kidnapped. The captors demanded his car and money, but he refused, declaring that he would only give them up if God told him to. Frustrated, they handed him a cup filled with poison. Holding it up, he said calmly, ‘I drink you as tea; you must function as tea. If you go beyond the boundaries of tea, whatever God will do to you, don’t call my name.’ Then he drank it. Hours later, he walked out of captivity alive and untouched.

His life was a stream of supernatural stories. In 1985, while smuggling Bibles into China with a friend – risking a twenty-year jail term if caught – they began to pray in tongues at the Kenton border. Just as the officers were about to inspect their bags, the scanning machine broke down. Without hesitation, the officials waved them through.

The same presence that saved him in danger also healed many through his ministry. A woman once received a brand-new womb after being diagnosed with cancer of the uterus. His own first son, born crippled, was healed during a worship session after a divine prompting from the Holy Spirit.

Each miracle whispered the same truth: that with unshakable faith, nothing is impossible.

The Defence Headquarters (DHQ) has dismissed as false and malicious a report claiming that the cancellation of Nigeria’s 65th Independence Anniversary parade was linked to an alleged coup plot against President Bola Tinubu’s administration.

In a statement issued on Saturday, by Tukur Gusau, director of Defence Information, the DHQ described the publication as ‘misleading and intended to cause unnecessary tension and distrust among the populace.’

According to the statement, the decision to cancel the October 1 parade had nothing to do with any alleged coup attempt but was taken to allow President Tinubu attend a strategic bilateral meeting outside the country.

The DHQ added that the move also enabled members of the Armed Forces of Nigeria (AFN) to sustain momentum in ongoing military operations against terrorism, insurgency, and banditry.

‘The attention of the Defence Headquarters has been drawn to a false and misleading report by an online publication insinuating that the cancellation of activities marking Nigeria’s 65th Independence Anniversary was linked to an alleged attempted military coup.

‘The claims by the said publication are entirely false, malicious, and intended to cause unnecessary tension,’ Gusau stated.

The DHQ further clarified that the arrest and ongoing investigation of sixteen officers recently reported in the media was a purely internal process aimed at upholding discipline and professionalism within the ranks, not a politically motivated action. It explained that a duly constituted investigative panel is currently reviewing the conduct of the affected personnel, and its findings will be made public once the process is concluded.

‘The ongoing investigation involving the sixteen officers is a routine internal process aimed at ensuring discipline and professionalism is maintained within the ranks,’ the statement said. The Defence Headquarters urged Nigerians to disregard what it called the ‘falsehood being circulated by purveyors of misinformation and enemies of the nation,’ while reiterating the unwavering loyalty of the Armed Forces to the Constitution and the democratic government of President Bola Tinubu.

The DHQ also appealed to all peace-loving citizens to continue supporting security agencies in their efforts to safeguard the country, stressing that the federal government, legislature, and judiciary are working together for Nigeria’s safety, development, and stability.

‘Democracy is forever,’ the statement concluded.

Behind every job interview lies a strategic process where employers assess far more than just qualifications. From cultural fit to problem-solving skills, hiring decisions are shaped by a range of subtle and specific criteria.

Experts at the 2025 StudyIn Nigeria Global Education Conference took exclusive look inside hiring rooms, recruitment and reveal what truly influences hiring managers, and what job seekers need to know to stand out in today’s competitive job market.

Zahra Parker, an infectious disease public health scientist, emphasised that in an ideal hiring room, employers would prefer experience to mere academic excellence.

‘The key skills that employers are looking for beyond your certificate is your past experience, no matter how small the experience.

‘Employers want to know if you have taken an initiative to do something, have you gone into a volunteering internship or shadowed your capacity in doing something,’ she said.

Parker urged young job seekers to take out time to do something even while still in school because such will count for them during their hiring days.

She emphasised that employers are looking for people who have taken the practical steps to solidify their interest in the position they applied for.

Besides, experience, she said that attitude matters in hiring a person, ‘You have to have the right attitude. Are you confident in your position, and being a team player is an added afvantage.

‘Because when you come into the workforce, you realise that no man is an island, so, you have to be a team player. You have to know how to navigate and collaborate even with people who are very different from you,’ she said.

Buttressing on the right attitude for an interview, she explained that it is a mix of things.

‘For me, it’s how confident you approach the interview. It’s about how calm you feel in the knowledge that you are coming with. So, have you looked up the company that you’re coming to interview for? Have you looked up the opportunity and what the requirements are that you would be expected to have?

‘How do you present yourself knowing that there may be gaps in what is expected versus the skills you have, so, it’s your ability to display a certain calm in how much you know and how you present yourself moving forward,’ she noted.

Besides, she emphasised that an intending employee should not come to an interview dressed in a sweatshirt. ‘You have to come professionally dressed and you have to be professional in your demeanour. That doesn’t mean you lose yourself,’ she emphasised.

Parker reiterated that academic is the most important metrics of getting jobs, however, she explained that one must develop some skills to augment, because according to her, job placement is holistic, encompassing academic, experiences, and confidence, among others.

For Nigeria to bridge the gap between education and employability, she said that experience is sacrosanct.

‘You can go to school and have all the technical know-how, but you need to have practical experience that makes you attractive to an employer.

‘So, I would say that a huge factor in bridging the gap is gaining the hands-on and practical knowledge,’ she emphasised.

Remi Odunayo, a former Exxon Mobil human resources chieftain, emphasised that in the oil and gas sector, technical skills such as wielding, fabrications and electrical and electronics, among others are crucial to hiring.

Besides, he said diving skills are also needed for aquatic jobs, however, he explained that students can acquire such skills while still in schools.

However, Odunayo maintains that attitude is essential in hiring rooms, because employers seek to see individuals readiness to learn, that is being teachable, comportment and ability to think critically, among others.

Dolly Kola-Balogun, founder of Retro Africa, encouraged students to consider alternative pathways besides academics to their career success such as acquiring entrepreneurial skills.

However, she emphasised that doing business in Nigeria is challenging, but insists that it is doable.

She emphasised that skills in essay writing, imaginative skills and inter-personal skills, among others are needful in arts business.

Nottingham Forest have sacked head coach Ange Postecoglou after failing to win any of his eight matches in charge, thirty-nine days.

The tenure marks the shortest permanent managerial reign in Premier League history.

The Australian manager’s dismissal came swiftly after Forest’s 3-0 home defeat to Chelsea at the City Ground on Saturday, their fourth consecutive league loss.

Within 20 minutes of the final whistle, the club confirmed his departure in an official statement.

‘Nottingham Forest Football Club can confirm that after a series of disappointing results and performances, Ange Postecoglou has been relieved of his duties as head coach with immediate effect,’ the statement read.

‘The club will make no further comment at this time.’ Postecoglou, 60, was appointed on September 9 following the sacking of Nuno Espirito Santo, just four months after leading Tottenham Hotspur to Europa League qualification.

However, his spell at Forest quickly unravelled, with the team managing only two draws and six defeats in all competitions.

Forest earned just one point from five Premier League matches under his leadership, slipping to 17th place, a single point above the relegation zone.

Frustrations boiled over during Saturday’s match as home fans began leaving early after Reece James scored Chelsea’s third goal, with visiting supporters chanting ‘you’re getting sacked in the morning.’

Club owner Evangelos Marinakis reportedly left his seat before the final whistle, and the announcement of Postecoglou’s dismissal followed shortly after.

The decision means Forest are now searching for their third manager of the season, highlighting a turbulent start to their Premier League campaign.

At the heart of Lagos Island, the Federal Palace Hotel transformed into a vibrant hub of creativity as Africa’s most talented creatives converged for Forum Création Africa Lagos.

The air was electric with anticipation as TV series producers, musicians, animators, game developers, visual effects artists, comic book enthusiasts, and digital visionaries gathered to showcase their work, share their stories and foster knowledge sharing.

This dynamic forum was more than just a meeting of minds – it was a celebration of African creativity, a reawakening of hope, and a testament to the continent’s boundless potential. As creatives from across the continent came together to share their perspectives and showcase their talents, the atmosphere pulsed with energy and excitement.

With Africa’s stories told in a fresh, innovative light, Forum Création Africa Lagos was a beacon of inspiration, shining brightly for all to see.

Emmanuel Macron, President of France who spoke virtually on this year’s event said choosing Lagos to host the first African edition was an obvious decision as Lagos is not only a creative powerhouse in Africa, but also a global reference for cultural innovation.

‘You have gathered in this vibrant city to explore new perspectives, foster collaboration and spark creative energy. You are exploring exciting new frontiers in all areas, such as music, TV series, animation, video games, visual effects, comics, digital vision, etc. But Creation Africa is more than just a forum.

‘It’s a powerful opportunity to bring people together across borders, across languages, and to strengthen the ties that unite our creative industries. Through this, you are not only reinforcing cultural ties between Africa and France, you are shaping the stories of today and tomorrow; stories in all languages, speaking to all cultures, stories that reflect our ever-evolving societies,’ Macron said.

The France President said the Creation Africa is a unique opportunity, guided by MansA-Maison des Mondes Africains, which has just opened its doors in Paris.

He noted that MansA is a major new cultural institution built to spotlight the vibrancy of contemporary African creativity and the connection between Africa and France.

‘Today marks an important milestone in this journey. I’m counting on each of you to help open new horizons, create new spaces, and spark new hopes for our youth and our societies. I’m extremely happy that you will gather all the creators, all the artists from the whole continent in Lagos,’ Macron said.

In her welcome address, Elizabeth Liz Gomiz, director, MansA Maison des Mondes Africains said together Africa is not waiting to be seen but already setting the rhythm.

From fashion to film, from gaming to sound design, from VR to AI, Liz Gomiz said the creative energy of this continent is rewriting the code of global culture, adding that while the rest of the world looks for trends, France and Africa are collaborating to build frameworks for imagination.

‘That is Creation Africa, a space where innovation doesn’t erase tradition; it extends it; where the creative economy isn’t an afterthought, but the engine of transformation. We see creation as a lever for global innovation, and culture as a tool for research and development,’ Liz Gomiz said.

She said culture produces meaning, and meaning produces power; power to shape perception, to influence behaviour, and to move markets. Creation Africa is not just a forum; it’s a rehearsal for the future; a place where new ideas, new alliances, and new systems of value are born.

‘So today, let’s keep that light burning in Lagos, Nairobi, Gaborone, Cotonou, Cairo, Dakar, and of course in Paris, where MensA Maison des Mondes Africains, the new cultural institution dedicated to contemporary African creation, which I have the privilege to lead.’

According to Liz Gomiz, two years ago, it was all a dream, today, it’s more than an institution, it is a bridge between creation and entrepreneurship, between memory and technology, because the next revolution won’t be televised.

‘It will be designed, coded, filmed, composed, and deeply felt. It will be African, and it will belong to all of us,’ she added.

One of the exhibitors at the event, Zara Odu, Roundabout Community, a resource-kit and digital gathering space focused on circularity, sustainability, and innovation in Africa said Heritage in Motion is their first exhibition with the goal of highlighting the indigenous craft processes across Africa and to position them as innovative.

‘The idea is that we’re looking at digital innovation, but the value is by going back to our roots, looking at what is innate to us and saying the simple indigenous ways that we create are actually innovative in themselves.

‘So looking at looking at the way things are hand woven, how paper is made through recycled textiles, all those things are indigenous to us as Africans and we want to use them as opportunities to show the work that we are doing, but also to show that they are also innovative and can then be a stepping stone to building for the future. So looking at craft as not just nostalgia and as a relic, but as something that’s future proofing, Odu said.

She further explained that Heritage in Motion considers how inherited techniques, often passed down informally, quietly, and by hand, are being reactivated with new perspectives. In doing so, it reframes heritage as a site of experimentation, adaptability, and cultural authorship.

‘African craft has always been innovative, not through machinery or scale, but through process, adaptability, and deep material intelligence. In reality, it can be found in small, intentional acts: the way materials are sourced, the rhythm of handwork, the logic embedded in techniques refined over generations.

These processes are not just traditions, they are dynamic systems of making that respond to context, community, and need. At its core, Heritage in Motion examines how old craft processes like weaving, dyeing, beading, stitching, molding, can be re-seen, reworked, and reinterpreted through contemporary eyes,’ Odu stated.

Nearly half of Nigeria’s informal businesses generate less than N20,000 daily in revenue, according to the Moniepoint Informal Economy Report 2025, shedding light on the thin margins and persistent struggles of small enterprises that power the nation’s economy.

The report revealed that ’44 percent of businesses in Nigeria’s informal economy make less than N20,000 ($12) daily,’ placing most operators at the lower end of the income spectrum despite their significant contribution to national growth.

It further revealed that ‘the median daily revenue range is between N20,000 and N50,000, while the median profit range is between N10,000 and N20,000, with 70 percent of them earning less than N50,000 per day.’

The data highlights a recurring challenge in Nigeria’s informal sector: thin profit margins that persist despite strong commercial activity. The report noted that high revenue values do not necessarily translate to significant profit, reflecting the rising cost of doing business across the country.

Inflationary pressures, supply chain disruptions, and a weakened naira have worsened the situation for small enterprises that form the backbone of Nigeria’s economy. ‘79% of businesses in the informal economy saw an increase in their cost of doing business in the past year,’ the report stated, citing increased prices from suppliers, an increase in transportation costs, and the depreciation of the naira as the primary factors.

This financial strain has contributed to what the report describes as a fragile ecosystem of survivalist businesses. While many entrepreneurs have seen an increase in revenue, their profits have failed to keep pace.

‘The majority of businesses in the informal economy (65 percent) have experienced some increase in their business revenue over the past year. However, the impact on profit is lower, with only about 47 percent of them reporting a corresponding increase in their profit,’ the report said.

Despite these challenges, the informal sector remains a key pillar of Nigeria’s economic landscape. According to the report, micro, small, and medium-sized enterprises (MSMEs), most of which operate informally, contribute around 65 percent of GDP and provide more than 80 percent of all jobs. The sector includes millions of small traders, artisans, and service providers who sustain daily economic activity across cities and rural communities.

The gender dimension of informal trade also reveals persistent inequalities. The report found that ’41 percent of women-owned businesses in the informal economy earn less than N10,000 per day in profit, compared to 34 percent of businesses owned by men. Furthermore, 10 percent of women-owned businesses earn above N50,000 daily, compared to 16 percent of men-owned businesses.’ This gap reflects the uneven access to resources and credit facilities between men and women entrepreneurs. The report also noted that women tend to operate smaller businesses and are more likely to depend on family support or informal savings systems to finance their operations.

Beyond income disparities, the Moniepoint Informal Economy Report 2025 sheds light on structural challenges such as limited formal employment, low access to credit, and a reliance on cash-based systems. ‘Informal businesses are becoming more averse to credit,’ it noted, with 51 percent of respondents reporting that they have never taken a loan and do not intend to.

The few who do access loans mostly use them to expand business operations, such as buying equipment, renovating, or opening new locations. However, only 6 percent of informal businesses have secured loans exceeding N1 million.

Record keeping remains another major constraint. ‘One in four informal business owners do not keep business records,’ the report found, adding that ‘of the share that do keep some sort of record (structured or unstructured), 38% say they keep track of their business mentally, without any written records.’

The structure of Nigeria’s informal economy also remains dominated by tiny, individually owned ventures. The report stated that 85 percent of businesses in the informal economy are sole proprietorships, while only 40 percent employ labour. Of those that do, 75 percent have between one and three employees.

While the majority of these businesses struggle to scale, some have demonstrated resilience and potential for growth when provided with the right support. The report observed that informal businesses that have been around for longer are more likely to hire employees, suggesting that access to financial tools, capacity-building, and formalisation opportunities could help improve their sustainability.

The Moniepoint Informal Economy Report 2025 also underscored the need for sustained policy attention. It noted that ‘Under the radar, the cost of doing business has increased for 80 percent of informal businesses, a trend that threatens livelihoods and limits the sector’s contribution to inclusive growth.’

Moniepoint, which developed the report in partnership with the International Finance Corporation (IFC) and other stakeholders, said the findings are aimed at helping policymakers, regulators, and the private sector better understand the informal economy’s realities.

While the report underscores the challenges, it also presents opportunities for reform. It added that ‘Nigeria’s informal economy remains central to the country’s story of resilience and enterprise, with growth potential when supported and given access to the tools they need to grow.’

Have you ever wondered what sets successful brands apart from the rest? The answer lies in the interplay between brand identity and brand image.

While these terms are often used interchangeably, they hold distinct meanings that play crucial roles in brand perception and business success.

Defining Brand identity and brand image

Brand identity: This refers to the intentional and strategic elements that a company uses to present itself to its audience. It encompasses visual components like logos, colours, typography, and taglines, as well as deeper elements such as mission, values, and messaging tone. Essentially, brand identity is the company’s ‘self-portrait’ – a combination of elements that express how it wants to be perceived.

Brand Image: Brand image, on the other hand, refers to how consumers actually perceive the brand. It is the collective impression held by consumers based on their experiences, interactions, and associations with the brand. Unlike brand identity, brand image is dynamic and ever-evolving, influenced by consumer feedback, media coverage, and public sentiment.

Key differences between brand identity and brand image

To further understand the distinctions, let’s break down the key differences between brand identity and brand image.

Nature

Brand identity is stable, consistent, and intentionally crafted. It is established and controlled by the company through design, messaging, and strategy.

Brand image is fluid and dynamic. It evolves over time as a result of customer interactions, market trends, and external feedback.

Creation

Brand identity is created deliberately by the company. Branding guidelines are used to ensure consistency in visual design, tone, and messaging.

Brand image forms organically in the minds of consumers as they interact with the brand’s products, services, and marketing efforts.

Control

Brand identity is entirely within the company’s control. Businesses determine their identity through logos, colours, and messages.

Brand image is only partially controllable. While companies can influence image through marketing and customer service, it is ultimately shaped by consumers’ perceptions.

Components

Brand Identity includes tangible components like logos, colour schemes, taglines, and messaging. It also includes intangible elements like company values and mission statements.

Brand Image is intangible, comprising customer perceptions, word-of-mouth feedback, and the emotional associations people have with the brand.

Measurement

Brand Identity is measured by assessing brand consistency through audits of visual design, messaging, and tone of communication.

Brand Image is measured through customer surveys, social media sentiment analysis, and online reviews to gauge how customers perceive the brand.

How brand identity and brand image work together

Although brand identity and brand image are different, they are interdependent. A company’s brand identity shapes the initial perception of the brand, while brand image reflects how well the brand’s identity aligns with consumer expectations and experiences. When a brand’s image matches its intended identity, the result is brand trust, loyalty, and advocacy.

However, misalignment between brand identity and brand image can have serious repercussions.

Why understanding the difference matters

Understanding the difference between brand identity and brand image is critical for businesses aiming to establish a strong, consistent, and favorable brand. Here’s why it matters:

a. Consistent messaging: When a brand’s identity is clearly defined and consistently applied, it strengthens the brand’s image in the minds of consumers. Companies like Coca-Cola have maintained a consistent brand identity for decades, which has contributed to a globally recognised and positive brand image.

b. Enhanced customer trust: A well-defined brand identity provides clarity about what a company stands for. If this identity is communicated consistently, customers develop trust in the brand’s values and promises. Companies with a strong identity and positive image are often viewed as more authentic and trustworthy.

c. Improved customer loyalty: A positive brand image encourages repeat purchases and customer loyalty. Brands like Disney, known for their family-friendly brand identity, reinforce this image through positive storytelling, customer experiences, and brand touchpoints. Consumers continue to support the brand because it aligns with their expectations.

d. Crisis management: In the event of a crisis, a clear brand identity can help a company maintain a stable reputation.

e. Strategic brand positioning: Businesses that understand the difference between brand identity and brand image can position themselves more effectively in the marketplace. For instance, luxury brands like Louis Vuitton and Rolls Royce carefully craft a premium brand identity that justifies high prices, while ensuring that customer experiences (brand image) align with this luxury perception.

Practical Steps to Align Brand Identity and Brand Image

To ensure a brand’s image aligns with its intended identity, businesses can follow these practical steps:

a. Conduct a brand audit: Assess how well the brand’s identity is being communicated across all channels. Are the colours, logos, and messaging consistent with the brand’s guidelines?

b. Monitor customer perceptions: Use surveys, social media listening tools, and review platforms to track customer sentiment and understand how the brand is being perceived.

c. Engage in proactive branding: Invest in positive brand storytelling, customer experiences, and content that reinforce the brand’s core values.

d. Handle crises with transparency: In case of a crisis, companies should address issues transparently and communicate the steps being taken to resolve them. Prompt and clear communication helps maintain a positive brand image.

e. Revisit branding guidelines: Ensure that branding guidelines are clear, comprehensive, and up-to-date. Regularly train employees and partners on how to maintain brand consistency in marketing, customer service, and product design.

Last line

When companies take control of their brand identity and ensure that their actions align with their identity, they create a positive brand image that resonates with consumers. This alignment paves the way for market differentiation, brand loyalty, and long-term business success.

When Nigerian designer Mowalola Ogunlesi partners with a global icon like Jordan Brand, the result is never ordinary. Her latest collaboration with the sportswear giant, the Mowalola x Air Jordan 14, is already sparking excitement across fashion circles from Lagos to London. Set for release in Fall 2026, the collection blends the fearless creativity of one of Nigeria’s most talked-about designers with the enduring heritage of Michael Jordan’s legendary sneaker line.

For those who’ve followed Mowalola’s rise, this partnership feels almost inevitable. Known for her unapologetic, futuristic style, the kind that challenges norms and celebrates individuality, she’s carved out a unique place in global fashion. Her brand, often described as both provocative and visionary, channels the energy of Lagos youth culture while speaking to a worldwide audience that craves authenticity.

Now she’s turning her lens on one of the most iconic sneakers ever made. The Air Jordan 14, famously inspired by Michael Jordan’s Ferrari 550 Maranello, has always symbolized power, speed, and control. It was the shoe Jordan wore during his final run with the Chicago Bulls, a moment that defined sports history.

In Mowalola’s hands, that legacy is getting a bold, high-fashion twist. Early previews hint at a sleek white leather upper, black suede overlays, and metallic details that feel both luxurious and raw. The signature Jumpman logo sits alongside subtle Mowalola Ogunlesi branding, a nod to collaboration rather than competition. It’s minimal, yet charged with energy, just like the designer herself. The collection is expected to include matching apparel pieces that merge streetwear attitude with runway precision, offering a look that’s just as comfortable in the bustling streets of Lagos as it is in New York or Paris.

For Nigeria’s fashion scene, the significance runs deeper than design. Mowalola’s collaboration with Jordan Brand reaffirms the country’s growing influence on global culture, from Afrobeats and Nollywood to luxury fashion. It’s another reminder that Nigerian creativity isn’t just participating in global trends; it’s setting them.

Pricing details for the Mowalola x Air Jordan 14 will be announced closer to its release date, but one thing is certain: this drop won’t stay on shelves for long.

In the words of one sneaker enthusiast on X (formerly Twitter): ‘Mowalola didn’t just design a shoe – she designed a moment.’