NSSF cash: To leave or pick it?

Upon your retirement, would you rather receive a one-time payment (lump sum) or spread it out over time through smaller repeated installments?

According to BD Life’s survey, seven out of 10 say they will cash out, while the other three indicate that they would rather leave it with the Fund to grow on condition they are entitled to unrestricted regular instalments.

Then there was another set of respondents where the majority preferred to cash out half of their total savings and leave the other half with the Fund to grow it.

When responding to the question about “leave or not to leave” the hard-earned savings, it quickly became obvious that the respondent’s decision was motivated by either fear or growth, and in some cases, uncertainty of what the future holds – fear of the unknown.

While explaining their decisions to either leave or not to leave their savings with the Fund, many said it is informed by the situation they are experiencing at the time, including personal and family pressures that require immediate attention.

They were mindful of potential alternatives, with some appearing unsure of how things would unfold once they took on alternative ventures.

Not many appear to have a clear path forward except banking on hope for a better future.

Some believe the right choice comes from a place of inner peace and a trust in your ability to embrace the path ahead, whether that’s to stay and transform the current circumstances or to leave and seek a better future, no matter the stage you are at in your life.

Research indicates that over 98 percent of NSSF beneficiaries spend their benefits within two years, often using funds for immediate needs, something the Fund’s leadership wants to try to address by urging savers to not take a lump sum but rather leave it to continue growing as they get routine instalments to fix their immediate needs.

When contacted last week, the managing director of National Social Security Fund (NSSF), Mr Patrick Michael Ayota, told BD Life: ‘At retirement, the key attribute anybody should want for the money is safety.

‘At that age, one does not have the runway of a longer life. So it is not prudent to experiment with newer, riskier ventures. NSSF offers both safety and reasonable returns. So it becomes a good vehicle to manage retirement and legacy desires,’ Mr Ayota said.

Regulator’s view

In an interview with the manager corporate and public affairs at Uganda Retirement Benefits Regulatory (URBRA), Ms Lydia Mirembe, the prudent move is to leave your savings to grow while settling for routine smaller payout.

She adds: ‘Rather than receive a lump sum payout, the accumulated benefits can stay in the scheme and the retiree purchases a sustainable payout option such as annuities and income drawdowns.

‘These products can preserve the retiree’s benefits or capital while they withdraw the monthly income. Cashing out the lump sum and pushing it into a business can’t be ruled out entirely, but it is quite risky for retirees to start and operate active businesses in their old age,’ Ms Mirembe says.

Although Ms Mirembe believes there is need for some serious research about post-retirement business ventures, some industry players and analysts think that one should have a choice to try other viable options.

One such industry expert is the country manager of Xeno in Uganda, Mr John Muhumuza Kamara.

He says: ‘A saver would best be helped with a new portfolio that allows him/her to optimise his circumstances of how much income they need to live on, what their current assets and obligations are.’

Experts have their say

An expert in retirement benefits, financial and investment sector, Mr Mubbale Mugalya, currently the chairman of the fund managers association in Uganda, tells BD Life that the decision to cash out depends on the status of your health and whether you have a roof over your head or not.

First, he argues that, someone retiring should figure out how he or she would want to spend his or her money once that time comes.

As to whether one should cash out or not, he says it will depend on several factors including the status of their health and whether or not the retiree has a shelter to retire to.

‘For an average person with Shs20 million at retirement, it is likely that that person will cash out instead of relying on Shs2 million to Shs3 million once a year as interest. This kind of return may be unattractive to some who may opt for a small business which they manage themselves.’

He adds that the daily pressures of life determine how one goes about their savings. To other people, it makes sense to go to the village and do farming because they are guaranteed food and shelter.

‘Leaving your money with the Fund or other investment vehicles works best for people with huge savings who most probably by their retirement time already have a roof over their head and can deal with day-to-day pressure fairly easily.

Why struggle?

As for Ms Susan Khainza, a Chartered Financial Analyst (CFA), and a finance and investment strategist, the wise decision is for you to keep your money where the return is competitive and in this case, she is tempted to stick with NSSF.

She says: ‘I support NSSF’s recommendation that at retirement rather than withdrawing our savings to invest on our own, we can leave our money growing with NSSF, withdraw periodically to fund our expenses, and if possible, live off our interest.

‘As we work, we save with, and our employer contributes a percentage to the NSSF Fund. NSSF invests this money for our retirement on our behalf. We give up this money today, so that in future, we have money to replace the salaries that we shall no longer receive when we retire. We shall use this money to cater for our expenses.

‘One of the reasons that people wish that rather than NSSF investing on our behalf, they withdraw money from NSSF and invest on their own is the belief that they can make more money on their own than what NSSF makes. As an investor, you will need a return to compensate you for the use of your money and the risk that you may lose your money if the investment fails or if inflation reduces the real value of your investment,’ she says.

‘People do not usually think about the fact that the risk of the possible higher returns they are looking for usually comes with a higher risk of losing some, if not all of their savings. As we get older, our ability to take risks is significantly lower than when we were younger. ‘

She continues: ‘We have fewer years, and at times, no years left at all to work to recover the money if we lose it in a bad investment. A person who has retired or is about to retire does not have the ability to take the higher risks that a lot of retirees want to take.

NSSF Act

‘The NSSF Act states that the interest rate declared shall be 2½ percent or higher. This means that our savings are protected. In addition, we get a minimum 2½ percent return. This is not something that we will get outside of NSSF. The investments that savers want to make on their own, such as real estate, are already being done by NSSF on a more professional level.

‘They are offering us a diversified portfolio, so that we are not at risk, as individuals with all our retirement savings concentrated in one asset. Moreover, NSSF has matched the cash flows from the assets they have invested in, to our withdrawal needs over the lifetime of our savings with them. They have walked with us over our employment journey. From the moment we started working, they knew when we were expected to retire and planned their investment decisions accordingly,’ Ms Khainza explains.

Ms Khainza is convinced that at the time when you are no longer working and need cash to fund your expenses, you can withdraw your money at a minimal cost.

‘If I need to sell a piece of land, I need to find a buyer and incur high brokerage fees,’ Ms Khainza notes.

She argues that the return from NSSF is more than adequate to compensate savers for not spending money today, the risk of inflation, to cater for the 2.5 percent minimum guarantee and within the boundaries of the acceptable risk they are able to take because their objective is to ‘fund our retirement.’

SLTDA strengthens domestic tourism and community engagement across Sri Lanka

The Sri Lanka Tourism Development Authority (SLTDA), through its Domestic Tourism and Community Relations (DT and CR) Division, continued to drive inclusive and sustainable tourism development during September 2025 with a series of impactful initiatives spanning youth engagement, capacity building, community empowerment, and environmental conservation.

Kicking off the month’s activities, a School Awareness Program on career opportunities in the tourism industry was held on 2 September in Gampaha, in collaboration with the Sri Lanka Institute of Tourism and Hotel Management (SLITHM) and the Gampaha Zonal Education Office. The program attracted 122 students, introducing them to the wide range of opportunities within Sri Lanka’s rapidly growing tourism sector. Held at Covanro Hotel, Naiwala, Veyangoda, the event aimed to nurture future tourism professionals and strengthen youth participation in the industry.

From 10 to 12 September, the SLTDA conducted a Capacity Building Program in Sigiriya for 64 local Government officials representing the District Secretariats of Jaffna, Kilinochchi, Mannar, Mullaitivu, and Vavuniya. Organised in collaboration with the Northern Province Tourism Bureau, the workshop enhanced participants’ understanding of SLTDA’s functions and guided them in aligning local tourism initiatives with national priorities to ensure coordinated development at the provincial and district levels.

The second phase of the Tourism Development Framework Plan for Haguranketha and Mathurata Divisional Secretariats was implemented on 11 and 12 September at the Haguranketha Divisional Secretariat Auditorium. The session brought together 45 participants, focusing on refining tourism proposals and providing technical guidance to ensure that regional tourism development is both strategic and sustainable.

Highlighting Sri Lanka’s unique culinary identity, SLTDA collaborated with the Kithul Development Board on 19 September to promote authentic Kithul-based products such as treacle and jaggery as signature items in the tourism sector. The event, held at the SLITHM Auditorium, drew 58 participants including representatives from ASMET, THASL, SLAITO, the Sri Lanka Chefs’ Association, and the National Craft Council. This initiative strengthened rural-urban linkages, empowering Kithul-producing communities while enriching Sri Lanka’s culinary tourism offerings.

In celebration of World Tourism Day 2025, SLTDA launched a series of initiatives promoting sustainability and environmental stewardship under the theme ‘Tourism and Peace.’ From 20 to 27 September, beach cleaning campaigns were carried out in Dikwella, Mirissa, Palana, and Mount Lavinia as part of the ‘A Beautiful Coastline, An Attractive Tourism Destination’ campaign under the Clean Sri Lanka Program. The clean-up drives, organised with the Clean Sri Lanka Secretariat, Marine Environment Protection Authority (MEPA), local councils, and the Sri Lanka Police, brought together more than 350 participants, emphasising community collaboration for coastal preservation.

Complementing these efforts, the Tourism and Sustainable Transformation Workshop was held on 27 September at the Mahaweli Centre, Colombo, organised by the Mahaweli Authority of Sri Lanka with the support of SLTDA. The event gathered 200 Government officials to explore the role of tourism in sustainable development. Tourism Deputy Minister Ruwan Ranasinghe, attended the occasion, highlighting the Government’s commitment to aligning tourism growth with environmental and community well-being.

Concluding the month’s activities, a Tourist Driver Training Program was organised by SLITHM in on 29 September at Hall De Galle, Galle Fort, with 121 participants in attendance. The session, led by the Director of DT and CR, of SLTDA provided practical guidance on the Tourist Driver Identity Card (ID) application process and emphasised service standards and compliance, ensuring that tourist drivers-vital ambassadors of the country’s hospitality-maintain professionalism and integrity in their work.

The range of initiatives undertaken throughout September reflects SLTDA’s continued dedication to promoting sustainable, community-centred, and inclusive tourism across Sri Lanka. Through targeted programs on youth awareness, local governance, entrepreneurship, and environmental protection, the Domestic Tourism and Community Relations Division continues to strengthen the foundation for a resilient and inclusive tourism sector, one that benefits communities, preserves culture, and celebrates the spirit of Sri Lankan hospitality.

 Sri Lanka promotes MICE tourism with UAE chapter of SL Conference Ambassador Program

The Consulate General of Sri Lanka to Dubai and Northern Emirates organised a special gathering on 8 October together with Cinnamon Hotels for the Conference Ambassadors appointed under the Sri Lanka Conference Ambassador Program (SLCAP) UAE Chapter, launched to build on the momentum of the Sri Lanka Conference Ambassador Program and to strengthen engagement with the Conference Ambassadors and to discuss the way forward plan.

The UAE chapter of the Sri Lanka Conference Ambassador Program (SLCAP) was officially launched in April 2025 by the Consulate General of Sri Lanka to Dubai and Northern Emirates in collaboration with the Embassy of Sri Lanka in the United Arab Emirates, Cinnamon Hotels and Resorts, the Sri Lanka Convention Bureau (SLCB), and Sri Lankan Airlines.

This initiative was launched highlighting the country’s efforts in promoting Sri Lanka as a premier destination for Meetings, Incentives, Conferences and Exhibitions (MICE), which is a key pillar of its national tourism development strategy.

With its world-class hotels, modern conference facilities, vibrant culture, and unmatched natural beauty, Sri Lanka offers a unique blend of business and leisure for MICE travellers. Sri Lanka is emerging as an ideal destination for international corporate events, incentive tours, and industry conventions combining professional infrastructure with authentic Sri Lankan hospitality.

Consul General of Sri Lanka to Dubai and Northern Emirates Alexi Gunasekera, underscored the importance of MICE tourism for Sri Lanka in the region and extended an appreciation for Cinnamon Hotels for their support in promoting MICE tourism and specially, this initiative launched in the UAE.

He further elaborated the importance of the role vested with the appointed Conference Ambassadors in promoting MICE tourism in Sri Lanka, leveraging their professional experience, networks, and close engagement with key industry stakeholders to attract international events and elevate Sri Lanka’s global standing in the MICE sector. Cinnamon Hotels and Resorts Chief Commercial Officer Radhey Tawer highlighted the important role of the appointed Conference Ambassadors and Cinnamon Hotels and Resorts Manager Global Alliances and Partnerships Dinika Kumarage also presented the vision behind this initiative, the journey ahead, and the way forward in taking Sri Lanka’s global presence even further. Sri Lankan Airlines Regional Manager (Middle East) Jayantha Abeysinghe and Senior Vice President – Global Alliances and Partnerships of John Keells Leisure and John Keells Group Head of Corporate Affairs Dileep Mudadeniya also attended the gathering.

Sri Lankan professionals appointed as Sri Lanka Conference Ambassadors were awarded with certificates during the meeting held at the premises of the Consulate General office in Dubai.

As part of this initiative, the Consulate General of Sri Lanka to Dubai and Northern Emirates hosted a networking reception for the Conference Ambassadors and the senior representatives from the Cinnamon Hotels to have an engaging dialogue with UAE-based travel professionals, corporate planners, and tourism stakeholders to highlight the country’s potential and establish stronger partnerships in the region and to attract high value visitors.

The networking reception was attended by a cross-section of stakeholders, including- Industry bodies, Airline partners such as Sri Lankan Airlines, Air Canada. Travel and logistics partners: Alrais Travels, Corporates: Danube Group, influencers, media, and MICE enablers.

 CAHM celebrates World Tourism Day 2025 empowering youth for sustainable tourism

The Colombo Academy of Hospitality Management (CAHM) celebrated Tourism Day 2025 with a vibrant event designed to inspire the next generation of tourism leaders.

Organised by students from the Advanced Diploma of Travel and Tourism Management, the event aligned with the United Nations World Tourism Day theme, ‘Tourism and Sustainable Transformation’, highlighting the crucial role of youth in building an equitable, inclusive, and environmentally responsible tourism industry.

The day brought together industry experts, university students, and high schoolers for a dynamic program of insightful discussions, cultural showcases, and collaborative activities. A key highlight was a panel discussion on the role of youth in sustainable tourism.

Distinguished panellists included Lanka Sportreizen Chief Executive Officer D.K.R. Dharmapala, City of Dreams Sri Lanka Human Resources Director Sanchitha Uduwavidana, DTH Travel Manager – Marketing Communications and B2C Menik Paranawithane, The Serendipity Collection and The Serendipity Experiences Director/General Manager Shaleen Shanthikumar, and Travel Specialist and Women in Travel Collective Co-founder Thushni De Silva. The discussion explored how young people can champion sustainable practices, sports tourism, wellness travel, and innovative entrepreneurship to shape the industry’s future. Panellists emphasised that youth have the power to drive positive change by embracing creativity, technology, and responsible practices. The session concluded with a call to action for participants to harness their passion and fresh perspectives to build a tourism industry that protects the planet, preserves culture, and fosters meaningful global connections.

Adding to the day’s learning experience, Jude Malindra, Tourism Consultant and Mindful Retreats Sri Lanka Co-founder, delivered an engaging session on wellness tourism. He highlighted that wellness travel should uplift not only individuals but also entire communities. Sharing strategies on co-creating experiences with local populations, revenue-sharing models, and authentic Ayurvedic and indigenous medicine practices, he emphasised, ‘True wellness empowers and uplifts entire communities by honouring indigenous medicine-not exploiting them.’

Beyond discussions, the event celebrated Sri Lanka’s rich heritage. Guests enjoyed traditional performances, while an inter-university quiz challenged participants’ knowledge of tourism trends and sustainability. CAHM’s culinary and hospitality students also showcased their talents by preparing and serving a variety of authentic Sri Lankan delicacies, offering attendees a true taste of the island’s culture.

Tourism Day 2025 at CAHM sent a clear message that young minds are central to transforming the future of tourism. By embracing sustainable practices, innovation, and a strong sense of community, the next generation is well-positioned to lead the industry toward resilience, inclusivity, and long-term success.

 World Marketing Forum 2025 to be held in SL for the first time

The Sri Lanka Institute of Marketing (SLIM), in collaboration with the Asia Marketing Federation and endorsed by the Industry and Entrepreneurship Development Ministry will be hosting the World Marketing Forum (WMF) 2025. The Forum, which will be held for the very first time in Sri Lanka, is scheduled to take place in Colombo from 11 to 16 November 2025.

The initiative aims to promote Sri Lanka’s position in the global sphere and showcase the significant opportunities the nation has to offer as a regional hub for cross-border collaboration and an attractive frontier investment destination.

The six-day forum is scheduled to feature a series of interactive sessions, presentations, and expert-led discussions, bringing together senior marketing professionals, policymakers, trade specialists, financial services providers, and global corporations to unlock new opportunities.

The WMF 2025 aims to strengthen professional collaboration while being a crucial platform for promoting exports, trade, investment, and cultural exchange. Delegates from around the world are expected to experience Sri Lanka’s rich heritage, culture, and hospitality, further solidifying the nation’s position as a trusted partner in global business and marketing leadership.

Speaking at the official press conference for the WMF 2025, SLIM President Prof. (Dr.) Jayantha Dewasiri stated that hosting the Forum marked the beginning of a historic journey, as Sri Lanka becomes the first nation in the South Asia region to secure the WMF. He affirmed that the WMF acts as the global stage for Asia’s marketing voice.

He stressed that this event offers a critical opportunity for the nation to showcase its intellectual capital, creative excellence, and entrepreneurial spirit, thereby placing the nation firmly on the global map of marketing innovation.

Dr. Dewasiri shared his view that strong public and private sector collaboration would be key to advancing Sri Lanka’s marketing ecosystem and positioning the nation as a hub of regional excellence in marketing. By November 2025, he confirms that the WMF would transform Colombo into the marketing capital of Asia.

He emphasised that, ”Hosting the World Marketing Forum for the first time is a profound testament to the nation’s capabilities, infrastructure, and expertise in the field. The Forum would not only elevate Sri Lanka’s profile internationally but would also inspire the local marketing fraternity to embrace global best practices, while simultaneously showcasing our own innovations and success stories to the world.’

The scale of the event is highlighted by the expected international participation, which is set to include over 150 international investors and representatives from 50+ associations. Organisers further confirmed that of the 50 country representatives targeted, 47 are already confirmed from regions spanning Asia, Europe, Africa, the Americas, and Oceania.

WMF Founder Hermawan Kartajaya joined the press conference online to outline the event’s history and scope. The first WMF was held in Japan, in 2021, followed by Indonesia, Thailand, and Philippines in 2024. He said the highly anticipated fifth edition of WMF in 2025 to be initiate in Sri Lanka.

Kartajaya added that the talking point for the upcoming forum will be ‘Reimagining Marketing,’ featuring discussions focused on the latest marketing developments and the sharing of best practices across the world.

The Industry and Entrepreneurship Development Ministry Deputy Minister Chathuranga Abeysinghe acknowledged SLIM and its partners for securing the WMF, conveying the Government’s gratitude.

He stated the Ministry’s full support stemmed from two reasons: close collaboration with SLIM to boost entrepreneurship and the significance of WMF which aligns with national vision. Abeysinghe added that the event will position Sri Lanka as a focal point, drawing global attention for hosting the WMF 2025.

The WMF 2025 Project Chair Asanka Perera described securing the World Marketing Forum as a national triumph and a cultural achievement. ‘We are proud to bring this global platform to Sri Lanka. Beyond being a professional gathering, the Forum will highlight the flavour of our country, its rich culture, and its immense possibilities to the world. It is an opportunity to demonstrate Sri Lanka’s unique strengths on the global stage.’

Perera then gave a glimpse of the WMF 2025, stating it promises a diverse and impactful line-up of keynote addresses, panel discussions, award ceremonies, and networking opportunities designed to foster collaboration across different cultural and economic contexts.

Unveiling the detailed six-day agenda for the WMF 2025 on 11-16 November, Perera shared the conference dates 12-13 November which is expected to commence with a keynote by Prof. Philip Kotler known widely as the father of modern marketing, followed by sessions on operational excellence, creative innovation, and global management.

The second conference day will specifically focus on Sri Lanka’s brand transformation and include global perspectives from key regions, concluding with the Asia Marketing Excellence Awards and the SLIM Brand Excellence Awards.

The Forum also incorporates the Asia Industry Expo 2025 at BMICH on 14 November and optional cultural tours to Kandy or Galle on 15 November before the official conclusion.

The WMF 2025 sponsors, include Unilever, the Colombo Stock Exchange, the Chartered Institute of Marketing, Bank of Ceylon, and Sunshine Holdings.

The WMF 2025 is a rare and momentous occasion, as the extensive global participation and rotational hosting structure mean that the country will not have the opportunity to host WMF again for at least the next 70 years. For Sri Lanka, this represents an once-in-a-lifetime opportunity to showcase its dynamic marketing industry, robust event hosting capabilities, and commitment to advancing the profession globally.

By bringing WMF 2025 to Colombo, SLIM reaffirms its mission to lead the nation’s efforts towards economic prosperity through marketing, ensuring that Sri Lanka emerges as a valued and influential voice in global marketing dialogues.

 Traffic Police: It’s time you moved away from ‘white line’ fixation

Here’s a note of caution to all fellow motorists driving on A6 towards Dambulla. There’s a permanent Police Post located between Melsiripura and Beligamuwa.

Yours truly was driving from Kurunegala on A6 targeting Dambulla for breakfast on Friday 3 October when a long line of slow-moving traffic mostly consisting of heavy vehicles such as ‘container-trucks’ and buses were observed.

Using commonsensical safety techniques of 100% clear visibility both front and rear were deployed and the gradual overtaking manoeuvres adopted ensuring overtaking was done over ‘broken white lines’! The last of the road hogs crawling at centre of road was encountered: a fuel bowser at snail’s pace!

Here too the Safety-First checks of clear visibility in front and rear for overtaking was done and completed only to be hailed by a couple of traffic cops strategically planted to see whether when overtaking the white line was crossed even fleetingly! They were obviously licking their lips at ‘good fortune’ of nabbing unsuspecting drivers that morning! Yes indeed, there were at least a dozen perplexed drivers nabbed during that brief period of a mere five minutes!

When online payments were selected as mode of settlement of fines those having Apple phones were told that the system does not ‘accept’ i-Phones! Only Android phones could! Fortuitously the Beligamuwa Sub Post Office was located close by for those who picked or rather compelled to choose the manual system!

Fines payment receipt in hand and given to the traffic cops, we were handed back our precious driving licence after being in custody of the Police, albeit briefly. And we were then on our way after sacrificing a good 30-minute delay!

The analogy of fishing in estuaries comes to mind! After all estuaries are prime fishing spots because they are productive ‘nurseries’ with abundant food, shelter and varied habitats, attracting a high density and diversity of fish, including both freshwater and saltwater species. Get the drift? Having that Police Post Hut strategically located there is a ‘sure catch’ for those lazy traffic cops amidst a myriad other blatant and life-threatening traffic offences being carried out literally every second witnessed by all law-abiding motorists!

To prevent road accidents, the traffic police should strictly enforce traffic laws, particularly on speeding, drunken driving, overtaking ‘blind’ at speed at dangerous road bends, changing lanes at will endangering all; deftly joining traffic on main road from a side street with nary a glance at traffic on the main road, toddlers on front seat on laps of doting mothers, use of mobile phones on the move; disregarding traffic lights especially at night – inviting collisions!

While also promoting safe infrastructure and driver behaviour. Key strategies include increased enforcement, education on the importance of safety equipment like helmets and seatbelts, and promoting defensive driving through awareness campaigns. Additionally, police should ensure adequate infrastructure and collaborate with authorities for robust driver and vehicle licensing systems.

Sri Lanka’s driving licence issuance system has morphed into a sick joke with notably blatant corruption occupying centre stage. No wonder many ‘new drivers’ are mostly incompetent and appear to be clueless of the Highway Code leave alone globally accepted defensive driving techniques!

The following brief points are given for the benefit of all road users and indeed for the edification of Sri Lanka’s Traffic Police: Oh! For the days of much respected ex IGP Cyril Herath who sent a team of young Police Officers to Singapore to study the highly effective Traffic Management Systems. These Police teams returned brimming with new ideas and successful methods to be replicated in Sri Lanka. New and practical traffic rules were introduced ably handled by respected officers like Director Traffic, the legendary T. Perinpanayagam.

However, with the retirement of IGP Cyril Herath these innovative traffic systems, enforcement and legislation were gradually abandoned. It was reported that the young Police Officers who were trained in Singapore were inexplicably assigned other duties far removed from traffic according to then reliable Police sources. What moronic, totally unacceptable thinking then!

Enforcement and legislation

Strict law enforcement: Focus on high-risk behaviours such as excessive speeding, especially in built up areas, drunken driving, and driving under the influence of drugs. Also driving when sleep deprived – an accident waiting to happen!

Mobile phone restrictions: Enforce laws against using mobile phones or other distractions while driving, as this significantly increases accident risk.

Helmet and seatbelt laws: Consistently enforce universal helmet laws for motorcyclists and seatbelt laws for all vehicle occupants. Obviously, motorcyclists must properly and securely strap their helmets before they ride off!

Education and awareness

Driver behaviour: Educate drivers on the importance of defensive driving, maintaining safe following distances, and being alert to other road users.

Safety equipment: Conduct public awareness campaigns via radio, TV, social-media, etc. emphasising the correct use of safety equipment like seatbelts, helmets, and child restraint seats. Kids under 6 must occupy the rear seat only and never be perched on dotting Mama’s lap on front seat!

Traffic rules: Ensure drivers understand and follow traffic signs, signals, and road safety rules. All vehicular drivers must carry The Highway Code booklet in whatever language in cubby hole. The contents of The Highway Code booklet must be strictly introduced in ALL schools and studied with accompanying pictures and graphics.

During our school days in the 1950s and early 1960s the Traffic Police used to regularly conduct traffic safety programs. Traffic safety rules, such do’s and don’ts must be drilled into ALL children and young adults!

The blind eye seemingly shown by the Traffic Police on serial traffic offenders such as three-wheelers and motorcyclists who appear to be a law unto themselves with their dangerous overtaking left, right and centre on busy city roads, joining main streets from side lanes without slowing down, suicidal sways, coupled with Police inexplicably manning junctions by having traffic light signals perpetually on amber perhaps collectively contribute to 50% of road congestion and gridlock. It may sound utopian but if all road users including pedestrians follow road rules of the Highway Code, traffic will move well say 50% smoother and faster than at present chaos as if cities are in a state of anarchy

Infrastructure and policy

Infrastructure design:

Advocate for and implement road infrastructure that is safe for all users, including pedestrians and cyclists as per Highway Code of Sri Lanka.

Graduated Driver Licensing:

Support and promote Graduated Drivers Licensing (GDL) systems to help young drivers gain experience in low-risk conditions.

Note: A Graduated Driver License [GDL] program is a multi-stage driver’s licensing system designed to provide new and inexperienced drivers with more time and opportunities to gain driving experience in low-risk situations before they are granted full driving privileges.

Vehicle and driver licensing:

Collaborate with authorities to establish and maintain robust globally practiced [e.g. Canada, Australia, UK, Singapore, UAE, etc.] vehicle and driver licensing systems to improve compliance with safety standards. Sri Lanka does not need to re-invent the wheel! Just accept and adopt these globally proven effective driver licensing systems!

Proactive measure

Anticipate hazards:

Train officers to anticipate and react to changing road conditions, and to be aware of potential hazards like blind spots and poor weather. E.g. the thick and sudden mist that envelopes many up country areas like Haputale, Nanu-Oya, Hakgala, Maturata, upper Hewaheta, Pattipola, etc.

Simple tip: When visibility is almost zero, don’t try to be a hero! Oncoming traffic too may not see you! So just pull over to a safe vacant spot, switch on hazard blinking lights and stay put until the mist clears for safe passage. Remember! Always Safety First, period!

The blind eye seemingly shown by the Traffic Police on serial traffic offenders such as three-wheelers and motorcyclists who appear to be a law unto themselves with their dangerous overtaking left, right and centre on busy city roads, joining main streets from side lanes without slowing down, suicidal sways, coupled with Police inexplicably manning junctions by having traffic light signals perpetually on amber perhaps collectively contribute to 50% of road congestion and gridlock.

It may sound utopian but if all road users including pedestrians follow road rules of the Highway Code, traffic will move well say 50% smoother and faster than at present chaos as if cities are in a state of anarchy!

Focus on vulnerable road users:

The Traffic Police must pay special attention to protecting pedestrians, children, and senior citizens who are more vulnerable in road traffic. Pedestrian crossings must be adequately illuminated and clearly marked with regular painting. Always establish eye contact with driver and pedestrians. Those who jay walk must be fined. Repeat offenders must be arrested and prosecuted like in Singapore.

Expressway and up-country driving

Expressway driving like up-country is a different ‘ball game’!

Always plan ahead: Route, stops for food, bio breaks, rest, etc.

[1] Re-check tyres for recommended tyre pressures – front, rear and even the spare – two days before journey. I say ‘two days’ as if a defect or small air leak is noticed there’s ample time to attend and fix the issue.

[2] Never drive with tyres that have exceeded five years. Old tyres especially at speed on an Expressway can potentially burst, causing the vehicle to veer off track with disastrous consequences!

[3] As part of your planning routine always re check liquid levels in engine [coolant, engine oil, brake, steering fluid, etc.]. It’s a better option to service your car by the agents or recognised facility, say a few days before a ‘long trip’ up country for the holidays!

[4] Never over-load your vehicle as it could adversely affect your suspension, steering and braking mechanisms in an emergency.

[5] Always stick to your corner when negotiating bends up country and get on to lower gears or deploy ‘Hill Descent’ switch when going on steep slopes down-hill instead of continuously braking as it could lead to excessive friction and heat build-up rendering your brakes ineffective.

[6] The Expressway Police must be empowered to disallow ‘unsafe’ vehicles from entering the Expressway such as old, obviously poorly maintained vehicles with inadequate lighting, especially rear/brake lights sans reflectors; vehicles with ‘inadequate tyre tread or indeed ‘bald tyres!

[7] The Expressway is NOT a Racing Track, period! Join a Motor Racing Club if you want to race on public roads, especially Expressways. Never exceed prescribed speed limits. Never overtake ‘too close’ to others!

[8] When attempting to over-taker a slower vehicle always signal your intent with trafficators [signal lights] and get back to the slow lane also using your signal lights. The international language of vehicular drivers is your ‘signal lights’ – use them always. Never surprise another overtaking with zero signal lights, blind. These are killer habits!

[9] Never ‘tail gate’ at speed especially on Expressway to obviously avoid multiple pile ups and God forbid, fatalities!

Sri Lanka tragically experiences some 8 to 10 road deaths daily. And these grisly numbers are increasing with no visible let-up, sadly.

Mr. IGP and DIG Traffic – please peruse these brief practical notes above and ensure that your Traffic Police are adequately trained to imbibe world-class traffic safety and effective monitoring systems – no doubt this task is a humungous challenge. But our motorists and indeed all road users including the more vulnerable pedestrians especially children and senior citizens deserve that much more care.

Obviously, the prime emphasis must be ‘prevention’ or at least minimising road related traffic accidents, most times, ‘preventable’!

It is therefore far better for your Traffic Police to move away from their pathetic obsession with the ‘White Line’ and be well-trained to prevent or at least minimise mostly preventable road accidents that snuff out precious lives 8 to 10 daily and/or leave them maimed for life!

Stop press!

Even on day of writing this article, Monday 6 October 2025, two horrendous fatal accidents were reported:

[1] ‘At least three people were killed with three others injured in a collision between a lorry and a bus in the Narammala area – Police’

[2] ‘Three women were killed and a fourth injured when they were run over by a car while crossing a road in Doluwa, Gampola – Police’

When will this carnage end?

Let us all contribute to make our roads safer in Sri Lanka!

 Resplendent Ceylon recognised at Condé Nast Traveller Readers’ Choice Awards 2025 for fifth consecutive year

Resplendent Ceylon has once again been recognised at Condé Nast Traveller Readers’ Choice Awards, marking the fifth consecutive year of international acclaim for the luxury hospitality brand

At the 2025 awards, Kayaam House was ranked third in the Best Hotels in the Rest of Asia category, while Ahu Bay secured third place in the Best Resorts in the Rest of Asia category. In addition, Ceylon Tea Trails was awarded ninth place among the Best Resorts in the Rest of Asia, reaffirming its enduring appeal as Sri Lanka’s iconic tea country escape.

‘These awards are especially meaningful to us because they reflect the voices of discerning travellers from around the world,’ said Resplendent Ceylon Chairman Malik J. Fernando. ‘We are constantly evolving to elevate Sri Lanka’s luxury hospitality offering and are immensely proud of the international recognition this brings to Sri Lanka. It is particularly gratifying that two of our newer properties, Kayaam House and Ahu Bay have been recognised on this global stage, whilst Ceylon Tea Trails is celebrating its 20th anniversary and still setting the benchmark.

The Readers’ Choice Awards, now in their 37th year, are among the most respected in the travel industry. Each year, hundreds of thousands of Condé Nast Traveller readers worldwide vote on their favourite destinations, hotels, resorts, and experiences. Being included in these rankings is a mark of both exceptional quality and consistent guest satisfaction, underscoring Resplendent Ceylon’s role as a pioneer of luxury travel in Sri Lanka.

 Ogilvy Sri Lanka’s ‘Cloud Coffee’ campaign for Nescafé featured on TikTok for Business

Geometry Global (A business subsidiary of Ogilvy Sri Lanka) in collaboration with Ogilvy Digital recently celebrated a milestone achievement as the first-ever case study from Sri Lanka to appear on the TikTok for Business website.

A historic first for the country, the study spotlights Ogilvy Digital’s success in conceptualising Nescafé Sri Lanka’s ‘Cloud Coffee’ campaign-validating Sri Lanka’s advertising potential as a global benchmark.

Developed to bridge Nescafé Sri Lanka with its Gen Z and millennial audiences, the campaign engaged viewers through impactful, short-form content created by local TikTokers. Tapping into culturally relevant material and the household presence of Nescafé, the ‘Cloud Coffee’ trend gained massive traction through organic and engaging recipe presentations of Cloud Latte, Coconut Cloud Black, and Cold Brew-all made using Nescafé.

Nestlé Lanka Director – Dairy and Beverages Mohamed Ali said: We wanted to do something beyond the old playbook. This campaign forced us to focus on authentic, culturally relevant storytelling-the kind that TikTok is built on. The results were incredible; the performance exceeded every single metric we set.’

Geometry Global and Ogilvy Digital Sri Lanka Managing Director Lalith Sumanasiri said: ‘Our creative momentum came from recognising that culturally relevant moments would spin into a vital trend. We knew our campaign could use that potential to create a branded storytelling success. More importantly, our recognition for the campaign strongly positions the country and its wider advertising industry as a globally sanctioned presence.’

According to TikTok’s performance data, the campaign generated an exceptional 3.4 million video views, 1.03 million in reach, and 15,154 clicks. In just 14 days from launch, Nescafé Sri Lanka also noted a sharp follower increase on its TikTok profile. The campaign achieved a 69% decrease in Cost Per 1,000 People Reached (CPM) compared to the local benchmark.

With TikTok media support from Aleph Sri Lanka, Ogilvy Sri Lanka’s campaign demonstrated TikTok’s efficiency as a brand-building platform for creator-driven storytelling. Amplifying authenticity and reach through Spark Ads to boost creator-led content, the result turned a global viral trend into a branded success story for Nescafé. The success of Ogilvy Sri Lanka’s media strategy was further powered by Instant Page, TikTok’s high-speed, native landing experience.

As the exclusive representative of TikTok in Sri Lanka, Aleph’s partnership brings together Ogilvy’s creative strength and its role as the platform’s official partner in the market-giving brands the opportunity to unlock unique, creator-led storytelling with measurable impact. This success inspires us to continue delivering strong results and take on new projects that push the boundaries of what’s possible together, said Aleph Country Lead – Sri Lanka Shehara Hewage.

Representing the Ogilvy-Nestlé team Senior Manager – Digital Media (Nestlé Digital Lead) Rohan Perera noted, ‘We knew we needed to create genuine engagement to elevate brand perception. As such, we realised a creator-led approach focusing on local, community-driven storytelling would create a solid foundation to upscale the trend.’

 Stellar line-up for Sri Lanka Retail Forum 2025 ‘Retail Reimagined: Where AI Meets the Human Edge’

The Sri Lanka Retailers’ Association (SLRA) presents the Sri Lanka Retail Forum 2025, themed ‘Retail Reimagined – Where AI Meets the Human Edge.’ Scheduled for Thursday, 23 October 2025, at the Grand Ballroom, Shangri-La Colombo, the forum will bring together more than 450 leaders from retail, business, and technology to explore the future of retail innovation at the intersection of artificial intelligence and human connection.

The event will be attended by Digital Economy Chief Adviser to President Dr. Hans Wijesuriya as Chief Guest, setting the tone for a day of thought leadership and collaboration focused on the nation’s evolving digital and retail ecosystems.

Delivering the Keynote Address is Google India Head – Strategic and Emerging Partnerships and Distribution Ecosystem (India and SAARC) Satyendra Khare, who will share insights on ‘Infinite Possibilities’ and the transformative impact of AI on global retail.

The speaker line-up further includes JB Securities CEO and Advocata Institute Chairman Murtaza Jafferjee, Surge Global Founder and CEO Bhanuka Harischandra, Beyond: Putting Data to Work (UK) CEO Paul Alexander, Dialog Axiata PLC Group Chief Analytics and AI Officer Dr. Romesh Ranawana, and Breakthrough Business Intelligence Chief Research Officer Dilini Jayasuriya.

The panel discussion will feature Futureworks at MAS Holdings Director Ahmed Irfan, Clootrack (Sri Lanka, Maldives and Pakistan) Country Director Dr. Rohantha Athukorala, and Hemas Consumer Brands Managing Director Sabrina Esufally, moderated by PepperCube Consultants Ltd., Chief Insights Officer Crystal Nathan. Together, these thought leaders will examine how technology, human insight, and empathy are redefining the customer experience and shaping the next era of retail growth.

This year’s forum is powered by a dynamic network of partners across industries. John Keells CG Auto Ltd., and Jaykay Marketing Services Ltd., coming together as Platinum Sponsors for Retail Forum 2025. Silver Sponsors: Abans PLC, Healthguard Pharmacy Ltd., Singer (Sri Lanka) PLC, Samsung Sri Lanka, and Unilever Sri Lanka Ltd. Associate Sponsors: Vision Care, Perera and Sons Bakers Ltd., DSI, SPAR Supermarkets, Havelock City Mall, Cool Planet Ltd., and CBL Group. The Tech Talk Sponsor is Omak Technologies and NCINGA PTE LTD., while Exhibition Sponsors include Itechro Ltd., EffectZ.AI Ltd., and Essilor Lanka Ltd., Radio Partner, E FM. Azbow Ltd., joins as the Digital Sponsor, Oneticket.lk as the Ticketing Partner, The Ceylon Chamber of Commerce as the Event Partner, Impressions Public Relations as the PR Partner, and Diesel and Motor Engineering PLC (DIMO) as the Logistics Sponsor.

 Reform first – growth will follow

In my July 2025 article, ‘The IMF is a bandage, not a cure: Moving towards lasting solutions’ (https://www.ft.lk/columns/IMF-is-a-bandage-not-a-cure-Moving-towards-lasting-solutions/4-779057), I concluded that President Anura Kumara Disanayake’s bold decision not to seek another IMF bailout marks a turning point in Sri Lanka’s economic history. It signals the end of a dependency cycle and the beginning of a national test – whether we can sustain growth without external lifelines. The message is clear: Sri Lanka must now stand on its own feet.

Yet, almost a year later, one truth remains inescapable – the problem is not merely financial; it is structural. The IMF can stabilise a collapsing economy, but it cannot reform a dysfunctional one. The real battle for prosperity must be fought within our borders – by removing the domestic barriers that have suffocated enterprise, discouraged innovation, and driven investors elsewhere.

For decades, Sri Lanka has looked outward for solutions – blaming shifting global conditions, rising US tariffs, or foreign currency shortages – while ignoring the chronic inefficiencies within. The reality is uncomfortable: the world is not keeping investors away from Sri Lanka; we are.

Foreign Direct Investment (FDI) is not just a flow of capital; it is a vote of confidence in a nation’s governance, stability, and direction. Countries such as Vietnam and Malaysia have transformed their economies by creating an investor-friendly environment – while Sri Lanka, with all its potential, remains trapped in a web of bureaucratic red tape, policy inconsistency, and political interference.

Suppose we are serious about achieving sustainable economic growth and long-term independence from external bailouts. In that case, we must confront six persistent structural barriers that have kept Sri Lanka unattractive to global investors:

1.High tariffs

2.Non-tariff barriers

3.Customs inefficiency

4.Unpredictable taxation

5.Rigid labour regulations, and

6.An over-politicised bureaucracy

These are not abstract policy flaws – they are the daily obstacles that deter investment, distort markets, and drain the country’s potential. Unless these bottlenecks are systematically dismantled, no reform, however ambitious, can lead to lasting prosperity. The time has come to face these barriers with the same determination President Disanayake has shown in rejecting IMF dependency – because without FDI, there can be no absolute economic sovereignty.

1. High tariffs: How protectionism weakens competitiveness

High tariffs are often defended as tools to protect domestic industries and generate government revenue. Yet in Sri Lanka’s case, they have become one of the most damaging barriers to attracting Foreign Direct Investment (FDI). Investors seek markets where trade is predictable, transparent, and competitive – not insulated by excessive import duties that distort pricing and restrict access to essential inputs. When tariffs remain high, they effectively act as a tax on productivity, discouraging manufacturers who rely on imported machinery, components, or raw materials.

This protectionist mindset has isolated Sri Lanka from the global supply chain at a time when regional competitors – particularly Vietnam, Thailand, and Malaysia – have done the opposite. They have lowered tariffs, embraced free-trade frameworks, and integrated seamlessly into multinational production networks. As a result, while these nations attract billions in FDI annually, Sri Lanka continues to be perceived as a high-cost, low-efficiency destination.

Moreover, high tariffs create an uneven playing field that rewards inefficiency and penalises innovation. Domestic producers shielded from competition have little incentive to upgrade technology or improve quality. The result is a cycle of mediocrity – industries that survive not because they are competitive, but because they are protected. For foreign investors, this sends the wrong signal: it suggests that policy favours protection over productivity and politics over performance.

Reducing tariffs is therefore not merely a fiscal decision – it is a strategic reform essential to re-integrate Sri Lanka into the global economy. A rationalised, transparent tariff structure would lower production costs, encourage technology transfer, and stimulate export-led growth. More importantly, it would signal to investors that Sri Lanka is finally ready to compete – not hide – in the global marketplace.