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Marketing experts have urged brands to build trust and deliver holistic value beyond price in today’s changing marketing landscape, saturated with choices and increasingly discerning consumers.

They made this assertion at the third edition of the MediaConsortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce and Industry (LCCI).

Industry stakeholders and captains of industry gathered to dissect the theme, ‘Defining ‘Value’ in the Modern Marketplace: Beyond Price, Quality, Experience and Ethics.’

Speaking on the choice of the theme, Adetunji Faleye, Co-Convener of the MediaConsortium Conference and Awards, said, ‘Our chosen theme reflects a pressing question for today’s brands, businesses, and leaders.

‘We believe the answer lies in a holistic approach-one that integrates all these elements and goes further to capture the intangible: trust, relevance, purpose, and sustainability. These are the benchmarks of success in the modern marketplace.’

Delivering the keynote address, Femi Opadere, Head of Digital Media at Globacom, challenged brands to shift their focus from cost to benefit.

He emphasised that today’s consumers are digitally active, have numerous options, and make decisions based on more than just price.

Using Globacom’s introduction of per-second billing as a prime example, he illustrated how delivering genuine value can revolutionise an industry. ‘Somebody somewhere was not thinking about making money immediately. He was thinking about what kind of value I can give to Nigerians that this value-driven strategy led to over one million subscribers in a few months.’

He concluded with the adage, ‘Price is what you pay, value is what you get.’

The conversation deepened during a panel session moderated by Zion Rufus, Senior Brand and Content Strategist at Livespot360. The panellists, drawing from diverse industry experiences, offered practical insights.

Samuel Akinrimisi, New Product Development Lead at Eko Supreme Resources, warned that brands often fail when they operate on flawed assumptions about their customers. ‘The gap I identified is that we do not bring the point of the consumer into the product perspective,’ Akinrimisi explained.

He argued that true value is ‘needed satisfaction’ and requires brands to understand the cultural relevance of their products and messaging.

Ayodeji Ajayi, Strategy/Creative Director at Hephzibah Experiential Ltd, spoke about the power of building an emotional connection and trust to foster unwavering loyalty. ‘You cannot take away emotions,’ Ajayi noted, explaining that a deep connection is what makes a consumer choose a brand repeatedly. He stressed that ‘the culture that defines the experience is one thing that brands must prioritise to succeed.’

Representing the fast-evolving fintech space, Obinna Ojekwe, Marketing Lead, Hydrogen Pay, described value as a powerful differentiator, which can even be found in simple accessibility. He called value a ‘cheat code’ for brands, especially niche players, to excel by deeply understanding their specific market segment.

The experts underscored the message that, in today’s marketplace, sustainable success is built not just on what a brand sells, but on the comprehensive value it delivers to its customers.

The enlightening summit culminated in a prestigious awards ceremony, celebrating the brands, agencies, and individuals who have exemplified excellence and successfully delivered outstanding value. The consumer goods sector was well-represented, with Checkers Custard named Outstanding Custard Brand of 2025 and Golden Penny Semovita taking home the Consumer Brand of the Year 2025 award.

Culinary excellence was further celebrated as Ajinomoto was crowned Outstanding Culinary Brand of the Year 2025. In the beverage category, Amstel Malta was recognised as the Malt Drink of the Year 2025. Demonstrating innovation in the home care segment, SoKlin received double honours as the Innovative Detergent Brand of the Year 2025 and for its Smart Liquid, which won Innovation of the Year in the Detergent Category. A special commendation for delivering tangible consumer benefits went to WideScope International Logistics Limited for Creating Real Value for Consumers.

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Commitment to social responsibility was also celebrated, with BATN Foundation receiving the Social Impact Award of 2025 and Bet9ja Foundation earning the CSR Award of 2025.

Broader corporate excellence was also spotlighted, with Iron Resources named Outstanding Company of the Year 2025. In the financial sector, ALAT was recognised as the Outstanding Digital Bank of the Year 2025.

The agency and professional categories saw a wide array of talent recognised. SBI Media Ltd was awarded Innovative Media Agency of the Year, while SOULCOMMS PR was named Outstanding Public Relations Agency of the Year 2025.

Specialist firms also received accolades, with P+ Measurement Services celebrated as the Innovative Public Relations Measurement Agency of the Year 2025 and CI Public Relations Consulting Limited honoured as the Outstanding firm in Crisis/Strategic Communication. The future of the industry was also in the spotlight, as Seedar Group won Innovative Young Public Relations Agency of the Year 2025 and WhirlSpot Media was recognised for its Outstanding Contribution To Startups.

The MediaConsortium Conference and Awards is an annual event dedicated to fostering knowledge exchange, celebrating industry excellence, and inspiring the future of marketing, media, and communications in Nigeria. It brings together industry leaders, brand custodians, and innovators to discuss pressing issues and recognise outstanding contributions to the marketplace.

The Lagos State Government has reaffirmed its commitment to the welfare of retiring public servants, pledging prompt payment of their entitlements and a smooth transition into retirement.

Speaking at the 29th Retirement Benefit Documentation Seminar organised by the Lagos State Pension Commission (LASPEC), the Head of Service, Mr. Bode Agoro-represented by the Director of Service, Mrs. Bukola Oyedola-commended the retirees for their dedication and invaluable contributions to the state.

He applauded LASPEC’s consistency and described the seminar as an essential platform that prepares officers for life after service.

‘This exercise shows how much the state values its workforce. As long as your documentation is up to date, the Lagos State Government, through LASPEC, will ensure the prompt processing and remittance of your retirement benefits,’ Agoro assured.

He further praised Governor Babajide Sanwo-Olu’s administration for prioritising workers’ welfare and ensuring that retirees are well supported even after leaving active service.

Agoro also commended the Pension Fund Administrators (PFAs) for their continued collaboration with LASPEC in promoting efficiency, transparency, and accountability in pension administration across the state.

He added that retirees could now access assistance and pension-related services at LASPEC’s office at the Lagos State Revenue House, Alausa, Ikeja.

Director-General of LASPEC, Babalola Obilana, said that the 29th Retirement Documentation Seminar was designed for officers due to retire between January and June 2026, to help them transition from active service with clarity, dignity, and discipline.

‘Retirement is a defining milestone in the life of every officer. It represents both an ending and a new beginning. It is the conclusion of decades of loyal service, hard work, and sacrifice to the Lagos State Government and its people. At the same time, it opens a fresh chapter, one that allows you to enjoy the fruits of your labour, rediscover your passion, and devote more time to family, community, and personal fulfillment,’ he said.

Obilana added that participants would be exposed to a wide array of topics critical to retirement planning, including documentation procedures, pension administration, financial management, healthcare, legal considerations, and emotional readiness.

‘Our facilitators are industry experts who will provide clarity, dignify processes, and equip you with tools that will help you step into retirement with confidence and assurance,’ he said.

He stressed that proactive preparation would help ensure a peaceful and rewarding retirement.

‘Retirement is not a period to dread but a season to celebrate. a time to redirect your energy toward pursuits that bring joy, fulfillment, and impact,’ Obilana said, assuring the retirees that their years of service had not gone unnoticed.

He described retirement as ‘an elevation into a new phase where you can contribute differently yet meaningfully to society.’

DR. Adewale Kolapo Kareem (AKK), the 2027 Oyo State APC gubernatorial aspirant, has commended President Bola Ahmed Tinubu for his Renewed Hope Agenda, describing it as a transformative national vision that is restoring confidence, fostering innovation, and empowering Nigerian youths at home and abroad.

Speaking in London after attending the grand finale of the NextGen Innovation Challenge, Dr. Kareem praised the administration’s commitment to youth development and technological advancement, saying the Renewed Hope Agenda ‘is rekindling the Nigerian spirit of creativity, enterprise, and excellence.’

He emphasized that the success of Al’amin Muhammed Idris, the Kaduna-born CEO of Interface Africa who emerged overall winner of the £1.5 million challenge, reflects the positive impact of policies that prioritize innovation and entrepreneurship. Idris’ firm, Interface Africa, was celebrated for pioneering affordable solar financing solutions for small businesses across Africa, improving energy access and driving economic inclusion.

Kareem lauded the President for backing initiatives that open doors for young innovators to compete globally, noting that programs such as the NextGen Innovation Challenge, organized by the National Board for Technology Incubation (NBTI) under the leadership of Dr. Kazeem Kolawole Raji, have created opportunities for over a hundred projects across HealthTech, AgriTech, FinTech, Clean Energy, and Artificial Intelligence.

‘President Tinubu’s Renewed Hope Agenda is not just a slogan; it is a strategic framework that is igniting the creative power of Nigerian youths,’ Dr. Kareem stated. ‘The government’s support for innovation is producing tangible results, from new businesses to clean energy access, and positioning Nigeria as a hub for digital transformation in Africa.’

During the event, Kareem also met with the APC UK Chairman, Barrister Fayemi, and other stakeholders, including the Mayor of Barking and Dagenham, where he discussed strategies for innovation-driven governance and diaspora engagement in national development.

The Oyo APC hopeful reiterated his belief that technology and innovation will be central to his vision for Oyo State, promising to align his development agenda with President Tinubu’s Renewed Hope philosophy by investing in education, digital skills, and clean energy.

‘Oyo’s future will be built on innovation, not imitation,’ Kareem affirmed.

‘We must translate the Renewed Hope Agenda into local action that empowers our youths, strengthens our economy, and delivers inclusive growth.’

The event concluded with renewed calls for collaboration among government institutions, private sector leaders, and diaspora professionals to accelerate Nigeria’s innovation ecosystem and sustain the momentum of the Renewed Hope vision.

Imo State’s transformation under Governor Hope Uzodimma has been nothing short of remarkable. From a state weighed down by insecurity and fiscal distress, it has become a story of renewal and direction. The recent working visit of President Bola Ahmed Tinubu further affirmed this progress and drew national attention to Imo’s new standing.

Concerns still exist about inclusiveness and whether all communities feel the impact of growth. These concerns, though sometimes overstated, are healthy reminders that development must be sustained, trusted, and evenly distributed.

Under Uzodimma, fiscal stability has taken root. State records show that public debt dropped from ?259 billion to ?99 billion, while internally generated revenue rose from about ?400 million to nearly ?4 billion. This fiscal discipline has powered a wave of infrastructure renewal across the state.

More than twenty major road projects now link Owerri, Orlu, Okigwe, and the coastal communities. The governor’s ‘Shared Prosperity’ agenda has redefined Imo’s potential. His recognition as both Digital Governor of the Year and Infrastructure Governor of the Year by The Whistler Newspaper in 2025 was no surprise to those following the state’s trajectory.

President Tinubu’s visit to Imo gave these achievements further validation. He commissioned the Assumpta Twin Flyover, the Owerri – Mbaise – Umuahia Federal Road, and the Emmanuel Iwuanyanwu International Conference Centre.

He commended Uzodimma’s commitment to governance and urged Imolites to remain hopeful, stating that their sacrifices were beginning to produce results.

The visit symbolised continuity between state and federal efforts. It also reminded Imolites that progress must be consolidated through capable succession. As Uzodimma’s administration advances, the question grows louder: who can sustain the momentum?

That answer may well lie in Dr Ikedi Ohakim. A former governor with proven experience and a reformist mindset, Ohakim embodies continuity built on institutional memory and tested vision.

The parallels between both men are significant. Uzodimma established the Imo Roads and Bridges Agency, while Ohakim had earlier created the Imo Road Maintenance Agency (IROMA), which generated more than 30,000 jobs and transformed local road maintenance.

Whereas Uzodimma opened the state to investors, Ohakim had set up the Imo State Investment Promotion Agency to lay the groundwork for sustained private sector participation. Their efforts, though years apart, share the same philosophy of structured development.

Ohakim’s financial innovation remains a major reference point. In July 2009, Vanguard Newspaper reported that his administration launched a ?40 billion infrastructural bond programme, with ?18.5 billion successfully accessed in the first phase. The bond funded key projects including the Oguta Wonder Lake Resort, rural water schemes, and road rehabilitation across the state. It was one of Nigeria’s earliest state-level development bonds and reflected financial foresight that remains relevant today.

Job creation was another hallmark. Beyond IROMA’s employment of thousands, Ohakim introduced the 10,000 Graduate Employment Initiative in 2008. Vanguard reported in November 2010 that 10,000 graduates were recruited into the state’s teaching and civil services, while a June 2011 follow-up article detailed how the scheme aimed to absorb young professionals into public service and education. It was a structured, merit-based intervention that addressed unemployment more systematically than the ad hoc models common at the time.

Environmental renewal became his signature achievement. The Clean and Green Initiative, launched in August 2007 and reported by Modern Ghana in May 2009, was implemented through the Environmental Transformation Committee (ENTRACO). It introduced modern waste management systems, tree planting, public sanitation drives, and beautification across Owerri. By 2010, The Nation and Daily Independent reported that Owerri had been named Nigeria’s cleanest state capital for three consecutive years. The initiative restored civic pride and transformed the state’s image at home and abroad.

Ohakim also invested in long-term human capital projects. The Greater Okigwe Water Scheme, inaugurated by President Umaru Musa Yar’Adua in 2009, solved a long-standing regional challenge. His establishment of the College of Education at Ihitte/Uboma and the expansion of the Imo State Polytechnic, now part of Imo State University, created pathways for teacher training and technical education. These legacies continue to serve the state today.

Critics often point to shortcomings in communication during his first tenure, but what distinguishes Ohakim is his response after leaving office. Rather than retreat, he pursued further studies both at home and abroad to refine his understanding of governance. That humility and commitment to self-improvement shaped a more grounded leader. Few Nigerian politicians have shown a similar readiness to evolve.

Political balance also weighs heavily in Imo’s calculations. Uzodimma hails from Orlu Zone, which has produced most of the state’s governors since 1999 and has enjoyed more than twenty years in power. Okigwe Zone, from which Ohakim comes, has only completed a single four-year term instead of the eight years typically expected of each zone before power rotates. This historical imbalance remains a key concern in the quest for justice and equity within the state’s political structure.

The Charter of Equity now points naturally toward Owerri Zone for the next cycle, but Ohakim’s re-emergence offers a unique bridge, a chance to complete Okigwe’s remaining four years while preparing a smooth and fair transition to Owerri thereafter. His inclusive leadership style, often praised by Ohanaeze Ndigbo, embodies the bridge-building spirit and sense of fairness that have long defined effective governance in Imo State.

The business community recognises his continuing relevance. His private sector experience and record in attracting investment align with current opportunities such as the Free Trade Zone, Oguta Lake dredging, and new power generation projects. These initiatives need continuity, not disruption.

Youth employment remains a national issue, and Imo is no exception. Ohakim’s 10,000 Youth Employment Initiative remains a model for structured job creation, contrasting sharply with random empowerment programmes. Its blend of public service absorption and skill development fits neatly with the new digital economy that Imo is building.

Continuity also matters in healthcare, infrastructure, and environmental management. Uzodimma’s health insurance scheme and ongoing security improvements require consolidation, not interruption. Projects like Oguta Lake and digital governance platforms demand experienced leadership with both technical understanding and historical context. In all these, Ohakim’s blend of innovation and maturity offers the right balance.

Transitions in democracy often determine whether progress endures or unravels. Imo, now faces such a turning point. Uzodimma’s achievements have changed the state’s image, but their sustainability depends on who takes the baton. Ohakim represents continuity with correction, experience with humility, and vision with discipline.

This is not a contest of personalities but of purpose. The question before Imo’s people is how to protect and deepen the progress of recent years. Ohakim’s leadership style, grounded in inclusiveness and reform, provides that steady path forward.

Feedback from recent community reports shows that Imolites value stability, employment, and practical governance over political adventure. The conversation has moved from partisanship to stewardship: who will secure Imo’s gains and widen their reach?

Uzodimma’s legacy has reset Imo’s direction, though debates on inclusiveness and governance style continue. What Imo needs now is not disruption but stability. With renewed perspective, experience, and a record of reform, Ikedi Ohakim stands ready to lead that next phase.

Continuity with correction, experience with humility, and progress with prudence. That is the balance Imo State needs to ensure that the miracle of today becomes the foundation of tomorrow.

The Nigeria Youth Coalition (NYC) has advocated for the upward review of the Petroleum Industry Act (PIA) from three per cent to 30 per cent benefits for oil producing communities.

The Convener and President, Nigeria Youth Coalition (NYC), Aare Oladotun Hassan made the demand at the first all Nigerian Ethnic Nationalities Youth Leaders in Nigeria, organised by the Coalition in Abuja.

It used the platform to honour the legacies of the late Niger Delta activist, Kenule Beeson – Ken Saro-Wiwa and to also endorse President Bola Tinubu for a second term in office.

The PIA mandates oil companies to contribute 3% of their annual operating expenses to host community development trusts.

Hassan, who doubles as the President, Yoruba Council Worldwide (YCW), commended Tinubu for providing immediate solutions to the groans and environmental issues of the Niger Delta communities.

He also commended the Nuhu Ribadu (National Security Adviser) led Committee report on Ogoni Clean Up Project.

While acknowledging that the president inherited a ‘failed economic system,’ Hassan called for a swift intervention on escalating the high cost of living crisis.

A chieftain of the All Progressives Congress in Abia, Prince Paul Ikonne has challenged the Governor of Abia State, Mr. Alex Otti, to stop exploiting the appeal for Mazi Nnamdi Kalu’s freedom for personal and political gains.

He said the recent pronouncement by the governor on the leader of the proscribed Indigenous People of Biafra (IPOB) was nothing but a desperate political grandstanding, aimed at seeking attention.

The former Director General of National Agricultural Land Development Authority accused the governor of leaving the substance for the shadows, insisting that Otti should concentrate on providing good, transparent and accountable governance to the people of Abia State.

Addressing a large gathering of Ukwa la Ngwa youths who paid him a courtesy visit, Ikonne expressed deep concern that Governor Otti appeared to have continued to use sensitive national issues to distract Abians from his growing record of underperformance and questionable financial practices.

In a statement released Saturday in Abuja by his Chief Press Secretary, Dr. Ujo Justice, the APC Chieftain said: ‘It is unfortunate that rather than giving Abians a transparent account of how public funds are being utilised, Governor Otti has chosen to play politics with the emotions of the people by dragging the name of Nnamdi Kanu into his failing government narrative.

‘For more than two years in office, Governor Otti never paid a visit, never made a concrete intervention, and never demonstrated any concern about Mazi Nnamdi Kanu’s situation. Now that his government’s credibility is collapsing, he suddenly remembers Kanu. That is hypocrisy at its peak,’ Ikonne said.

He emphasised that Mazi Nnamdi Kanu will regain his freedom without Alex Otti’s political grandstanding, and urged the governor to stop exploiting the issue for personal and political advantage.

‘Let me thank my friend and brother Hon. Obi Aguoch and Hon. Ichita for their efforts towards the freedom of Mazi Nnamdi which I believe will bring good results very soon.’

Bafana Bafana’s chances of qualifying for the 2026 FIFA World Cup took a major blow after being held to a goalless draw by bottom-placed Zimbabwe on Friday evening.

Despite playing with ten men for more than thirty minutes, the Warriors’ defence stood firm, frustrating South Africa’s attempts to find a breakthrough.

The result leaves Group C finely balanced heading into the final round of matches next Tuesday.

Benin currently lead the standings with 17 points following a narrow 1-0 win over Rwanda, while South Africa sit second on 15 points and Nigeria trail closely behind with 14.

With qualification no longer in their hands, Bafana Bafana face another must-win encounter against Rwanda on October 14.

They will also be hoping for a favour from Nigeria, who take on Benin in a decisive clash that could determine the group’s outcome.

Speaking at the post-match press conference, South Africa coach Hugo Broos admitted that the draw with Zimbabwe had complicated South Africa’s path to the World Cup.

He acknowledged that Nigeria’s result against Benin could prove decisive and explained that his team must now not only win their final fixture but also pay attention to goal difference.

Broos identified Benin as the biggest threat in the group, noting that failure to secure a victory against Rwanda would end their qualification hopes.

He maintained that if Benin were to lose and South Africa won by at least two goals, there would still be a realistic chance of progressing.

The Belgian tactician stressed the importance of belief within the squad, admitting that it would be extremely disappointing if Nigeria managed to beat Benin while South Africa failed to win their own game, thereby missing out on a ticket to the World Cup in Canada, Mexico and the United States.

He added that even a win might not be enough if results elsewhere do not go their way, emphasising that South Africa must first take care of business against Rwanda before hoping for a favourable outcome from Nigeria’s clash with Benin.

National Emergency Management Agency (NEMA) has revealed that Adamawa, Lagos and Akwa Ibom are the most impacted states by this year’s flood.

So far, 60,608 persons in Adamawa, 57,951 persons in Lagos and 46,233 in Akwa Ibom states have been impacted by the flood.

The flood has also led to the death of 238 persons in Niger, Adamawa, Borno, Gombe, Jigawa, Kebbi, Sokoto, Taraba and Yobe states.

409,714 persons across 117 local government areas in 27 states have also been affected with 135,764 displaced between January and October this year.

The data by the agency also indicates that 826 injuries were sustained and 115 persons have been reported missing.

The updated 2025 flood dashboard by NEMA released yesterday indicates that children are the most affected. The data reads: ‘188,118 children, 125,307 women, 77,423 men, 18,866 elderly, and 2,418 disabled persons have so far been affected by this year’s flood.

‘Also, 47,708 houses and 62,653 farmlands have been affected by the floods.’

The affected states are; Abia, FCT, Adamawa, Akwa Ibom, Anambra, Bayelsa, Borno, Cross River, Delta, Edo, Gombe, Imo, Jigawa, Kaduna, Kano, Kogi, Katsina, Kebbi, Kwara, Lagos, Nasarawa, Niger, Ondo, Rivers, Sokoto, Taraba and Yobe.

In the end, the 2025 Nobel Peace Prize, which United States president Donald Trump desperately coveted, eluded him. It instead went to a Venezuelan opposition politician, Maria Corina Machado, despite last ditch efforts by the US president to achieve a ceasefire between Israel and Hamas and orchestrate a realistic path to lasting peace. Mr Trump’s 20-point peace plan incorporated significant elements of the France-Saudi peace plan, and bore Turkish, Qatari, and Egyptian imprints. Altogether, stripped of all diplomatese, the ceasefire deal clearly indicates a number of consequences regarding the Middle East, and especially Palestine. Put simply, the plan implies that Hamas lost the war it triggered in October 2023, Iran is demystified, Hezbollah is significantly degraded, Yemen is virtually isolated and rendered impotent, Syria has been inoculated against terror, and Arab States can breathe a little easier because the Iranian Axis of Resistance will be of less concern to them in the short term.

The ceasefire deal will be consummated over three phases. It starts with the release of all Israeli hostages and hundreds of Palestinian detainees, which is expected to take place in the next 72 hours starting from yesterday; withdrawal of Israeli troops in phases from Gaza and the demilitarisation of Hamas; and the rebuilding of Gaza over the next three to five years. In the medium term, which may be more challenging, other key points of the Trump plan will be revealed. There are as yet no clear indications those other terms will be met, including the more vaguely stated two-state solution. But next week, Mr Trump will take a victory lap in Israel where he will address the Israeli parliament, though the deal owes so much to Gulf States leaders, especially Qatar and Egypt, and also Turkey as well as Israeli leader Benjamin Netanyahu.

There are three angles to the ceasefire deal, which is already being celebrated almost like a peace deal because of its impact in ameliorating suffering in Gaza and removing Israel as the cynosure of global attention. President Trump, despite his theatrics and narcissistic politics, placed himself at the centre of the resolution of the Gaza war, and must feel immensely disappointed to have been passed over in the award of the 2025 Nobel Peace Prize. His idiosyncrasies facilitated the deal. He begins a deal by blustering, progresses to taking hostile actions, and then offers a deal which at that point becomes almost irresistible. He talked tough on Gaza by proposing to turn the territory into a resort, asked some Arab states to encourage Gaza emigration, and then joined Israel to bomb Iran, Hamas’ main backers. Secondly, he kept up an unusual and in the long run beneficial relationship, political and business, with Saudi Arabia and the Gulf States as a whole. He asked no moral questions and made no ethical demand of them, and entered into both private and public business deals with those countries, precisely the kind of powerful leader they wish to have on their side.

Thirdly, he sustained incredibly close and powerful diplomatic and personal relations with Israel both in his first term, and in the opening months of his second term, including breaking the anathema of relocating American Embassy from Tel Aviv to Jerusalem. He also went more than one step better in backing Israel unconditionally in its war in Gaza, at least publicly, while privately bringing enormous pressure to bear on the Israeli prime minister. It made it possible for him to compel Mr Netanyahu to apologise to Qatar for the attempt on Hamas leaders’ lives in Doha early September. And it also made it possible to leverage on his enormous popularity in Israel to compel Mr Netanyahu to agree to the ceasefire deal over and above the objections and reservations of Israeli political coalition leaders.

The second angle, entirely constituted by Mr Netanyahu himself, is even more profound than the Trump angle. He may be a corrupt and controversial politician, and may be mercurial to boot, but he has the right instincts of a leader. At a time when most of Israel believed it was brinkmanship to engage in some of the wider and ramifying actions he took in the past two years on the international stage, the prime minister doubled down on his decisions, stuck to his guns, gingerly held on to his Knesset coalition, and broke so many diplomatic tables that no one thought possible. It took nerves to launch a blitzkrieg on Iran, decimate Hezbollah, while at the same time fighting a vicious campaign next door, in Gaza and Syria, and long range strikes against Yemen. The extraordinary and unprecedented military successes that greeted his efforts earned Israel global respect, even if the world, minus America, deplored and loathed Mr Netanyahu’s gung-ho policies. He showed what it is to be a leader, that it cares less about public relations, that it is about courage, intuition, and tactical brilliance. Yes, Israel fought a similar war in 1967 during the Six-Day War, but in its recent campaigns it made the world glimpse technology’s lethal effect on modern warfare. Indeed, it took a Trump and Netanyahu leadership nexus to unfurl the frightening and apocalyptic possibilities which determined leaders are capable of conjuring.

The third angle, constituted by Qatar, Turkiye and Egypt, is no less crucial for the resolution of the Gaza conflict, and they will continue to play a huge role in pacifying the region in the years ahead. Without their efforts, it is doubtful whether the ceasefire could have been reached at the time it happened. Hamas, it has become clear, miscalculated in instigating the war in Octobers 2023. They knew they stood no chance of defeating Israel militarily, but they counted on Hezbollah to pressure Israel from the North, Iran to give back-up should it be needed, and the rest of the world to give it public relations advantage because of the untold humanitarian catastrophe expected to be unleashed. They didn’t count on Mr Trump’s return to the White House, probably misjudged the resolve of Mr Netanyahu and his vulnerable Knesset coalition, and had romantic ideas of what influence the outraged world could muster. Worse, they never believed Israel could dismantle the Axis of Resistance so rapidly and so effortlessly, nor budge over the humanitarian disaster the invasion would trigger. Having embedded their command posts, armouries and tactical units beneath and within public buildings such as schools and hospitals and international organisations buildings, Hamas hoped to achieve some form of stalemate. All the calculations, however, unravelled quickly.

Now, as a result of that attack on October 7, 2023, the power dynamics of the Middle East has been reconfigured. Lebanon stands the chance of reclaiming its sovereignty from Hezbollah’s stranglehold; Iran is weakened and a shadow of itself, particularly of its boastful self; Syrian militias toppled the Assad dynasty because Iranian support was no longer available; nearly the entire Hamas leadership has been wiped out making it possible for the Palestinian Authority operating form the West Bank to lay claims to Gaza; Gaza lies in absolute ruins and will be administered by external forces in the foreseeable future; and Israel has emerged much stronger than before the war, with Mr Netanyahu’s political and leadership reputation considerably bolstered.

However, the world must watch out for the unseen consequences of the war. Mr Trump may be widely acknowledged for his diplomatic skills today, but the essential core of those skills, if world history and end times prophecy are anything to go by, are much brittler than imagined. Fascists, of whom Mr Trump is arguably numbered, often achieve great successes and triumphs in the short run; but in the long run, they collapse under the weight of their eccentricities and contradictions. The US president is today acclaimed in the US, Israel, and Middle East, but his achievements have been secured mostly by bullying tactics, domestic and international, and by taking advantage of the follies and foibles of incompetent or timid regional leaders. He will come to grief sooner or later, possibly damaging America’s reputation irreparably. For Israel, the ceasefire and the hostages release may buoy the reputation of Mr Netanyahu, but as a student of history, he will recall that the spectacular success of the 1970 Yom Kippur War was insufficient to save the leadership of Gold Meir who was blamed for the country’s lack of preparedness and initial military setbacks that caused massive casualties. She accepted blame and resigned in 1974.

For Hamas, having retarded the Palestinian cause by its terrible miscalculations, not to say damage Gaza’s infrastructure and caused nearly 70,000 dead, it may be the end of the road. Neither they nor the less influential Islamic Jihad, will play any significant role in Gaza for a long time. Even if they try to play some political role in the future, they are unlikely to meet with as much success as they had after they took control of the strip in June 2007. Nor will they have the kind of financial assistance from the Gulf States as they had previously received. A ceasefire may have taken effect, but the long-term goal of a two-state solution may remain far-fetched. They toyed with it after Camp David Accords of 1978 and the Oslo I and II Accords of 1993 and 1995, but a final peace treaty was torpedoed by Palestinian leaders. It is not certain that such a zero-sum game is not still the regnant philosophy in the disputed region. Indeed, the last has not been heard of the war, the last one being the fifth in the series of Israel-Hamas wars.

The Peoples Democratic Party (PDP) yesterday took a swipe at the governors and other members defecting from the party, describing them as cowards.

Speaking during the inauguration of the media and publicity sub-committee of the party’s national convention in Abuja yesterday, the Bauchi State governor and Chairman of the Peoples Democratic Party (PDP) Governors Forum (PDP-GF), Alhaji Bala Mohammed, wondered why the defectors would abandon the party on account of the actions of other party members.

Bala’s statement came ahead of the plan by Enugu State governor, Peter Mbah, to formally dump the PDP for the All Progressives Congress (APC) on Tuesday.

There are also strong speculations that Governor Douye Diri of Bayelsa State and Governor Agbu Kefas of Taraba would soon dump the beleaguered party.

Earlier in the year, two governors-Sheriff Oborewori of Delta State and Umo Eno of Akwa Ibom-had defected from PDP to APC, taking with them the entire party machinery in their states.

But charging PDP members not to be dissuaded by the wave of defections, the Bauchi State governor said: ‘We are confident. Please, be emboldened. Don’t be disturbed by the defections and the shenanigans and the Doubting Thomases. ‘Staying back to fight is what makes a man or woman. It’s an act of cowardice to leave because of one man or woman.

‘You are also men and women of strength and courage.’

Senator Mohammed said that while he was concerned about the spate of defections from the PDP, the party would not stop anybody from leaving because defection is a matter of personal decision.

He said the situation would have been worse if he and some other party leaders had not worked round the clock to address the issues responsible for such actions.

The governor, who heads the Publicity and Communications Sub-Committee for the party’s elective convention scheduled for November 15 and 16 in Ibadan, Oyo State said a lot was being done behind the scene to reduce the rate of defections.

He accused the ruling APC of planning to turn the country into a one-party state by intimidating the opposition, but said the PDP would remain strong ‘as the only democratic party in the country’.

He said the PDP has suffered a lot, but has continued to weather the storm because it remains the only true and democratic party in the country today.

The governor said: ‘If you ask me whether I am concerned about our governors leaving for APC, I am more than concerned. But leadership is a burden.

‘As a leader of a group of equal status, I cannot determine the decisions or inactions of my colleagues, but certainly, a lot of work is being done behind the scenes.

‘The defections would have been more devastating, but we have been talking and discussing.

‘You know the style of leadership of the APC-led federal government in trying to make this country a one-party state.

‘They have the power of coercion; they have the power of everything.

‘I cannot say that my colleagues are wrong. They are free to do whatever they choose.

‘But I have been advising them that even those who left are not finding it easier, because most of the people at the grassroots level are PDP and are not happy with the defections.

‘Sometimes, it is done because of permutations and calculations. I will not denigrate or speak negatively about my colleagues, but I assure you.’

Asked whether he also planned to leave the PDP, the Governor Mohammed said: ‘I am not going anywhere. I am in PDP, and my state has no element of division.

‘Even today, I saw in the news that one of my senators is going.

‘They are being cajoled. They are being bought. But certainly, the state is PDP, and the nation is PDP because Nigerians want change, and they believe they can get it through the PDP.

‘Most of the measurable achievements by the federal government were done by PDP regimes.

‘By the grace of God, if we stand firm, we will deliver.

‘Nobody stops you from leaving, so that you can create another space for others to come around and contribute to governance.

‘Some of us who won as governors were not even considered capable, and here we are.

‘That is what will play out in 2027. I am optimistic that we will get a new set of leaders in 2027 who will defeat the deceptive style of the APC by coming up with true leaders who will listen to Nigerians and address their challenges by the grace of God.

‘If somebody goes, it’s just like the barracks; soldiers go, soldiers come.

‘Please, don’t blame anybody at the governor’s level.

‘We are doing our best, but it is beyond our control.

‘Please, be emboldened. Don’t be disturbed by the defections, by the shenanigans, by all those doubting Thomases.

‘Yes, you should be encouraged, because staying back to fight is what makes a man or a woman.

‘It is an act of cowardice to leave because of one or two people.

‘You are also men and women of strength and integrity.’

Speaking on the party’s plans for a successful national convention and the pockets of grievances across the country, the governor said: ‘I cannot speak for the National Working Committee. But as a leader within the party, I know they are doing their best to address issues of litigations.

‘Many are artificially created to undermine us. But we don’t have any faction in the PDP.

‘At the state level, I have even seen some people taking us to court not to go for a convention. This is not good and makes some of them at the National Assembly feel unsafe.

‘We are addressing these issues squarely. If you check well and comparatively, you will discover that most of the other parties in the opposition are not better off than us.

‘We are better off than most opposition parties. Some don’t even have leadership at the national level. We are the only ones intact-with one National Secretary, one National Chairman, and one Publicity Secretary.

‘This meeting gives hope that at the end of the day, we will deliver.

‘As a big party with a history since 1999, still with the same logo, colors, manifesto and leadership, we should commend the National Working Committee for doing well despite limitations.

‘We have to really change the narrative. This is a party to be in.

‘We have been suffering a lot as a party, but we have been weathering the storm, and we will continue to weather the storm.

‘This convention is here to stay. We are going to Ibadan by the grace of God, and no Jupiter will stop us. No dark forces will succeed over us.

‘The dark forces, if they succeed over PDP, they have succeeded over Nigeria.

‘We have to change governance style of this country, and this is the beginning.

‘This is the time to do it.

‘We have never suffered as a country as we are suffering today under the APC.

‘You have seen what is happening. We don’t have to go into deep melancholy and be crying as whipping boys or girls.

‘We have to do something within the democratic space to change the leadership, to change the nation.’

Speaking on the planned defection of Governor Peter Mbah of Enugu State, who is also the Secretary of the PDP Convention Planning Committee, Gov Mohammed said: ‘Actually, Governor Mbah has not told us his position. It is a personal decision.

‘We cannot remove his picture (as Secretary of the convention committee) before he leaves. When he leaves, we will replace him with another person.

‘But up till now, he has not told me he is leaving. I have discussed this issue with him separately, and he has given me assurances.

‘He’s a governor like me. I respect him and his decisions. If he goes, we will replace him.’

Speaking on speculations about the possibility of him running for the Presidency on a joint ticket with former President Goodluck Jonathan, Governor Mohammed said ‘People are still interested in this party, and these big names being associated with us make us happy.

‘As governors, we have resolved to put personal interests aside.

‘I have exceeded my personal expectations. I stepped out to be a presidential candidate in the 2023 election, but I stepped down to become a governor.

‘I have done my best and I’m happy. But I am prepared to serve in any capacity I am called upon to serve.

‘But we have removed personal interests. We are united and will come up with leadership that will be the best choice for Nigerians to put in Aso Rock, insha Allah’.

Speaking on Rivers State governor, Siminalayi Fubara, who is supposed to be the deputy chairman of the publicity sub-committee, he said: ‘He has not left the party; he is still in PDP.

‘Everybody has his own style. He is a humble young man who has gone through so much and has done well to accommodate all the problems and challenges he found himself in.

‘Certainly, he is still in PDP, and to me, he is still my deputy.’

Mbah’s defection will change Igbo story in APC – Enugu caretaker chairman Nwoye

The newly inaugurated Chairman of the Enugu State APC Caretaker Committee, Dr. Ben Nwoye, has described the planned defection of Governor Peter Mbah from the PDP to the APC as a defining political moment for the Southeast region, saying it will ‘change the Igbo story’ in the nation’s ruling party.

Speaking with journalists at the Akanu Ibiam International Airport, Enugu yesterday, shortly after his arrival from Abuja, Nwoye said the entire political structure of Enugu State would officially join the APC on Tuesday in what he called a ‘historic alignment’ between transformation and renewed hope.

According to Nwoye, Mbah’s entry into the APC marks the end of Enugu’s decade-long stint in opposition and ushers in a new phase of political inclusion and national relevance for the Southeast.

‘For the past 10 years, Enugu State has remained in opposition. But all that ends on Tuesday when Governor Peter Mbah declares for the APC. And he is not coming alone,’ Nwoye said.

He disclosed that the defection would involve the governor, his appointees, 260 councillors, 24 state lawmakers, National Assembly members and the entire state executive council.

‘Where Enugu goes, the Southeast goes. This marks the beginning of the Southeast’s political reawakening and full integration into national politics,’ he added.

Nwoye, who took his oath of office at the APC National Secretariat in Abuja on Friday, commended Mbah’s performance in his two years as governor, describing him as a symbol of innovation and transformational leadership.

‘Before now, the Southeast had been left out of the main protocols of governance. But with Mbah’s entry into the APC, the Igbo story will change for the better.

‘Peter Mbah is not joining the APC for himself but for his people,’ he stated.

Highlighting Mbah’s achievements in governance, Nwoye said Enugu State had become a national model of innovation and efficiency.

‘We are no longer talking about just paving roads. We are talking about disruptive innovation, from coding initiatives to modern governance systems, all within two years.

‘If he could achieve that as an opposition governor, imagine what he could do as a progressive,’ Nwoye enthused.

He also assured that under the new political alignment, appointments for Enugu people at the federal level would now originate from within the state rather than through external influences.

‘When we say Enugu needs to be connected to the centre, this is what it truly means,’ Nwoye declared.

.nullifies all suspensions in Enugu APC, calls for unity

The newly inaugurated Caretaker Committee Chairman of the APC in Enugu State, Dr. Ben Nwoye, yesterday announced the nullification of all suspensions previously imposed on party members by the recently dissolved Ugochukwu Agballa-led executive committee.

The chairman also declared the suspensions ‘null, void and of no effect.’

Nwoye, who returned to the helm of the party following the dissolution of the Agballa-led executive by the APC National Working Committee (NWC) last Thursday, made the announcement while addressing a large gathering of party leaders and supporters at the APC Secretariat in Enugu yesterday, shortly after returning from Abuja.

Among those affected by the earlier suspensions were former Senate President Ken Nnamani; former Governor Sullivan Chime; former Speaker and current Secretary of the Caretaker Committee, Barr. Eugene Odoh; former Minister of Foreign Affairs Geoffrey Onyeama and former Director-General of the Voice of Nigeria (VON), Mr. Osita Okechukwu, among others.

Describing the series of suspensions under the Agballa leadership as a ‘political caricature’ that weakened the party’s cohesion, Nwoye said such actions were counterproductive and inimical to progress.

‘How can you suspend the very people you need to win elections?’ he queried.

He therefore declared all forms of suspensions, whether issued through letters, audio messages, or radio announcements, as invalid, emphasising that the party must now embark on genuine reconciliation and reintegration of all aggrieved members.

According to Nwoye, the national leadership of the APC had given him a clear mandate to return to Enugu and rebuild the party’s unity ahead of critical political contests in the state.

The caretaker chairman further observed that the political atmosphere in Enugu had significantly changed with the emergence of Governor Peter Mbah, describing his coming as a ‘new political dawn’ for the APC in the state.

He warned that the party could no longer afford division or complacency in the evolving political landscape.

‘With the right strategy and unity of purpose, APC will not remain on the sidelines in Enugu. We will be the party that sets the agenda and defines the next political direction of this state,’ Nwoye stated.

Earlier, on arrival at the Akanu Ibiam International Airport, Enugu, Nwoye told reporters that with Governor Peter Mbah’s entry into the APC, Enugu would ‘regain all that it had lost in the past.’

He described Mbah as a transformational leader who had achieved remarkable progress across various sectors within two years in office, adding that the governor’s move to the APC was for the collective good of his people.

Our correspondent reports that there was wild jubilation at the airport as enthusiastic APC members trooped out in large numbers to welcome Nwoye and members of his caretaker committee back to the state.

PDP candidate in Zamfara by-election defects to APC

The candidate of the Peoples Democratic Party (PDP) in the recently concluded Kaura Namoda South Constituency by-election in Zamfara State, Mohammed Lawal, has defected to the All Progressives Congress (APC).

Lawal, who was defeated in the by-election by the APC candidate, Kamilu Sa’idu, announced his defection on Saturday during a consultation meeting for Zamfara Central organised by the APC support group, Yazeed Project, in Gusau, the state capital.

Explaining the reason for his decision, Lawal said the PDP neglected him after the election despite his contributions to the party’s success in previous polls.

‘What influenced my decision to leave the PDP is personal. I am convinced that Governor Dauda Lawal has no feeling for the majority of people who worked day and night for his victory,’ he said.

‘I decided to join the APC because of their good intention and vision that convinced me.’

He expressed confidence in the leadership of the APC under the Minister of State for Defence, Bello Matawalle, former governor Sen. Abdul’aziz Yari, and the state party chairman, Tukur Danfulani, saying the party would continue to grow stronger under their guidance.

Bauchi Senator quits PDP over internal crisis

The Senator representing Bauchi North, Samaila Dahuwa Kaila, has resigned from the Peoples Democratic Party, PDP, citing what he described as incessant internal squabbles and factionalisation within the party.

In a letter dated October 6, 2025, addressed to the PDP Ward Chairman in Tsokuwa/Kofar Gabar Ward, Katagum Local Government Area of Bauchi State, Kaila said the deepening crisis in the party had hindered his ability to effectively discharge his duties as a lawmaker in the 10th Senate.

‘The incessant internal squabble that has led to unnecessary factionalisation within the PDP is seriously affecting my ability to deliver on my constitutional responsibilities as an elected representative,’ the letter partly read.

He explained that his decision to quit the party followed due consultation with his political associates, adding that he would be moving to another political platform soon.

‘Accordingly, I hereby write to inform you of my decision to resign my membership of the PDP with immediate effect,’ he stated.

The senator, however, did not disclose the political party he intends to join.

Kaila thanked the PDP for the opportunity to serve under its platform, expressing hope for future collaboration ‘for the benefit of our great country.’

Efforts to reach the lawmaker for further comments proved unsuccessful as calls and messages to his mobile phone were not returned as of press time.

Tinubu vows to sustain APC founding agreements as 64,000 defect to ruling party

President Bola Ahmed Tinubu has reaffirmed his commitment to uphold the agreements and power-sharing arrangements reached by the legacy parties-ANPP, ACN, CPC and others-which merged to form the All Progressives Congress (APC).

The President, represented by Yobe State governor, Mai Mala Buni, spoke in Dutse, the Jigawa State capital, while receiving over 64,000 defectors who joined the APC from opposition parties.

Tinubu assured that his administration would ensure justice, fairness and full inclusion for all blocs that formed the ruling party, while sustaining the party’s manifesto designed to address the needs of Nigerians in both rural and urban areas.

Buni said the Renewed Hope Agenda was already transforming the socio-economic landscape of the country through policies targeted at stabilising livelihoods and improving standards of living.

‘You are all living witnesses that food prices have started coming down to a level the common man can afford. Government will continue to ensure the welfare of the people,’ he said.

He added that the federal government would intensify support for farmers through the provision of inputs and implements to boost agricultural productivity.

The President also directed the speedy completion of the remaining sections of the Kano-Maiduguri highway without further delay.

Tinubu, through his representative, commended Jigawa State governor, Malam Umar Namadi, for his leadership style and people-oriented projects, which he said attracted mass defections from opposition parties.

He welcomed the new members and assured them of equal rights and privileges like every other party member.

In his remarks, APC National Chairman, Prof. Nentawe Yilwada, described the massive defection as a clear testimony that Jigawa is solidly for the APC.

‘What we have seen and witnessed today proves that Jigawa belongs to APC and APC belongs to Jigawa. We are confident of winning all elective positions in 2027,’ he said.

He congratulated the new members, saying, ‘You have returned home. Your decision is timely and commendable.’

Governor Umar Namadi also lauded President Tinubu for his exemplary leadership and commitment to equity across all parts of the country.

He presented the compiled list, political history and profiles of the defectors to the national chairman during the event.