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A new player is emerging in Africa’s growing beauty-tech space. Dorasilk, founded by entrepreneur Onaopemipo Monica Akintunde, has unveiled what it calls the first Wig Revamp Ritual System, a structured care process designed specifically for wigs and donor hair.

Positioned at the intersection of science and beauty, Dorasilk’s approach applies technology and research to a segment often overlooked in the wider hair care industry. The system aims to help users maintain the quality, texture, and lifespan of their premium hairpieces.

‘We’re merging African beauty traditions with modern cosmetic science to create a new experience for women who invest in quality hair,’ Onaopemipo said. ‘Dorasilk is built on research and a commitment to make luxury care more accessible.’

According to market data, Africa’s wig and hair extension industry is valued at over $6 billion and continues to grow rapidly. Dorasilk’s patent-pending ritual system, registered with the UK Intellectual Property Office (UKIPO), positions it among the few beauty brands in the region focused on innovation-led formulation and user education.

Onaopemipo, who launched the brand after years of frustration with limited wig care solutions, says her experience as both a consumer and researcher shaped Dorasilk’s creation. The company is headquartered in Abuja, which she describes as ‘a rising hub for African beauty innovation.

Dorasilk is currently raising $2 million in growth capital to support restocking, research and development, marketing, and distribution. The company says the funds will enable it to meet early demand, advance its proprietary complexes, and expand access across key African cities.

The brand has attracted significant early interest, with hundreds joining its waitlist within weeks of pre-launch. Dorasilk’s first retail collection is expected to roll out by November 2025.

Dorasilk is a beauty-tech company based in Abuja, Nigeria, developing technology-powered rituals for wigs and donor hair. The brand combines research, formulation science, and accessible luxury to create structured systems for hair maintenance and longevity.

Moody’s Ratings raised Ghana’s sovereign credit rating, citing improved prospects for debt reduction.

The West African nation’s long-term foreign currency debt was upgraded to Caa1 from Caa2, the ratings agency said on Friday. The outlook was changed to stable from positive.

‘Greater macroeconomic stability and favourable external dynamics are supporting more controlled funding costs and foreign exchange reserve replenishment,’ Moody’s said. The agency cited budgetary previous budget overruns, but noted that ‘nascent improvements to the fiscal framework will help anchor fiscal adjustment.’ Ghana’s new leadership under President John Mahama has pursued fiscal consolidation since coming to power in January to stabilize an economy recovering from a debt restructuring.

That’s helped to reduce public debt to 629 billion cedis ($51.6 billion) or 44.9% of gross domestic product at the end of July, from 764 billion cedis or 64.9% of GDP a year earlier.

Supported by a surge in bullion prices, Africa’s top gold producer also grew its gross international reserves by 43% to $10.7 billion at the end of August, bolstering its ability to meet external payments.

Omoyele Sowore, on Friday, said former President Goodluck Jonathan has promised to engage President Bola Tinubu over the travails of Nnamdi Kanu, who has been in security custody, since August, 2021.

Sowore stated this after meeting with the former President in Abuja, where they discussed the continued incarceration of Nnamdi Kanu.

Sowore, a renowned human rights activist, and politician, while writing on his X handle, said former President Jonathan agreed that there is an urgent and compelling need to address this matter decisively and justly.

Sowore had in August 2018, founded the African Action Congress (AAC), a political party on whose platform he contested the presidential elections, both in 2019 and 2023 and lost to the incumbent President Bola Tinubu, in 2023.

Sowore expressed his gratitude to the former President for recognising the importance of resolving Kanu’s case in the interest of peace, fairness, and national healing.

According to him, ‘Particularly assuring was that he promised to meet @officialabat to discuss this issue as soon as possible.

‘With this, former President Jonathan joins a growing list of Nigerians who have called for justice in Nnamdi Kanu’s case, a list that already includes ex Vice President @atiku, Femi Falana SAN, Senator @ShehuSani , and many others across political and regional divides.’

He said ‘Kanu remains in detention today because he took up the just cause of confronting the long-standing issue of marginalization in Nigeria.

‘Like other ethnic and regional activists whose politically motivated cases have been withdrawn or dismissed, Nnamdi Kanu should also be released without further delay.’

He appealed to all political, cultural, ethnic, and religious leaders across Nigeria to join this noble cause.

Recall that Nnamdi Kanu was arrested on June 27, 2021, allegedly with the help of the Interpol in Kenya, for prosecution in Nigeria, over alleged treasonable offences.

Interpol however denied involvement in his arrest in 2023.

Since then, he had remained in the custody of the federal government and appeared in courts several times, facing various charges.

Sowore who believes that Nnamdi Kanu should be set free, vowed that he ‘remain firmly committed to peacefully mobilising for justice and freedom in this matter.

‘In particular, I invite my brothers and sisters from the South East @PeterObi, @CCSoludo , @alexottiofr , @FrancisNwifuru , @PeterMbah, @HopeUzodinma , @ObyEzekwesili , John Mbata of Ohaneze Ndigbo Worldwide, as well as Nigerians of conscience everywhere, to lend their voices to the call for justice and freedom.’

Sowore had in August 2018, founded the African Action Congress AAC, a on whose platform he contested the presidential election in the 2019 Nigeria, both in 2019 and 2023 and lost to the incumbent President Bola Tinubu .

The Borno State Supervisory Councillors Forum has thrown its towel behind the Tinubu-Shettima ticket for the 2027 presidential election, noting it would consolidate success recorded so far.

Briefing journalists in Maiduguri, Alhaji Kellum Gashau, the chairman of the forum, said the forum is satisfied with President Bola Tinubu’s leadership and the progress of the Renewed Hope Initiative.

The forum commended Vice President Kashim Shettima for his dedication, loyalty and capability, urging President Tinubu to retain him as his running mate in 2027 for continuity and sustained socio-economic gains.

‘We express our profound satisfaction with the progress of the government under the leadership of His Excellency, President Bola Tinubu. We see the Renewed Hope Initiative gradually yielding fruits for Nigerians. We specifically thank the president for the confidence and trust in our son, His Excellency, Vice President Kashim Shettima,’ the forum said. The forum also lauded Governor Babagana Zulum of Borno State, for his administration’s unprecedented achievements in the 27 local government areas of the state, saying that the governor has recorded tremendous strides by facilitating the safe return of countless internally displaced persons (IDPs) to their ancestral homes.

The chairman of the forum noted that the administration has aggressively driven post-conflict recovery by commissioning thousands of resettlement homes in high-risk areas like Baga, Marte, Gamborun Ngala, Malam Fatori, Damasak, Boso in Niger Republic and some parts of Bama, Ngrosuye, Banki, Pulka and Kirawa in Gwoza local government area.

Olusegun Alebiosu, the Managing Director of FirstBank Group, says the bank is committed to bridging financing gaps and leveraging digital solutions to tackle business challenges across key sectors of the economy.

Alebiosu stated this at a breakfast session during the 31st Nigeria Economic Summit, themed ‘Expanding Access to Finance and Driving Growth Across Middle Market and Emerging Corporate Segments,’ held in Abuja on Tuesday.

He said that a prosperous nation is built on the backbone of its real sector, adding that access to finance remains fundamental to unlocking the sector’s full potential.

‘That is why we have placed this subject at the heart of our discussion – to catalyse sustainable growth and inclusion where it matters most,’ he said.

According to him, FirstBank empowers Small and Medium Enterprises (SMEs) and emerging corporates through tailored products and services designed to stimulate growth across their value chains and support Nigeria’s economic evolution.

He stressed that collaboration among policymakers, industry players, and technology partners was vital to achieving lasting impact.

‘By forging partnerships across policy, industry, and technology, we can create an enabling environment that unlocks new opportunities for businesses to thrive. That is the driving purpose of today’s session,’ Alebiosu said.

He highlighted that with a legacy spanning 131 years, FirstBank remains a trusted partner to SMEs and large corporates, offering comprehensive banking solutions that enhance innovation, resilience, and diversification in the economy.

Also speaking, Aishatu Bubaram, the Group Executive, Commercial Banking, North Division, said the middle market and emerging corporates are central to Nigeria’s future prosperity.

She described these enterprises as vibrant drivers of job creation, innovation, and diversification across key sectors such as agribusiness, healthcare, digital services, and light manufacturing.

Bubaram noted that despite their potential, these businesses face persistent challenges, including limited access to finance, inadequate advisory support, and fragile operational ecosystems.

‘FirstBank recognises that addressing these barriers is not just a banking imperative; it is a national imperative,’ she said.

According to her, the bank has continued to support enterprise growth and resilience over its 131-year history, reaffirming its commitment to expanding access to financial solutions, deploying technology to unlock opportunities, and forging partnerships that empower businesses.

‘This session is not merely about banking; it is about reimagining how finance can accelerate inclusion, how policy can create enabling environments, and how collective action can turn Nigeria’s vast entrepreneurial energy into shared prosperity,’ Bubaram added.

Junior Achievement Nigeria (JAN), in partnership with Johnson and Johnson, has officially kicked off the 2025 edition of its Winning in Science, Technology, Engineering, Mathematics, Manufacturing, and Design (WiSTEM2D) program, designed to inspire secondary school students to explore careers in STEM and equip them with the skills to thrive in the 21st-century workforce.

This year’s program adopts a blended learning approach, combining digital tools with in-person engagements to strengthen problem-solving skills, boost confidence, and bridge the gap between classroom learning and real-world application.

? The 2025 program commenced with the National WiSTEM2D Innovation Camp, which brought together 66 top-performing students for a full-day immersive learning experience. Students engaged in career conversations with STEM professionals, explored creativity and problem-solving through design thinking workshops, and showcased their ideas in an ideathon and pitch contest before industry experts-gaining exposure, skills, and confidence for future opportunities.

The innovation and pitch contest produced three outstanding winning teams:

? 1st Place: Festac Senior College, Festac Town, represented by Betiku Adedolapo, Okorocha Mmesoma, Davidson Chioma, and Igwe Mmaduabuchi, for their solution on decentralized waste and recycling stations, bringing disposal points closer to communities.

? 1st Runner-Up: Bola Ige Millennium Senior Secondary School, represented by Giwa Faridat Oluwafunmilayo, Anozie Ngozi Maryolivia, Nnodim Goodness, Enukoha Mary, Omonigho Joy, for their innovative Automated BinBot, designed to separate dry and wet waste, reducing pollution and improving community sanitation. ? 2nd Runner-Up: Lagos State Senior Model College represented by Ezeanya Chisom, Johnchukwu Confidence, Chukwuka Favour, Nnedu Chukwuemeka, for their solution combining health awareness campaigns with practical waste management strategies, encouraging the replacement of single-use plastics with reusable alternatives and turning organic waste into fertilizer.

Speaking at the event, Mr Olaolu Akogun, Assistant Director of Programs, Junior Achievement Nigeria, said:

‘We are excited to continue our collaboration with Johnson and Johnson through the WiSTEM2D program. This initiative breaks barriers in STEM by equipping young leaders with the tools, mentorship, and opportunities they need to succeed. We are confident that it will inspire a new generation of innovators and change-makers to drive Nigeria and Africa’s future.’

Representing Johnson and Johnson Nigeria, Ms. Jaiyesimi Oyefunke, Country Lead, said:

Quote from Johnson and Johnson

While the Innovation Camp has directly impacted 66 students through its immersive, hands-on learning experience, this is just the beginning. The next phase of the WiSTEM2D program, the online STEM Challenge, will commence in the coming week, engaging over 750 additional students across Nigeria.

Through this interactive digital learning platform, students will explore STEM concepts in fun, competitive, and accessible ways, ensuring that the program’s impact goes beyond the Camp. This next stage will broaden participation, spark fresh ideas, and nurture even more young innovators ready to take on real-world challenges.

With this momentum, the program is set to inspire not just a handful of winners, but a nationwide movement of young innovators ready to lead Nigeria into the future.

The Nigerian Air Force (NAF) has intensified its fight against oil theft in the Niger Delta, destroying several clusters of illegal crude oil refining sites hidden deep within the creeks of Etche Local Government Area, Rivers State.

According to a statement released on Friday, by Ehimen Ejodame, Director of Public Relations and Information, the operation took place on 7 October 2025 as part of ongoing counter-oil theft missions under the Air Component of the joint security efforts in the region.

NAF said that the precision airstrikes were conducted following credible intelligence that identified active illegal refining activities concealed in a densely forested area near Owaza.

‘Surveillance confirmed the location was isolated, with no visible human presence, before the aircraft engaged the targets and successfully neutralised the illegal sites.

‘These strikes form part of the sustained efforts of the Nigerian Air Force to combat economic sabotage and environmental degradation caused by crude oil theft and illegal refining in the Niger Delta,’ the statement read.

However, following the operation, a local group alleged that the airstrikes may have affected a gin distillery in Umuebele community, though no casualties were reported.

In response, NAF activated its Civilian Harm Mitigation and Response Action Plan (CHMR-AP) to verify the situation.

It emphasised that the service remains committed to transparency, accountability, and adherence to international best practices in all its operations.

‘The Nigerian Air Force operates with precision and utmost care to avoid civilian harm. In keeping with our commitment to protecting the lives and property of all Nigerians, we will thoroughly investigate the allegations and take appropriate actions,’ NAF added.

The NAF reaffirmed its determination to continue supporting other security agencies in combating criminal activities across the country while maintaining its constitutional role of defending Nigeria’s territorial integrity.

The naira appreciated by N10.50 over the course of one week in the official foreign exchange market, supported by sustained liquidity conditions.

At the close of trading on Friday, the naira stood at N1,455.17 per US dollar, representing a 0.7 percent gain from the N1,465.67 recorded the previous Friday, according to data published by the Central Bank of Nigeria (CBN).

Over the five trading days, the local currency gained N15.09 or 1.04 percent from Monday’s rate of N1,470.26 to close the week at N1,455.17 per dollar at the Nigerian Foreign Exchange Market (NFEM). On a daily basis, the naira appreciated by N11.48 or 0.78 percent, strengthening from N1,466.65 on Thursday to N1,455.17 on Friday.

In contrast, the naira weakened slightly in the parallel market, also known as the black market. It depreciated by 0.5 percent to close at N1,492 per dollar on Friday, compared to N1,485 per dollar the previous day.

Meanwhile, Nigeria’s external reserves have continued to show positive momentum. According to the latest figures from the CBN, the reserves rose to $42.57 billion as of October 9, 2025. A report by FBNQuest corroborated this upward trend, noting that Nigeria’s gross official reserves increased by nearly $1.1 billion to $42.4 billion at the end of September 2025. Apart from a brief decline in June, when reserves dropped by about $1.2 billion due to debt service obligations, gross reserves have been on a steady rise since May 2025.

On a quarterly basis, the reserves have grown by $5.1 billion, supported by several key drivers. These include a stronger trade balance, which has benefited from an increase in non-oil exports, and robust capital inflows spurred by elevated interest rates. The report also highlighted that, as of the end of September 2025, Nigeria’s reserves covered 13.2 months of merchandise imports based on balance of payments data for the twelve months to January 2025, and 12.0 months when services are included.

While the CBN does not disclose net reserve figures, commonly viewed as a more conservative and internationally accepted metric for evaluating reserve adequacy, the continued buildup in gross reserves and improved foreign exchange liquidity suggest that net reserves may now exceed the $23.1 billion reported in December 2024. This indicates a strengthening of Nigeria’s foreign exchange buffers.

Elsewhere, other markets also recorded notable movements in their external positions. South Africa’s international liquidity position rose by nearly $2.0 billion month-on-month to $67.9 billion. The increase was primarily driven by mark-to-market gains of $1.6 billion in its gold reserves, benefiting from an 11 percent month-on-month surge in the price of gold to $3,873.2 per ounce.

Egypt also recorded an improvement in its external position, with net foreign exchange reserves rising by $283 million month-on-month to $49.5 billion in September 2025. This was mainly attributed to a $175 million increase in the value of its gold holdings.

Back in Nigeria, the combination of rising reserves and enhanced FX market liquidity contributed to the naira’s performance, which included a 3.6 percent month-on-month appreciation to N1,478/$1 in September.

Analysts at FBNQuest noted that Nigeria’s external reserves could see further improvement in the near term, particularly if global monetary conditions become more accommodative. They pointed out that any signs of softness in the US labor market could prompt the Federal Reserve to maintain or accelerate its policy easing, which would likely benefit emerging market economies like Nigeria.

The story of Kehinde Kamson begins in Lagos where she was born on August 14, 1961, as a twin and the youngest of six children. Her father, Adeleke Beniah Adelaja, was principal of CMS Grammar School, while her mother, Omoba Adebayo Evangelin Adelaja, ran Eva Adelaja Secondary School. Her parents were educators and so Kehinde and her siblings learnt the values of hard work, education and entrepreneurship from the start.Kehinde attended the International Women’s Society Nursery School in Lagos, and then University of Lagos Staff School. For secondary school she went to St Anne’s School, Ibadan. She completed her A-Levels at Queens College in Lagos, and then earned a Bachelor’s degree in Accounting from the University of Lagos and furthered her business education at Lagos Business School.

After graduating from the University of Lagos, Kehinde Kamson worked as a chartered accountant and held a role as Chief Accountant in an oil service company called Lummus Crest. During this time, she was already married to a man named Sir Yinka Olusoga Kamson, and so, decided to start a side business where she sourced fish amongst fish mongers in Lagos. Her little business was called ‘Fish Mongers’, and she ran it for 5 years before she eventually shut it down because it was bringing in little to no profits, and was entirely unsustainable.

After the unfortunate collapse of her first business, Fish Mongers, Kehinde Kamson refused to give up. Drawing on her childhood passion for baking, she launched another venture, a pastries and cakes business called Citycate – The City Caterers. Citycate quickly gained traction.

The demand was so high that Kehinde would rise as early as 3 a.m. every day to bake and deliver pastries to her clients before heading to work. As the workload intensified, she eventually left her job to devote herself fully to the growing business.Her pastries soon became a hit, particularly at the University of Lagos, where the medical school, Medilag, became her biggest market.

From there, her supply network expanded to include UTC, Leventis, and eventually, Mr Biggs. In one interview, Kehinde shared,’Mr. Biggs inspired me beyond imagination. It was not just the boost in my sales, but the impressions I had as I watched on a daily basis their sales staff counting away loads of cash. I must confess I found that cash counting sight very inspiring! The cash counting at Mr. Biggs went on the whole day, seven days a week, 365 days a year. My prayer point became, ‘Lord, make our money counting session be as long as Mr. Biggs!’Her partnership with Mr Biggs lasted for about four years before she decided to start her own fast-food restaurant, which she named Sweet Sensation Confectioneries Limited.

In 1994 she launched Sweet Sensation Confectionery Limited from a backyard shed, which used to be the gateman’s house, in Ilupeju, Lagos. Sweet Sensation started with modest beginnings selling simple meals and snacks including pastries, chicken, rice and ice cream, over time it grew into one of Nigeria’s foremost Quick Service Restaurant brands.

31 years later, the business has since grown to become one of the most successful chain of Quick Service Restaurant businesses in Nigeria with over 25 outlets across the country, over 2,000 employees and over 60 array of meals that are served daily.

Kamson has also championed innovation within her business. She has explained that innovation, quality service and keeping menus fresh have been central to staying competitive in Nigeria’s fast food sector.She is president of Restaurant and Food Services Proprietors Association of Nigeria (REFSPAN), the umbrella body for Quick Service Restaurants, and runs initiatives like the Sweet Sensation Education Support Scheme, which helps students from low income families and those with special needs, and a food security intervention to provide meals to underserved populations.

Kamson often recounts that her path has not been easy. She has also reflected on early challenges involving limited capital, balancing family responsibilities, logistics, and the constant pressure to deliver quality while remaining affordable,Through fluctuations in the market, shifts in consumer preference, and competition, her business has held on by leaning into customer experience, menu diversity, ambience, operations and adapting to changing times. The plan to launch a skill acquisition centre for undergraduates with interest in culinary skill and entrepreneurship is one of her recent moves to extend impact beyond just food business.

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more likely to earn their trust and ultimately their business. It emphasises the importance of repeated interactions with potential customers to build familiarity, trust, and credibility over time. This principle underscores the idea that consistent communication and exposure increase the likelihood of converting leads into loyal customers.

So, how does the Rule of Seven actually work? It’s not about bombarding your prospects with repetitive messages until they cave in. Instead, it’s a strategic approach to nurturing relationships and building familiarity over time. Think of it as laying the groundwork for a meaningful connection.

Mastering the Rule of Seven: strategies to reach and convert your audience

i. Blog posts: establishing expertise and visibility

Start your journey towards the magic number by crafting blog posts that not only educate but also entertain your audience. Consistent and valuable content showcases your expertise while keeping your brand at the forefront of their minds.

ii. Social posts: engaging across platforms

Engage your audience on various social media platforms with informative content, intriguing insights, and behind-the-scenes glimpses of your brand’s personality. Interacting with your audience in their preferred spaces helps build rapport and increases brand recognition.

iii. E-mails: personalised communication for nurturing leads

Craft personalised and relevant emails that deliver value to your subscribers. Whether it’s sharing exclusive offers, industry updates, or helpful tips, e-mails provide a direct line of communication to nurture leads and foster deeper connections.

iv. Videos: captivating audiences with dynamic content

Leverage the power of video content to convey your message in a dynamic and engaging way. From captivating product demos to heartfelt customer testimonials, videos capture attention and leave a lasting impression on your audience.

Why is the Rule of Seven important in marketing?

The rule of seven holds a significant place in marketing strategies for several compelling reasons:

i. Building trust with customers

Regular interactions through various channels help establish trust with potential customers. By consistently demonstrating value and expertise, brands position themselves as reliable partners, fostering long-term relationships and brand recognition. This trust can also help overcome common objections to purchasing.

ii. Addressing diverse customer concerns

Engaging with customers multiple times provides ample opportunities to address different concerns they may have. Brands can tailor their messages to resonate with specific demographics or address varying needs, showcasing their understanding of customer challenges and solutions.

iii. Enhancing brand memorability

Multiple touchpoints ensure that the brand remains top-of-mind for customers throughout their buying journey. By repeatedly exposing customers to their message, brands increase the likelihood of being considered when it’s time to make a purchase, ultimately enhancing brand recall and recognition.

iv. Facilitating customer insights

With each interaction, brands gain valuable insights into customer behaviour and preferences. By analysing these interactions, brands can refine their marketing strategies, personalise communications, and tailor offerings to better meet customer needs.

v. Guiding customers through marketing funnels The Rule of Seven aligns with the stages of the marketing funnel, allowing brands to guide customers from awareness to conversion. By strategically targeting customers at different stages of the buying cycle, brands can nurture leads, build engagement, and drive conversions effectively.

vi. Providing feedback for continuous improvement

Regular customer interactions serve as a source of valuable feedback for brands. By actively listening to customer feedback and observing their behaviour, brands can identify areas for improvement, refine their offerings, and enhance overall customer satisfaction.

In essence, the Rule of Seven serves as a guiding principle for brands seeking to establish meaningful connections with their audience, drive engagement, and ultimately achieve marketing success.

Mastering customer interactions: tips for leveraging the Rule of Seven

Here are some practical tips to help you maximise your customer interactions and leverage the Rule of Seven in your marketing strategy:

a. Embrace diversity in communication

Expand your outreach efforts by diversifying your communication methods. Engage with your audience through various channels such as social media, email, or direct mailers. By reaching customers through different platforms, you can deepen connections and foster more personalised relationships.

b. Prioritise quality over quantity

Remember, it’s not just about bombarding customers with messages but delivering impactful content. Focus on crafting quality messages that resonate with your audience, rather than simply aiming to meet a specific quota. Quality engagement is key to building trust and loyalty.

c. Know your audience

Take the time to truly understand your customers before planning your marketing approach. By gaining insights into their preferences, behaviours, and pain points, you can tailor your interactions to better meet their needs and interests.

d. Stay informed about your competitors

Keep an eye on your competitors’ marketing strategies to stay ahead of the curve. Understanding the landscape can help you identify gaps in the market and determine which channels are most effective for reaching your target audience.

e. Utilise analytics

Leverage analytics tools to gain valuable insights into customer behaviour and engagement. Monitor metrics such as conversion rates and engagement levels to refine your approach and optimise your marketing efforts.

f. Develop a comprehensive marketing strategy

Create a well-rounded marketing strategy that covers all stages of the sales funnel. Ensure that your messaging resonates with customers at each stage, from awareness to conversion, to maximise effectiveness.

g. Foster genuine connections

The ultimate goal of the rule of seven is to build trust and connection with your audience. Add value to your interactions by providing relevant and meaningful content that resonates with your customers’ needs and interests.

Last line

Consistency is key to building and maintaining trust with your audience. Regardless of the channels you use, ensure that your messaging remains consistent and aligned with your brand identity. This helps reinforce your brand image and fosters familiarity with your audience.