The Federal Government has said it is positioning Nigeria’s fast-growing creative industry as a major contributor to its ambition of building a $1 trillion economy.
To achieve the target, the government said it was making a fresh push to convert the country’s global influence in music, film, fashion, and culture into investment, exports, and jobs.
The Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, said the government would use Nigeria’s hosting of the Creative Africa Nexus (CANEX) Weekend 2026 to strengthen financing for creative businesses, commercialise intellectual property and connect Nigerian enterprises to investors and international markets.
Addressing reporters at the State House in Abuja ahead of the November 5 to 8 event in Lagos, Oduwole said Nigeria could no longer be satisfied with its enormous cultural influence without capturing a commensurate share of the economic value generated by its creative talent.
The minister said the country’s established strength in music, film, fashion, literature, visual arts, gastronomy, sports and other creative fields offers significant opportunities for investment, employment and export earnings as the government pursues its broader $1 trillion economy ambition.
‘For the Government of the Federal Republic of Nigeria and all states of the federation, CANEX is much more than a celebration of African creativity. It is a platform for trade, investment, enterprise, and market access.
‘We want to see partnerships formed, financing mobilised, intellectual property commercialised, businesses entering new markets, and Nigerian creative enterprises scaling beyond our borders,’ Oduwole said.
The minister said the global economy was increasingly being driven by services, technology, intellectual property, content and culture, making it imperative for Nigeria to build the commercial infrastructure required to turn its creative strength into greater economic value.
‘Nigeria is already a major source of African music, film, fashion, and creative content. The opportunity before us is to capture more of the economic value generated by that creativity,’ she said.
According to her, achieving that objective will require stronger links between creators and financial institutions, investors, distributors, technology companies and international markets.
Oduwole said CANEX was designed not merely as a cultural exhibition but as a meeting point between creative talent and the capital, technology and markets required to build globally competitive enterprises.
The four-day event will feature music, film, fashion, gastronomy, literature, visual arts, sports, and technology, alongside engagements focused on investment, financing, enterprise development and market access.
The minister said the scale of the creative economy and the requirements for transforming it into a stronger economic driver necessitated a whole-of-government approach.
‘It is literally like hosting the Olympics or the World Cup. The creative economy does not sit within one ministry or one institution. For creators and creative businesses to compete globally, the entire ecosystem must work,’ she said.
The minister announced that the Federal Ministry of Industry, Trade and Investment is collaborating with the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, alongside institutions responsible for Foreign Affairs, Finance, Customs, Immigration, monetary policy and the National Theatre, as well as the Lagos State government.
Security, health, transportation, immigration and hospitality agencies have also been mobilised for the event, which is expected to attract about 10,000 participants from Nigeria, other African countries and beyond.
Oduwole said the participation of the Nigerian Governors’ Forum (NGF), the National Economic Council (NEC), and all 36 states would give the event a nationwide character.
Each state will operate a pavilion alongside private-sector exhibitors, providing opportunities to showcase locally produced goods, creative enterprises, culture and investment opportunities.
‘We want creators, investors, businesses, young people and partners from across Nigeria to participate and take advantage of the opportunities that CANEX presents,’ Oduwole said.
Lagos State, meanwhile, has activated health, transportation, traffic-management and emergency-response measures ahead of the expected influx of participants.
The Permanent Secretary in the Lagos State Ministry of Commerce, Cooperatives, Trade and Investment, Tudioni Bandu, said the state was upgrading infrastructure and the environment around the venue while mobilising relevant agencies to ensure smooth movement.
‘Lagos is not only the Centre of Excellence; it is a state that weaves and showcases all the cultural values that Nigeria is noted for,’ Bandu said.
Dr. Olumide Shojiri, who represented the Commissioner for Health, Prof. Akin Abayomi, said disease surveillance and emergency-response systems had also been activated.
He said medical facilities around the venue and accommodation areas would be strengthened, additional health personnel deployed and first-aid stations established.
The Lagos State Emergency Management Agency (LASEMA) will also position ambulances at strategic locations, with contingency arrangements for emergency evacuation and mass-casualty incidents.
The state’s Ministry of Transportation is developing a traffic-management plan involving advance advisories, strategic diversions and alternative routes to minimise disruption to residents and visitors.
Government officials said Nigeria’s creative businesses should use the gathering to showcase their products, secure partnerships and build connections capable of taking locally developed content and intellectual property into international markets.
CANEX 2026 will also coincide with the 50th anniversary of the construction of the National Theatre, built ahead of FESTAC ’77, providing an opportunity to celebrate one of Nigeria’s most prominent cultural landmarks.
The event will further serve as a precursor to the 2027 Intra-African Trade Fair in Lagos, during which the 50th anniversary of FESTAC ’77 is expected to be commemorated.
Oduwole described the two major events as parts of Nigeria’s wider strategy to establish itself as a leading destination for African trade, investment and enterprise while creating more pathways for Nigerian businesses to access continental and global markets.
‘These platforms give us an important opportunity to showcase what Nigeria produces, connect Nigerian businesses to African markets and demonstrate the scale of opportunities available in our economy,’ Oduwole said.
Calling on African and international investors, businesses and creative-industry stakeholders to participate, the minister added: ‘Our invitation today is clear: come to Lagos from November 5 to 8. Come ready to connect, to invest, to trade, and to do business. Nigeria is ready to welcome Africa and the world.’