Snacks maker Mondelez Philippines Inc. is cautiously optimistic about its prospects for this year even as changing consumer preferences weighed on its sales in 2025.
Mondelez Philippines Corporate and Government Affairs Lead Caitlin Punzalan said the company saw a slowdown in the local market last year, but this was not due to the decline in snacking.
‘There was a slowdown for the Philippines in 2025 because of some big consumer shifts in preferences for other formats,’ Punzalan told reporters on Tuesday in Mandaluyong City. ‘They’re snacking on something else.’
The company, however, did not provide more details about its sales performance.
The change is shaping how the company approaches the market, with Punzalan saying Mondelez continues to look for ways to adapt its products while providing what consumers consider value.
The company noted that while there is still room for growth in the Philippines, it is mindful of risks from global and domestic developments that could affect consumer demand and business activity.
‘We know there’s an opportunity for snacking, but we also are cautious in terms of global and local events that could hamper business growth,’ Punzalan said, citing the Middle East crisis earlier this year as an example of an external shock that affected businesses.
‘So, [we’re] cautiously optimistic. We know that snacking, there is potential for growth for sure. But we just need to prepare for any external factors, whatever they may be.’
The company said it so far avoided raising prices in response to the geopolitical tensions and does not have a price increase planned for this month.
Punzalan said the company has tried to keep prices at the same level ‘as much as possible,’ particularly since higher fuel costs and other pressures could dampen demand.
She also said keeping prices stable is one way of limiting the impact of external cost pressures on consumers.
In its 2026 State of Snacking report, Mondelez found that 38 percent of Filipino snackers choose snacks that offer nutritional benefits, such as being high in fiber or a source of vitamins.
The report also found that Filipino consumers remain frequent snackers, with only 5 percent skipping morning snacks and another 5 percent skipping afternoon snacks. About 37 percent seek energy-boosting snacks in the morning, while 30 percent do so in the afternoon.
Punzalan said Mondelez continues to offer products with nutritional components while using portion sizes as another way of responding to changing consumption patterns.
‘Portion control’ is also part of the company’s broader mindful-snacking strategy, which encourages consumers to consider how much they consume rather than restricting snack consumption. Moreover, product reformulation is also an ongoing process, she said.
The company’s latest snacking report said its global portfolio is also moving toward individually wrapped portions or products carrying its Mindful Portion label. In 2025, around 94 percent of Mondelez International’s net revenue came from snacks meeting that criterion, it said.
Plastic tax
Mondelez is also pushing back against a proposed increase in the tax on single-use plastics, arguing that additional charges could affect consumers and businesses across the food supply chain.
Punzalan said the company does not support an increase in the single-use plastic tax, adding that it is already complying with the country’s Extended Producer Responsibility (EPR) law.
Rather than relying on a higher tax, Punzalan said the company supports the existing EPR framework, which requires manufacturers to take responsibility for the plastic packaging they put into the market.
‘We know that plastic waste is not just manufacturers’ responsibility; it’s everyone’s,’ she said. ‘Consumers, governments, other community stakeholders.’
The Philippine Plastics Industry Association had already called the proposed single-use plastic excise tax ‘discriminatory’ during a December 2025 House hearing.
Meanwhile, Mondelez said its Philippine operations are already being supplied with 100 percent renewable energy through a combination of hydropower, solar power and bioenergy.