Meta has unveiled a new feature on Facebook dubbed “Facebook Content Protection“, a tool designed to detect the unauthorised use of copy video Reels and empower original creators to decide how to handle copyright infringements.
Functioning similarly to the Rights Manager, the new tool operates on the condition that creators must post their clips directly to Facebook. This allows the system to effectively track and detect instances of copying across the platform.
When the system identifies a video that appears to be a copy, it automatically notifies the original owner with comprehensive data. This report includes the percentage of the content match, view counts, follower numbers, and the monetisation status of the infringing clip.
Photo: Facebook
Upon receiving a notification, content owners are presented with three distinct courses of action to manage the unauthorised use of their work.
1. Block Visibility: which effectively orders the removal of the stolen video Reels from public view on both Facebook and Instagram.
2. Add Attribution Links: This option allows them to monitor the status of the content or append a credit label to the video, providing viewers with a direct link to the original creator’s true profile or page.
3. Release Claim: which grants permission for the re-used clip to remain posted on the platform without penalty.
Photo: Facebook
To streamline operations for collaborators, clip owners can also create an “Allow List”. This designates specific accounts that are permitted to re-post clips without undergoing verification or triggering notifications to the owner.
Meta has stipulated strict penalties for misuse of the system. Any creator found submitting false reports to claim rights over content they do not own faces being permanently banned from using the Facebook Content Protection tool.
Currently, the tool is available to creators enrolled in the Facebook Content Monetization programme who meet the criteria set by the platform.
Source: Facebook
Photo: Facebook
