Deloitte Thailand identifies operating models, technology adoption and investor confidence
The public and private sectors must work on three key areas collaboratively to improve Thailand’s economic prospects, according to Metinee Jongsaliswang, country managing partner of Deloitte Thailand.
The first area for businesses to focus on is optimising their operating models, she said during a panel discussion at the Bangkok Post Economic Forum 2025 on Friday.
While cost cutting can help entrepreneurs in turbulent times, Ms Metinee emphasised redesigning operating models to capture value with fewer friction points.
Second, she said businesses should take optimum advantage of technologies as growth multipliers, as tech is now mandatory.
According to Deloitte’s CEO survey of companies in Asia-Pacific Economic Cooperation nations, 60% have applied artificial intelligence (AI) in two or more of their business functions.
However, to ensure the effective application of AI in business, Ms Metinee said firms should set clear goals and develop use cases, because 95% of companies around the globe have failed to effectively apply such technology due to unclear goals.
“We must be in the 5% group. We must ensure we know what we are doing and what we achieved,” she said.
Finally, investor confidence must be reinforced as investors across the globe are looking for more stability and transparency, said Ms Metinee.
This can be achieved through enhancing transparency and good governance to foster trust in financial systems, while ensuring accountability throughout Thailand’s value chain, she said.
To accomplish these goals, Ms Metinee suggested strong collaboration between the government and private sectors.
She said Thailand should embrace technological transformation and position itself as a digital hub, while equipping the younger generation with technological and future-ready skills.
As data becomes a strategic asset, the nation needs to leverage data centres. Deloitte expects the global sovereign cloud market to grow by 26%, reaching $170 billion in 2028.
“This target is only three years away, right around the corner. We must leverage this to obtain reliable demand, high performance and energy-efficient data infrastructure in Thailand,” said Ms Metinee.
“This is not only the government’s responsibility, but all of us here. Public-private partnership is timely and necessary.”