Brandleep Limited is expanding its digital Out-of-Home (OOH) advertising operations in Nigeria, using solar power, cloud technology and multi-sided LED structures to address some of the challenges affecting outdoor advertising.
The company’s approach was recognised at the EDGE Awards 2026, organised by Marketing Edge Magazine on September 25 at Ten Degrees Event Hall, Oregun, Lagos.
Brandleep received the Edge Outstanding Young OOH Agency of the Year award, while its Managing Director and Chief Executive Officer, Oluwafolajimi David Oluwole, received the Edge Outstanding OOH Technology Personality of the Year award 2026.
The recognition comes as Brandleep positions technology as part of its response to issues around power supply, access to outdoor advertising inventory and the cost of reaching audiences through traditional billboards.
In a statement following the awards, the company said its work had focused on ‘using technology to drive industry growth and reduce barriers to entry for SME businesses in the Out-Of-Home industry’.
The company’s technology-led approach is reflected in The Ornament Project, its digital OOH format built around three- and four-sided LED structures.
The structures are installed at T-junctions and four-way junctions, allowing advertisers to reach traffic moving in different directions. The units use solar power and inverter systems instead of relying on diesel generators. They can also be controlled through cloud technology, allowing content to be scheduled and changed remotely.
Brandleep has identified locations across parts of Lagos, including Victoria Island, Ikoyi, Lekki Phase I, Ikeja GRA, Ogudu, Ketu, Chevron and Jakande. The company has said it plans to extend the format beyond Lagos as its operations grow.
The company has also used the project to challenge concerns about the relevance of outdoor advertising in an increasingly digital media market.
‘They said outdoor advertising is dead. They were half right,’ Brandleep wrote in an earlier campaign. ‘Bad outdoor advertising is dead.’
According to the company, its LED cubes were designed to generate about 16 million daily impressions across Lagos.
For David, the technology is part of a wider objective to contribute to the development of Nigeria’s OOH industry.
‘Our goal is to lead by example. We want to be a catalyst for innovation, inspiring others to think differently and push boundaries. The growth of the industry as a whole benefits everyone involved,’ he said.
David has also described Brandleep’s commercial proposition as ‘building brands that cannot be interrupted’.
The company’s next challenge will be expanding The Ornament Project while maintaining its technology and power systems across different locations.
For Brandleep, the EDGE Awards recognition marks another point in its effort to build an OOH model around technology, renewable power and wider access to advertising infrastructure.