The Association of Thai Travel Agents (Atta) wants the new tourism and sports minister to increase funding for marketing, incentives and chartered flights so that Thailand can compete with neighbouring countries and attract at least 35.5 million foreign tourists.
Atta president Thanapol Cheewarattanaporn said that even though the Tourism Authority of Thailand’s (TAT) subsidies for chartered flights and incentive groups are expected to draw 300,000 foreign visitors this year, the effort is insufficient to stimulate the tourism industry.
He said the association plans to ask Tourism and Sports Minister Artthakorn Sirilatthayakorn to allocate a greater budget to double these numbers, as Deputy Prime Minister Thamanat Prompow recently announced a goal of attracting 2 million Chinese tourists in the last four months of this year.
Mr Thanapol said Atta would also highlight critical issues such as tourists’ safety concerns and the lack of new manmade destinations and convenient facilities.
Atta also intends to encourage top-rank officials to attend roadshows or marketing trips overseas to promote Thailand and restore tour agents’ confidence.
The association held the Atta Travel Art Mice and Leisure 2025 event in Bangkok on Monday, joined by more than 670 buyers and sellers from across Thailand.
Atta expects more than 2,000 business matchings, generating roughly 500 million baht in transactions.
Tassanapong Phettrakul, assistant manager of Alcazar Cabaret Show Pattaya, said it would like to increase opportunities from Indian and domestic tourists, now that Pattaya is experiencing a decline in the Chinese and South Korean markets, which were typically the city’s top arrivals.
He said Alcazar Pattaya gained only 1,000 daily visitors on average, a decline from 1,800 in normal times.
He said he hopes the new government will improve Thailand’s tourism image and showcase unique products to visitors.
Surasak Tharapatn, group general manager of Panviman Group of Resorts, said the first priority for the government was to tackle the strong baht which pushes foreign tourists to other destinations, as the prices for similar hotels in Vietnam is now 20-30% cheaper than Thailand.
INDIAN OPPORTUNITY
In collaboration with the TAT, Atta also held a roadshow in the third quarter of this year, visiting Kochi and Ahmedabad in India.
Vathanachai Chatrirath, vice-president of Atta, said Indian tourists could be a potential market for Thailand due to its large population and growing middle class.
Indians’ average length of stay is seven days, with daily expenditure of 4,000-5,000 baht.
He said Indian arrivals could reach 3 million in 2026, rising from 2.2 million this year, as many airlines are planning to increase capacity.
Mr Vathanachai said some Thai carriers have switched their fleets from flying Chinese routes to India instead.
He said that the TAT holding a Diwali celebration in Thailand may not be the right tactic to lure Indian tourists since they typically preferred to stay with their families at home during the festival.
The authority should hire Bollywood stars or top-tier Indian singers to perform in Thailand, following the lead of Malaysia and Singapore, said Mr Vathanachai.