Rabbit Life Insurance, a subsidiary of BTS Group Holdings, is targeting 2.6 billion baht in premiums this year amid robust demand for whole life, health and annuity insurance products.
Total premiums surged by 22% year-on-year to 1.92 billion baht in the first eight months of 2025, supported across agency, broker and online channels, said managing director Korn Chinsawananon.
First-year premiums tallied 1.5 billion baht, up 21%, while profits totalled 356 million baht, reflecting the strong product portfolio and financial stability, as evidenced by a capital adequacy ratio of 213%, he said.
Whole life insurance was the top-selling category this year, with sales surging tenfold to 495 million baht, reflecting rising consumer interest in long-term life planning and sustainable family security.
Health insurance also skyrocketed, increasing by 144% to 26.4 million baht, led by the popular Health Smile plan, which offers flexible coverage that can be combined with existing welfare benefits to maximise value.
Annuity insurance, designed to support retirement planning amid Thailand’s ageing society, grew 115% to 60.2 million baht, as such products are gaining strong traction among customers seeking financial stability in their later years.
Mr Korn said the company aims to finish 2025 with total premiums exceeding 2.6 billion baht, driven by tax-saving insurance products and an omni-channel approach.
For 2026, he said Rabbit Life plans to leverage data-driven insurance strategies to offer more personalised, flexible solutions that meet the needs of all life stages. The company has set a target of 3 billion baht in premiums, a 15% increase from 2025, while continuing to strengthen its network of quality agents.
By combining product innovation, multi-channel distribution, and data-driven insights, Rabbit Life remains focused on building long-term relationships with its customers, delivering solutions for every life stage, and establishing itself as a modern, competitive life insurance provider prepared for sustainable growth, said Mr Korn.