Thousands of delegates from across Africa gathered in Lusaka as the Africa Creative Market (ACM) 2026 concluded six days of high-level dialogue, strategic partnerships, investment discussions and cultural exchange, reaffirming the continent’s growing determination to build a globally competitive creative economy.
Held from June 29 to July 4, 2026, ACM 2026 was organised in collaboration with the Creative Industries Business Summit Zambia (CIBSZ) and the Kwimbo National Arts Festival. It brought together participants from Zambia, Nigeria, South Africa, Zimbabwe, Ghana, Cameroon, Senegal and several other African countries.
The gathering united government officials, policymakers, investors, development partners, entrepreneurs, creatives and industry leaders on one of the continent’s most comprehensive platforms dedicated to advancing Africa’s creative and cultural industries.
Opening the event, Founder of Africa Creative Market, Dr. Inya Lawal, described Zambia as the ideal host for this year’s gathering, citing the country’s growing commitment to the creative economy.
‘People often ask me why we chose Zambia. My answer has always been simple: because Zambia is ready,’ she said.
Representing the Zambian Government, Permanent Secretary in the Ministry of Youth, Sport and Arts, Mr. Kangwa Chileshe, underscored the importance of creating enabling systems that allow creative talent to flourish.
‘Talent alone is not enough. We must build the structures that allow talent to thrive,’ he said.
The remarks established the central theme that resonated throughout ACM 2026: Africa possesses extraordinary creative talent, but sustained investment, enabling policies, stronger institutions and deeper collaboration will determine the future of the continent’s creative economy.
Investment and enterprise development emerged as major priorities during the Creative Capital Forum, where policymakers, financial institutions, entrepreneurs and ecosystem builders explored practical pathways to financing creative businesses and accelerating economic growth.
The conversation extended to policy and legal reform through the Global Creative Legal Summit, where legal practitioners, policymakers and industry stakeholders examined intellectual property protection, collective rights management, cross-border licensing, artificial intelligence and opportunities presented by the African Continental Free Trade Area (AfCFTA).
The summit also witnessed the unveiling of the African Creative Economy Lawyer (ACEL) initiative and the Entertainment and Creative Law Hub (ECLH), reinforcing efforts to strengthen the legal infrastructure supporting Africa’s creative industries.
Innovation remained a defining focus throughout the week.
At the Creative Technology Summit, industry leaders explored how animation, immersive technologies, artificial intelligence and digital innovation are reshaping storytelling and expanding opportunities for African creators in the global digital economy.
Earlier, the session titled The YouTube Economy: A Creator’s Roadmap to Revenue brought creators and digital entrepreneurs together to examine audience growth, platform monetisation and sustainable content businesses.
Complementing these discussions, the Digital Creator Africa Summit challenged creators to move beyond viral success by building sustainable businesses through intellectual property, strategic partnerships, technological innovation and diversified revenue streams.
Across the visual arts, fashion, photography, film, theatre and music sectors, participants repeatedly returned to a common message: Africa’s cultural assets represent not only artistic excellence but also significant economic opportunities.
One of the week’s defining moments came with the Zambian premiere of the feature film 77, which drew acclaimed actors, filmmakers, government officials, media professionals and cinema enthusiasts in a celebration of African storytelling.
The event also demonstrated the growing momentum behind cross-border collaboration within the continent’s film industry.
Through the FashionEVO Summit and the FashionEVO Fashion Show and Awards, designers, manufacturers, investors, policymakers and fashion entrepreneurs examined opportunities in sustainable production, manufacturing, exports, innovation and investment, while showcasing the creativity, craftsmanship and commercial potential of contemporary African fashion to regional and international audiences.
As the curtains fell on the Lusaka edition, organisers described the Africa Creative Market as a continental platform where policy meets enterprise, culture intersects with commerce, and partnerships evolve into long-term opportunities capable of shaping Africa’s creative future.