Residential property developer, Mi Vida Homes, has launched a Sh5.6 billion ($42 million) project in Tatu City, marking its entry into Kenya’s luxury housing segment.
The development, known as 156 Elara, will comprise 156 low-density townhouses on five acres.
“Our entry into the premium segment with 156 Elara is a deliberate evolution driven by market maturity and growing demand for low-density, high-quality homes,” said Samuel Kariuki, Mivida Homes, chief executive officer.
The project will have a range of housing units, including three-bedroom duplexes priced at Sh25.6 million and four-bedroom triplexes at Sh44.5 million.
“This strategic expansion positions us to deliver across affordable, mid-market, and luxury tiers over the next five years,” said Mr Kariuki.
Mi Vida said the move is driven by strong sales of high-end homes in the first quarter of 2026.
The project is located in Kiambu County, where satellite towns continue to attract real estate investment due to improved infrastructure and lower land costs.
Tatu City has grown into a key hub, drawing both homeowners and investors.
The development adds to Mi Vida’s projects in Kiambu, including Keza Laika, and supports expansion beyond its traditional focus on mid-market and affordable housing.
Stephen Jennings, founder and CEO of Rendeavour, the company behind Tatu City, said the project will expand housing options in the area.
“With partners such as Mi Vida Homes, we are expanding housing options to meet growing demand driven by migration from traditional urban centres and the rapid growth of Tatu City itself,” he said.
Tatu City currently hosts more than 7,000 residents, with growth expected as more families and businesses relocate.
Mi Vida has previously developed housing projects at Garden City and expanded to locations including Riruta and Ruaka.
The firm has been delivering affordable and mid-market housing, targeting Kenya’s growing middle class with units priced below the luxury bracket while still offering modern amenities and planned-community living.
The company was earlier backed by Actis and Shapoorji Pallonji Kenya, which exited the investment, leaving the developer under local ownership.