The value of retail investors’ assets under management by Jubilee Holdings’ unit has crossed the Sh20 billion mark, pointing to sustained interest by individuals eyeing optimal returns from the investment option.
Jubilee Asset Management, a wholly-owned subsidiary of Jubilee Holdings, said the figure represents over Sh3 billion rise in under two months, given that the figure stood at Sh17 billion early September this year.
The Jubilee Asset Management manages three retail investment funds that comprise the Kenya shillings-denominated Jubilee Money Market Fund, Jubilee Fixed Income Fund and the US dollar-denominated Jubilee Money Market Fund.
The milestone comes barely two years after the launch of the retail investment funds in December 2022, translating to an annualised growth rate of about 167 percent. Jubilee Asset Management is a wholly-owned subsidiary of Jubilee Holdings.
The growth comes on the back of easing inflation and a growing shift by investors from traditional savings products to regulated collective investment schemes (CIS) that balance between security and yield.
‘This milestone is a testament to the steady rise in investor confidence and the growing appetite for professionally managed investment funds. It reflects a broader shift among Kenyans towards structured saving and investment solutions, driven by greater access, financial awareness, and improved digital experiences,’ said Dominic Kiarie, CEO at Jubilee Asset Management.
He added that the growth reflects Jubilee Asset Management’s strategy to simplify investing through digital access, transparent reporting, and prudent asset allocation that prioritises long-term value over short-term speculation.
Last year, the firm launched the JAM Hub digital portal that enables customers to manage their investment accounts online. This includes opening new individual accounts, topping up existing accounts, lodging withdrawal requests, or monitoring their investment account, among other services.
Jubilee Asset Management also manages institutional funds, where the figure stands at Sh191 billion. Previous disclosures in September last year had put the figure at Sh195 billion. Combined, the retail and institutional segments bring total assets under management to Sh211 billion.
Jubilee’s growth mirrors a broader surge in Kenya’s CIS market, where total assets under management nearly doubled over the past year.
Data from the Capital Markets Authority (CMA) shows that by June 2025, CIS assets had climbed to about Sh596.6 billion, up from Sh254.1 billion at the end of June last year.
Money Market Funds remain the dominant product, accounting for more than 60 per cent of total CIS assets as investors seek low-risk, high-liquidity options amid economic uncertainty.
The CMA has also accelerated approvals of new funds and sub-funds, expanding the range of products available to retail investors – including dollar-denominated and hybrid offerings.
Financial literacy initiatives and digital onboarding tools have further lowered barriers to entry, attracting first-time investors across Kenya’s expanding middle class.