Wanjiru runs a small fintech in Kilimani and is excited as she prepares for her first round of investor meetings. She tells her staff that how one presents themselves means a great deal to investors and turns up in a stiff new suit that does not really feel like her style. Her investor pitch goes well enough, but everyone around the table gives only a lukewarm reception.
Later that week, she repeats the same pitch in jeans and a simple t-shirt to a different investor group because she had to rush from a client visit and did not have time to change.