Telecommunications giant Globacom has reaffirmed its commitment to Nigeria’s cultural heritage by renewing its sponsorship of the 2025 Ofala Festival, a vibrant celebration led by Igwe Nnaemeka Achebe, the Obi of Onitsha.
The announcement, made during a press briefing at the Obi’s Palace in Onitsha, underscores the festival’s pivotal role in driving Nigeria’s projected N11.2 trillion tourism sector contribution to GDP in 2025.The Ofala Festival, scheduled for October 17-18, 2025, will feature the Iru Ofala and Azu Ofala, alongside events like the Oreze Art Exhibition, a youth carnival, a medical outreach, and a royal banquet.
Globacom, the festival’s principal sponsor since 2011, emphasized that its support is rooted in the belief that cultural celebrations like Ofala are vital to Nigeria’s economy, identity, and global presence. ‘Nigeria’s tourism sector is expected to contribute N11.2 trillion to GDP in 2025, up from N10.9 trillion in 2024, with domestic tourism expenditure reaching N6.1 trillion and international visitor spending at N803.2 billion. These figures highlight the economic power of culture and tourism. Our investment in Ofala is about building communities, creating jobs, and fostering pride,’ Globacom stated.