For many independent developers, building an application is only the beginning. Turning that product into a business requires an understanding of users, advertising and revenue. That lesson has become central to the career of Nigerian technology entrepreneur Umezulike Joseph Nwabueze, known professionally as Admoblord.
Nwabueze entered digital publishing and software development in 2016, when he began running independent websites. The experience introduced him to online traffic, search and advertising revenue, and sparked his interest in how digital products could make money.
By 2019, he had moved into mobile advertising and app monetisation, working independently while teaching developers about the commercial side of technology.
His educational work has grown through a Telegram community with more than 90,000 members, where he shares information on advertising, monetisation and running digital businesses.
For many independent developers, building an application is only the beginning. Turning that product into a business requires an understanding of users, advertising and revenue. That lesson has become central to the career of Nigerian technology entrepreneur Umezulike Joseph Nwabueze, known professionally as Admoblord.
Nwabueze entered digital publishing and software development in 2016, when he began running independent websites. The experience introduced him to online traffic, search and advertising revenue, and sparked his interest in how digital products could make money.
By 2019, he had moved into mobile advertising and app monetisation, working independently while teaching developers about the commercial side of technology.
His educational work has grown through a Telegram community with more than 90,000 members, where he shares information on advertising, monetisation and running digital businesses.