INTERNATIONAL hospitality chain Accor remains committed to the Philippines and is moving to manage properties and offer franchising opportunities in emerging destinations.
In an email, Etienne de Villiers, Accor Director of PR and Communications-Asia for the Premium, Midscale and Economy Division told the BusinessMirror that more properties will open in Batangas, Bohol, Caloocan, and Mactan between 2027 and 2030.
‘The Philippines remains an important market within Accor’s growth strategy in Asia. Accor continues to see strong long-term potential in the country, supported by growing tourism demand, improving connectivity and increasing interest in high-quality hospitality offerings,’ he said.
‘More broadly, Accor’s development strategy in Asia focuses on bringing the right brands to the right destinations, offering both management and franchise options to owners. As part of this approach, the Group sees opportunities not only in gateway cities but also in emerging tourism destinations. In the Philippines, Cebu, Boracay and Bohol are among the destinations that reflect this trend, supported by increasing demand and improved connectivity.’
The company’s pipeline in the country specifically ‘includes a resort in Batangas and ibis Styles Bohol Alona Beach, scheduled to open in 2027 and 2029 respectively, as well as ibis Manila Caloocan and ibis Styles Mactan Cebu, both targeted to open in 2030,’ said De Villiers.
As of 2026, Accor manages more than 4,700 keys across 13 hotels and eight brands in the Philippines. This includes the 1,530-key Mövenpick Manila Bay Westside, owned by the Andrew Tan-led Megaworld Group. Slated to formally rebrand in December, it will also be the largest Mövenpick hotel in the world.
Other Accor-managed hotels in the country include: Raffles and Fairmont in Makati, Mövenpick Resort and Spa Boracay, Novotel Suites Manila at Acqua, Admiral Hotel Manila-M Gallery, Novotel and ibis Styles Manila in Cubao, ibis Styles Subic, Swissotel Clark Philippines, Mercure Mactan and Mövenpick Cebu, and South Palms Resort and Spa Panglao-M Gallery.
Asian expansion speeds up
In a statement, Accor said it is accelerating its expansion in Asia with 30 new hotel signings as of September 30, 2026, representing 7,698 keys across all segments.
Contributing significantly to Accor’s property developments this year, at 49 of keys signed, is the midscale segment. This represents 16 hotels with over 3,600 keys from brands, such as TRIBE, Mercure, Novotel and Handwritten Collection.
The premium segment accounted for seven hotels and 2,200-plus keys in Asia, led by Mövenpick, while the economy segment has delivered five hotels and 1,200 keys, led by ibis Styles.
Luxury and lifestyle segments, which includes Raffles, Fairmont, Sofitel, Emblems and MGallery as well as Ennismore brands such as Delano, SLS, 25hours and Rixos, contributed two hotels representing 583 keys.
Accor also introduced ‘greet’ this year, a new lifestyle-led economy brand in Asia. greet is Accor’s response to changing expectations among value-conscious travelers, while giving developers greater choice and flexibity. Its first property opened in Bangkok.
The hospitality firm also plans to introduce JOandJOE, a redefined hostel experience brand, in the future.
‘Powerful hospitality platform’
Andrew Langdon, Accor’s Chief Development Officer for Asia, said: ‘2026 is shaping up to be another record year for Accor’s development in Asia, with our signings on track to deliver a fourth consecutive year of record growth in the region. More owners are recognizing the value of joining a powerful hospitality platform that combines internationally recognized brands, global distribution and ALL Accor to drive revenue and support the long-term performance of their assets.’
According to the Paris-based hospitality firm, Indonesia led the market for development signings in the region with 13 hotels and 2,800-plus keys, followed by Vietnam with six hotels and 2,600-plus keys.
Franchising also continues to gain traction as owners seek greater flexibility and access to the strength and scale of an international hospitality platform.
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Hotel owners are likewise tapping Mercure, Handwritten Collection, ibis Styles, and Mövenpick to convert existing properties, while allowing them to benefit from Accor’s global network and booking and loyalty platform.