Budget carrier Cebu Pacific (CEB) has cut the time its legal team spends reviewing contracts by roughly half and reduced engineering reference searches from minutes to seconds after rolling out ChatGPT Enterprise across several departments, as it moves to scale up its enterprise artificial intelligence (AI) strategy.
The airline said on Monday that contract review time in its legal department fell to around 1.2 hours from an average of 2.5 hours following the deployment, which it carried out in collaboration with Thinking Machines Data Science and OpenAI.
Project intake and triage turnaround also dropped to around one day from five days, with approximately 80 percent less manual review effort. Engineering reference searches, meanwhile, now take under 10 seconds, down from 10 to 15 minutes previously.
After the program, 86 percent of surveyed users said AI supported more than one-third of their daily work.
Cebu Pacific tapped Thinking Machines Data Science, an official Advanced and Services Partner for OpenAI in the Asia Pacific region, to help it move beyond isolated pilots and redesign work across the business.
‘What impressed me was how quickly Thinking Machines Data Science turned broad interest in AI into real momentum across the business. They were able to activate the business and create excitement across the organisation,’ said Fabricio Ibáñez, Cebu Pacific’s chief digital and technology officer.
Under the program, the airline brought leaders and business teams together to prioritize high-value workflows and test solutions in real operating conditions. Governance and evaluation were calibrated to the risk of each workflow, while hands-on co-creation built ownership across the organization.
‘For a company that puts its customers at the center of its operations, AI helps Cebu Pacific work smarter by taking friction out of everyday processes, reducing manual work, speeding up processes, and enabling our teams to make better decisions,’ Ibáñez said.
The carrier plans to expand ChatGPT-enabled work, develop solutions using OpenAI’s application programming interfaces (APIs), strengthen change support, and pursue agentic applications that connect with enterprise data and systems.
Ibáñez said these investments are intended to improve both employee and customer experiences while creating lasting operational value.
‘At Cebu Pacific, we see AI as a practical way to make every customer’s journey simpler and our operations more reliable. It helps our people solve problems faster, make better decisions, and focus on higher-value work. Working with OpenAI technology and Thinking Machines, we are turning experimentation into real workflows that create value for our people and customers.’