The Bank Marketing Association of the Philippines (BMAP) announced that the nomination deadline to the 6th Bank Marketing Awards (BMA) has been extended until October 10 upon request of its member banks and due to recent inclement weather conditions. The BMA is a biennial awards program open to banks operating in the Philippines, and in partnership with the Bangko Sentral ng Pilipinas (BSP) and the Financial Sector Forum.
The BMA aims to recognize outstanding marketing and communication initiatives undertaken by financial institutions to further elevate local bank marketing practices and encourage professionals to strive for excellence by highlighting best industry programs.
This year’s BMA will have seven (7) categories – Best Product Program, Best Brand Program, Best Electronic Channel Program, Best Digital Marketing Program, Best Financial Inclusion Program, Best Customer-Centric Product or Service, and Best Sustainability Drive. The distinguished panel of judges comprised of marketing and communication experts and leaders namely former BSP Deputy Governor Chuchi Fonacier, Grupo Agatep Chairman and CEO Norman Agatep, Hungry Workhorse Consultancy CEO Rey Lugtu and Forest Foundation Philippines Board Member Ma. Aurora Tolentino. Winners of the 6th Bank Marketing Awards will be announced in November.
Over the years, the Bank Marketing Awards program has become synonymous with recognizing banks that demonstrated commitment to advancing innovation, creative execution, raising awareness on consumer education and protection, creating positive customer experience and value, and making banking affordable and accessible to Filipinos. The BMA not only celebrates past achievements but also encourages banks to step forward and showcase their brand, marketing and customer-centric programs and initiatives.