Capitol Medical Center (CMC) has added another milestone to its 56-year legacy of healthcare service, earning not just one but two Merit Awards at the prestigious 22nd Philippine Quill Awards held on August 27, 2026, at Solaire Resort, Parañaque City.
The recognition places CMC among organizations recognized for using communication not merely to inform, but to create measurable impact, influence behavior, strengthen engagement, and build lasting trust.
With this year’s Quill theme, ‘SOAR: Shaping Outcomes, Advancing Reputations,’ the recognition reflects CMC’s continuing transformation from a trusted healthcare institution into a modern, purpose-driven organization that communicates with impact.
For more than five decades, CMC has been known for its enduring commitment to ‘Right Care, Right Here.’ Today, that commitment extends beyond the walls of the hospital-into the way the institution connects with communities, engages its people, embraces innovation, and responds to emerging social and environmental challenges.
The Merit Awards recognize communication initiatives that demonstrate this evolution, particularly the CMC Signature Sound and Capitol C.A.R.E.S. (Commit, Act, Reduce, Educate, Sustain)-‘Basura Ko, Responsibilidad Ko.’
From creating a distinctive sonic identity that strengthened digital brand recall to transforming hospital waste management into a culture of accountability and sustainability, CMC demonstrated that communication can move people, change behavior, and deliver measurable results.
This milestone marks not simply an award for CMC, but a celebration of how purposeful communication can help a healthcare institution SOAR-while staying true to the values that have guided it for more than 56 years.