Century Properties Group Inc. (CPGI), through its first-home brand PHirst, has secured the licenses to sell for two new house-and-lot communities in the industry-heavy region of Luzon that is Calabarzon: PHirst Sights Calauan West in Calauan, Laguna, and PHirst Sights Batangas in Lipa.
The two projects follow the launch of PHirst Sights Tayabas in Quezon earlier this year, bringing PHirst’s new launches in the region to three in 2026. They are part of CPGI’s progressive shift toward horizontal developments outside Metro Manila, where the company is building closer to the jobs and infrastructure that drive housing demand.
Located in Brgy. Masit, Calauan, Laguna, PHirst Sights Calauan West covers six hectares and will have 682 homes, with estimated sales of P981.1 million. The community lies in Laguna’s southern suburban belt, around 30 to 40 minutes from the Calamba-Sto. Tomas manufacturing cluster, which includes Carmelray Industrial Parks I and II in Canlubang, Calamba Premiere International Park, and Light Industry and Science Park II.
PHirst Sights Batangas, meanwhile, with 2,583 homes, sits on an expansive 30 hectares spanning Barangays Tangob, Padre Garcia and San Francisco, Lipa. The project has an estimated sales value of P 5.37 billion. The site is 30 to 45 minutes from Light Industry and Science Park III and First Philippine Industrial Park in Sto. Tomas. Batangas is part of the Luzon Economic Corridor, where industry and port activity have grown steadily.
Calabarzon is the only region in the country whose economy is mainly industrial. Its economy grew 5.6 percent in 2024 to P3.27 trillion, accounting for 14.7 percent of national output, according to the Philippine Statistics Authority. Laguna, Cavite and Batangas also posted the three largest shares of the country’s industry output.
‘We are opening our doors to the Laguna and Batangas workforce who want to own a home closer to their jobs,’ said Marco Antonio, President and Chief Executive Officer of CPGI. ‘Having three communities in one region lets us serve them better and build more efficiently. That is how we intend to grow the horizontal business.’
The launches are PHirst’s first since the Securities and Exchange Commission approved its merger into CPGI in September, which placed the first-home business directly under the listed parent.
PHirst plans two more launches before the end of the year, in Central Luzon and the Davao Region, subject to regulatory approvals.