McDonald’s Philippines said its chicken business is a major contributor to overall sales, with the category posting ‘incremental sales growth’ as annual volumes reach several million servings.
During a press briefing on Friday at the company’s head office in Makati City, Celina Lagandaon, marketing and menu director of McDonald’s Philippines, said the company has continued to invest in improving its Chicken McDo offering, particularly its bone-in chicken product.
The company began rolling out a larger bone-in chicken offering in 2023, followed by further changes to its preparation procedures in 2025 aimed at improving the product’s taste and texture. Lagandaon said the changes focused on factors that influence consumer preference, including chicken size, juiciness, crispiness and taste.
In 2026, the company introduced another iteration of the product. Although Lagandaon did not disclose specific sales figures, she said the changes had ‘made a positive dent’ not only in sales but also in consumer perceptions, including scores in evaluations of the chicken’s taste.
The company said affordability has also been considered in developing the offering.
As demand for its chicken offerings grows, McDonald’s Philippines said it is working closely with established poultry suppliers to ensure consistent product specifications across its restaurant network, its quality assurance director Alvin Marcelo said.
He added that all chicken used for its chicken offerings, as well as the rice served with them, are sourced locally.
‘We don’t have commissaries. We highly depend on suppliers. We work closely with the top management, making sure that we’re assured of the volumes.’
He said the company coordinates with suppliers on volume requirements as it expands into regional markets, with suppliers likewise scaling their capacity to support the chain’s growth.
Marcelo said the company is also accrediting additional facilities of existing suppliers across the country and broadening its supplier base to meet rising chicken requirements. Its network now includes about five major local poultry suppliers, up from three previously, although their names were not disclosed.
McDonald’s Philippines currently has more than 860 stores nationwide and is targeting 900 locations by yearend.